Zapier Valuable Features
The most valuable feature of the solution stems from the fact that it offers custom in-built functionalities between two software systems.
The most valuable feature is that Zapier has third-party apps that are already connected to the Zapier platform, so it is easy to authenticate with those apps and start using the API connections. It is very simple to put data from one app into another automatically and that is where Zapier really shines. It also does error handling. If there's an error, you will know exactly what's wrong, how to fix it, and how to rerun it so that you can get back to the baseline. Zapier handles everything under the sun that you would think you need in automation.
View full review »There are tools that don't connect with n8n or enable integration by default. So it means that I'll have to use Zapier because Zapier luckily has a wide range of integrations, I would say. So for those kinds of use cases, I think it still works, giving it a shot instead of trying to build your own custom integrations using code.
So that way, it's still worth the money. But if Make or n8n has an integration, I would definitely go ahead with them and not with Zapier.
View full review »Buyer's Guide
Zapier
April 2025

Learn what your peers think about Zapier. Get advice and tips from experienced pros sharing their opinions. Updated: April 2025.
850,834 professionals have used our research since 2012.
HW
Hannah Wright
Owner at Verve Technologies
The most valuable feature is the wide variety of built-in integrations it offers. In my experience, I haven't come across anything else that provides such a diverse range of connections.
View full review »Zapier's interface, for me, is the solution's greatest value proposition. It is designed and developed for people who don't have a clue about what they're trying to do. It has a very user-friendly interface. It is definitely designed for non-technical people. For example, you ask an accountant who only works with Google Sheets to develop automation using Zapier, and the accountant will be able to do it in an hour. So, it is very easy.
The best thing is to automate workflows with third-party integrations, like Airtable, or Google Drive.
View full review »There are a few valuable features, like the stability that it comes with and also the number of features that it offers. I've used other services like Pabbly, but they don't offer similar numbers of applications that Zapier has or allows to integrate with – it's maximum.
View full review »What's most valuable in Zapier is its simplicity, seamlessness, and smooth plug-in, so you won't need to build code for every action. I'm not a developer, but I can use Zapier, though I've learned from developers how to connect, so it's easier for me to use Zapier.
The solution fits the needs of enterprise-level solutions. My company is more of a small to medium enterprise, and Zapier fits its needs.
The best feature of Zapier is that every third party you could think of is there. It's a cheap place to know all the third parties in the market. webMethods has a similar feature, but it's not as easy as Zapier.
Marketing-wise, Zapier is also better than webMethods. When you Google, you can find Zapier immediately.
Zapier is also great for beginners or people starting to learn about integration and eCommerce, while webMethods is more for integration experts or enterprise-level integrations. Zapier is novice-friendly.
View full review »The most valuable feature of Zapier is it saves me time doing repetitive tasks.
View full review »JT
JeremyTaylor
Founder at Defiant CNC
Webhooks are the most valuable feature of Zapier.
View full review »The product's most valuable feature is automation. We do not have to deal with any functionality. Another efficient feature is looping. It doesn't incur additional costs for extra steps and requires no coding.
View full review »Zapier’s most valuable feature is its ability to interconnect applications or devices.
View full review »The most valuable feature is the webhook function that integrates to all the applications. Another valuable feature is the advanced integration to Infusionsoft.
View full review »We can connect Zapier with Zoho CRM for lead generation. I like the tool's drag and drop feature.
View full review »The ability to connect web applications to trigger actions in another app after having enriched, formatted, delayed, grouped, and filtered is really valuable for many businesses.
As a SaaS vendor, we need Zapier to create and manage easy automations across the various apps we use "under the wood" for running our business. This helps us make sure that business critical integrations work without requiring the dev team to get involved.
The connection between Facebook lead forms and MailChimp integrations is the most valuable feature.
Furthermore, we started using the integration for Google spreadsheets. It is real handy!
For instance, using a lead campaign for our clients, we gather data, send it to MailChimp to use it in mail-automation campaigns, and also send it to a Google spreadsheet. The sales team can then follow up on the leads.
Besides this, we send out an email to the people whom it concerns that there is a new lead that requires action on their part.
View full review »- Ability to easily connect almost any API to another API. We can get synergy that wasn't available before.
- Ability to use logical functions and multi-step algorithms for these connections, thus we can avoid triggering certain processes or workflows when we don't want to.
- Customize the web-hook handler which allows us to easily connect our internal applications with all the third-party tools that we use for our business
- Requeue
- Collaborative functionality
- Wordpress integration
- The concept of creating business rules and workflows without the need to code
- The great number of Zaps available
- The ease of creating Zaps
NS
Nathan Sterner
Growth & Marketing Manager at a transportation company with 11-50 employees
Most valuable is the ability to connect many disparate tools, such as Google Sheets, Trello, Slack, Autopilot, etc.
View full review »I especially use the connection with Salesforce to integrate events from other platforms, such as Acuity Scheduling. Connections are made without code, only by field mapping.
View full review »The most valuable aspect of this product is its great number of integrations between the systems.
Most of the time, if we want to implement a new system, we can find it associated with Zapier.
View full review »Its integration capabilities and the kind of automation it provides to the user are fantastic. It has integration with lots and lots of tools.
The solution is very stable.
Scalability is achievable.
The solution is a SaaS and does not require a complex setup.
View full review »The number of connected apps allows Zapier to be my one stop shop when setting up automation processes.
View full review »We find it effortless to set up. We really don't have to do anything other than finding the application in the Zapier catalog. And as long as the application has been re-integrated into Zapier, they're able to then just provide the connection details and hook it up.
One thing about being able to select the particular event: If we want to track activity from any third-party application, and then perform some actions on it, whether it is going in and putting something in some database or doing some communication, like an email or whatever. We are able to do so and integrate very easily. So we integrate with Twilio, we integrate with Google Mail, Google SMTP, and then we also integrate with CRM applications, and so on.
So it's an event-orchestrated thing. We're able to very easily pick the events that we want, which is very straightforward, and then be able to perform different actions, some communication, and information and data actions, on that event.
We are able to do that in almost a few hours as opposed to several days. This is what's so exceptionally powerful for us.
The countless integrations that Zapier makes possible are easy to set up and are valuable. As a SaaS provider, we use countless online tools for dashboards, tracking, and other metrics. Of course, those databases need to interact with each other. When there's no standard integration available, Zapier provides the answer.
View full review »Zapier interacts with multiple applications and services. The ability to pull in data from a range of services and connect them together into a workflow has allowed us to automate our administrative tasks. We can prototype business tasks into a single process by linking together the tools and apps we use.
View full review »Zapier is user friendly and makes it easy to integrate different tools. It has a drag and drop functionality which makes it easy to connect environments.
The included actions that satisfy our requirements are very useful.
View full review »Zapier's ability to connect disparate systems is incredibly valuable. It saves tons of development time as you're able to point and click instead of building a customized integration between your different solutions.
The variety of Zaps is great. The fact that they have customizable ones, e.g., WebHooks, to build your own for missing Zaps, is also a huge perk.
View full review »As a marketer, the most valuable features are automation of the following:
- Content curation
- Client onboarding
- Gathering qualitative data using surveys
I like the ability to connect one system to another, whereas that wasn’t previously possible without a custom integration.
View full review »The ability to link Google Sheets to Salesforce is the most valuable feature.
View full review »Its integrating feature, especially Facebook Lead Ad Forms to Gmail integration, is the most valuable feature of this product.
View full review »The Zendesk, MailChimp, and Formstack integrations are valuable.
View full review »Automatic connections between CRM and the email system is the most valuable feature.
View full review »We integrate with Zapier, allowing our users to use their services. So, it's important that I am up-to-date on how we can use Zapier to integrate with other platforms.
View full review »The webhooks allow me to create my own integrations.
View full review »Webhooks and multi-step zaps are the most valuable features. We can use custom code (JavaScript and Python) to build custom features into the platform.
View full review »The most valuable aspect of this solution is that it is very intuitive and has a very flat learning curve.
View full review »Buyer's Guide
Zapier
April 2025

Learn what your peers think about Zapier. Get advice and tips from experienced pros sharing their opinions. Updated: April 2025.
850,834 professionals have used our research since 2012.