The tool provides storage to new servers and maintains provision storage volumes like creating new servers for Windows and Linux, which are the system administrations of the storage system.
Sr. Storage Engineer at a financial services firm with 10,001+ employees
An easy-to-use and scalable tool for database storage
Pros and Cons
- "Pure Storage FlashArray is simple and easy to use. It offers protection when removing devices. It has the ability to undo deletes."
- "I would like to see additional features like performance monitoring, configuring alerts, and the customization of alert thresholds."
What is our primary use case?
How has it helped my organization?
We have hundreds of servers that use the tool for the storage of Oracle and SQL databases. It also provides tier-one storage for systems and production servers.
What is most valuable?
The tool is simple and easy to use. It has neat features like protection from device removal. Moreover, you can undo the deletes. The solution is easy to work with and not as complicated as CAC.
What needs improvement?
I want to learn more about command line usage which I have not explored much yet. However, there are many automated solutions for repetitive tasks. I would like to see additional features like performance monitoring, configuring of alerts, and the customization of alert thresholds in the next release.
Buyer's Guide
Pure Storage FlashArray
December 2025
Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
880,255 professionals have used our research since 2012.
For how long have I used the solution?
I have been using Pure Storage FlashArray for the past three years.
What do I think about the stability of the solution?
I would give a nine out of ten for the stability of the tool.
What do I think about the scalability of the solution?
I would rate the scalability of the tool as nine out of ten. The solution is very scalable. There are 12 users of the tool in our organization. We have no plans to increase the current usage unless we merge with another company.
How are customer service and support?
I would give a ten out of ten for the technical support of the tool. The solution has got good support and has always been able to help us.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I have previously used EMC PowerMax. I chose Pure Storage FlashArray because it was of lower cost. Also, we wanted to keep competition between the vendors.
How was the initial setup?
The implementation of the tool is straightforward.
What was our ROI?
The company must be having ROI but I am not sure since I am not involved in strategic decisions. I do not have access to the metrics to analyze the ROI.
What's my experience with pricing, setup cost, and licensing?
I would rate the solution a nine out of ten. I am using the latest version of the solution and it is deployed on-premises. The tool is easy to implement and does not require much training. Moreover, it has good support.
Which other solutions did I evaluate?
I would rate the pricing of Pure Storage FlashArray a five out of ten. It is expensive but not too much.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
IT engineer at a engineering company with 10,001+ employees
Excellent performance, data protection, and support
Pros and Cons
- "Pure Storage FlashArray offers numerous valuable features, such as low latency and high throughput."
- "There is not a great need for improvement, but better pricing could be beneficial."
What is our primary use case?
I use Pure Storage FlashArray to provide LUNs or volumes for end users who want to work on a database for zoning, enabling them to operate effectively with end-user arrays.
How has it helped my organization?
The device gives us a lot of protection in maintaining our data in the storage. It gives high throughput across many locations.
We have faster data processing with low file consumption. This includes multi-terabyte databases in memory with read-write speed four times faster than any HDD.
What is most valuable?
Pure Storage FlashArray offers numerous valuable features, such as low latency and high throughput. It has significant data protection in the form of snapshots. It allows data portability around the cloud and on-premises devices. Performance backup is also a key feature.
The support that we received from the vendor during upgrades has been very good. They instructed us very well through the remote connection.
What needs improvement?
I have worked with two types of Pure Storage FlashArray. So far, I have not found any issues. There is not a great need for improvement, but better pricing could be beneficial.
For how long have I used the solution?
I have been using Pure Storage FlashArray for three years.
What do I think about the stability of the solution?
It is stable. I would rate it an eight out of ten for stability.
There is always downtime when working with production servers. I have to plan downtime of three or four hours when launching new servers or logging into new servers with new LUNs. If a lot of people are logging into a FlashArray server, it will require downtime if we have to modify anything.
What do I think about the scalability of the solution?
It is scalable. I would rate the scalability of Pure Storage FlashArray a nine out of ten.
It is being used at a single location. We have 30 people using it.
How are customer service and support?
Their support is too good. As soon as I log a case with them, they are always available. They are very fast. I would rate them a ten out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I have worked with different storage boxes such as Quantum, NetApp, and HPE, but they are different. They are block storage. Pure Storage provides a unique compatibility when working with LUNs and volumes, offering a totally different SAN product. It is also easier than the others.
How was the initial setup?
The initial setup was straightforward and took about 40 minutes.
What was our ROI?
The solution has saved us time and resources. It has saved about 20% of my time.
What's my experience with pricing, setup cost, and licensing?
I would rate it a seven out of ten for pricing. It could be improved.
What other advice do I have?
I would recommend Pure Storage FlashArray to anyone because it offers great resilience, high throughput, and excellent storage provision to users on SAN boxes. It simplifies the process of zoning or taking backups.
I would rate Pure Storage FlashArray a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Pure Storage FlashArray
December 2025
Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
880,255 professionals have used our research since 2012.
Storage and Backup Administrator at a consultancy with 10,001+ employees
Cost-effective and stable storage with a good compression rate
Pros and Cons
- "The compression rate is one of the most valuable features of Pure Storage FlashArray. Additionally, it is all-flash storage with excellent IOPS, and hardware failures are very less."
- "Everything has been good, but we faced one issue last year while migrating volumes from one Pure Storage to another. The snapshots were not visible in the Veeam backup portal."
What is our primary use case?
We use Pure Storage FlashArray as the primary storage of our organization.
How has it helped my organization?
Pure Storage FlashArray is very important for us because this is our primary storage. Most of our data resides in this storage. We rely heavily on it and our backup solution.
We can integrate Pure Storage FlashArray with our Veeam backup software. In addition to our backup, we also take storage-level snapshots. When we take storage-level snapshots for any volume, we can easily restore any virtual machine by using the Veeam portal from the Pure Storage snapshot. This capability is significant for me. As a storage admin, I find it very easy to restore any data. It also reduces the need for extra storage. The data compression feature minimizes the cost of buying extra storage space, benefiting the organization financially.
What is most valuable?
The compression rate is one of the most valuable features of Pure Storage FlashArray. Additionally, it is all-flash storage with excellent IOPS, and hardware failures are very less.
We can easily replicate our data from the DC site to the DR site.
What needs improvement?
Everything has been good, but we faced one issue last year while migrating volumes from one Pure Storage to another. The snapshots were not visible in the Veeam backup portal. Our disaster recovery plan was mostly based on the integration between Veeam and Pure Storage, and we faced a lot of problems. Pure Storage promised that a future upgrade would solve this problem by introducing a plugin.
For how long have I used the solution?
I have been using Pure Storage FlashArray for about one and a half years.
What do I think about the stability of the solution?
The solution is very stable, and I would rate its stability a nine out of ten. It has reduced downtime by 90% to 95%.
What do I think about the scalability of the solution?
We are a small organization. We have 120 GB of storage and 3,000 to 4,000 people. We have multiple departments using this solution. We have one production site and one disaster recovery site. We have two locations.
How are customer service and support?
They are almost perfect. I would rate them a nine out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I have used IBM Storage before. The main difference is that IBM supports various storage types such as SAS disk and Flash disk, whereas Pure Storage is all-flash storage. That is the main difference between them. Pure Storage has a higher data compression rate than IBM Storage.
I prefer Pure Storage over IBM Storage when it comes to performance and power. I also prefer Pure Storage in terms of cost because they are giving the subscription feature to upgrade free of cost. There is also a better compression rate, so we have to buy less storage space than IBM Storage.
How was the initial setup?
The initial setup was straightforward. It was not very complex. It takes a few days.
It requires upgrades from time to time. It also requires monitoring. That is all. There is not much maintenance.
What was our ROI?
The failure rate is very low. It is very stable. It saves resources and time. We do not have any performance issues. The performance is good. In addition to the time and resources, it also saves us costs. Its high data compression rate results in buying less storage space, thus saving costs.
What's my experience with pricing, setup cost, and licensing?
It is cost-effective because after buying a subscription, they provide a service to upgrade hardware for free. They are providing so many features. When you consider the features provided, it is cost-effective.
What other advice do I have?
I would surely recommend Pure Storage FlashArray for its ease of use and less complexity compared to other storage solutions. The snapshot and replication technologies are much easier to understand and implement compared to other storage solutions.
I would rate Pure Storage FlashArray a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
IT system infrastructure manager at a computer software company with 1,001-5,000 employees
Easy to use with good support but is too expensive
Pros and Cons
- "The solution is very reliable."
- "It is a bit expensive."
What is our primary use case?
We primarily use the solution for storing data for applications.
What is most valuable?
The user interface is very good. It is easy to navigate.
The deployment is very easy.
It is scalable.
The solution is very reliable.
Technical support is helpful.
What needs improvement?
The pricing could be better. It is a bit expensive.
For how long have I used the solution?
I've been using the solution for three or four years.
What do I think about the stability of the solution?
It's a stable, reliable product. It isn't buggy or glitchy. It doesn't crash or freeze. I'd rate the stability nine out of ten.
What do I think about the scalability of the solution?
It is scalable and easy to extend. I'd rate the stability nine out of ten. It's very easy.
We have about four engineers using the solution.
We increase the storage capacity, however, it depends on the future application usage.
How are customer service and support?
Technical support is very good. They are helpful and responsive.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I've also worked with Dell, which is a bit harder to set up.
How was the initial setup?
The setup was very straightforward. It's very easy. We find it even easier to set up than Dell. The deployment takes about a few hours or so. You mount it on the rack and power it up and do some configurations to set it up for storage.
What about the implementation team?
We were able to handle the setup ourselves with the help of a local partner.
What was our ROI?
I haven't looked into ROI. It isn't part of my scope.
What's my experience with pricing, setup cost, and licensing?
It's a costly solution. It is not cheap.
There is no subscription fee. There is just one initial fee.
What other advice do I have?
We are using an older version of the solution, not necessarily the latest.
I'd rate the solution eight out of ten. I would recommend the solution for its capabilities, however, the price is too high.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Infrastructure Services Manager at a energy/utilities company with 1,001-5,000 employees
Effective provisioning, helpful support, and reliable
Pros and Cons
- "The most valuable features of Pure Storage FlashArray are the management view of the solutions, ease of provision, and deprovision, it is fantastic."
- "I would like a feature to integrate with external or cloud solutions. For example, if I want to use this storage for a backup from the cloud, I want to have integration with the cloud vendors, such as Microsoft, Oracles, or Amazon. It could be available as an API to allow seamless integration. Additionally, the solution could improve by having native integration with a cloud provider, such as VMware or Microsoft, this would reduce the need to use third-party solutions to complete the task."
What is our primary use case?
We use Pure Storage FlashArray because of the increased demand for high IOPs for some of our internal applications that were required to read and write in faster sway.
How has it helped my organization?
This solution helped our organization a lot to increase the performance of reading and writing in the storage itself.
Our business is in the utility functionality where we are creating and maintaining IT service for our utility sector. We are an electricity and water company where we are consuming a large number of bandwidth regarding the bill cyclings, read and write from the meters in the fields. All of this data is stored in the same storage. Pure Storage FlashArray has helped us to improve the reporting and the billing cycle.
What is most valuable?
The most valuable features of Pure Storage FlashArray are the management view of the solutions, ease of provision, and deprovision, it is fantastic.
What needs improvement?
I would like a feature to integrate with external or cloud solutions. For example, if I want to use this storage for a backup from the cloud, I want to have integration with the cloud vendors, such as Microsoft, Oracles, or Amazon. It could be available as an API to allow seamless integration. Additionally, the solution could improve by having native integration with a cloud provider, such as VMware or Microsoft, this would reduce the need to use third-party solutions to complete the task.
For how long have I used the solution?
I have been using Pure Storage FlashArray for approximately three years.
What do I think about the stability of the solution?
I have found Pure Storage FlashArray to be stable.
What do I think about the scalability of the solution?
Pure Storage FlashArray is scalable. However, I think we are reaching the maximum for the current version of the storage. We are looking for the advanced version, which is the X2 model.
We are a large company and the total number of end-users that are using the solution is approximately 3,000.
We are using Pure Storage FlashArray extensively in our organization. We use it for everything, such as binaries and databases. We plan to increase usage in the future.
How are customer service and support?
When we set up the solution we did not require a lot of support from the teams. The good thing about the support is they can access and upgrade the framework and all other aspects. However, the account managers from Pure Storage are not communicating very well with us. We want to talk to them about what features should be used, use cases, best practices, and other technical discussions. Additionally, we would like to know about the new features, the introduction of new technology in the storage itself.
It would be nice if they could communicate this information to us.
The support is very good. They always call us for technical upgrades and firmware. If we have any issues they log in and we open a session for them, and they help us. The only issue is the time zone difference between our time zone and their time zone.
I would rate the support from Pure Storage FlashArray a five out of five.
How was the initial setup?
Pure Storage FlashArray was straightforward and easy to set up. The full process took approximately two weeks.
I rate the initial setup of Pure Storage FlashArray a four out of five.
What about the implementation team?
We used a combination of implementation assistance. There was a remote team from Pure Storage and a local team from a general local partner that helped us.
There were three people who did the handling of the deployment. The management of the solution is completed by only one of our teams, only they can handle everything in the installation. There are engineers and architects that are part of the team.
What's my experience with pricing, setup cost, and licensing?
The price of the solution can be a bit expensive. There is an additional fee for support.
Which other solutions did I evaluate?
We were looking for a FlashArray solution, and at that time we compared the other products in the market. I found that Pure Storage, is a company that focuses only on storage and they are very specialized in this area. I tested the solution, we did a BOC for six months. After we did all the tests for all the scenarios for six months, we were very happy to move to the Pure Storage FlashArray.
We evaluated HP, EMC, and Oracle solutions.
The feature that impressed us with Pure Storage FlashArray was its ease of use and simplicity.
What other advice do I have?
I would recommend this solution to others. It is very simple to use. Many people are looking for a solution from an engineering perspective, they want something very easy to use and that everybody can use it. They want a solution that does not require an expert engineer to operate it. A normal engineer can manage and handle it with ease. Reporting is very good in the storage it gives you an overview of everything, and it is very easy to provision, deprovision, especially when you have a cloud environment. It is easy to provision and deprovision when you have customers.
I rate Pure Storage FlashArray a nine out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Engineer - Cloud and Infra Services at a consultancy with 10,001+ employees
Reduces downtime and makes my work easy with its simple GUI
Pros and Cons
- "I find Pure Storage FlashArray to be much better than traditional storage because it has a GUI interface. It makes the process of allocating the storage much easier, and most activities are automated. It is like clicking a button for every task."
- "It would be beneficial to have a separate pricing point for environments with lower performance requirements or less workload."
What is our primary use case?
In our environment, we use Pure Storage FlashArray for VMware storage. We have a few hosts that are used for creating virtual machines (VMs) and provide storage to them. We also use it for providing storage to databases.
How has it helped my organization?
Using Pure Storage FlashArray has reduced downtime significantly. With its replication feature, the downtime is almost negligible.
Pure Storage FlashArray is much better than the traditional storage we had. It is good for reducing downtime.
What is most valuable?
We also have some traditional storage tools that are being used in our environment. We have some servers that are still using traditional storage. I find Pure Storage FlashArray to be much better than traditional storage because it has a GUI interface. It makes the process of allocating the storage much easier, and most activities are automated. It is like clicking a button for every task.
I like its simplicity. It is very user-friendly.
What needs improvement?
Currently, Pure Storage FlashArray is mostly being used for high-performance environments that have low latency requirements and high workloads. For environments that do not have such high requirements, it could be costly. It would be beneficial to have a separate pricing point for environments with lower performance requirements or less workload.
For how long have I used the solution?
I have been using Pure Storage FlashArray for approximately 1.5 years.
What do I think about the stability of the solution?
I have not observed any crashes or issues with Pure Storage FlashArray. It has been running smoothly without any stability problems.
What do I think about the scalability of the solution?
In terms of scalability, we have enough storage allocated through Pure Storage FlashArray, and I believe it would not present any difficulties if more scaling is required.
How are customer service and support?
The quality of support is good. The response time is good. They do not take much time to respond. They ensure someone is always available to address any issues. There is no leniency in their work. I find them good in terms of response.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I have used some traditional storage tools, such as VPLEX XIO. The difficulty there was that provisioning and reclaiming storage was very tedious and required a lot of human effort. Using Pure Storage FlashArray has made this process much simpler and efficient. I am happy to use it.
How was the initial setup?
When I started using Pure Storage FlashArray, it was already being used within the environment. It was easy to learn and use. It only takes a short time to understand how to use it efficiently.
It does not require much maintenance. They do make frequent updates and the upgrades smooth. We can do the upgrades without any downtime. There is no impact on the environment when the upgrades are made. So far, it has been good.
What other advice do I have?
I have not worked with other Flash solutions. I find Pure Storage FlashArray to be a reliable product. It has features for backup and restore and it integrates well with cloud environments. For high-performance environments, it is cost-efficient and user-friendly.
I have not spent much time using the dashboard that we get with Pure Storage FlashArray, but I know that if we have any performance issues, we can monitor them through the dashboard.
I would rate Pure Storage FlashArray a nine out of ten. I have been using it, and it has been performing well enough. It has helped me with my work. It has made my work much easier, but there is always scope for improvement.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Storage Specialist at a healthcare company with 10,001+ employees
Mature, robust, and quick to deploy
Pros and Cons
- "It worked flawlessly."
- "In the configuration, which we brought in or tested it in, it has a very limited config as far as the array goes. That said, it still did more than our anticipation."
What is our primary use case?
This solution has been part of a POC. We've been evaluating the solution.
How has it helped my organization?
We went through many renditions of testing with a full load. Even if we pulled a controller out, there was just a blip of response, and it was still extremely acceptable within the limit of what we would consider acceptable - and we're talking about one millisecond here.
What is most valuable?
This code was mature. We found the hardware to be extremely robust.
It worked flawlessly.
The deployment was fast.
The plugin for the ESX, the VMware, was great. That integration is just perfect. They're enhancing it all the time, from what we can tell, so it works flawlessly.
Support is excellent.
It was a very good proof-of-concept experience.
What needs improvement?
In the configuration, which we brought in or tested it in, it has a very limited config as far as the array goes. That said, it still did more than our anticipation.
It's going to be a hard one to manage. They have most of what we were looking at, including some things that we're looking at down the road. The growth on this particular array is almost unlimited for most shops. I would say they still need more enhanced speed, however, that's always a thing with storage.
For how long have I used the solution?
I've used the solution for six months.
What do I think about the stability of the solution?
The stability and reliability are excellent. I would rate it nine out of ten in terms of stability.
What do I think about the scalability of the solution?
The scalability was great. I'd rate it nine out of ten overall.
We have 20,000 people who were virtual machine users that were just on the test load.
There is potential to increase usage in the future. That said, it's not up to me right now. We're working with the vendor.
How are customer service and support?
They have very good technical support. The support model was great. They usually had things resolved in under four hours. Service is very fast.
How would you rate customer service and support?
Positive
How was the initial setup?
The deployment is easy. It was implemented in 15 minutes, including SNAP policies. The process was extremely fast.
It required two people to set up the solution.
We had the whole thing up and running in 20 minutes and probably was done in an hour for everything, including end-to-end connectivity and having ES6 running on it.
What was our ROI?
We have witnessed an ROI while using the solution.
What's my experience with pricing, setup cost, and licensing?
The pricing is okay. It's somewhere in the middle. I'd rate it five out of ten overall.
What other advice do I have?
We are using an all-flash X-series deployment.
I'd advise people to test it and give it a try. They need to pay attention to their data reduction rate while doing so.
I'd rate it nine out of ten overall.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Storage Administrator at a logistics company with 10,001+ employees
Makes storage management and provisioning easy
Pros and Cons
- "The best feature is that it is easy to learn and use. We can easily do various tasks related to storage provisioning."
- "The speed can always be improved."
What is our primary use case?
We use Pure Storage FlashArray for storage provisioning.
How has it helped my organization?
The single pane of glass is good for management. It has improved our company, but I have been working with this solution for only six months, so it is hard to measure the improvement. However, I know that our usage has only increased. We recently purchased two more models, so my company must be seeing some benefits in continuing with this product.
What is most valuable?
The best feature is that it is easy to learn and use. We can easily do various tasks related to storage provisioning. We do not have to struggle.
What needs improvement?
The speed can always be improved.
For how long have I used the solution?
I have been using Pure Storage FlashArray for six months, but my organization has been using it for about five years.
What do I think about the stability of the solution?
It is very stable. I would rate it a nine out of ten for stability. It has helped us with uptime.
What do I think about the scalability of the solution?
It is scalable. I would rate it an eight out of ten for scalability. The upgrades are easy.
The whole organization is using the storage, but we have only five people on the storage team working with it.
How are customer service and support?
We are facing some issues and working with their support to resolve them. Their support is good. We have an account manager, and we can easily raise a case. They also have a good knowledge base.
How would you rate customer service and support?
Positive
How was the initial setup?
It is easy to deploy. It does not require any maintenance from our side.
What other advice do I have?
I would recommend Pure Storage FlashArray. I would rate it a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Updated: December 2025
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