I have a good special setup and a huge NetFlow to the sales channel. We are scoring based on behavior without pressure, and it keeps producing excellent results. The client is very happy as they can specifically pick up the qualified leads they can accept for service.

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Marketo is excellent in terms of hands-on usability and lead database management.

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The valuable features are list uploads, email campaigns, generating reports,source tracking, and lead attribution.

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The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms.

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One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler.

The integration of Marketo with Salesforce was smooth. We used it for reporting and data capture. Also, integrating Marketo with Zoom for webinars went quite well. We haven't used Webex much, so I can't comment. Overall, the Salesforce integration was seamless, and Zoom worked fine, too.

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Marketo is user-friendly. It gives you smart campaigns, and it also has an engagement map now. It's easy to see which campaign is calling which campaign. It was kind of difficult before, but now it's easy, just like HubSpot or Pardot, where you can have a chain-like structure connecting one to another. The engagement map provides that now.

In terms of email, it's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers. They are fully responsive emails. So if they are not touching anything on the template, it's pretty good and handy. In terms of that, Pardot or HubSpot don't provide that functionality.

The engagement map was an area that needed improvement. Earlier, if you were creating multiple programs, it was difficult to see how they connected to different campaigns. The engagement map helps visualize that, so that's a good improvement.

They have also introduced dynamic chat. Earlier, we had to use third-party tools. They have been creating and introducing new sub-apps that are easy to integrate with Marketo. So they are doing that. For example, using Bizible, we can also track the source. It's pretty handy in Marketo.

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One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with.

Another great thing is the different types of programs you have in Marketo – default programs, event programs, and email programs. These are built-in, and you can customize them to your needs.

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The most valuable features of Marketo are its ease of use and flexibility. We are able to keep the total cost of ownership down due to these features. Marketo helps us segment leads into very specific buckets, allowing us to send the right email at the right time.

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I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity.

Marketo adds new features every three months and provides a newsletter detailing the upcoming features. Over time, they continuously improve the platform.

The tool provides an API and web features that allow integration with other tools, such as CRM systems or third-party applications.

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I like that the solution is flexible. It’s pretty easy to train new members to use the solution. I also appreciate different features depending on the context. We use project tracking, budget tracking, and collaboration with team members for various tasks.

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The application was implemented on Juniper. Our data analytics were implemented using Xero business rules. 

It's my understanding the initial setup was straightforward.

The product has been stable. 

I understand the product is scalable as well. 

The custom support is great, and it's easy to set up campaigns, events, and objects.

There are a lot of custom solutions from Marketo. It can be integrated well in various ways. Everything can be found in the solution.

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The most valuable feature is the scoring.

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The most valuable features are the Marketo emails, both sending and tracking. 

Marketo provides detailed tracking. For example, it shows you who has clicked on which link, who has opened the email, and when it was received. 

They are improving it and have launched a new version, called Micro Sky, and it seems very good.

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It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions.

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The main feature of Marketo is sending out emails, so that would be the most valuable feature.

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The smart campaign looks quite interesting and useful. My experience is in sales, though we use Marketo for marketing it has more strength for sales. They have a very good lead force system when somebody views our website or clicks on something, I notice a strong interest. I am able to understand what is the customer is looking for and what is the feature, or function that they care about. This solution gives me a qualified lead, it will drive your sales even faster. This is the beauty I found out about Marketo.

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The most valuable feature of this solution is Smart Campaigns. It is very easy to use and very powerful too.

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Marketo makes it easy to stay in contact with our base of customers, prospective customers, and partners. The ability to quickly build and automate complex scenarios, create dynamic lists, and analyze campaign results is invaluable.

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I like the integration with Salesforce.

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• Can segment the database in a number of ways. We can target leads based on where they came from, what they did in the emails, and what they did on the website.
• Automation ability: Allows us to build marketing flows that send automated emails based on user actions.
• Lead scoring: Helps us find the most relevant leads based on source and behavior.

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Email drip campaigns

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Marketo has a great UI that's both easy to use and navigate.Set-up took a while but Marketo support offers extensive training for new users, both on-demand videos and a 4-day live training session online.I adopted Marketo after using Pardot for lead management and email automation and was very pleased with how easy it was to integrate 3rd party tools. The extensive integration with GoToWebinar and SFDC saved me tons of time following online events.Additionally, the Marketo Community offers extensive information as well as the ability to suggest and vote for new features. If I couldn't find my answer in the Community, the support team was always very helpful. View full review »

- Relative ease of use - Advanced capabilities for closed-loop lead management - SFDC sync View full review »

amazing interface, simple to integrate with SFDC, Love the metrics and analytics- that part completely blows away the other vendors including eloqua. They understand how marketing needs to deliver business data. View full review »

Marketo gives me the toolset necessary to create automated drip email campaigns to my customers and prospects. HUGE ROI! Great customer service and still (relatively) nimble dev team always willing to help, even in special, or "one-off" scenarios. View full review »