I personally find the Opportunities to be the most valuable aspect of the tool. It helps me keep a close eye on the business' pipeline. We've also developed a native project management solution on the Salesforce platform called Mission Control. We use this to track the scheduling and performance of all implementation projects. This is of great importance to our business in understanding our bandwidth and efficiencies. We also find the Case object to be of great value, including the email to case functionality that helps simplify the process for our clients when submitting support requests.
Managing Director at Aprika Business Solutions Pty Ltd
We find the email to case functionality helps simplify the process for our clients when submitting support requests.
What is most valuable?
How has it helped my organization?
We run our entire business in the cloud and Salesforce.com sits at the heart of our solution stack. We have a subscription based model for our products, such as Mission Control, Mercury SMS and InteliMail. We've integrated Salesforce.com with eWay, an online payment gateway to automate our monthly billing process.
What needs improvement?
The main area that I feel could be improved is the performance of the Salesforce1 mobile application. I find it to be too slow to be of any real value whilst out on the road.
For how long have I used the solution?
I have been using the Salesforce.com CRM system for over 12 years. I first used it as a Marketing Manager for the company I was working for at the time. In the last six years, I've been running Aprika, a Salesforce.com Consulting Partner helping to implement the solution for clients in Australia.
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What was my experience with deployment of the solution?
We've implemented Salesforce.com for over 200 clients and we've never come across a requirement that could not be delivered on the platform.
What do I think about the stability of the solution?
We've implemented Salesforce.com for over 200 clients and we've never come across a requirement that could not be delivered on the platform.
What do I think about the scalability of the solution?
We've implemented Salesforce.com for over 200 clients and we've never come across a requirement that could not be delivered on the platform.
How are customer service and support?
The standard Salesforce.com support process is very good. They also have a premier support option which provides a very quick response time. In addition to this, the community of users are extremely helpful and supportive to one another and using the success.salesforce.com website, you're always guaranteed someone will be able to help you out.
How was the initial setup?
We are a Salesforce.com Consulting Partner, so we're the team helping the client implement their required solution. Salesforce.com conducts regular, independent research which states a client that works with a consulting partner to implement the solution is 65% more likely to be successful.
What about the implementation team?
We have implemented Salesforce.com for over 200 clients, as you can imaging, there's been varying scales of complexity in the requirements ranging from a simple out of the box configuration through to solutions requiring a lot of customisation using Apex and Visualforce as well as integration with third party systems.
What's my experience with pricing, setup cost, and licensing?
I do hear that Salesforce.com licensing is expensive, but once clients start using the system and the light goes on in relation to understanding the power of the platform, they realise it's well worth the investment.
From a personal perspective, one of the key things Salesforce.com provides us is insight into our business that would be difficult to achieve otherwise. We're able to easily track conversion rates, budget performance, staff efficiency rates and many other key metrics that are important to our business.
Which other solutions did I evaluate?
12 years ago, I initially compared it to a number of other solutions through a tender process. We conducted our due diligence and Salesforce.com came out top by a long way. As a Consulting Partner, we typically see prospects comparing Salesforce.com and MS Dynamics. Generally, we see them evaluate the two products and in most cases, they'll establish Salesforce.com is the more powerful, flexible and scalable solution.
What other advice do I have?
Don't hesitate - if you're looking at using Salesforce.com, you're on the right track. After a few months, you'll wonder how you managed without it. In terms of implementation, I would strongly recommend engaging a consulting partner, it doesn't have to be Aprika. They can bring real value add to the project and ensure the system is set up to support user adoption. Engaging staff from various parts of the business in the initial implementation is also a key ingredient to successful adoption.
Disclosure: My company has a business relationship with this vendor other than being a customer: Aprika holds three different partner accreditations with Salesforce.com.
Cloud Alliance Partner - we work with clients to ensure they successfully implement Salesforce.com within their own business
ISV Partner - we build our own applications on the Salesforce.com App Cloud, such as Mission Control, Mercury SMS and IntelliMail, which are available from the AppExchange
PDO Partner - we work with other ISV Partners who do not have the technicals skills to develop their business concepts. We provide the support these clients need to develop a solution on the App Cloud.
Managing Member at Christiano Ferraro Consultancy, LLC
It's helped to reallocate marketing spend to more effective lead-generating activities. The built-in information indexation with standard and custom fields provides control in manipulating data.
What is most valuable?
The reporting and dashboards functionalities are the most valuable features for us.
Also, the CRM's built-in information indexation with standard and custom fields provides complete control in manipulating data. This functionality remains key to driving informed decision making.
How has it helped my organization?
It's driven comprehensive decision making by associating marketing spend with the lead source to revenue generation from completed sales efforts over an extended sales cycle.
Also, the information indexation is fantastic and this facilitates a comprehensive understanding when you need to correlate marketing spend with sales efforts to ascertain ROI. This helped to reallocate marketing spend to more effective lead-generating activities that contributed to higher ROI. Information indexation of the tool facilitates associating ROI by lead source which won opportunities for sales.
What needs improvement?
- Reporting can become slow to pull once you reach a certain limit of contact records due to the complexity and volume of the data available.
- It's a comprehensive tool that is not intuitive to use in order to effectively leverage the benefits of its customization capability.
- The tool can appear complex and there are key understandings needed to leverage this CRM properly. Not creating an opportunity upon lead conversion for example, prevents correlating data between lead source and opportunities won at a later date - so important!
For how long have I used the solution?
I've used it for over 5 years.
What was my experience with deployment of the solution?
No, it's straightforward to get an account. From there, it's knowing how to customize it properly to optimize process and facilitate quality data input. It's also been straightforward to deploy for my clients.
What do I think about the stability of the solution?
There are only stability issues if the report pool involves data from 10,000+ records. The pull can be very slow. Other than that, the tool is both robust and stable.
What do I think about the scalability of the solution?
Scalability issues only arise around reporting from my experience as the data pulls can become slow.
How are customer service and technical support?
Customer Service:
Never called customer service.
Technical Support:I've had insufficient engagement with technical support to comment.
Which solution did I use previously and why did I switch?
We didn't switch, but different CRMs apply to different business sizes and integration requirements. 17 Hats is quite comprehensive for entrepreneurs, for example, but you might consider this more of a simplified ERP solution.
I have not come across the circumstance where I migrated to Salesforce from something else. Either it was chosen from the beginning or not chosen when the complexity of data control was not needed.
How was the initial setup?
Setup is complex, but worth the time to get things the way you want it. Complexity is commensurate with what you want to get out of the tool.
You sign-up online with immediate access to the tool. I feel the setup can appear complex to those not familiar with the tool initially and creation of customizations is not intuitive at the admin level. There is a learning curve with detailed control.
What about the implementation team?
We did it in-house.
What was our ROI?
N/A
What's my experience with pricing, setup cost, and licensing?
Professional is what I choose unless the enterprise functionality is immediately relevant to the business operations. Standard license is usually sufficient. In my professional opinion, the pricing is small compared to the value Salesforce brings.
Which other solutions did I evaluate?
We evaluated InfusionSoft, Sugar, Karma 2.0, Netsuite ERP, and Zoho.
What other advice do I have?
CRM deployment is part of a bigger strategy to centralize your data. By mapping out all the area data enters and exits first with requirements for each point, you can assess if Salesforce is the right fit properly.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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May 2025

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Contract Salesforce Consultant at a computer software company with 1,001-5,000 employees
The ease of customization makes every Salesforce implementation like a strand of company DNA. This can be a top-tier solution for companies who utilize the product with best practices.
Valuable Features
My background is with Salesforce Sales Cloud and Service Cloud. The product has versions which come in the form of three yearly releases for summer, spring, and winter.
With the new releases, upgrading certain features is not optional, it just happens on a designated date and your application gets upgraded automatically. For the more interactive parts of the upgrades, there is sometimes a need for admin intervention. This requires some sort of back end configuration by a system administrator.
Salesforce's release notes are extremely comprehensive - sometimes too comprehensive as they can top 300 pages per release. Most people should be able to find what they need from the table of contents fairly easily. The organization of the document stays very regular year over year.
Room for Improvement
I would like to see Salesforce scale back on the new items, and try to fix more of the old broken items, bugs, and enhancement requests. Sometimes, like with the new community templates, there can be obvious bugs that slide by unnoticed and then the end user has to find them as if it were a beta release.
Use of Solution
I started using Salesforce when they were on the winter 2011 release.
Customer Service and Technical Support
Premier support costs a lot of money and oftentimes they do not have better information than a good admin could find out on their own. It is great for someone new to Salesforce without an experienced admin to turn to for support.
Implementation Team
Don't do it yourself unless you plan to become a Salesforce Admin. Do it right the first time, which does not mean pay the highest price.
Make sure if you are using a consulting company they are as trustworthy as possible, research who your consultant is, previous successes of the individual you work with and not just the company as a whole. Find them on LinkedIn and ask people about them. If you hire someone in-house do the same research. If you are exposing all your company data and the system architecture of the company moving forward to one person's design, it is critical to make sure you have the right person guiding it.
Ask them about why they like doing Salesforce, the values that are important to them and how they picture the beginning, middle, and end of the consulting/work relationship. This should give you some insight into what guiding principles they are likely to follow
ROI
ROI depends on how good the guy setting up your Salesforce is.
Pricing, Setup Cost and Licensing
Do your best to negotiate the cost if you can. Salesforce is one of the most expensive solutions out there.
Other Advice
The ease of customization makes every Salesforce implementation like a strand of company DNA. This can be a top-tier solution for companies who utilize the product with best practices. On the other hand, some companies who have a weak IT department or just are not ready to integrate their business with Salesforce should hold back! This is because the needs of a very young business will undoubtedly change again and again, and when a company takes their Salesforce system along for that roller-coaster ride, the company growing pains leave scars on the system. This causes some people to resent Salesforce as a system. I'm not going to say a young company should not use Salesforce, only that it is critical to have the most experienced system admin you can afford if the business wants to use Salesforce from an early age.
The amount of time you believe it will take to get Salesforce operational for your company, triple that time and then multiply by two. Here's why, say, I think it will take three months to roll this out, with documentation, or finding resources it will take six months and with unexpected delays it will take nine. Now multiply by two again because you should spend nine months planning out who, how, where, when etc. If you want your system to do well you need to do the work to get there. Otherwise you will end up having to redo your entire Salesforce implementation.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
VP of Operations at Rhymeo LLC
Appexchange packages help to quickly hit requirements, but the reporting functionality is much more a query engine than a true reporting module.
What is most valuable?
- Quick go-to-market with a sales process
- Utilization of the "platform as a service" features of Salesforce
- Appexchange packages help to quickly hit requirements
- Robust feature set when considering all the Salesforce packages - Sales Cloud, communities, Service Cloud etc.
How has it helped my organization?
I've implemented a Saleforce solution at a hedge fund where we were immediately able to connect the marketing and customer relations department for tracking up-selling opportunities.
By building on the Salesforce platform, we were able to work through potential data problems such as tagging financial advisor owned accounts separately from individual investor accounts, bringing much needed granular tracking of the new money subscription opportunities.
What needs improvement?
The reporting functionality of Salesforce is much more a query engine than a true reporting module.
Salesforce have made some great strides towards addressing this deficiency with the advent of the analytics cloud, but it still needs improvement for customers not paying for the additional service.
For how long have I used the solution?
I've been consulting on the platform for five years. I have implemented it at Rhymeo as a customer and currently utilize the platform at another client.
What was my experience with deployment of the solution?
Being forced to run through all test classes to deploy to production has always been a concern for organizations that are apex heavy and need the ability for quick, impromptu deployments. Some “quick deploy” features are incredibly helpful for organizations trying to meet this requirement.
What do I think about the stability of the solution?
One look at their website will show you the incredible stability of this product.
What do I think about the scalability of the solution?
Scaleability has never been in doubt.
How are customer service and technical support?
Premier support has always been incredibly helpful when solving problems.
However, the true benefit of the salesforce community comes from the helpful users that are constantly contributing to the Salesforce support forums.
You’re usually always a quick Google search away from advice to solving a problem.
Which solution did I use previously and why did I switch?
While consulting for the platform, we were always brought in to assist with implementation after vendor analysis.
How was the initial setup?
Good consulting on the platform is the key to a straightforward vs. complex implementation.
Users are always reluctant to change so managing expectations and involving business users very early in development is the key to success. The robust configurability vs. code allows implementers the ability to demo early and often to business users. Lightning and process builder are taking this to a welcome new level.
What about the implementation team?
Always via a vendor team. Speaking to experienced implementers when planning the release schedule for Salesforce manages the risk that integration inevitably always brings forth.
What other advice do I have?
Spend as much time with Salesforce customer success managers as possible. The wealth of Salesforce accelerators and their solution engineers have built help show the potential features of Salesforce early in the planning stage and go a long ways to a smoothful project planning and execution
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Independent Contractor at a tech services company with 51-200 employees
It has allowed the Sales Directors to have better visibility about pipelines, but sale items for complex-solution sales needs improvement.
What is most valuable?
- Sales reports
- Graphics
How has it helped my organization?
It has allowed the Sales Directors to have better visibility about pipelines and working deals.
What needs improvement?
Sale items for complex-solution sales.
For how long have I used the solution?
We've used it for a year and a half.
What was my experience with deployment of the solution?
No issues encountered.
What do I think about the stability of the solution?
No issues encountered.
What do I think about the scalability of the solution?
No issues encountered.
How are customer service and technical support?
We haven't needed to use support as we have a specialised partner.
Which solution did I use previously and why did I switch?
We used an alternative solution but it didn't meet our expectations on user interface and data consolidation. We switched, as Sales Cloud exceeded our expectations in these areas.
How was the initial setup?
It was very straightforward. The only problems with the initial setup was created by us in our discussions about our internal sales process.
What about the implementation team?
We used an internal team with help of an hired partner specialized in the platform.
What was our ROI?
We haven't calculated the ROI because our main objective was to provide an effective solution that our sales team can use without issues.
What other advice do I have?
I would recommend this product for beginners and advanced sales teams. Considering the alternatives that I know, it is the best solution.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
IT Director at a retailer with 51-200 employees
We have automated many of the manual sales processes. I'm waiting for the improvements to the UI which are coming.
What is most valuable?
The core features as well as the ability to extend them using ‘click-vs-code’ configurations to drive workflow activities.
How has it helped my organization?
We have been able to automate a large portion of the manual processes for our sales activities.
What needs improvement?
We know that User Interface improvements are coming, as well as improvements to reporting and dashboards.
For how long have I used the solution?
I have been using Salesforce for four years.
What was my experience with deployment of the solution?
It is possible to use or configure the system in a way that can ‘slow it down’, but deployment, stability and scalability are some of the best features of Salesforce.
How are customer service and technical support?
The technical support is the one area that Salesforce needs the most improvement. They are slow to respond, and in many cases you don’t get the help you need. There are different levels of support based on the license agreement, so make sure you know what you are getting, but don’t expect fast results except for the most basic questions.
Which solution did I use previously and why did I switch?
A different solution was used several years ago and was called Goldmine.
How was the initial setup?
The initial setup is very straightforward, and consists of many of the same considerations for any move to a CRM solution. However, the ability to configure Salesforce Sales Cloud is much faster.
What about the implementation team?
We did use a partner for the implementation, but have not used them since. I would highly recommend that you have someone on the team who is close to a salesforce solution/technical architect. They don’t need to be certified, but they should have a track record for successful project management and understand the salesforce technology stack.
What's my experience with pricing, setup cost, and licensing?
Negotiate during the end of the Salesforce year. You will get the best pricing. Review the licensing options to align it to your needs. And ask for help from people you know who are like your company and using Salesforce.
Which other solutions did I evaluate?
We did evaluate other CRM solutions as well such as Microsoft CRM.
What other advice do I have?
Follow good practices for comparing it, don’t over customize the standard functionality, make sure you understand how you would use it based on your sales processes and which ones you should/could change.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Technical Lead, Data and Business Intelligence at a tech vendor with 501-1,000 employees
Our sales team can manage and track their workloads and pipelines easier, although there are minute details to deal with during implementation.
What is most valuable?
All the features of this product are valuable to me.
How has it helped my organization?
It helps our sales organization manage their workload, manage their sales pipeline, and our execs can track performance and perform all relevant sales functions.
What needs improvement?
I cannot think of anything right now.
For how long have I used the solution?
I've used it for four to five years.
What was my experience with deployment of the solution?
As it is a cloud computing managed technology, all these headaches are taken care of by Salesforce itself.
What do I think about the stability of the solution?
As it is a cloud computing managed technology, all these headaches are taken care of by Salesforce itself.
What do I think about the scalability of the solution?
As it is a cloud computing managed technology, all these headaches are taken care of by Salesforce itself.
How are customer service and technical support?
Customer Service:
5/10.
Technical Support:5/10.
Which solution did I use previously and why did I switch?
No previous solution was used.
How was the initial setup?
It was straightforward.
What about the implementation team?
We did it in-house, but I would suggest enterprise companies to use a vendor team, as there are a lot of minute details with Salesforce. Experienced vendors will help you harness the real power of Salesforce using industry practices and previous experience.
What's my experience with pricing, setup cost, and licensing?
I am a technical person and do not look at those details.
What other advice do I have?
Cloud computing is the future. Many companies are jumping on the Salesforce bandwagon as it integrates and works well seamlessly with other cutting edge technologies.
Disclosure: My company has a business relationship with this vendor other than being a customer: We're a Global Strategic partner.
Independent Consultant at a tech consulting company with 51-200 employees
The free customer service isn’t so useful, but that is mitigated by the huge number of consultants, YouTube videos, and KB articles.
What is most valuable?
- Open API
- Big ecosystem of applications, knowledge, and training
- Flexibility
How has it helped my organization?
I’ve worked with about 30 nonprofit organizations implementing Salesforce. I’ve seen it answer questions that are key to an organization’s strategy, e.g. Does our program work? Which people does it work best for? Where is the revenue coming from? How many people are we serving today/this week/this month/this year?
In addition, it saves hours a day for staff members who track donations, volunteers, etc.
What needs improvement?
Reporting is still not as strong as it should be.
For how long have I used the solution?
I've used the Enterprise Edition for three years/
What was my experience with deployment of the solution?
Salesforce is complicated, and there are plenty of things that can go wrong. With small to medium non-profits, the biggest issue is typically that staff don’t have time to spend using the new system, or that leaders aren’t asking questions of the system. When the system doesn’t get used, it definitely doesn’t work.
What do I think about the stability of the solution?
No issues encountered.
What do I think about the scalability of the solution?
No issues encountered.
How are customer service and technical support?
Customer Service:
It really depends. The free customer service isn’t so useful, but that is mitigated by the huge number of consultants, YouTube videos, and KB articles. These resources are just a different level of magnitude than for any other similar product. If you pay for tech support and additional customer service, I believe that the experience is better, but I don’t have direct experience with that.
Technical Support:The free tech support is really only useful for pretty basic stuff. They get the job done, but it isn’t any fun. It would be nice if they would consent to fix things via email instead of phone calls.
Which solution did I use previously and why did I switch?
I’ve switched organizations from various home-grown solutions, eTapestry, Donor Perfect, Gift Works, and piles of spreadsheets. All those options have their advantages, but none are as flexible as Salesforce.
How was the initial setup?
I did set it up for an organization where I worked, and it was complex but now I’m very comfortable doing it, however, your average non profit staffer is not.
What about the implementation team?
I've been the vendor, except when I set it up for the organization where I worked.
What was our ROI?
The price point for non profits is very low, as the first 10 users are free and subsequent users are about $30 per user per month. There’s also the investment either in significant staff training or in a consultant, but for something as simple as a donor database, you’re probably looking at a one time cost of about $3000-$5000. Ongoing costs depend on the time and tech skills you have on staff. Organizations with one person who is interested and able to spend some time on it can need as little as 10 hours from a consultant per year, but those who need more assistance might need more like 48+ hours per year. Prices for consultants vary widely, as does quality. In terms of the return on that investment, a non profit that uses the system well should be able to raise more money with the data and time savings provided. Some organizations do this by better identifying and following up with donors, and some are able to demonstrate their effectiveness and better compete for grants.
What's my experience with pricing, setup cost, and licensing?
It depends entirely on how complex the use of the system is. A system that does day-to-day program management, volunteer management, donor management, and outcomes tracking can cost upwards of $40K. A basic donor database can be as little as $3000-$5000.
Which other solutions did I evaluate?
For different organizations, I’ve evaluated Sugar CRM, eTapestry, Gift Works, Donor Perfect, Wild Apricot and Neon. These products all have their advantages, but only Sugar CRM has the open API and flexibility of Salesforce. Unfortunately, Sugar’s ecosystem is tiny compared to Salesforce’s. It is much harder to find qualified consultant, online resources are paltry in comparison, and I’ve been told by web developers that Sugar is horrible to interface with.
What other advice do I have?
Hire someone to help, even if you just hire them to spend a few hours pointing you in the right direction. Make sure you’re ready to use the product, Salesforce provides pretty good resources for evaluating this. However, the big thing you need are leaders who are asking the important questions and who will give staff time to devote to setting up and using the product. Without those two things, it doesn't matter who you hire or how much money you spend, you won’t be successful.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Anna - Thanks for putting your thoughts in comprehensive manner. I would agree with most of your comments except that Suger CRM is hard to interface with. I have consulted and implemented Suger CRM for one of SME (small & medium size enterprise) and found it to be very user intuitive, quick to deploy, easy to interface. As you mentioned, Salesforce is very popular and have thousands of consultant where as we don't have that many consultants in Suger CRM. Note - I have extensive experience in Salesforce & Siebel however I have consulted on Suger CRM for 1 client.

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We were trying to integrate it with SAP ERP. But the integration project was freezed, not because of salesforce or any tech concern.
About the Complex Solution Sales, our process involved a lot of items, with different configurations and options. Our opportunity value was based on items prices and a few other prices. In this situation, the description of opportunity became very hard for our sales team. They need to track these items and prices in an excel sheet that did not integrated well with salesforce.