The solution connects to all data sources easily. There is an express and an enterprise version.
Business Intelligence Specialist / Information - Business Analyst / Cognos BI Specialist at a local government with 1,001-5,000 employees
Connects to data sources to create business decision reports.
What is most valuable?
How has it helped my organization?
As a consultant, I build complete business decision reports with Cognos.
What needs improvement?
For the current dashboard, it would be nice to have a better layout and more functions.
For how long have I used the solution?
We have been using this solution for fifteen years.
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What do I think about the stability of the solution?
Each product that I have worked with has bugs, and Cognos is no exception. There will be new releases that will fix these bugs.
What do I think about the scalability of the solution?
Scalability is fine. I never came across any major issues
How are customer service and support?
IBM has a complete knowledge base and support setup.
How was the initial setup?
The installation was straightforward.
What's my experience with pricing, setup cost, and licensing?
Pricing and licensing have many forms and possibilities. Take a good look at the number of users and the profiles needed. This will increase or decrease the price accordingly.
Which other solutions did I evaluate?
I worked with several BI products. The choice depends on the business size and preferences.
What other advice do I have?
Check all BI products, such as Microsoft, Oracle, and Cognos. Check the pros and cons before making the choice.
Disclosure: My company has a business relationship with this vendor other than being a customer. As consultants, our firm is a partner of IBM
Continuous Auditing Manager with 1,001-5,000 employees
Enables activity reports and visualization. I would like to see better functionality in the report studio.
What is most valuable?
The most valuable features are activity reports and visualization. Visualization is fast and very powerful for a quick answer. It provides an interactive user experience.
How has it helped my organization?
It allows manually derived reporting via the DB and excel dumps to automated reports and dashboards.
What needs improvement?
In the report studio, the basic functionality requires more development.
For how long have I used the solution?
I have been using this solution in different companies for over 10 years.
What do I think about the stability of the solution?
It is not very user-friendly with unstructured or direct DB connected data.
What do I think about the scalability of the solution?
No scalability issues, but the data retrieval times of live data can be horrible.
How is customer service and technical support?
Technical support was good until IBM took over.
How was the initial setup?
I wasn’t involved with installation directly, but the consulting group set it up for us and supported it, so it was OK.
What's my experience with pricing, setup cost, and licensing?
It is very costly, now that IBM has taken over.
Which other solutions did I evaluate?
Depending on one’s needs, I would push for Tableau more than this solution.
What other advice do I have?
There are plenty of other cost effective and efficient solutions available, such as Tableau, cloud based solutions, and big data options.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
IBM Cognos
January 2026
Learn what your peers think about IBM Cognos. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
881,821 professionals have used our research since 2012.
Associate Consultant at a university with 501-1,000 employees
The dashboards that are created, are simple for data representation. The reporting output/UI is quite old-fashioned.
What is most valuable?
It is a quick solution and has dynamic insights. The features that I liked about the system are:
- An easy creation of dashboards with insights. The dashboards that are created, are simple for data representation. Thus, the comparisons are quite user-friendly.
- A user-friendly table structure.
- Being able to create data drill up and down quite quickly. Drilling data down and up helps to understand the insights quickly. For example, in order to analyze the sales data, we get total sales-> region-wise sales-> country-wise-> district-wise-> and store-wise. Reversely, in order to understand the product performance, we would require a drill up chart, i.e., performance at the zonal level-> country level-> overall performance.
How has it helped my organization?
The organization was able to:
- Reduce the reporting efforts by 50%.
- Have more insightful reports.
What needs improvement?
I find areas where some improvements will help are:
- When the data becomes very voluminous, then handling and representing it becomes clumsy.
- The type of charts are only two dimensional. Currently, the charts are two dimensional to understand the trend. Also, one needs to compare the time horizon or the volume horizon separately and it will be really helpful, if that dimension could be included.
- The reporting output/UI is quite old-fashioned.
- The statistical insights are missing or they cant be created.
For how long have I used the solution?
I have used this solution for two years.
What do I think about the scalability of the solution?
There were no issues in regards to the scalability.
How are customer service and technical support?
The technical support is average.
Which solution did I use previously and why did I switch?
One of the reasons why we switched solutions was due to the maintenance cost and the cost of ownership.
Which other solutions did I evaluate?
We looked at other solutions, namely SAP and TIBCO Spotfire.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Business Intelligence consultant, freelance at a tech consulting company with 51-200 employees
It provides us with a wide range of professional report types through the central report designer tool, Report Studio.
What is most valuable?
The most valuable feature is scalability. It works perfectly for companies from 100 users to companies with several thousand users.
How has it helped my organization?
It provides us with a wide range of professional report types through the central report designer tool, Report Studio. Standard reports, used through the whole international organization, have been made with user security to personalize the report output.
What needs improvement?
The Cognos BI suite is missing a user-friendly tool/functionality that makes it possible for regular BI users (not report developers) to make personalized reports. Generally, Cognos is not easy to use for non-experienced BI users who need to make their own reports.
For how long have I used the solution?
We have been using this product for ten years.
What do I think about the stability of the solution?
There have been no stability issues. If the installation was done properly, it is a stable system.
What do I think about the scalability of the solution?
There have been no scalability issues. The product is perfectly designed for smaller companies to multi-national companies. The server architecture must be designed accordingly, but it's easy to upscale by adding servers.
How are customer service and technical support?
Technical support is good. The IBM Cognos support is usually dedicated and competent. Their reaction time is fast enough according to the support case priority.
Which solution did I use previously and why did I switch?
I have worked in migration projects from BusinessObjects to Cognos, as the customer had bought a global IBM solution.
How was the initial setup?
The initial Cognos setup requires experienced people. Besides a correct software installation on a multi-server architecture, it is important to design an adapted Framework Manager architecture. Furthermore, it requires experience to make some professional standard reports or other advanced reports, such as Active Reports.
What's my experience with pricing, setup cost, and licensing?
Licensing is expensive and can be an issue to expand the number of users within a company or to get new customers. Only large companies invest in Cognos.
Cognos is not a very common BI product in Denmark, even though it's one of the best on the market with a broad palette of tools.
More creative licensing policies should be made by IBM in order to win market shares in the BI market.
What other advice do I have?
Employ some experts with a lot of experience, or hire consultants with documented experience if it's difficult to recruit.
Be sure to give the right training to the developers/advanced users at the right time. In other words, don’t do it too early in the implementation phase before the product is used within the organization.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Data Strategist at a tech services company with 51-200 employees
The ability to quickly get an engaging view of my data, with no scripting or SQL knowledge is a winner.
What is most valuable?
This version of Cognos combines a new modern interface and intent-driven data discovery, with the scalable, governed and managed architecture for which it has always been valued. Also:
- The ability to quickly get an engaging view of my data, with no scripting or SQL knowledge is a winner.
- The true common modelling layer (Framework Manager) ensures that data objects are re-usable across the business, lineage is easy to track, and reports can be protected from back-end changes.
- New releases are announced frequently, and it is constantly evolving.
How has it helped my organization?
Cognos Analytics allows our business the freedom of movement and self-sufficiency we require, while keeping the IT team happy that information is secure and easily sharable. A light data modelling tool allows business users to source and analyse their own data in a managed environment. This is the only tool I know of that keeps both business and IT teams happy.
What needs improvement?
As there are new releases every 3 months or so, enhancements to the new dashboards are regular being released. It would be useful though to be able to apply custom palettes, and change the spacing around each object, allowing dashboard objects to fit more snugly with each other.
For how long have I used the solution?
We have used the solution since its launch in Dec 2015. I have been using previous versions of Cognos since 1996.
What do I think about the stability of the solution?
We have not encountered any stability issues.
What do I think about the scalability of the solution?
We have not encountered any scalability issues. The architecture is scalable via the use of separate gateways and dispatchers, and can be scaled to include many servers across multiple locations.
How are customer service and technical support?
The availability of the new Cognos Analytics community allows for global sharing of problem resolutions. As this version is evolving rapidly, finding in-depth training material can be challenging.
Which solution did I use previously and why did I switch?
We switched from ‘desktop data discovery’ tools to a more stable, scalable, enterprise ready solution, to allow for secured distribution to a broad and varied audience. Cognos Analytics provides a complete toolkit from quick discovery, endless visualisation options to enterprise-scale report delivery, through any medium (e.g. call-centre LCD screens, mobile, executive dashboards, financial reports etc).
How was the initial setup?
The new installation is very simple. Wizard driven installation takes about an hour. It can get more complex to install a distributed architecture, but still not more than a day or two to install it.
What's my experience with pricing, setup cost, and licensing?
The initial set-up price is higher than comparative tools, due to the base server component, but can be more cost-effective in the long run for a larger user base (> 100 users). Also, all features come standard, so add-ons are not required for printing, distribution etc.
Which other solutions did I evaluate?
We evaluated Qlik, Tableau, Microsoft BI.
What other advice do I have?
Cognos Analytics allows for many ‘styles’ of deployment, and can be done simply ‘out-of-the-box’. To get the most from the product, explore the different features. Some creativity and thought should be applied on how to engage your audience in most interesting and intuitive ways.
Disclosure: My company has a business relationship with this vendor other than being a customer. We are an IBM business partner.
Data Warehouse Manager at a construction company with 10,001+ employees
The burst ability allows us to control the prompting activity and automate monthly reporting to our end users.
What is most valuable?
- The ability to burst. It allows us to control the prompting activity and automate monthly reporting to our end users as we mass distribute to almost 900 end users.
- The GUI design interface is intuitive.
How has it helped my organization?
- We are able to rapidly communicate financial reporting and statements for reconciliation purposes.
- People are able to self serve with the provided authoring tools.
What needs improvement?
- The visualization tools have greatly improved but the active reports still need help.
- The build process of linking the variables can be a bit complex, especially for newbies.
- The ability to secure on the downloaded dataset that feeds the active report is prohibitive of its widespread use.
For how long have I used the solution?
We have used the solution for seven years.
How are customer service and technical support?
I would rate the technical support at about 5/10. We continue to struggle with IBM provided first or second time correct responses to cases we have open. Cases can drag on for months before resolution.
Which solution did I use previously and why did I switch?
I am not aware of any previous solutions.
How was the initial setup?
The setup was complex. We built scripts to create and configure at a redundant server level.
What's my experience with pricing, setup cost, and licensing?
The prodict is expensive.
Which other solutions did I evaluate?
We evaluated Oracle OBIEE and Jaspersoft.
What other advice do I have?
Investigate the cloud option for savings in maintenance and patching.
Disclosure: My company has a business relationship with this vendor other than being a customer. We are research partners.
Business Analytics Coach at a computer software company with 51-200 employees
Departmental users can bring in their own external data, explore it, and even merge it with corporately governed data. It could use better mapping capabilities.
What is most valuable?
IBM Cognos Analytics is a data discovery and reporting platform for your department or your entire enterprise. But it's much more than just managed reporting: It provides departmental users with the self-sufficiency they need to bring in their own external data, explore it, and even merge it with corporately governed data, all without needing to go to IT. With that ability, they can get fresh perspectives that are simply not available in their existing reporting environment.
How has it helped my organization?
I will provide customer examples:
- Time savings on report creation and distribution
- Real-time data analytics to make real-time decisions to make or save money
- Eliminated silos of information for a true enterprise solution
- Offline reporting for executives
- Real-time dashboards
- Many others
What needs improvement?
IBM Cognos Analytics continues to improve with every release. On the horizon are some major enhancements that include:
- World-class mapping capabilities (This is now available with release 5. IBM partnered with Mapbox and now offer beautiful geospatial mapping capabilities)
- Connections to more data sources (with release this is greatly imporved.
- Storytelling features like Watson Analytics (available with release 4)
- Connections to Frame Work Manager packages for dashboards (available with release 5)
For how long have I used the solution?
I have used IBM Cognos Analytics (Cognos 11) since it came out late last year (2015). I have used Cognos BI solutions for more than 20 years.
What do I think about the stability of the solution?
Stability has not been an issue with IBM Cognos Analytics – it is a very solid platform.
What do I think about the scalability of the solution?
It is an extremely scalable product, across all distributed platforms.
How are customer service and technical support?
Different levels of support are offered and level 1 has 24/7 support. On par with any software company.
Which solution did I use previously and why did I switch?
I have always used Cognos BI products.
How was the initial setup?
Setup is very easy. There are three options with this newest product that limit the involvement of a technical install specialist.
What's my experience with pricing, setup cost, and licensing?
Work with an IBM partner like Lodestar Solutions to ensure you have the right mix of licenses and you are not over paying in support.
Which other solutions did I evaluate?
As an IBM premier selling partner, we constantly review other products. There are a number of fine products available; however, IBM has hit a home run with IBM Cognos Analytics.
What other advice do I have?
Ensure your specific requirements are defined and that your data sources are clean. If you are not sure how to do this, work with a partner like Lodestar Solutions, who are experts in working with you to create an analytics roadmap.
Disclosure: My company has a business relationship with this vendor other than being a customer. I work for an IBM Premier Partner.
Analytics Specialist at a legal firm with 1,001-5,000 employees
It offers advanced, enterprise-level data modelling. It is struggling to compete with the front-end ease of use and visual appeal of QlikView and Tableau.
What is most valuable?
- Advanced, enterprise-level data modelling
- Reporting
- Request routing
- Integrated security
- Auditing
- Jobs and scheduling
- Alerts and agents
- Content distribution
How has it helped my organization?
Centralised, balanced, scorecard-based dashboards with drill-through to detailed OLAP; datawarehouse; and operational reports keep the organisation focused on KPIs.
What needs improvement?
It is struggling to compete with the front-end ease of use and visual appeal of QlikView and Tableau.
For how long have I used the solution?
I have used it for 14 years.
What do I think about the stability of the solution?
I have not encountered any stability issues.
What do I think about the scalability of the solution?
I have not encountered any scalability issues.
How are customer service and technical support?
Technical support is good (7/10).
Which solution did I use previously and why did I switch?
I did not previously use a different solution.
How was the initial setup?
It is a mature, full-featured enterprise product and as such requires detailed configuration/administration knowledge to set up.
Which other solutions did I evaluate?
Before choosing this product, I also evaluated SQL Server Reporting Services, Tableau, and QlikView.
What other advice do I have?
It provides value for larger enterprises.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Updated: January 2026
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Mike, could not agree with your assessment more. Real-time dashboards, Real-time data analytics and time-saving report and distribution capabilities are truly remarkable.