My use case is very similar to how we push emails and run notes of contents. The application includes late scoring and late licensing management as well. Marketo is an advanced solution. I am not fully utilizing our current Marketo. I am using my data more extensively. We can do multiple things with my data rather than just pushing it.

We use Marketo to provide complex solutions that can be easily implemented. It is a great tool for managing lead databases.

I am not the end user because I use Marketo as the customer's account manager.

Within the tool, we can do many activities, mainly related to lead capture and lead engagement. We market through email channels, Facebook, and Twitter. These channels allow us to place our digital banner ads in the respective company portals to generate leads.

In Marketo, we can do entirely B2B marketing. We can build forms and landing pages that can be hosted on social sites, emails, or websites. These are the high-level things we can do with the product.

So, as vendors, we assist various stakeholders by providing services for their projects. One of the services we offer is helping them with Marketo communication. We build the platform from the ground up and support them in sending marketing communications, tracking analytics, and deploying various activities related to marketing.

We use the tool for our marketing campaigns, which involve designing emails, sending out campaigns, and implementing various strategies. Additionally, we use it for data uploading, pulling reports, etc.

As a consultant, I help clients create marketing campaigns, send webinars, and do data massaging when leads come in through the website or other sources like LinkedIn campaigns or Google Ads. I've also helped them set up clean life cycle management, lead scoring, and all of those things. 

Basically, doing all this to get them better revenue and deliver good quality leads to the sales team.

I basically use it for email marketing. I track the performance of campaigns and get customer feedback. It's for sending regular lead nurturing emails as well as promotional emails.

We also integrate Marketo with a tool called SplashThat. We use the SplashThat data within Marketo for further email marketing outreach.

It's a tool where I can use your data in a flexible manner. That means you can work with data you've imported into the system as well as target audiences using Excel files. There are some limitations on the number of contacts you can import, but overall, it's a cloud-based system.

We are using Marketo to capture leads on our website through form fill-outs, as well as for lead nurturing and scoring.

We use the tool for demand generation or lead generation. It's basically used for setting up the campaign strategy, like the lead scoring, the revenue cycle model, and the lead lifecycle model. Based on that, we run our digital campaigns.

The use cases for the solution involve project management tools, planning, and collaboration with team members.

We primarily use the solution for a lot of activities, including market interaction and event interaction. Basically, campaign formation. Kyndryl is part of IBM. We have implemented it there and integrated it into a lot of applications. Our data is coming to the analytics database, and we get data from there transferred to Marketo. 

We use Marketo to send emails, score leads for our sales team, run nurture campaigns, and help us upsell products across the board.

We are service providers for different customers. We provide them with our services such as managing their campaigns, creating email templates, and lining page templates.

We are using this solution for email templates, API-based work, custom integrations, and campaign management.

We are also using it for live events, webinars, roadshows, and life cycle management as well.

Marketo is used for creating landing pages and sending email newsletters. It is mostly used for engaging the leads more and sending invitations and offers. There is also a program where region-wise, people get a notification whenever there is a new lead. I work with Salesforce integration with customs fields in the backend.

I mainly work on the entire thing, that is, from designing to coding to implementation. I have one or two members who provide support in designing assets just in case if I need support. I focus on the designing aspects through Design Studio of Marketo, where I plan for the design of the email that will get us more leads and fills ups of the forms. I also use it for tracking customers from social media such as Facebook, setting up UTM parameters, customizing forms, and customizing designs for the landing pages, emails, variables, etc.

I work on the latest as well as the earlier versions of this solution. Some of my clients are using the earlier versions, and some of them are using the latest version. Most of my clients are global enterprises, and it is deployed in the cloud.

We use it in our company, which is a market research company. In terms of the version, I don't think there are multiple versions, so it's the latest one that I have.

We use the solution for marketing automation such as email marketing and lead aggregation.

With Marketo as the core strength, I have led numerous Marketing Automation projects from end to end. I have analyzed business requirements for MAP implementation, configured database setup, worked on SSL implementation, handled system integration, coded Email and Landing Page Templates, configured analytics setup, and led more than five hundred campaign projects.