We are using Salesforce Platform to manage our leads, proposals, and POs.
COO - KSA at Spectrum Groupe
Enhanced lead management through advanced analytics and automation
Pros and Cons
- "The most valuable features of Salesforce Platform are its analytics capabilities."
- "One area that could use improvement is the approval mechanism in the authenticator, which is unstable."
What is our primary use case?
How has it helped my organization?
Salesforce helps manage our leads and the conversion of leads, perform analytics, generate sales reports, track what is converted, what is in the proposal phase, etc. It is also being used to manage discussions with clients by connecting with emails.
What is most valuable?
The most valuable features of Salesforce Platform are its analytics capabilities. The automation and connection with emails allow us to track discussions with clients. Its dashboards are also very useful and provide detailed insights.
What needs improvement?
One area that could use improvement is the approval mechanism in the authenticator, which is unstable. It often stops working after two or three times and requires the use of codes.
Buyer's Guide
Salesforce Platform
September 2025

Learn what your peers think about Salesforce Platform. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
869,883 professionals have used our research since 2012.
For how long have I used the solution?
We have been using Salesforce Platform for five years now.
What do I think about the stability of the solution?
Salesforce Platform is stable. Apart from the issue with the authenticator, everything else works fine.
What do I think about the scalability of the solution?
We are using it for a couple of users, so I cannot comment on the scalability aspect.
Which solution did I use previously and why did I switch?
We were using Odoo as an ERP before switching to Salesforce Platform. Odoo has a CRM module, but it is not as professional as Salesforce. Odoo requires more customization and coding.
How was the initial setup?
The initial setup involves some customization and working on parameters. It normally takes one week to ten days to configure.
What about the implementation team?
We are integrating Salesforce with Jira, and we have experts to handle this, so there were no issues on our end.
Which other solutions did I evaluate?
We evaluated Odoo. However, it is not as professional as the Salesforce Platform.
What other advice do I have?
I'd rate the solution nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Account Executive at Speak Ai
Along with the great stability and straightforward setup phase in place, the solution helps businesses manage sales-related activities
Pros and Cons
- "The most valuable feature of the solution is its overall ability to manage everything, including the sales pipeline and quick creation of sales reports."
- "The pricing of the solution is an area with certain shortcomings that need improvement since, right now, I am not sure if Salesforce Platform has any plans for start-ups or small businesses."
What is our primary use case?
I use Salesforce Platform in my company for sales-related activities. I use Salesforce Platform to keep the details of all of my prospects and manage data to create a pipeline, manage that pipeline to get a high-level and a very low-level view of what my sales activities look like.
How has it helped my organization?
Salesforce Platform has improved the way my company functions since it provides us with quick sales reports on how our performance metrics are while also allowing us to use different platforms like RingCentral, which we use in our company to make calls. The integration of Salesforce Platform with RingCentral helps our company manage everything through a single platform. Through Salesforce, my company can get a high-level overview of what sales and sales activity look like for us. With Salesforce Platform, you can create a pipeline or create projections for future sales.
What is most valuable?
The most valuable feature of the solution is its overall ability to manage everything, including the sales pipeline and quick creation of sales reports.
What needs improvement?
The pricing of the solution is an area with certain shortcomings that need improvement since, right now, I am not sure if Salesforce Platform has any plans for start-ups or small businesses. If Salesforce can create a cost-efficient price plan for small businesses, it would be great.
The product should offer different price packages for different types of businesses.
For how long have I used the solution?
I have been using Salesforce Platform for a year. I use the solution's latest version, which was released three to four months ago.
What do I think about the stability of the solution?
Stability-wise, I rate the solution a ten out of ten.
What do I think about the scalability of the solution?
Scalability-wise, I rate the solution a nine out of ten.
How are customer service and support?
I haven't contacted the solution's technical support much. I rate the technical support a nine out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup of Salesforce Platform was straightforward.
The solution is deployed on the cloud.
What was our ROI?
I have definitely seen a return on investment from the use of the product since I could see a lot of things happening in our large organization, especially in terms of everything being managed well.
What other advice do I have?
If you operate a big company with a lot of employees or people, then you should go for Salesforce Platform since it can help you transform how you manage your business while providing a high view of what your business looks like and how you can improve it further.
I rate the overall solution a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Salesforce Platform
September 2025

Learn what your peers think about Salesforce Platform. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
869,883 professionals have used our research since 2012.
Director of Sales at a tech vendor with 11-50 employees
An excellent CRM with great support and the ability to extend
Pros and Cons
- "The solution scales extremely well."
- "I don't have any notes for improvement. It serves us well."
What is our primary use case?
We primarily use the solution as a CRM for client tracking, renewals, and opportunities and as a database for prospects and other CRM tasks.
What is most valuable?
From an organizational level, this solution is great for being able to manage your business efficiently day to day.
It is a stable product.
The solution scales extremely well.
Technical support has always been helpful and responsive.
What needs improvement?
I don't have any notes for improvement. It serves us well.
For how long have I used the solution?
I've used the solution for probably ten years.
What do I think about the stability of the solution?
The solution is stable and reliable. There are no bugs or glitches. It doesn't crash or freeze. I'd rate the stability nine out of ten.
What do I think about the scalability of the solution?
The solution is super scalable. It's easy to expand.
How are customer service and support?
Salesforce has excellent support. I have no complaints when it comes to their level of service. They do a great job of getting right back to you.
How would you rate customer service and support?
Positive
How was the initial setup?
I've never had to set up the solution. I really just get my username and password from the company, and then the company manages all of the data inside.
What's my experience with pricing, setup cost, and licensing?
I'm not sure of the exact pricing. However, they do charge licensing per seat.
What other advice do I have?
We're customers and end-users.
I'd rate the platform nine out of ten. It's the strongest CRM out there, and they've been around the longest. The support is great.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Sales Development Representative at a university with 5,001-10,000 employees
The workhorse of CRMs with great report building and excellent integration capabilities
Pros and Cons
- "I love the report building that is available."
- "The management of Salesforce could be quite a task. Old and unusable contacts can add up over time. If I could wave a magic wand, it would be to initiate a self-cleaning feature."
What is our primary use case?
We primarily use the solution as a classic contact database like report building and things of that nature.
What is most valuable?
Salesforce is really the workhorse of CRMs at this point. I compare every CRM experience to Salesforce since it's really just the standard at this point.
I love the report building that is available.
The integration capabilities are great. Salesforce is great, however, it couldn't be what it is if it didn't integrate with every other cool tool that's out there. I'd say the integrations are probably my favorite part.
It's stable and reliable.
The solution can scale.
What needs improvement?
I'd like some sort of automated cleaning functionality. The management of Salesforce could be quite a task. Old and unusable contacts can add up over time. If I could wave a magic wand, it would be to initiate a self-cleaning feature.
For how long have I used the solution?
I started using the solution four or five years ago.
What do I think about the stability of the solution?
I've never had any issues with stability. There are no bugs or glitches. It doesn't crash or freeze.
What do I think about the scalability of the solution?
The solution seems perfectly scalable. However, it becomes increasingly more difficult to maintain and stay clean.
I use it at a pretty large organization.
Which solution did I use previously and why did I switch?
I've also used ZenDesk at one point. However, it doesn't have the same functionality.
How was the initial setup?
I'm not sure about the initial setup. I've never done an implementation from scratch.
What other advice do I have?
I'd rate the solution a nine out of ten. I've been pleased with the solution overall.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Sales Manager at Destel Bilişim Çözümleri A.Ş.
Robust and easy to use with a simple initial setup
Pros and Cons
- "The solution is easy to use."
- "In Salesforce, every customer is unique and it's not possible to bundle them together effectively if they are from the same company or move companies, et cetera."
What is our primary use case?
We primarily use the product for many things related to customer tracking.
What is most valuable?
We like that everything is in it. It's a very robust product that can be used for many things.
The solution is easy to use.
The initial setup is very easy.
It's stable.
What needs improvement?
We'd like to combine customers together. In Salesforce, every customer is unique and it's not possible to bundle them together effectively if they are from the same company or move companies, et cetera.
For how long have I used the solution?
I've been using the solution for five or six years at this point. It's been quite a while now.
What do I think about the stability of the solution?
The solution has been quite stable and very reliable. I can't recall dealing with bugs or glitches. It doesn't crash or freeze.
What do I think about the scalability of the solution?
The solution is scalable.
I've changed positions, and in my area, 50 people are using it. However, in the past, I've been in a company where 1,000 people were on it.
How are customer service and support?
I've never used technical support. I can't speak to how they are with clients who need help.
How was the initial setup?
The initial setup is not complex. It's quite simple, quite straightforward.
What other advice do I have?
I'm just a customer and an end-user. My company does not have a business relationship with or sell Salesforce products.
I'd recommend the solution to others and advise they give it a try.
I would rate the solution a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Director Multi-Disciplinary Oncology Enterprise Solutions at a healthcare company with 5,001-10,000 employees
Stable, responsive support, and plenty of useful features
Pros and Cons
- "The solution has plenty of features that are useful."
- "We have a lot of strategic accounts and large accounts that are tied with all the growth and acquisitions across North America, being able to tag parent-child accounts in an easier fashion would be better. This is the biggest pain point is associating parent to child and being able to align and manage it better. Overall a better parent-child relationship between accounts would be a benefit."
What is our primary use case?
I use the Salesforce Platform for quoting, tracking, and updating customer information. We've also had a solution that we've created or built on top of Salesforce. We've recently deployed some native solutions, which I haven't used yet. Our entire project management team has been a recent adoption. There's is another third-party solution called Hot Docs, for reports. I think you're going to be moving to another application that's even more functional.
What is most valuable?
The solution has plenty of features that are useful.
What needs improvement?
We have a lot of strategic accounts and large accounts that are tied with all the growth and acquisitions across North America, being able to tag parent-child accounts in an easier fashion would be better. This is the biggest pain point is associating parent to child and being able to align and manage it better. Overall a better parent-child relationship between accounts would be a benefit.
For how long have I used the solution?
I have been using Salesforce Platform for approximately seven years.
What do I think about the stability of the solution?
The solution is stable and reliable.
What do I think about the scalability of the solution?
We have multiple things that we built on top of the Salesforce Platform which our team utilizes. One's called Customer Planning Opportunities, which is about 16 globally. When through an opportunity, a salesperson on the service side can create requests for us for some of my teams, and then it sends out a mass email.
There are multiple public and private pages that they've developed which we can log activities, such as sales, pre-sales, and pre-sale planning. We can upload documents that everybody can go and gather. If we upload a document in our Customer Planning Opportunity, which is built on top of Salesforce, it doesn't have to send attachments within the CRM.
There are some places where there are some disconnects
How are customer service and support?
The technical support is responsive. I don't personally call them, but they're very good about if you want to learn or receive additional training within the application. It's pretty good.
What about the implementation team?
We have a technical team that does the implementation, and we hired third-party resources too for the deployment. I wasn't part of the deployment team.
What's my experience with pricing, setup cost, and licensing?
Salesforce does a user capacity analysis on a regular basis. For example, if you're not using certain areas, you may lose access. If you don't go in and quote and edit quotes, all of a sudden you may lose your rights to quote.
What other advice do I have?
I would recommend this solution to others.
I rate Salesforce Platform an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Chief Executive Officer at Customersoft Innovation
Allows you to plug into all Salesforce capabilities with customization
What is most valuable?
The platform allows you to plug into all Salesforce capabilities.
What needs improvement?
The platform allows you to do so many things. It could be easy for people to customize it outside of business models. So, some patterns could be more generally available so that it guides the team to not customize the system on the outside itself.
Salesforce could add cognitive functionality. It's still a way to go. There are some particular cognitive functionalities that I've been set up in the market that Salesforce can do in implementing.
It could introduce more templates and industry-specific package solutions, particularly emphasizing energy implementation within those industries. This level of granularity within sub-industries would enhance Salesforce's ability to offer plug-and-play solutions rather than solely focusing on customization options.
For how long have I used the solution?
I have been using Salesforce Platform as a partner for three years.
Which solution did I use previously and why did I switch?
I have worked with SAP and Oracle with a lot of customization. Most specific customizations with platforms are less defined in Salesforce regarding the focus on CRM and its market. E-commerce platforms support Aruba SAP.
How was the initial setup?
The initial setup is not complex. It allows you flexibility to reach the point where you can break the function. So there could be some controls around. A configuration manager helps you even though you want to customize to reduce the customization so you don't break the system.
What was our ROI?
Salesforce products take a long to realize their benefits. It's organizational-wise. So, from a technology perspective, it has not been processed immediately, but we are looking forward to reducing the multiple points of cost in the coming years. Maybe we will see Salesforce have a positive impact.
What's my experience with pricing, setup cost, and licensing?
We encounter the challenge of exchange rate fluctuations. While the platform may not be inherently expensive, its pricing is based on US dollars, which can pose unpredictability for users in different regions. For instance, if you plan a project with a certain budget, a slight change in the dollar exchange rate can impact your budgetary constraints.
What other advice do I have?
Once you customize Salesforce to outside, it doesn't scale. When upgrades happen, they fail a lot because now you've taken a lot of customizations, and they're not necessarily within Salesforce.
I've been using predictive analysis capabilities and capabilities around consuming basic information like email.
I recommend the solution, but the price point is a crucial consideration. The challenge is that only large companies in my region, those with substantial budgets, could afford it. It's more suitable for established businesses; startups might struggle with the cost. Salesforce might not be attractive for small and medium enterprises due to its higher price than other solutions available.
The solution is technically a good platform but needs investment and commitment. The investment required to make it worth it.
With the introduction of NetFlow Logistics processes, one aspect of the Salesforce Platform that stands out is its industry-based insights. Consider, for instance, a smaller financial services brokerage. Within such organizations, a wealth of knowledge is dispersed across various departments. This knowledge can be harnessed by effectively implementing Salesforce alongside compatible tools to facilitate smoother transactions and enhance organizational efficiency. I'm eagerly anticipating further developments in this direction, particularly in terms of NLP learning and the integration of voice assistants. These advancements can potentially empower agents within companies to engage with customers more effectively, leveraging internal insights. Such innovations will likely be deployed through a shared-site model, offering a novel approach to customer interaction and service delivery.
Overall, I rate the solution an eight out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Marketing Communications Manager at a financial services firm with 1,001-5,000 employees
Good configuratin capabilities and provides 360-degree view of a client but needs better support
Pros and Cons
- "The solution can scale."
- "The back end really isn't user-friendly at all."
What is our primary use case?
We mainly use the solution for Salesforce and for the sales team. They would use it to advise their clients as to other portfolio balances. Also, at any given point in time, we would also use it for referencing any outstanding documents that would ensure that we are KYC compliant.
How has it helped my organization?
We like that it can become a single source of truth that can be shared by providers who would need to interact with their clients on a daily basis. Therefore, rather than having to consult multiple systems to determine a client's portfolio balance, we can just look at one place.
What is most valuable?
We like that we have the ability to configure the solution to meet our needs.
It provides a 360-degree view of the client in one place.
The solution can scale.
It is stable.
What needs improvement?
The back end really isn't user-friendly at all. In terms of data import, migrating data from, for example, a core banking system into Salesforce, we find it very difficult to do the mapping.
They need a proprietary tool that would allow for ease of integration into the environment. That's not just for migration. It's mostly for one-time loads when we need to get the deltas in. We need some sort of tool to make this easier.
The initial setup is complex.
technical support is not very responsive.
For how long have I used the solution?
I've been using the solution for seven to eight years.
What do I think about the stability of the solution?
The solution is stable and reliable. I'd rate the stability and reliability nine out of ten. There are no bugs or glitches.
What do I think about the scalability of the solution?
The scalability is okay. I'd rate the ease of expansion a six out of ten.
How are customer service and support?
Technical support is not very responsive.
How would you rate customer service and support?
Negative
How was the initial setup?
In the past, I performed the migration to Salesforce in another organization.
The initial setup is very complex.
What was our ROI?
We have witnessed an ROI while using this solution.
What's my experience with pricing, setup cost, and licensing?
Even though the solution is expensive, it does give companies a good value for the money they pay.
What other advice do I have?
I'm not sure which version of the solution I'm using.
I'd advise new users to first do a lot of training beforehand. You need a good base of knowledge before diving into any kind of project that will require development.
I'd rate the solution six out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Buyer's Guide
Download our free Salesforce Platform Report and get advice and tips from experienced pros
sharing their opinions.
Updated: September 2025
Product Categories
PaaS Clouds Mobile Development Platforms Rapid Application Development Software Low-Code Development Platforms No-Code Development PlatformsPopular Comparisons
ServiceNow
Microsoft Azure
Amazon AWS
Microsoft Power Apps
Red Hat OpenShift
Pega Platform
Google Cloud
Oracle Cloud Infrastructure (OCI)
Oracle Application Express (APEX)
SAP Cloud Platform
OutSystems
Pivotal Cloud Foundry
Buyer's Guide
Download our free Salesforce Platform Report and get advice and tips from experienced pros
sharing their opinions.
Quick Links
Learn More: Questions:
- Do you build applications using low-code or pro-code builders on Salesforce Platform?
- Which edition of Salesforce Platform do you use, and it is worth the price?
- Who do you recommend Salesforce Platform to and why?
- Possible to move Salesforce to Cloud Foundry without refactoring?
- How would you choose between Microsoft PowerApps and Salesforce Platform?
- How does Salesforce Platform compare with Azure?
- Which solution has better workflow management, Salesforce Platform or Pega BPM?
- Looking for a cost comparison evaluation for PaaS platforms
- When evaluating a Platform as a Service (PaaS), what aspects do you think are the most important to look out for?
- Pros/cons of Rackspace vs. other leading vendors?