Shopify is the best eCommerce platform on the market today. It’s designed to help people build their own, scalable online store with hundreds of built-in features, and tons of apps. You can sell products directly on your website, and across multiple marketplaces and social media.
Web Developer at a computer retailer with 501-1,000 employees
Multi-channel sales capability and support for unique discount codes
Pros and Cons
- "It has a brilliant inventory system to help you manage your store."
- "Shopify is the best eCommerce platform on the market today."
- "I would like to see a feature that allows us to access all of the platforms in Shopify, like Facebook and Instagram messages, so we can easily reply to connect to our customers."
- "The pricing plan is in need of improvement."
What is our primary use case?
How has it helped my organization?
This solution gives us the ability to sell across multiple channels, including Facebook, Instagram, Amazon, and eBay.
What is most valuable?
This solution received the highest score for features and customer satisfaction.
It has a brilliant inventory system to help you manage your store.
The unique discount codes feature makes it better to personalize my marketing. Discount codes are very important to us. It helps a lot of e-commerce industries to create our own discount codes, so there is no need to use an app or pay to other apps for this feature.
What needs improvement?
I would like to see a feature that allows us to access all of the platforms in Shopify, like Facebook and Instagram messages, so we can easily reply to connect to our customers. This would be a big help to us.
The pricing plan is in need of improvement.
Apps can quickly add up as you add extra features to your store.
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June 2026
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For how long have I used the solution?
We have been using this solution for three years.
What's my experience with pricing, setup cost, and licensing?
This is the only platform to enforce its own transaction fee unless you use Shopify Payments Content, which doesn’t automatically reformat when you switch themes.
What other advice do I have?
I would like to say thank-you to Shopify for this platform and thank-you to their team.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Managing Member at Christiano Ferraro Consultancy, LLC
The user friendliness in implementing a website with eCommerce functionality is good.
Pros and Cons
- "Unless your needs are quite complex, this is the most affordable and immediate solution to taking your online business live without developer help."
- "The formatting within the user interface has its limitations."
What is most valuable?
The user friendliness in implementing a website with eCommerce functionality including both shopping cart and merchant services working within five minutes. Affordable and painless to have almost immediate implementation.
How has it helped my organization?
As a management consultant, my role is to recommend solutions that supersede my preferences with the intent to serve my clients best. This tool objectively addresses most eCommerce business needs and with their app store and developers can even support customized functionality.
What needs improvement?
The formatting within the user interface has its limitations. Navigating those without coding knowledge (which is the type of user the tool is designed for) can be frustrating for some.
For how long have I used the solution?
I've used it for four years.
What was my experience with deployment of the solution?
It's one of the easiest tools to deploy and get up and running.
What do I think about the stability of the solution?
In earlier years, the solution would have down times but I would say in the past year, maybe it's once or twice a year with a way to check status real time and issues fixed typically within an hour or less.
What do I think about the scalability of the solution?
The solution includes unlimited bandwidth.
How are customer service and technical support?
Customer Service:
Excellent. 24/7 support accessible by phone, chat or email and consistently helpful.
Technical Support:Excellent. 24/7 support accessible by phone, chat or email and consistently helpful.
Which solution did I use previously and why did I switch?
I have not used a different solution. Many hours were spent researching and assessing my options before I began using and learning the intricacies of Shopify.
How was the initial setup?
Getting a website live was pretty straightforward and their customer support documentation outlining steps for things like migrating your domain is well scripted.
What about the implementation team?
I implemented the tool myself.
What's my experience with pricing, setup cost, and licensing?
Set-up cost - $0. Plans are $29/month to $79/month unless you get the big one. They have transaction fees varying by plan, but roughly at 2.8% or less. Any additional costs would come from apps available for additional functionality. These apps are quite affordable and can provide a lot of value for the cost if you do your homework first.
Which other solutions did I evaluate?
- GoDaddy
- Volusion
- BigCommerce
- WordPress/WooCommerce
What other advice do I have?
Unless your needs are quite complex, this is the most affordable and immediate solution to taking your online business live without developer help.
With any business, if you take the time to understand the difference between what you need to have and what you want to have, it will help you make better decisions serving your short and long-term goals while balancing cash-flow.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Updated: June 2026
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