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Marketo Valuable Features

Manjunatha OK - PeerSpot reviewer
Marketo Consultant at Webtech software servies

It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions.

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RB
Global Product Marketing & Operations Lead at a hospitality company with 201-500 employees

The most valuable feature is the scoring.

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AD
Founder at Kav Interactive

The most valuable features are the Marketo emails, both sending and tracking. 

Marketo provides detailed tracking. For example, it shows you who has clicked on which link, who has opened the email, and when it was received. 

They are improving it and have launched a new version, called Micro Sky, and it seems very good.

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Buyer's Guide
Marketing Automation
June 2022
Find out what your peers are saying about Adobe, Salesforce, SAP and others in Marketing Automation. Updated: June 2022.
610,336 professionals have used our research since 2012.
ML
Digital Transformation specialist at a tech services company with 201-500 employees

The smart campaign looks quite interesting and useful. My experience is in sales, though we use Marketo for marketing it has more strength for sales. They have a very good lead force system when somebody views our website or clicks on something, I notice a strong interest. I am able to understand what is the customer is looking for and what is the feature, or function that they care about. This solution gives me a qualified lead, it will drive your sales even faster. This is the beauty I found out about Marketo.

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SabinMindrut - PeerSpot reviewer
Head of Digital Marketing Operations at a marketing services firm with 1,001-5,000 employees

The main feature of Marketo is sending out emails, so that would be the most valuable feature.

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Buyer's Guide
Marketing Automation
June 2022
Find out what your peers are saying about Adobe, Salesforce, SAP and others in Marketing Automation. Updated: June 2022.
610,336 professionals have used our research since 2012.