Rubrik was purchased to replace our aging backup solution. Providing us an 'all-in-one' unit to manage backup, DR, and BC.
Head of IT Infrastructure at a university with 1,001-5,000 employees
Drives the back-end through a powerful, well-documented API
Pros and Cons
- "Drives the back-end through a powerful, well-documented API."
- "It has a single pane of glass interface."
- "When errors do occur, it can be a somewhat painful process to get to the bottom of issues."
What is our primary use case?
How has it helped my organization?
Newly onboarded and very impressed. Removes all the headaches of a traditional three-tier backup solution. A little bit of fine tuning needed, but what product does not.
What is most valuable?
- Single pane of glass interface
- Drives the back-end through a powerful, well-documented API.
What needs improvement?
Error/fault reporting. When errors do occur, it can be a somewhat painful process to get to the bottom of issues. On the plus side, the support channel is fantastic. This means if you can't find out why, they will and quickly.
Buyer's Guide
Rubrik
June 2025

Learn what your peers think about Rubrik. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
860,168 professionals have used our research since 2012.
For how long have I used the solution?
Still implementing.
What do I think about the stability of the solution?
No stability issues.
What do I think about the scalability of the solution?
No scalability issues.
How are customer service and support?
Five star rating: Calls are picked up and managed through constant communication to ensure a speedy resolution.
Which solution did I use previously and why did I switch?
HPE Backup Servers, Dell EMC Data Domain, and Veeam.
Whilst this solution was effective, it took considerable management to keep it all working. Rubrik's all-in-one approach removed all the complexity.
How was the initial setup?
Easy install/setup - Literally an hour from the box arriving to ingesting the first data.
What about the implementation team?
Vendor (fantastic knowledge and service) and in-house implementation.
What's my experience with pricing, setup cost, and licensing?
Rubrik is an all inclusive price. No additional implementation costs or licencing.
Which other solutions did I evaluate?
Yes. Like for like replacement, with consideration of Veeam, Arcserve, Dell EMC Data Domain, NetApp AltaVault, etc.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Engineer, System & Networking with 1,001-5,000 employees
The solution is scalable to multiple petabytes
Pros and Cons
- "We had some VMware issue as VMware did some changes on the AHCI drivers. Rubrik saved our environment those times."
- "The open source database needs to be supported."
What is our primary use case?
We are doing a business with Rubrik. I am responsible for implementing the solution to our customers. Even though I am not trained for implementing, it is easy to use and easy to learn. We also get backups for our own environment.
How has it helped my organization?
We had some VMware issue as VMware did some changes on the AHCI drivers. Rubrik saved our environment those times.
What is most valuable?
- Instant recovery
- Live mount
What needs improvement?
The open source database needs to be supported.
What do I think about the stability of the solution?
There are no issues with the stability.
What do I think about the scalability of the solution?
The solution is scalable to multiple petabytes. Since we do not have that much data, the one which we are using is enough.
How are customer service and technical support?
10 out of 10.
Which solution did I use previously and why did I switch?
I used to use Veeam.
How was the initial setup?
The initial setup was straightforward. There is a bootstrap script, which does all the IP address initialization. for all the metadata disk preparation and service openings.
What about the implementation team?
We did the implementation by ourselves because the deployment and using it is straightforward.
What was our ROI?
I cannot provide that information.
What's my experience with pricing, setup cost, and licensing?
The setup cost is a bit high, but the solution is an all-in-one solution. There is no licensing in terms of capacity. The TCO is lower if you buy it for two or three years.
Which other solutions did I evaluate?
We used Veeam before.
What other advice do I have?
It is a great product.
Disclosure: My company has a business relationship with this vendor other than being a customer. We are a distributor company in Turkey. I am responsible from the Technical team. I have extensive knowledge on Hyperconverged products.
Buyer's Guide
Rubrik
June 2025

Learn what your peers think about Rubrik. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
860,168 professionals have used our research since 2012.
Systems Engineer at a logistics company with 10,001+ employees
Their support is always available and their response times are quick
Pros and Cons
- "It works with VMware and Hyper-V without agent installation."
- "With multiple Rubrik clusters setup in an environment, it becomes painfully obvious that this product needs a central management console."
Excellent company to work with as they have strong pre-sales and engineering knowledge. Their support is always available and their response times are quick.
The product is as good as advertised and totally changes the way enterprise businesses do data protection.
Pros:
- Easy implementation whether using their physical appliance or Edge VMs that can be deployed at smaller sites.
- It works with VMware and Hyper-V without agent installation.
- If you have physical servers or non-supported hypervisors (looking at you OVM), you can install the Rubrik Backup Service and create filesets and SLA to backup your data.
Cons:
- With multiple Rubrik clusters setup in an environment, it becomes painfully obvious that this product needs a central management console. With no single pane of glass, it is causing headaches trying to maintain dozens of Rubrik installations across a big corporate environment.
- Missing features, such as role-based access with granular permission sets, are really hurting the product. This might be a non-issue with a smaller IT department, but for larger teams, the ability to be specific on permissions for Rubrik appliances is badly needed.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Sr. Systems Engineer at a tech services company
Deployment was quick, easy, and straightforward
Pros and Cons
- "Intelligent agent technology."
- "There are some corner cases where the Rubrik Connector (Agent) still doesn't work for our clients."
How has it helped my organization?
Rubrik has allowed our Managed Backup product to be elevated from a home-brewed concoction of free backup products wrapped in our special "glue" to a modern, intelligent, single-pane-of-glass orchestration engine. We are no longer embarrassed to explain how our backup product works!
What is most valuable?
- Near-zero RTO for VMs
- API-first architecture
- Intelligent agent technology
What needs improvement?
There are some corner cases where the Rubrik Connector (Agent) still doesn't work for our clients, but Rubrik Engineering listens to our feedback and has been delivering the features that we have been asking for over the last year, so we are confident that they will knock those out soon, as well.
What do I think about the stability of the solution?
Early on there was an issue with our special "flavor" that caused some instability with the Rubrik nodes, but that was resolved within a couple of months by their engineering team.
What do I think about the scalability of the solution?
No, our biggest Rubrik cluster is 10 briks/20 nodes and we're still growing that pool.
How are customer service and technical support?
Customer Service:
Very good, almost a 10 out of 10. They are among the very best vendors we've worked with.
Technical Support:
Very good, an eight out of 10.
Which solution did I use previously and why did I switch?
Yes, we previously used a home-brewed solution that didn't have the scalability that we needed.
How was the initial setup?
Straightforward. The deployment was about 20 questions and 20 minutes, and it was done.
What about the implementation team?
In-house team.
What was our ROI?
Approximately three years.
Which other solutions did I evaluate?
Yes, we evaluated Bacula Enterprise, Commvault, Veeam, and EMC Avamar/Data Domain.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Systems Engineer
The initial setup was straightforward. The bootstrapping process was right to the point and direct.
Pros and Cons
- "They have a great PowerShell module and easy mediums to speak to the people who create and enhance them."
- "The functionality is missing, but they are very receptive to our thoughts and ideas."
How has it helped my organization?
Saved tons of man hours on not having to do constant babysitting.
What is most valuable?
Personally, the scripting portion is my favorite aspect. They have a great PowerShell module and easy mediums to speak to the people who create and enhance them.
What needs improvement?
The functionality is missing, but they are very receptive to our thoughts and ideas.
What do I think about the stability of the solution?
We ran into a few issues with physical Briks and EDGE Appliances crashing, but they were all resolved by either settings, tweaks, or hotfixes.
What do I think about the scalability of the solution?
No issues with scalability. We have added two Briks to our environment with success.
How are customer service and technical support?
Customer Service:
A 10 out of 10.
Technical Support:
A 10 out of 10.
Which solution did I use previously and why did I switch?
We used a combination of Veeam and Micro Focus Data Protector (was HPDP). The scalability of those two products was lacking, and it took a lot of man hours to babysit the products.
How was the initial setup?
The initial setup was straightforward. The bootstrapping process was right to the point and direct.
What about the implementation team?
In-house.
What was our ROI?
Not applicable.
What's my experience with pricing, setup cost, and licensing?
Not applicable.
Which other solutions did I evaluate?
We had a PoC between Veeam/HPDP, Cohesity, and Rubrik. Rubrik won out.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
What are the benefits in pointing Rubrik to a CSP like AWS/S3 over a private S3?
Account Manager at a tech services company with 11-50 employees
Simple, straightforward, and able to see 50% hard savings
Pros and Cons
- "One platform for instant recovery."
- "Rubrik can only leverage cloud storage for archiving and has no cloud failover."
How has it helped my organization?
Rubrik backup is more than twice as fast as our previous solution. Also, its deduplication rate is significantly better.
What is most valuable?
- One platform for instant recovery
- Search
- Development
- Cloud
What needs improvement?
Rubrik can only leverage cloud storage for archiving and has no cloud failover.
What do I think about the stability of the solution?
None to date. It just works.
What do I think about the scalability of the solution?
No. Rubrik is easily scalable when it comes to both capacity and performance.
How are customer service and technical support?
Excellent and speedy, too.
Which solution did I use previously and why did I switch?
Yes, Asigra. Switched due to cost, near zero recovery times, and the fact that VMDK restores constantly failed.
How was the initial setup?
Literally racked, powered on, and all done in 30 minutes. I just needed my Vcenter details.
What's my experience with pricing, setup cost, and licensing?
It’s simple, straightforward, and we were able to see 50% hard savings.
Which other solutions did I evaluate?
Commvault, Arcserve, and Datto.
What other advice do I have?
See past the immaturity of the product. This will improve RPO/RTOs and save you a lot of time and money.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner.
Managing Consultant at a consultancy with 10,001+ employees
Rubrik, Your One Stop Shop For Data Management & Peace of Mind
Pros and Cons
- "The search functionality is second to none as the speed of the search is fast across the whole system and predictive."
- "If I could take a snapshot from a physical and be able to stand it up as a virtual immediately without the need to rebuild an entire system and restoring files, that would be HUGE."
How has it helped my organization?
There have been many changes to how our organization has been able to approach backup and recovery thanks to Rubrik. We have been able to reduce the time for recovery, which is invaluable because it not only frees up our time to move on to other things, but it truly makes our customers feel that they are important and given “special treatment.” Typically, with the previous solutions we were using, it was owned fully by our engineering team, but we were able to train our admin team to take over all operational aspects of the product in less than two hours via a web conference thanks to the no-nonsense and easy-to-use product.
This has also become our go-to solution for disaster recovery requirements for many of our applications. The great part is we don’t have to build out DR VMs to sit there and do nothing, instead, we can deploy a snapshot from production at the time of need instead. This not only saves the customer money, but it saves on bloat in our virtual environment.
What is most valuable?
First, lets start with what is Rubrik?
Rubrik Cloud Data Management is a single, software fabric that manages all application data in the cloud, at the edge, or on-premises for many use cases, including backup, recovery, archival, analytics, development, and cloud. Rubrik takes the complexity of maintaining and managing your data and enables you to focus on other aspects of the business. The bottomline is if you have Rubrik, you have peace of mind.
It’s hard to pick out a few features to list, but I will start with these:
- Instant recovery: This has dramatically reduced our time to restore from over 20-30 minutes for a server to be recovered and back up and running, to less than 60 seconds. It’s a beautiful thing.
- The search functionality is second to none as the speed of the search is fast across the whole system and predictive.
- I also love the fact that I can apply an SLA domain to various areas (direct to VM, folder, cluster, etc.). I currently apply most SLA domains directly to a cluster so that we have a set-it-and-forget-it approach. When a new VM is added to that cluster, we KNOW that it is going to inherit the SLA domain and be backed up.
- Lastly, Rubrik’s support team is phenomenal. Any time that we have had questions, issues or feature requests, the team responds rapidly and keeps you apprised of the progress without you having to follow-up all the time.
What needs improvement?
We have put in a feature request against their physical agent. Currently, the physical server agent will only back up folder structures and not truly give you the ability to restore to a bare-metal box. Well, we would love to see the physical agent have the ability to essentially P2V machines from the backup. This would be huge!
It would assist in so many areas of our virtualization projects and especially during a DR scenario. If I could take a snapshot from a physical and be able to stand it up as a virtual immediately without the need to rebuild an entire system and restoring files, that would be HUGE. It would also give us the ability to get away from physical hardware, in general, when we go through to clean up older physical boxes that are no longer under service contract or need to be segregated for any reason.
For instance, we have an initiative to get all 2003 physical servers left in our environment to a segregated cluster and we do use P2V to get them, so bypassing the P2V and just restoring a backup would speed that process up tremendously.
What do I think about the stability of the solution?
I have not encountered any instabilities with the product outside of limitations on the back end with our AD user object size. We have so many users that Rubrik has an issue handling so many objects, so it makes it difficult to use the RBAC features that were just released in the Firefly/3.0 code release. That being said, Rubrik support has been phenomenal working on this issue with the engineering team and we look forward to their solution very soon.
What do I think about the scalability of the solution?
Scalability has been a great process, as we have gone through a few at this point. Rubrik handles everything. They will come onsite, upgrade the units, ensure all is working properly and it typically only takes a couple of hours. That being said, we have deployments in multiple locations and they do not currently have a management hub that allows you to manage multiple clusters from a single place. You have to go cluster to cluster to make changes.
How are customer service and technical support?
Rubrik’s technical support has been phenomenal! They are extremely quick to respond and 99% of the time, they are able to take care of everything behind the scenes via the Support Tunnel. They not only respond to emails almost instantaneously, they will contact us about potential issues before they happen.
They have been extremely easy to understand on the phone and encourage you to write in, even with simple questions and feature requests. That has been huge, too: feature requests. We have put in numerous feature requests that were coded in amazing time, not that every feature request has come to fruition, but most have been at least put on the roadmap if they made sense globally.
Which solution did I use previously and why did I switch?
We used many different products before going to Rubrik, including Tivoli and SnapManager, Nutanix Protection Domains, NetBackup, etc. They were all cumbersome and typically a pain to not only set up, but to recover from as well. By switching to Rubrik, we have been able to simplify many aspects of our backup and recovery procedures.
On top of that, we were able to gain back valuable space on our Nutanix clusters, as we were finding in some instances that snapshots were taking up 50% of the available datastores, which we all know, with Nutanix, is NOT cheap. By switching, we were able to gain that space back for VM deployments instead of having to buy additional blocks as the constraint with Nutanix has typically always been the space, not the CPU and memory.
How was the initial setup?
The initial setup was extremely straightforward as Rubrik sends a field engineer out to handle everything. This goes for expansions as well. We had our initial two sites from the PoC stood up in less than two hours per site. The only reason it wasn’t faster was due to how locked down our network is. Other products we stood up at the same time took far longer to set up, and I mean one was two weeks before we could use it.
What's my experience with pricing, setup cost, and licensing?
I would say that the biggest thing to keep in mind about the pricing, as it may be more expensive than other products you are looking at, is keep the operational ease in mind. Most of the other products we looked at would take far more time to manage, train and just in general use! So, when we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition.
Which other solutions did I evaluate?
We looked at many other products, including our existing solutions and products like Veeam and Cohesity. First off, Rubrik had the upper hand for the initial interest based on this... We have all gone through meetings to vet a new product of interest. During these meetings, you ask questions and get a lot of, “Oh, no one has ever asked that before” or “Let me get back to you on that,” whereas the Rubrik team had an answer for EVERY one of our questions, right then and there. That is a pretty rare thing in and of itself. That was a huge factor but obviously, the simplicity during the demo was a huge eye-catcher.
What other advice do I have?
I would highly recommend this product to ANY company who is concerned about their backup and recovery processes as well as DR scenarios. This product will simplify your life beyond belief. Not only that, you will be able to give the recovery process over to anyone, even if they don’t have a background in backup and recovery solutions.
The fact that the product is so well thought out in its simplicity for end users, makes it easy to worry less about whether or not it’s doing its job. You will have much higher confidence that you will actually be able to recover the system you are working with, instead of, “I hope it’s been backed up properly.” It will change the way you view your data, especially if you are looking for an effective and simple way to handle disaster recovery.
I have given this product a perfect rating for multiple reasons. The simplicity and ease of use are hands down better than any product we compared during the same PoC period. We have never had an issue with our system on the software or hardware side, other than an issue with the amount of objects their back end will handle for AD user authentication.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
@Rwurtz - How did your testing go with SQL & Oracle? Has your company decided to move forward with Rubrik? Hope all is well.
Director and Co-Founder at a tech services company with 51-200 employees
Features include: Global (Google Like) Search, Instant Mount, Replication and Cloud Archive.
What is most valuable?
Global (Google Like) Search - This allows us to instantly search for servers and files whether they are hosted on the local Rubrik appliance, replicated to another Rubrik appliance or in the long-term storage tier.
Instant Mount - This provides us with the ability to perform instant restores within seconds and whats best is it can be scripted. Restores enable fast invocation of DR, DR testing and Test/Dev.
Replication - Replicate to another brik to enable DRaaS. This is excellent for our customers as it removes the need for a secondary DR data centre and all the associated costs such as hardware, connectivity, management and licensing.
Cloud Archive (Cloudian, S3, NFS) - This long-term storage tier ensures unlimited data retention can be achieved without the need for tape. This scale-out architecture keeps costs low and allows geographical separate for DR/compliance.
How has it helped my organization?
Speed of deployment - Setup takes 30 minutes then configuration is performed through a simple UI.
Automation - Create Local SLA domains and automate ongoing protection.
Cost reduction - Automation, scale-out architecture, central monitoring and BaaS/DRaaS in one solution all help to reduce TCO.
What needs improvement?
Since my last report we now have physical support for Linux and Windows. Hyper-V is coming very soon. We are confident by the end of 2017 that Rubrik won't have any gaps in their support matrix compared to their competition.
For how long have I used the solution?
Over 1 year. The solution is already excellent and is improving rapidly. Rubrik are eating up the competitors customer base.
What was my experience with deployment of the solution?
No. Its easy and quick.
What do I think about the stability of the solution?
No. Reliability is very good with Rubrik mainly due to the serious investment in the core technology.
What do I think about the scalability of the solution?
No. Add a brik and scale indefinitely. Scale-out to the cloud provides no fork lift upgrades and unlimited data retention.
How are customer service and technical support?
Customer Service:
10/10. Never seen support like it.
Technical Support:The best of the best. Rubrik's investment in quality staff really shows.
Which solution did I use previously and why did I switch?
Asigra. Old tech, dated code, poor with virtual environments. Zerto, great product for DR but only works on virtual and you can't keep history (journal) for long.
How was the initial setup?
Easy. Plug and play.
What about the implementation team?
We are a 100% Rubrik centric partner. We provide BaaS and DRaaS for enterprises worldwide with Capex and Opex budgets.
What's my experience with pricing, setup cost, and licensing?
It converges backup and DR into one product so is good value for money. If you need to pay for this on a monthly model then this is achievable through Assured Data Protection.
Disclosure: My company has a business relationship with this vendor other than being a customer. RUBRIK MSP - Operating through channel and direct
I think those that still have physical servers would appreciate the support by the devices which is coming. Take for example our environment we have on-premise Exchange still and that environment is physical server no virtualization. So currently we use Symantec BUE but once Rubrik implements this I can see the move over.

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Updated: June 2025
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Learn More: Questions:
- Is Cohesity Better Than Rubrik?
- Commvault vs Rubrik, which is better?
- What is the biggest difference between Rubrik and Veeam?
- What is the biggest difference between EMC Data Domain and Rubrik?
- Which would you choose - Rubrik or Veeam Backup & Replication?
- How would you choose between Cohesity DataProtect and Rubrik?
- When evaluating backup and recovery software, what aspect do you think is the most important to look for?
- Veeam vs. Dell AppAssure vs. ShadowProtect
- Help! Need an opensource backup solution to work with OVM, Linux, Windows, Sql server, Exchange, Sharepoint. Plus bare metal recovery.
- What will be the best strategy for develop a up to date BCRS?
Primarily management time, DR capabilities and ongoing opex costs.
You have to take into account though that Veeam isn't backup on its own, you still need to factor in the server/storage infrastructure (both primary and DR) and as such these all play a part in the service performance and management overheads.
Rubrik, one box, one solution; one place to look