Our VMware infrastructure uses a Pure Storage FlashArray as its primary SAN storage solution.
IT Manager at a computer software company with 51-200 employees
It helps reduce our storage footprint, improves uptime, and is quick
Pros and Cons
- "I appreciate the ease of provisioning storage on Pure Storage FlashArray."
- "Improved reporting on the deduplication and compression functionality would be beneficial."
What is our primary use case?
How has it helped my organization?
Our organization values the single management pane of glass because it simplifies administration by consolidating all necessary tools and functionalities into one location, eliminating the need to navigate between different systems. This streamlined approach increases efficiency and allows us to manage our operations effectively.
The benefits of Pure Storage FlashArray were immediately apparent, with its speed dramatically reducing machine deployment times from several hours to mere minutes.
Pure Storage FlashArray significantly reduced our storage footprint. Moving from older three-point five-inch SAS disks to Pure's smaller disks and utilizing deduplication and compression, we condensed our storage from 12 racks to just four.
Pure Storage FlashArray reduces downtime compared to our previous storage solution. While our previous system was reliable with minimal downtime, it still required occasional maintenance, whereas Pure Storage FlashArray operates seamlessly without any maintenance requirements.
The Evergreen architecture provides a fantastic refresh cycle where storage, including the crucial controllers at the system's core, is replaced every three years during maintenance renewals. This effectively means that even after nine years, the system remains equivalent to a brand new one. This is greatly important to our organization's ability to maintain uptime.
What is most valuable?
I appreciate the ease of provisioning storage on Pure Storage FlashArray. The deduplication and compression features make it cost-effective and remarkably straightforward to use.
What needs improvement?
Pure Storage FlashArray is fantastic. It shows and does everything I need, which is why I've used it for so long. However, improved reporting on the deduplication and compression functionality would be beneficial. While a general reduction in space usage is evident, it's impossible to determine the specific deduplication or compression rates for individual disk systems.
Buyer's Guide
Pure Storage FlashArray
October 2025
Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: October 2025.
872,869 professionals have used our research since 2012.
For how long have I used the solution?
I have been using Pure Storage FlashArray for nine years.
What do I think about the stability of the solution?
I rate the stability of Pure Storage FlashArray ten out of ten.
What do I think about the scalability of the solution?
Although we haven't needed to scale significantly yet, the system appears capable of scaling.
How are customer service and support?
The technical support always replies quickly, and the support quality has been fantastic.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We previously used HPE non-flash storage, but they did not offer the deduplication, compression, or SSD options that the Pure Storage FlashArray provides.
How was the initial setup?
The initial deployment is straightforward, even for someone who has no experience with Pure Storage FlashArray. It takes less than one day.
Deploying a Pure Storage FlashArray can involve various infrastructure components, making it more efficient to use a team. In most organizations, a single person would lack the necessary access to all the systems involved in the deployment process.
What's my experience with pricing, setup cost, and licensing?
We implemented Pure Storage FlashArray nine years ago when it was new to the market and obtained it at a preferential price. However, the current retail price may be relatively high, and discounts may not be available.
What other advice do I have?
I would rate Pure Storage FlashArray ten out of ten.
Pure Storage handles all maintenance. Upgrades are initiated by simply sending an email request to Pure Storage, which manages the upgrade process.
Pure Storage FlashArray offers fantastic performance and is easy to set up, but it's important to consider the types of workloads you'll be using, as this can impact its data deduplication and compression efficiency.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
System Engineer II at a real estate/law firm with 1,001-5,000 employees
It performs well, reduces downtime, and easy to manage
Pros and Cons
- "The most valuable feature of the FlashArray is Pure One, which provides a comprehensive overview of our entire storage environment."
- "When creating a support case, visibility should be extended to others involved in assisting."
What is our primary use case?
We use Pure Storage FlashArray as the primary storage for our virtualized environment.
How has it helped my organization?
Pure Storage arrays use flash memory, which provides faster data access and improved performance compared to traditional spinning disk storage. Pure Storage has features like deduplication, compression, and thin provisioning help reduce storage requirements and optimize the use of available space. The systems come with intuitive management interfaces and automation features that simplify storage operations and reduce administrative overhead.
Pure Storage FlashArray helps reduce downtime by 99.99 percent.
What is most valuable?
The most valuable feature of the FlashArray is Pure One, which provides a comprehensive overview of our entire storage environment. Pure One allows us to visualize our whole fleet and conduct various administrative assessments. This includes monitoring capacity usage and identifying the specific allocation of storage across our infrastructure. The FlashArray offers a centralized management system that is particularly appealing.
What needs improvement?
The self-service process encountered a bug that caused it to stall and prevent completion. Pure Storage should address these issues to enhance the functionality of self-service upgrades.
For how long have I used the solution?
I have been using Pure Storage FlashArray for about three years.
What do I think about the stability of the solution?
Pure Storage FlashArray is stable. We have not had any issues.
What do I think about the scalability of the solution?
We can quickly scale the FlashArray if the device is not nearing the end of its life. Their systems are designed to scale easily, allowing you to add more capacity or performance as needed without major disruptions.
How are customer service and support?
The technical support team is knowledgeable and efficient. They quickly assign a technician to our cases, who analyses the issue or, if necessary, transfers it to another technician at the end of their shift. This entire process is smooth and seamless.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I previously used HP Storage, but Pure Storage FlashArray performs better. The IOPS is much better than what HP provides.
How was the initial setup?
The initial setup is complex for exceptionally large environments. Pure Professional Services is always available to assist.
What about the implementation team?
We implemented in-house with support from Pure professional services.
What's my experience with pricing, setup cost, and licensing?
While more expensive than other storage solutions in the same space, Pure Storage FlashArray offers superior performance that often justifies the higher cost and adds value overall.
What other advice do I have?
I would rate Pure Storage FlashArray nine out of ten.
When you purchase a Pure Storage FlashArray, you're not just acquiring storage but also investing in excellent support. With a dedicated support representative assigned to your case, you can expect immediate assistance whenever you log in, day or night.
Maintenance is required for periodic updates and patches. Pure Storage informs us when the patches or updates are available.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Pure Storage FlashArray
October 2025
Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: October 2025.
872,869 professionals have used our research since 2012.
Storage architect at a tech company with 10,001+ employees
Good support and reduction in downtime but requires better performance reporting
Pros and Cons
- "The snapshot feature is valuable. It protects data based on the policy."
- "I have been primarily working with storage and have not fully explored other areas, but there is some room for improvement when it comes to performance reporting."
What is our primary use case?
We use Pure Storage FlashArray for storage allocation, DR, replication, and performance. We are migrating both servers and storage to Pure Storage.
How has it helped my organization?
It has reduced downtime significantly, and the self-service upgrade feature allows us to handle upgrades smoothly through the console.
It has helped decrease our organization’s storage footprint. There is about 15% reduction.
What is most valuable?
The snapshot feature is valuable. It protects data based on the policy. We can schedule snapshots and have unalterable data. It reduces management efforts.
Vendor support is good. After raising a case, we get a response within an hour or two.
What needs improvement?
I have been primarily working with storage and have not fully explored other areas, but there is some room for improvement when it comes to performance reporting.
For how long have I used the solution?
I have been using Pure Storage FlashArray for one year. I have been using Hitachi Storage and Sun Storage on all legacy devices. We are migrating all these servers and storage to Pure Storage FlashArray.
What do I think about the stability of the solution?
Our experience with the stability of FlashArray has been excellent. On a scale from one to ten, I would rate it an eight.
What do I think about the scalability of the solution?
The scalability of the solution is quite good, and I would rate it an eight out of ten.
How are customer service and support?
For a P2 issue, the SLA is 4 hours. They were able to resolve the issue within two hours. Just a month ago, we faced an issue, and they were able to resolve that within an hour. We got support immediately.
The technical support provided by Pure Storage is exceptional, and I would rate it a ten out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We have been handling all the legacy environments, such as Hitachi USP V/VM, Hitachi AMS, Sun StorageTek, and EMC. They all were at the end of life and out of support. We have more than 1,000 devices and servers. Our servers were also out of service and end of life. We planned to migrate all the servers and data into Pure Storage as single devices. Instead of using multiple storage solutions, we wanted to use a single one and move to Pure Storage. We also had to deal with different vendors for support. We wanted to have a single vendor.
With these legacy devices, we were not getting any support. When we had any hardware failure or some issues, we were not getting a solution. For any hardware failures, we were not getting the parts. That is why we thought of migrating to Pure Storage.
How was the initial setup?
The deployment took about two months, primarily due to planning and the time taken for customer approval processes.
We are primarily using it on-premises, but we have plans to move to the cloud over the next one or two years.
What other advice do I have?
I would recommend this solution. I would rate Pure Storage FlashArray a seven out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Works at a comms service provider with 1-10 employees
We have critical applications running on the solution without any noticeable impact on performance
Pros and Cons
- "Deduplication is an excellent feature. I also like the NAS and support."
- "The latest release contains bugs that shouldn't be in a production environment. Two incidents impacted our client, including hardware-related bugs. They need to be more cautious in testing before they release."
What is our primary use case?
I use Pure Storage for multiple clients. One is a client related to postal services. We are using a database to manage six petabytes.
How has it helped my organization?
The main benefit of Pure Storage is performance. We have critical applications running on FlashArray without any noticeable impact on performance. I can immediately see the difference between Pure Storage and the other arrays I've used.
It has optimized the storage footprint, delivering savings to our clients by drastically reducing the cost of infrastructure and maintenance.
What is most valuable?
Deduplication is an excellent feature. I also like the NAS and support.
What needs improvement?
The latest release contains bugs that shouldn't be in a production environment. Two incidents impacted our client, including hardware-related bugs. They need to be more cautious in testing before they release.
For how long have I used the solution?
We have used Pure Storage for two years.
What do I think about the stability of the solution?
I rate Pure Storage FlashArray nine out of 10. We have reduced downtime by 30 to 50 percent.
What do I think about the scalability of the solution?
We can upgrade Pure Storage without any latency problems.
How are customer service and support?
I rate Pure Storage support. The response times are good, but they use third-party support. They come and work on hardware issues. Support is available when a client needs it.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I have worked with EMC and IBM arrays. Pure Storage is simpler to manage than other arrays. If you already have an array but you don't have the budget for Pure Storage, I wouldn't recommend migrating.
Pure Storage FlashArray isn't completely flash. It's a semi-hybrid that combines SSDs and SAS disks. IBM's flash array is also good in terms of performance. Pure Storage and IBM have comparable conformance.
How was the initial setup?
We had some complications configuring the NAS, and some features did not work for our environment. We achieved ready integration in one domain, but we had two domains in NDRRS. The deployment took less than a day, but we had to complete all the prerequisites. If you are using NAS, you must implement many things before configuring it and working with other teams. It takes maybe a week to complete the array configuration and bring it into production. One person is enough, and Pure Storage doesn't require maintenance.
What other advice do I have?
I rate Pure Storage FlashArray nine out of 10.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Infrastructure Systems Team Lead at a manufacturing company with 10,001+ employees
A highly scalable and affordable solution that simplifies operations and reduces power consumption
Pros and Cons
- "The tool has reduced our power consumption."
- "If we suddenly dump large amounts of data onto the storage system, it takes a while to process it."
What is our primary use case?
We use the solution for virtual machine storage. Any virtual machine that we run is stored in Pure Storage. Everything from databases to applications runs off it.
How has it helped my organization?
The product provides ease of management. It has a lower cost of ownership. The tool has reduced our power consumption.
What is most valuable?
We use the metro cluster. It is very intuitive and easy to set up. The data reduction technology is pretty good. We see quite a good reduction in our data. It’s probably in line with other vendors. The performance is excellent. As a storage platform, the solution has been good and very reliable. It's quite difficult to find anything negative to say about it.
What needs improvement?
There should be improvements in internal data management. If we suddenly dump large amounts of data onto the storage system, it takes a while to process it. The vendor has said that it would be fixed in future releases.
For how long have I used the solution?
I have been using the solution for 20 months. I am using the latest version of the solution.
What do I think about the stability of the solution?
I rate the stability a ten out of ten.
What do I think about the scalability of the solution?
The scalability is excellent. I rate the scalability an eight out of ten.
How are customer service and support?
The support is okay.
How would you rate customer service and support?
Positive
How was the initial setup?
The deployment process was very straightforward. It was up and running in an hour. We need two engineers to maintain the product.
What's my experience with pricing, setup cost, and licensing?
The price is reasonable. We don’t pay to license any of the features. I rate the pricing an eight out of ten.
Which other solutions did I evaluate?
I also use Dell EMC and XtremIO.
What other advice do I have?
We do routine upgrades. It’s not that often. It happens every six months. I will recommend the tool to others. Pure Storage has simplified our operations and released our engineers to do other functions. Overall, I rate the solution a ten out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Sr. Storage Engineer at Charles Schwab
An easy-to-use and scalable tool for database storage
Pros and Cons
- "Pure Storage FlashArray is simple and easy to use. It offers protection when removing devices. It has the ability to undo deletes."
- "I would like to see additional features like performance monitoring, configuring alerts, and the customization of alert thresholds."
What is our primary use case?
The tool provides storage to new servers and maintains provision storage volumes like creating new servers for Windows and Linux, which are the system administrations of the storage system.
How has it helped my organization?
We have hundreds of servers that use the tool for the storage of Oracle and SQL databases. It also provides tier-one storage for systems and production servers.
What is most valuable?
The tool is simple and easy to use. It has neat features like protection from device removal. Moreover, you can undo the deletes. The solution is easy to work with and not as complicated as CAC.
What needs improvement?
I want to learn more about command line usage which I have not explored much yet. However, there are many automated solutions for repetitive tasks. I would like to see additional features like performance monitoring, configuring of alerts, and the customization of alert thresholds in the next release.
For how long have I used the solution?
I have been using Pure Storage FlashArray for the past three years.
What do I think about the stability of the solution?
I would give a nine out of ten for the stability of the tool.
What do I think about the scalability of the solution?
I would rate the scalability of the tool as nine out of ten. The solution is very scalable. There are 12 users of the tool in our organization. We have no plans to increase the current usage unless we merge with another company.
How are customer service and support?
I would give a ten out of ten for the technical support of the tool. The solution has got good support and has always been able to help us.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I have previously used EMC PowerMax. I chose Pure Storage FlashArray because it was of lower cost. Also, we wanted to keep competition between the vendors.
How was the initial setup?
The implementation of the tool is straightforward.
What was our ROI?
The company must be having ROI but I am not sure since I am not involved in strategic decisions. I do not have access to the metrics to analyze the ROI.
What's my experience with pricing, setup cost, and licensing?
I would rate the solution a nine out of ten. I am using the latest version of the solution and it is deployed on-premises. The tool is easy to implement and does not require much training. Moreover, it has good support.
Which other solutions did I evaluate?
I would rate the pricing of Pure Storage FlashArray a five out of ten. It is expensive but not too much.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
IT engineer at a engineering company with 10,001+ employees
Excellent performance, data protection, and support
Pros and Cons
- "Pure Storage FlashArray offers numerous valuable features, such as low latency and high throughput."
- "There is not a great need for improvement, but better pricing could be beneficial."
What is our primary use case?
I use Pure Storage FlashArray to provide LUNs or volumes for end users who want to work on a database for zoning, enabling them to operate effectively with end-user arrays.
How has it helped my organization?
The device gives us a lot of protection in maintaining our data in the storage. It gives high throughput across many locations.
We have faster data processing with low file consumption. This includes multi-terabyte databases in memory with read-write speed four times faster than any HDD.
What is most valuable?
Pure Storage FlashArray offers numerous valuable features, such as low latency and high throughput. It has significant data protection in the form of snapshots. It allows data portability around the cloud and on-premises devices. Performance backup is also a key feature.
The support that we received from the vendor during upgrades has been very good. They instructed us very well through the remote connection.
What needs improvement?
I have worked with two types of Pure Storage FlashArray. So far, I have not found any issues. There is not a great need for improvement, but better pricing could be beneficial.
For how long have I used the solution?
I have been using Pure Storage FlashArray for three years.
What do I think about the stability of the solution?
It is stable. I would rate it an eight out of ten for stability.
There is always downtime when working with production servers. I have to plan downtime of three or four hours when launching new servers or logging into new servers with new LUNs. If a lot of people are logging into a FlashArray server, it will require downtime if we have to modify anything.
What do I think about the scalability of the solution?
It is scalable. I would rate the scalability of Pure Storage FlashArray a nine out of ten.
It is being used at a single location. We have 30 people using it.
How are customer service and support?
Their support is too good. As soon as I log a case with them, they are always available. They are very fast. I would rate them a ten out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I have worked with different storage boxes such as Quantum, NetApp, and HPE, but they are different. They are block storage. Pure Storage provides a unique compatibility when working with LUNs and volumes, offering a totally different SAN product. It is also easier than the others.
How was the initial setup?
The initial setup was straightforward and took about 40 minutes.
What was our ROI?
The solution has saved us time and resources. It has saved about 20% of my time.
What's my experience with pricing, setup cost, and licensing?
I would rate it a seven out of ten for pricing. It could be improved.
What other advice do I have?
I would recommend Pure Storage FlashArray to anyone because it offers great resilience, high throughput, and excellent storage provision to users on SAN boxes. It simplifies the process of zoning or taking backups.
I would rate Pure Storage FlashArray a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
IT system infrastructure manager at Anabatic Technologies
Easy to use with good support but is too expensive
Pros and Cons
- "The solution is very reliable."
- "It is a bit expensive."
What is our primary use case?
We primarily use the solution for storing data for applications.
What is most valuable?
The user interface is very good. It is easy to navigate.
The deployment is very easy.
It is scalable.
The solution is very reliable.
Technical support is helpful.
What needs improvement?
The pricing could be better. It is a bit expensive.
For how long have I used the solution?
I've been using the solution for three or four years.
What do I think about the stability of the solution?
It's a stable, reliable product. It isn't buggy or glitchy. It doesn't crash or freeze. I'd rate the stability nine out of ten.
What do I think about the scalability of the solution?
It is scalable and easy to extend. I'd rate the stability nine out of ten. It's very easy.
We have about four engineers using the solution.
We increase the storage capacity, however, it depends on the future application usage.
How are customer service and support?
Technical support is very good. They are helpful and responsive.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I've also worked with Dell, which is a bit harder to set up.
How was the initial setup?
The setup was very straightforward. It's very easy. We find it even easier to set up than Dell. The deployment takes about a few hours or so. You mount it on the rack and power it up and do some configurations to set it up for storage.
What about the implementation team?
We were able to handle the setup ourselves with the help of a local partner.
What was our ROI?
I haven't looked into ROI. It isn't part of my scope.
What's my experience with pricing, setup cost, and licensing?
It's a costly solution. It is not cheap.
There is no subscription fee. There is just one initial fee.
What other advice do I have?
We are using an older version of the solution, not necessarily the latest.
I'd rate the solution eight out of ten. I would recommend the solution for its capabilities, however, the price is too high.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Download our free Pure Storage FlashArray Report and get advice and tips from experienced pros
sharing their opinions.
Updated: October 2025
Product Categories
All-Flash StoragePopular Comparisons
Dell PowerStore
Pure FlashArray X NVMe
NetApp AFF
Pure Storage FlashBlade
Dell Unity XT
IBM FlashSystem
HPE Alletra Storage
VAST Data
Dell PowerMax
Huawei OceanStor Dorado
HPE 3PAR StoreServ
Hitachi Virtual Storage Platform
HPE Primera
HPE Nimble Storage
Lenovo ThinkSystem DM Series
Buyer's Guide
Download our free Pure Storage FlashArray Report and get advice and tips from experienced pros
sharing their opinions.
Quick Links
Learn More: Questions:
- Pure Storage or NetApp for VDI?
- How do NetApp All Flash FAS and Pure Storage compare? Let the community know what you think.
- Nimble Storage vs Pure Storage, which do you recommend?
- Which is the best storage system for machine learning? Does Pure Storage hold up after two years of usage?
- How would you compare Dell PowerProtect DD vs NetApp FAS series?
- Has anyone tried Dell EMC PowerStore? What do you think of it and how was migration?
- Dell EMC XtremIO Flash Storage OR Hitachi Virtual Storage F Series
- Pure Storage or NetApp for VDI?
- When evaluating Enterprise Flash Array Storage, what aspect do you think is the most important to look for?
- IBM vs. EMC vs. Hitachi Compression
















