It has a quick setup and then it is hands-off. It’s a backup product, and you want to set it up and forget about it. For the VMware side, you can set up policies by resource pools, clusters, and folders. This helps with the "set up and forget" process. They have added physical servers (Windows and Linux), plus SQL. This is a huge plus as everything can be managed under one policy.
Director Data Center Operations at a healthcare company with 501-1,000 employees
You can set up policies by resource pools, clusters, and folders. The array can support high workloads.
What is most valuable?
How has it helped my organization?
VM backups are common and there are a lot of vendors. The thing that sets Rubrik apart is the instant recovery feature. While other vendors have this, the storage is on you. In my case, this storage was always on a cheap disk. With Rubrik, you get an array that can support high workloads until you have a main window from which you can migrate the VM back to production storage.
Replication is also great. With one click of a button, you can replicate between Rubrik devices and public cloud storage.
What needs improvement?
The reporting can be vague, especially when something is failing. AD integration is cumbersome. For highly compliant environments, Rubrik does not patch the IPMI firmware on a regular basis. Be aware that you should design the roll-out with this in mind. Otherwise, your security teams will be calling about vulnerabilities that they can reach.
For how long have I used the solution?
We have used this solution for over two years.
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What do I think about the stability of the solution?
There have not been any stability issues.
What do I think about the scalability of the solution?
There have not been any scalability issues. This is one of the pluses and a driver for buying Rubrik. If you need backups to run faster, or if you need more storage, you just add another node or Brik.
How are customer service and support?
The technical support is good. They will escalate quickly if it is needed.
Which solution did I use previously and why did I switch?
We had other solutions before this one. We used Veeam and VMware backups. We left Veeam due to storage management. VMware backups were not as feature rich as Veeam or Rubrik.
How was the initial setup?
The installation is straightforward. You fill out the sheet with names and IPs, and Rubrik sets it all up. However, it does use a lot of network ports, at least one 10-gigabit and one 1-gigabit port per node. That adds up quickly with multiple Briks that can have four nodes each.
Make sure you create different networks and segmentation. The IPMI 1-gigabit networks need to be locked down and not allow other networks to be routed to them.
What's my experience with pricing, setup cost, and licensing?
Understand what you really need to backup. Do you need a backup, or can you use storage snaps? Run their PoC trial. It will give you a good idea of what your compression will look like and it will allow you to estimate the size you need.
Which other solutions did I evaluate?
We used Veeam and VMware before. We also looked at Commvault.
What other advice do I have?
Understand what you want to backup. Rubrik makes it very easy to go in and back up everything, but that might not be in your budget.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Cloud Solutions Architect at Clouditalia Telecomunicazioni
Fast recovery is managed by attaching a disk where the backup is located.
What is most valuable?
The most valuable feature of this product is fast recovery from the backup. Fast recovery is managed by attaching a disk where the backup is located. It's immediately available to the customer who doesn't need to wait for the system to recover the BKP from an archive.
How has it helped my organization?
The traditional backup solutions didn't allow us to give a prompt answer to customers who needed recovery. Plus, there were too many human resources involved for management.
What needs improvement?
Some of the areas that need improvement are the user GUI (multi-tenancy) and the promised Rubrik Edge solution, which will allow customers to back up their physical devices in our cloud. About the GUI, the interface for our customers is not available at the moment in a multi-tenant environment.
For how long have I used the solution?
I have used this solution for around ten months.
What do I think about the stability of the solution?
We encountered an anomaly in freeing up space after archiving but the resolution from support has been satisfactory and fast.
What do I think about the scalability of the solution?
We have not encountered any scalability issues. This is the best scalable backup device that we found in the market.
How are customer service and technical support?
The level of technical support is very high in terms of the availability, skills and low time to solve issues.
Which solution did I use previously and why did I switch?
Previously, we have used Commvault. It was a nice solution and also effective in deduplication. However, the license renewal costs were similar to 1 box of Rubrik.
We have also used Acronis, but it's not an enterprise-class product and the several issues that we encountered have not been solved by their support. We still use it because of the customer interface and BaaS.
How was the initial setup?
It's been fast. It took about one hour and was installed for free by a Rubrik field engineer. It is important to note that they have no offices in Italy, so they came from Netherlands for installation.
What's my experience with pricing, setup cost, and licensing?
Licensing is included in the HW. Pricing is adequate for CSP; however, it might be a bit too high for small companies.
Which other solutions did I evaluate?
We evaluated other traditional SW products; more or less, we looked at all of them.
What other advice do I have?
If a fast recovery and scalability are critical points, then this is the best choice.
It is important to note that it's an HW solution, so all the CPU, RAM and other resources are completely dedicated to backup.
Disclosure: My company has a business relationship with this vendor other than being a customer. We became partner a few months ago.
The Edge solution has been rolled out and very effective. This is a virtual appliance that will take local snapshots to whatever storage you are currently using, or decide to stand up, Then, you can decide if you want to replicate those snapshots to a hub that has a physical "Brik" or use the archival functionality to push out to a cloud storage or other archival type.
Thank you for the review.
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IT Director with 51-200 employees
The r300 Series is a Converged Data Management appliance that provides automated backup, instant recovery, unlimited replication, and data archival at infinite scale.
Originally posted at https://vinfrastructure.it/2016/01/rubrik-reinvent-the-backup/
Some months Rubrik announced the release of version 2.0 of Rubrik Converged Data Management to deliver complete data protection and rich data services at a global scale (see also my previous post).
The idea is quite simple but disruptive: reinvent the backup models in order to eliminate backup software by integrating data protection, instant recovery, and DevOps infrastructure into a single scale-out product!
Data protection is usually something complex, or at least with several components:
Rubrik can remove all of them:
An simple move to converged, scale-out and appliance based architecture:
The idea is similar to Cohesity approach (for example) but Rubrik stats with the data protection in mind as a first scope of their solution, so several features (in this area) are better developed (yet). It’s interesting see also people from Symantec, Data Domain, Veritas in the investors list.
During the last IT Press Tour #17 I’ve got the opportunity to learn more about this solution, directly the board of Rubrik: Bipul Sinha (CEO), Arvind Jain, Arvind Nithrakashyap. For the technical presentation there was also Chris Wahl.
As written the solution is (physical) appliance based, using the model of Data Domain (that has change the tradition backup infrastructure), but using a “Web-Scale” model typical of hyper-converged product, with a grow as you go approach in 2U increments. And with a really easy setup and configuration: it can be up and running in 15 minutes!
One of the best quote is: “it looks simple because we make it simple”, Bipul Sinha. It’s really simple to use and with a fast interface.
The r300 Series is a Converged Data Management appliance that provides automated backup, instant recovery, unlimited replication, and data archival at infinite scale.
The Rubrik cluster should start from three appliances, each of them can have 12x4TB HDD or 12x8TB HDD, plus 4x400GB SSD, and can grow as you need. Deduplication is cluster-wide to improve space usage.
Actually it support VMware vSphere 5.1, 5.5 or 6.0 and you have only to point to a vCenter Server and use policy based rules (called SLA Domains) to protect your VMs. At this time only VMware platform is supported, but the entire architecture is platform agnostic, so could be possible see new virtualization platform supported in the future.
In order to provide application consistency, Rubrik push a VSS provider inside each VMs.
As show in the previous picture it’s possible replicate or simple increase the retention with an external object storage: S3 is supported, but for on-prem infrastructure (if needed) could be used S3 (for example with Scality) or Swift. Also NFS could be used for on-prem long term retention.
For site replication more Rubrik appliance could be used, both for DR purpose or Dev/Test cases.
And what about the data services, like the ability to have application-level recovery? Actually this is not included or integrated and it’s far from other products (like Veeam). Rubrik has a partnership with Kroll on Track to provide this services, but I think that simplicity and convergence mean also have those kind of services inside the solution itself and I hope to see something in the next releases.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Technical Architect at a tech services company with 51-200 employees
The Rubrik software scans the vCenter for a list of virtual machines and from there, you can select VMs to backup to the Rubrik appliance.
Originally posted http://theithollow.com/2015/06/29/a-new-standard-for-backups-rubrik/
It’s pretty weird to get excited about backups, but I’ve found myself thinking how cool the new technology that Rubrik‘s designing. If you haven’t heard of these guys yet, you will. They presented at Virtualization Field Day 5 in Boston and had some new announcements that will blow your socks right off your feet.
All travel expenses and incidentals were paid for by Gestalt IT to attend Virtualization Field Day 5. This was the only compensation given and did not influence the content of this article.
The first of these announcements really had nothing to do with technology, but rather with people. Rubrik announced to the world that my good friend Chris Wahl was joining their team as Technical Evangelist. Thats a pretty big “get” for Rubrik, signing a top 10 Virtualization blogger and two times over VCDX to their team. I think it also lends some credence to their legitimacy, as I don’t suspect Mr. Wahl would have joined a team that didn’t already have something going for it.
Why is Rubrik Cool?
The Rubrik CEO Bipul Sinha explained to us that the main objective of Rubrik was to make backups useful and easy to manage. His example was using Apple’s Time Machine technology. How come my laptop backup is so easy to manage, but a corporate server backup is so difficult. Obviously servers are backed up more often with more stringent SLA etc, but his point was well received. It should be easy to do because no one wants to spend their time managing backups.
Rubrik’s model uses a hardware appliance with a scale out architecture similar to Nutanix. (This shouldn’t be a coincidence since Bipul is a founding investor in Nutanix) Rubrik’s appliance is sold as a brick (chassis) with 4 nodes (servers) in it. Once the appliance is racked, cabled and IP’d the next step is to connect it to your vCenter server(s). The Rubrik software scans the vCenter for a list of virtual machines and from there, you can select VMs to backup to the Rubrik appliance. Rubrik’s team is touting this process that only takes 15 minutes to get up and running.
Note: right now this is a 1.0 product and only supports VMware, but the roadmap is to support Hyper-V and Physical machines as well. It is not meant to be only for VMware environments for ever.
Backup Process
The process of backing up virtual machines to the Rubrik device consists of selecting a virtual machine and selecting a SLA. There are some default SLAs that come with the appliance but the backup admin is allowed to create as many as he/she needs in order to meet the organizations retention periods and backup windows.
Once the backups start, the virtual machine is snapshotted and the bits are shipped over to the Rubrik appliance where they are inline deduplicated and stored on flash temporarily. Depending on the SLA, these backups will be stored on disk as well as possibly shipped off to an S3 storage endpoint, most likely Amazon S3. This is neat right? How many times have you heard corporations state that they want to keep all data for seven years right up until they hear how much storage they are going to need to buy to accomplish that? Now Rubrik can keep the most recently backed up information locally on disk but ship off some of the bits to a cloud storage device.
Recovery Process
OK, the backup process is pretty slick. Pick a VM and a policy and let Rubrik do its thing. But everyone knows that the backup is only as good as the recovery process. Rubrik’s recovery model is great! From the Rubrik HTML5 web portal, pick the VM and a backup date to restore, or for a single file restore pick the vm, the file and the file date to restore. Simple process and the search process is VERY fast. This is because all of the backup metadata is stored on the Rubrik flash drives for quick recalls.
Now that we’ve found the files, we can perform either a recovery or an instant mount. The recovery process will power down the existing virtual machine and recover the backup in its place. Nothing new there, but if we need a recovery to take place faster, we can mount the backup directly on the Rubrik flash tier and mount it to vCenter over an NFS mount point.
Summary
I don’t know what these appliances are going to cost, but Bipul assured us all that they won’t disappoint. With an easy backup process, simple and fast recovery process, ability to scale out and still keep a single deduplication domain and a fast storage appliance, all I can think of to say is to “shut up and take my money.” We’ll see how this product does on the market , but I have a feeling that this is going to be the new gold standard for backup solutions.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Great review. We are seriously looking at Rubrik now for our 2017 roadmap. Also plan to do a PoC with them and an appliance on-site which is great. Great team over there and a technology to watch for sure.
Sales Datacenter at a computer software company with 501-1,000 employees
Easy to install
Pros and Cons
- "The management and ease of installation are the most valuable features."
- "The price of Rubrik is too high, especially when you are considering a change in the total backup solution."
What is our primary use case?
I am a reseller in Sweden. Rubrik is a specific backup solution for the environment.
What is most valuable?
The management and ease of installation are the most valuable features.
How was the initial setup?
The initial setup of Rubrik is straightforward. It requires one person to deploy the solution.
What's my experience with pricing, setup cost, and licensing?
The price is too high.
The price of Rubrik is too high, especially when you are considering a change in the total backup solution.
What other advice do I have?
If you are considering Rubrik as a solution be sure about the costs for expansion.
I rate the solution a 9 out of 10.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Solutions Architect at a tech services company with 51-200 employees
Flexible data manager with multiple back up options
Pros and Cons
- "I value the options it has for storage tiering (i.e. whether it should be a flash, SSD, or pushed to the cloud) depending on the data provided."
- "It would be nice if they could work on the pricing a bit."
What is our primary use case?
I am a reseller and systems integrator. This is used as a backup solution that already has a hardware appliance associated with it. So you don't need to buy a separate appliance from another vendor since Rubrik would already have hardware that's compatible with its backup software.
What is most valuable?
I value the options it has for storage tiering (i.e. whether it should be a flash, SSD, or pushed to the cloud) depending on the data provided.
What needs improvement?
It would be nice if they could work on the pricing a bit.
What do I think about the stability of the solution?
It is very stable.
What do I think about the scalability of the solution?
It's able to be very scalable, either scaling up or scaling out.
How are customer service and support?
Support is good now that they are done restructuring.
How was the initial setup?
The initial setup is relatively straightforward takes a team of three anywhere from two weeks to a month depending on size.
What other advice do I have?
If clients agree to the relatively higher price point, it is definitely something we recommend, There is a lot of flexibility in how it can be deployed, and where their data can be backed up (i.e. on-premise or in the cloud).
I would rate it an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
System Engineer at Tahaluf
Provides excellent recovery features that are not available in other tools
Pros and Cons
- "Instant recovery is a good feature."
- "Collecting logs in Rubrik is very difficult compared to other tools."
What is most valuable?
I am satisfied with the product. The VM recovery and file-level recovery from the VM snapshot are valuable. It supports object storage. It supports S3 buckets. It is a good feature. Instant recovery is a good feature.
What needs improvement?
The process of adding policies to the dashboard must be improved. It is very easy to add the policies in other solutions. Collecting logs in Rubrik is very difficult compared to other tools. If there’s an issue, it is very difficult to get the logs. The product must support OpenShift Container.
For how long have I used the solution?
I have been using the solution for more than five years.
What do I think about the scalability of the solution?
The tool is scalable. We have more than 500 employees. We have only two administrators.
How are customer service and support?
The technical support is okay. We do not face many problems. We solve all our issues.
How would you rate customer service and support?
Positive
How was the initial setup?
The deployment was not easy, but it was not complex. The deployment took one day.
Which other solutions did I evaluate?
We use other solutions for different purposes. We chose Rubrik because it has some good features.
What other advice do I have?
I will recommend the solution to others. It has some features that are not available in other products. Overall, I rate the solution an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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Updated: June 2025
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Great review! I am happy to update that Reporting has gotten better in their newer code releases (3.0 & 4.0). In regards to the security scans, we only found issue with standard ports and configuration on the IPMIs, which was easily fixable. Have you found other security concerns that have been a bigger headache to deal with?