It has the ability to model OLTP data sources with Framework Mgr. instead of building a data warehouse. Building a Framework metadata model takes weeks, while building a data warehouse takes 12-24 months.
The Framework model won't perform as fast as a properly designed and optimized DW, but it will give you accurate results with a much lower investment. Then, when your company is ready to invest in the DW, it can take the structure of the Framework model and map it to the DW tables, and all of your reports still work.