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Microsoft Dynamics CRM vs SAP CRM vs SugarCRM Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the CRM category, the mindshare of Microsoft Dynamics CRM is 4.5%, down from 13.4% compared to the previous year. The mindshare of SAP CRM is 4.1%, down from 10.9% compared to the previous year. The mindshare of SugarCRM Platform is 0.7%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Microsoft Dynamics CRM4.5%
SAP CRM4.1%
SugarCRM Platform0.7%
Other90.7%
CRM
 

Featured Reviews

Pawel-Gawronski - PeerSpot reviewer
Streamlining resource management and improving project insights with helpful support
The deployment of Microsoft Dynamics CRM is easy because it's a software as a service, which eliminates the need to deploy anything in our data center. It has improved the verification of value streams by mapping projects to products and demonstrating the total cost of ownership. This automation significantly impacts daily operations by reducing the time spent on manual tasks and improving the quality and delivery time.
ToniaSpight-Sokoya - PeerSpot reviewer
A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.
Styliana Araouzou - PeerSpot reviewer
Customizable, easy to configure, and reliable
My company is considered a customer and an end-user. I'm not sure which version of the solution we're using right now. It's a company that offers lots of user manuals and you can find most of your stuff there before starting development. I'd advise potential new users to go through everything. I would rate the solution an eight out of ten. By default, it comes with a really good model where you can start working with it without having a lot of developers in your team. It's a system that includes everything related to the client and you can see everything under one screen without having a different product or system. It's been great, for the most part.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Multifeatured CRM software with good stability and scalability."
"Microsoft Dynamics CRM has good integration with the Microsoft Stack of solutions. However, the Salesforce ecosystem is stronger."
"The stability is excellent."
"The initial setup is pretty straightforward."
"Microsoft Dynamics CRM has the same features as Salesforce CRM, but what I like about the solution is that it's customizable. It's also one of the top-rated CRMs in the market. I also like that the coverage system of Microsoft Dynamics CRM is very, very broad, which means you can do a lot with it versus what you can do with Salesforce CRM."
"Integration is the best feature of Microsoft Dynamics CRM. It integrates quickly across multiple apps and has a lot of APIs available that you can link to. It's very customizable, so we're able to tailor it to a client's needs."
"The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports."
"My access to Microsoft Dynamics CRM is limited, so I can only access the feature of registering the pipeline and activities. That feature is enough for me to do the job, and is what I find most valuable in the solution."
"The most valuable feature for me is the flexibility to consolidate the products."
"The user interface is excellent."
"The tool is easy to use."
"The product integrates with third-party tools easily."
"The solution is easy to use."
"SAP CRM is very fast, providing accurate information and good results."
"It provides innovative ideas for implementation."
"The stability is good."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"The most valuable aspect of this solution is its low cost."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"It works well with Jira. You can customize it to fit your needs."
"It has sales email campaigns, plus integration with Active Directory."
 

Cons

"We had to do some customizations on top and it got a bit cumbersome."
"There is room for improvement in handling nonlinear sales processes and complex quoting."
"There are more people using Salesforce. Therefore, there are more partners, and applications for it, and is easier to use."
"The UI could definitely be improved."
"Microsoft Dynamics CRM could improve by being more user-friendly and having a better design. I have used Service Desk and it is not user-friendly but this solution is worse. The graphical interface is not intuitive, you need someone to guide you or you will have difficulties navigating around to find the file you need. The data we are normally dealing with is boring enough and the interface could be more attractive and more exciting. The tabs and arrangement could be done better to be more user-friendly. Microsoft Excel, PowerPoint, and Word are fine and Microsoft should extend their user-friendliness and intuitiveness to Microsoft Dynamics."
"During a period of time, restoring data and maintaining it could be better in Microsoft Dynamics CRM."
"This CRM system needs to be more configurable. Its performance still needs improvement, because its screens hang while querying data. It's also not highly scalable, so scalability also needs improvement."
"The overall price of Microsoft Dynamics CRM could improve."
"There could be some specific configurable options on the UI level to improve visibility."
"The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."
"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."
"They should improve the design to make it more appealing to users."
"When features do get added, we would like the product to notify us in a timely way."
"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."
"We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."
"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"It lacks customization, and this is the main reason that we are switching to a different solution."
"I would like to see more integration on a mobile platform in the next release."
"I would appreciate it if SugarCRM could support us in on-premise implementation."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"You cannot include all your entities under one instance at the moment."
 

Pricing and Cost Advice

"Licensing fees are paid on a monthly basis."
"We have deployed the cloud-based version and it is a subscription and the price is based on the number of users using it."
"Microsoft Dynamics CRM is slightly cheaper than Salesforce today. Pricing for the solution is pretty aggressive in the market."
"Microsoft Dynamics CRM is very affordable if you use the yearly subscription."
"I rate the solution's pricing as a seven out of ten."
"I give the price of the solution an eight out of ten."
"Dynamics CRM's pricing is fair."
"The solution is expensive."
"The company has seen an increase in revenue."
"We pay for the license yearly."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."
"The pricing from SAP is good but it takes time to realize the investment."
"There is a license required for the solution and most of my clients purchase an annual license."
"They should reduce the price to target small businesses."
"The licensing model for SAP CRM is customer-based."
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Financial Services Firm
10%
Government
9%
Manufacturing Company
8%
Manufacturing Company
12%
Computer Software Company
9%
Financial Services Firm
9%
University
9%
Engineering Company
20%
Manufacturing Company
9%
Computer Software Company
8%
Retailer
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business40
Midsize Enterprise22
Large Enterprise19
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise5
Large Enterprise27
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What do you like most about Microsoft Dynamics CRM?
The most valuable features of Microsoft Dynamics CRM are all the filters and possible reports.
What needs improvement with Microsoft Dynamics CRM?
Microsoft Dynamics CRM needs to be improved in the visibility of add-on costs for end users, which can sometimes be t...
What is your primary use case for Microsoft Dynamics CRM?
I use Microsoft Dynamics CRM in my day-to-day customer management tasks. Our usual use cases for Microsoft Dynamics C...
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interacti...
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise compa...
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slo...
What do you like most about Sugar Enterprise?
The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashb...
What is your experience regarding pricing and costs for Sugar Enterprise?
All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.
What needs improvement with Sugar Enterprise?
The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That wa...
 

Also Known As

Dynamics CRM, MS Dynamics CRM
No data available
No data available
 

Overview

 

Sample Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM. Updated: September 2025.
868,288 professionals have used our research since 2012.