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Marketo Primary Use Case

Manjunatha OK - PeerSpot reviewer
Marketo Consultant at Webtech software servies

Marketo is used for creating landing pages and sending email newsletters. It is mostly used for engaging the leads more and sending invitations and offers. There is also a program where region-wise, people get a notification whenever there is a new lead. I work with Salesforce integration with customs fields in the backend.

I mainly work on the entire thing, that is, from designing to coding to implementation. I have one or two members who provide support in designing assets just in case if I need support. I focus on the designing aspects through Design Studio of Marketo, where I plan for the design of the email that will get us more leads and fills ups of the forms. I also use it for tracking customers from social media such as Facebook, setting up UTM parameters, customizing forms, and customizing designs for the landing pages, emails, variables, etc.

I work on the latest as well as the earlier versions of this solution. Some of my clients are using the earlier versions, and some of them are using the latest version. Most of my clients are global enterprises, and it is deployed in the cloud.

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RB
Global Product Marketing & Operations Lead at a hospitality company with 201-500 employees

We use Marketo to send emails, score leads for our sales team, run nurture campaigns, and help us upsell products across the board.

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AD
Founder at Kav Interactive

We are service providers for different customers. We provide them with our services such as managing their campaigns, creating email templates, and lining page templates.

We are using this solution for email templates, API-based work, custom integrations, and campaign management.

We are also using it for live events, webinars, roadshows, and life cycle management as well.

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Buyer's Guide
Marketing Automation
July 2022
Find out what your peers are saying about Adobe, Salesforce, SAP and others in Marketing Automation. Updated: July 2022.
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ML
Digital Transformation specialist at a tech services company with 201-500 employees

We use the solution for marketing automation such as email marketing and lead aggregation.

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SabinMindrut - PeerSpot reviewer
Head of Digital Marketing Operations at a marketing services firm with 1,001-5,000 employees

We use it in our company, which is a market research company. In terms of the version, I don't think there are multiple versions, so it's the latest one that I have.

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Buyer's Guide
Marketing Automation
July 2022
Find out what your peers are saying about Adobe, Salesforce, SAP and others in Marketing Automation. Updated: July 2022.
621,703 professionals have used our research since 2012.