- We have worked with several reporting software products, and Cognos has a lot of flexibility and is very usable. It will perform most tasks that you would need.
BI Expert at a financial services firm with 1,001-5,000 employees
Flexible and very usable but support is expensive
What is most valuable?
How has it helped my organization?
Cognos software accesses several data sources and runs on major IBM platforms to help your business get the consistent data it needs. Also, Cognos software provides native interfaces to major ERP and legacy systems for fast access.
What needs improvement?
Cognos can improve in some data base basic connections (should be easier) mainly migrations in version 7.x to 8.x 10.x
What was my experience with deployment of the solution?
No, because the Cognos platform has a number of features that are designed to ease administration and deployment, enhance performance, enable scalability and reduce the complexity of your BI environment.
Buyer's Guide
IBM Cognos
June 2025

Learn what your peers think about IBM Cognos. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
857,028 professionals have used our research since 2012.
What do I think about the scalability of the solution?
No, scalability its very easy
How are customer service and support?
IBM support is very expensive. However, there are many online materials to improve your skills, as well as other consultancies beyond IBM.
Which solution did I use previously and why did I switch?
Yes, but these applications should not necessarily be changed. Home applications or simple BI tools can and should be used along with Cognos as most simple applications are not competitors. Many are even complementary.
How was the initial setup?
Not very simple. It's important to get the advice of a qualified professional.
Which other solutions did I evaluate?
Yes, we should always be looking at other solutions in the market and competitors, it is mandatory, like TCO analysis.
What other advice do I have?
2. Draw up a clear and effective communication with both the technical part and the internal and external staff
Disclosure: My company has a business relationship with this vendor other than being a customer: I started worked for IBM after I originally wrote this review.
Manager, Business Intelligence at a tech company with 10,001+ employees
It provides flexibility in exposing data from a single model to diverse users.
What is most valuable?
- Data modeling allows for better management and flexibility in exposing data from a single data model to diverse users.
- Flexibility of customization allows for designing custom solutions with ease.
- Scalability: It is very easy to add/remove a node in the Cognos cluster.
How has it helped my organization?
We have several reports that users access on a daily basis. We have also created multiple custom solutions to access reports from within an external application, as well as execute and deliver reports in a batch to a network location.
What needs improvement?
I think that IBM has done a great job with regularly improving this product and keeping up with the competing products. A couple of areas of improvement could be made in alerts for the application monitoring. It is hard to set up alerts when a servicer becomes unresponsive. The other improvement would be in improving the audit capabilities (including the database) of the application. The audit database is somewhat complex in developing good system usage reports.
For how long have I used the solution?
I have used it for eight years.
What do I think about the stability of the solution?
I encountered stability issues, but it was more a problem in version 8. Starting from version 10, the stability issues have significantly reduced.
What do I think about the scalability of the solution?
I have not encountered any scalability issues. Cognos scales very easily and we have several options for scaling the environment.
How are customer service and technical support?
Technical support is 6/10, more for the IBM partner from which we purchased the Cognos licenses. The challenge has been that most of the time, when you purchase it through IBM partners, because they are not the developers of the product, they have to go back to the IBM support and get the information and then relay it back to their customers; that adds extra time to solving the problem.
Which solution did I use previously and why did I switch?
We have used this solution from the beginning, as it was part of the ERP purchase option.
How was the initial setup?
Initial setup was straightforward. Cognos was very easy to install and configure and the documentation provided by IBM was very user friendly.
What's my experience with pricing, setup cost, and licensing?
Cognos licensing is comparable to other competing products. IBM provides several licensing options such as named vs CPU licenses, and it is better to understand the current and future reporting needs before opting for any licensing option.
Which other solutions did I evaluate?
IBM Cognos was part of the ERP bundle that we purchased. Cognos was part of the package and was sold through an IBM partner.
What other advice do I have?
Understand your current and future BI needs. Understand the information/insight you are looking to get from your BI application. Understand how you would calculate your ROI on your BI investment. Tool selection should be the last step in the development and deployment of any BI environment.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
IBM Cognos
June 2025

Learn what your peers think about IBM Cognos. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
857,028 professionals have used our research since 2012.
Group Reporting Manager at a pharma/biotech company with 5,001-10,000 employees
We use it for consolidation. It should be easier to access consolidation rules and logic and they should be more flexible.
What is most valuable?
Consolidation capability; that's really all we use it for.
How has it helped my organization?
Moving away from a manual, Excel-based consolidation to a largely automated one has enabled us to reduce our reporting timelines.
What needs improvement?
Accessibility to and flexibility of consolidation rules / logic: Products like HFM are much easier to work with when one needs to change rules, etc. With Cognos, I find that a regular user needs a much better understanding of the control tables and the E rules than a regular HFM user needs of the rules file. There seem to be more steps involved in Cognos, and the order of those steps are also important. One almost has to tick a few dozen boxes in a particular sequence whereas with HFM, one just has to export the rules and do a Ctrl + Find.
The investment register is also quite painful to work with, but I suspect that's due to configuration issues.
For how long have I used the solution?
All in all, I have used it for about 18 months.
What do I think about the stability of the solution?
I encountered stability issues. As with all databases, space management on the server is important; all of our stability issues are related to database size and available space.
What do I think about the scalability of the solution?
I have not encountered any scalability issues.
Which solution did I use previously and why did I switch?
I did not previously use a different solution.
How was the initial setup?
I can't comment on the implementation; it was completed before I joined.
What's my experience with pricing, setup cost, and licensing?
The pricing is good. It's fairly cheap compared to other products.
Which other solutions did I evaluate?
I understand HFM and SAP BPC were also considered before choosing this product. Cost and the relative sophistication of the user community played a big role on choosing Controller.
What other advice do I have?
If one has a complex consolidation structure, regular M&A activity (and hence changes in structures and rules), unusual transactions and a large user base, then I would think twice about Controller. If not, it'll probably work fine.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Prinicipal Software Engineer at a tech vendor with 1,001-5,000 employees
It offers metadata modelling and dashboard visualizations.
What is most valuable?
- Metadata modelling using Transformer and Framework Manager
- Visualization using Dashboard
Normally for BI implementations, these are the critical aspects.
How has it helped my organization?
I have not worked for an organization who is a direct beneficiary of the product. I have worked for vendor companies who have implementation expertise or have worked for OEM.
What needs improvement?
- Data discovery-related features
- Visualizations
- Speed of interaction with end-user
There are no problems with these areas. IBM Cognos has been working on them, but they are not yet on par with other vendors who are leaders in data discovery. For example, features like Lasso, dynamic pivoting, etc. are not yet available.
For how long have I used the solution?
I have used it for 11 years.
What do I think about the stability of the solution?
I have not encountered any stability issues.
What do I think about the scalability of the solution?
I encountered scalability issues while reporting across multiple data sources.
How are customer service and technical support?
Technical support is very good.
Which solution did I use previously and why did I switch?
I previously used a different solution, and switched because of ease of development and the rich set of features for most use cases.
How was the initial setup?
Initial setup was straightforward.
What's my experience with pricing, setup cost, and licensing?
I do not have much exposure to pricing. I understand it is on par, in terms of delivered value with respect to price, with other BI vendors.
Which other solutions did I evaluate?
What other advice do I have?
Please evaluate other BI vendors available in the market to make sure that you pick the right tool for your use cases.
Disclosure: My company has a business relationship with this vendor other than being a customer: My company is an OEM partner.
Managing Partner at a tech services company with 51-200 employees
Stories developed with Visual Storytelling provide descriptions over time and are actionable in nature.
Valuable Features
One of the features I find most valuable in the latest release is the Visual Storytelling functionality and being able to tell stories visually with your data. While stories are similar to dashboards in that they use visualizations to share insights, they differ as they provide a description over time and are actionable in nature.
Improvements to My Organization
This product has improved the way our organization and our customers truly interact with information, really putting the capabilities into the hands of the key decision makers and not having to rely on IT resources that do not have the business knowledge to do this for them; true self-service analytics.
Room for Improvement
The key areas for improvement are the administrative capabilities that are largely the same from the series 8/10 versions and the ability to use Framework Manager packages and models on new dashboards, etc. The introduction of data sets in the latest version demonstrates that this functionality is going to be offered around the corner.
Use of Solution
While IBM Cognos Analytics has been on the market for under a year, I have been using the Cognos platform for nearly 15 years and have seen it continue to grow and mature.
Stability Issues
I have not encountered any stability issues. The IBM Cognos platform has been around a while and with the right people doing the install/configuration/management of the environment, it is pretty rock solid. IBM is coming out with new minor releases every 2-3 months, which is great for customers as you can tell the commitment to excellence with the product is there.
Scalability Issues
I have not encountered any scalability issues.
Customer Service and Technical Support
Technical support has been pretty responsive. I run an IBM Cognos professional services organization and we become the front-line support for many of our customers.
Initial Setup
I have been installing/configuring IBM Cognos BI environments for years and I will have to say the documentation for the first iteration of IBM Cognos Analytics 11.0.0 was not complete and created a few challenges. The subsequent releases have been more complete and the latest version is pretty solid.
Pricing, Setup Cost and Licensing
Pricing and licensing really comes down to what customers are looking to achieve, as there are lots of options out there. IBM Cognos Analytics offers a fully managed SaaS Cognos in the cloud offering, where a customer does not have to deal with infrastructure, maintenance, administration, or provisioning. This is a great option for many SMBs out there. For other larger customers, it comes down to the number of users, what roles they will have, and internal IT capabilities that they have. One of IBM Cognos’ greatest strengths is the ability to cover the whole spectrum of customers at a price point that is acceptable to all.
Other Solutions Considered
I led a large vendor selection process at a former company around 13 years ago where I had 10 vendors come in and do a product demonstration based on our business requirements and from there, I was able to narrow the field down to Information Builders and SAP BusinessObjects. For the flexibility, self-service capabilities, and in-memory OLAP functionality, Cognos was the clear winner for us.
Other Advice
I am a strong believer in having the right tool to do the right job. I believe IBM Cognos BI has been and continues to be a solution that I have seen great results in and continue to recommend. However, I recognize that there are strengths that other vendors bring to the table and solutions that could be a better fit in some circumstances.
It does a fantastic job of promoting true self service and allowing line of business users the ability to load their data without the need for IT involvement. Non-technical people can easily upload their data and start to perform analyses of their business creating attractive dashboards and asking key questions based on empirical data.
Disclosure: My company has a business relationship with this vendor other than being a customer: I run an IBM Cognos professional services organization that is an IBM Business Partner.
Managing Partner, Lead Business Intelligence Consultant at a tech consulting company with 501-1,000 employees
We use TM1 for planning, plans vs actuals analysis, and what-if analysis. We use SPSS for predictive analysis and other type of analytics.
What is most valuable?
- Good reporting features: TM1 (for planning, plans vs actuals analysis, what-if analysis) and SPSS (for predictive analysis and other type of analytics).
- Integration capabilities: broad enterprise integration feature set, useful APIs and SDKs.
What needs improvement?
Self-service analysis features have improved a lot, even with new subversions of version 10, but I feel business users can't really utilize these features as they are not too intuitive and they easily find themselves lost among Cognos Studios. Query Studio is easy to use, but you can easily reach its limits. Analysis Studio is for OLAP analysis and it's quite easy to use, but OLAP needs a predefined multi-dimensional data source. Report Studio has lots of power, but it's too complex for a business analyst to use. Cognos Workspace aims to provide some self-service capabilities, but it's good for dashboarding only. Cognos Insight has been designed to close this gap, but it's quite a new solution; therefore, it lacks some complex analysis features.
Another area for improvement is error messaging. When an error occurs, the user has two options: the user gets a message that an error occurred, logged and please contact the admin, OR you get a long Java exception that you don't understand if you are not both a Java developer and a Cognos architecture expert (so there is a big chance that you will never know why the error happened).
For how long have I used the solution?
I have been using Cognos BI version 10 since 2011, and previous versions since 2003.
What do I think about the stability of the solution?
Stability depends on many things, e.g., the quality of the Cognos model, the stability of the data source, the stability of the Cognos server environment, the stability of the network between the server and client application, the amount of data in the report/analysis, etc. Stability can be increased with a good initial setup and a thorough stability test of the Cognos BI environment. But it might happen that a user receives a strange and unidentifiable error message due to stability issues.
What do I think about the scalability of the solution?
Scalability depends on the scalability of the source database system and the BI system, as well. Cognos BI can be scaled well, but the scalability of the source database system is more important in most cases, especially when a huge amount of data should be reported/analysed.
How are customer service and technical support?
Technical support has two levels: first-level support is provided by an IBM support partner. So the quality of the first level of support depends on the experience and the quality of service of the support partner. Second-level support provided by IBM can be slow, especially when a competent IBM technical expert can't be found in your country.
Which solution did I use previously and why did I switch?
I have seen some cases when an existing BI solution has been replaced by Cognos. It had various reasons but in most of the cases, the existing BI solution was outdated or the customer was disappointed with the existing BI product or simply the IBM salesperson performed well.
How was the initial setup?
The complexity of the initial setup depends on the product variant itself (for. ex., Cognos has an Express version, which can be set up really easy), and it depends on the planned BI architecture as well. So it can be really easy and it can be really complex, too.
What's my experience with pricing, setup cost, and licensing?
Cognos BI has role-based licensing, so think well about which BI role you really need, and whether you should buy user- or CPU-based licences.
Which other solutions did I evaluate?
I always advise to use the right product to your specific needs, and evaluate some other options as well. Cognos BI can be a good fit for you in one case, but it might not be the best solution in another one.
What other advice do I have?
Look for a good implementation expert who can help you make it a success. And don't spare on trainings; it's a complex, enterprise BI product.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Project Leader at a tech services company with 501-1,000 employees
We have over 400+ reports going out every day based on different conditions.
What is most valuable?
Powerful Report Studio and Event Studio: We have stringent requirements for the reports that go to investors. Report Studio helps us to deliver pixel-perfect reports in both HTML and PDF formats. Event studio is such a powerful tool: We have over 400+ reports going out every day based on different conditions; a few are periodic, a few are based on availability of data, etc. Without Event Studio, it would be a nightmare to maintain these huge jobs.
What needs improvement?
Even though I identified Event Studio as one of the most valuable features, it still has room for improvement. Sometimes events get stuck; we need to restart Cognos services and do clean up in order to clear the queue. Error messages are not that straightforward.
The other area that needs improvement is Cognos Workspace. When we add multiple reports to the workspace, the performance is not up to the mark.
Another area of improvement is ‘interactivity’. Cognos is not even comparable from the interactivity perspective with other reporting tools such as Tableau.
For how long have I used the solution?
I have used it for over 7+ years.
What do I think about the stability of the solution?
I have not encountered any stability issues.
What do I think about the scalability of the solution?
I have not encountered any scalability issues. Cognos is very scalable. We could have a distributed installation (which we are already using) with multiple content managers and application tier components; we have never faced scalability issues.
How are customer service and technical support?
I would say technical support is good, not great. We have contacted support for a number of issues. The main thing tech support needed was to replicate the issue at their end, which is not always possible. We still have issues that tech support is unable to address.
Which solution did I use previously and why did I switch?
We were using Microsoft reporting services as our reporting solution.
How was the initial setup?
Initial setup was quite complex. We started with a single-server installation, and faced performance issues; then, we tried a distributed installation. A distributed installation is quite complex, especially when the requirements are high, such as AD integration, load balancer support, enabling single sign on, etc.
What's my experience with pricing, setup cost, and licensing?
It is a very good product. I feel the price is OK, as it is not just a tool but it is a reporting platform.
Which other solutions did I evaluate?
Before choosing this product, we did not evaluate other options. However, we did evaluate a few others recently for some other requirements. We figured out that MicroStrategy is also at par (or even on a bit higher side in some features), but considering the tradeoff between the features, price and effort to migrate, we felt it is better to go with Cognos.
What other advice do I have?
This is a best-in-class reporting platform. But keeping in mind the high price of this tool, it is better to evaluate it before going for it. You might not need all the features provided by this tool, in which case you end up paying more. Also, it might not be suitable for small firms.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Sales Specialist with 51-200 employees
We can simply create a dashboard. The data module lets you create data models.
What is most valuable?
It is very powerful, it is a lot easier to use and the new version has a very nice look and feel.
It also has the ability to simply create a dashboard and the data module lets you easily create many data models.
How has it helped my organization?
We have the ability to create reports that monitor the organization in a very easy way.
For how long have I used the solution?
I have used it for one year.
What do I think about the stability of the solution?
I have not encountered any stability issues.
What do I think about the scalability of the solution?
I have not encountered any scalability issues.
How are customer service and technical support?
Technical support is 8/10.
Which solution did I use previously and why did I switch?
I did not previously use a different solution.
How was the initial setup?
Initial setup was straightforward, especially with the new version.
What's my experience with pricing, setup cost, and licensing?
The price is very low for the SaaS edition.
Which other solutions did I evaluate?
Before choosing this product, I did not evaluate other options.
What other advice do I have?
It can do anything; you just have to study it a bit.
Disclosure: My company has a business relationship with this vendor other than being a customer: My company is an IBM partner.

Buyer's Guide
Download our free IBM Cognos Report and get advice and tips from experienced pros
sharing their opinions.
Updated: June 2025
Popular Comparisons
Microsoft Power BI
Tableau
Teradata
Amazon QuickSight
SAP Analytics Cloud
SAP BusinessObjects Business Intelligence Platform
Oracle OBIEE
MicroStrategy
Oracle Analytics Cloud
QlikView
Looker Studio
TIBCO Spotfire
Salesforce Einstein Analytics
Microsoft SQL Server Reporting Services
Buyer's Guide
Download our free IBM Cognos Report and get advice and tips from experienced pros
sharing their opinions.
Quick Links
Learn More: Questions:
- What are the main differences between IBM Cognos and Anaplan for small businesses to perform budget and forecast cycles?
- When evaluating Business Intelligence Tools, what aspect do you think is the most important to look for?
- BI Tool Replacements, What Do You Recommend?
- Which one is best for ETL - Pentaho or Jaspersoft?
- Seeking advise on going with Birst, BOARD or Pentaho as an OEM platform solution where we could end up with 1,000's of users over time.
- BI Tool Evaluation Criteria Rating Matrix -- anyone have one they've used in making a tool selection?
- QlikView or Tableau - Which is better?
- BI tools for tactical decision-making?
- What is a good BI tool in the Oracle world?
- I currently use Panorama Necto as a viewer on SQL Analysis services cube--what other solutions are out there?
Yes, I agree. Cognos is a very flexible and very usable tool. Users need to have the passion to learn and explore the tool... I have been with Cognos since Impromptu, ReportNet versions and Off late I have seen users ( younger out of college) who has no patience in knowing how the tool works and find it overwhelming. Most of them like the readymade reports or the visualization tools like Tableau.