It's a very simple tool to use with extremely low latency and high performance.
Diretor Comercial at a security firm with 1,001-5,000 employees
A highly stable and scalable solution that ensures return on investment for its users
Pros and Cons
- "On a scale of one to ten, where ten is the most comfortable pricing, I rate the solution a nine out of ten."
- "Currently, the solution fails to support file screening."
What is our primary use case?
How has it helped my organization?
Pure Storage FlashArray has improved the performance of applications.
What is most valuable?
Feature-wise, the solution provides direct flash storage.
What needs improvement?
Improvement-wise, Pure Storage FlashArray must support real-time incidents. I think that Pure Storage should improve its pricing.
Currently, the solution fails to support file screening. I want to see the solution supporting file screening in the future.
Buyer's Guide
Pure Storage FlashArray
June 2025

Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
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For how long have I used the solution?
I have been using Pure Storage FlashArray for four years.
What do I think about the stability of the solution?
Stability-wise, I rate the solution a ten out of ten.
What do I think about the scalability of the solution?
Scalability-wise, I rate the solution a ten out of ten. Presently, five people in my company use the tool.
How are customer service and support?
I rate the solution's technical support a ten out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
The solution's initial setup process was straightforward.
What was our ROI?
My company saw a return on investment using the solution as it helped us reduce the time it took to access applications and reduced the space required in our data center.
What's my experience with pricing, setup cost, and licensing?
Pure Storage FlashArray is expensive.
What other advice do I have?
When considering the use of this solution, I suggest evaluating the price and taking into account its performance and potential to reduce the space in the data center. I rate the overall solution a ten out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

CEO at Lynx View
A great enterprise solution helpful with performance, reliability and cost
Pros and Cons
- "We find the ease of usability and setup valuable."
- "Pricing could be better in comparison to other solutions."
What is our primary use case?
Our primary use case for this solution is focused on enterprise solutions, a support solution that needs either performance, reliability or cost. For example, most companies have databases, virtualized workloads, or VDI workloads. So with those kinds of environments like the Block Storage, it is perfect because it switches very well with the cost, performance, and reliability ratio. Additionally, it's easy to deploy to benefit the IT team in the management costs.
What is most valuable?
We find the ease of usability and setup valuable.
What needs improvement?
Pricing could be better in comparison to other solutions. The amount of storage the customers receive is approximately 20% higher when you compare it with similar solutions. So it can be a problem when you are positioning the product.
For how long have I used the solution?
We have been using the solution for seven years as partners and are currently working with the latest version.
What do I think about the scalability of the solution?
The solution is highly scalable, but scalability is sometimes undervalued, but everyone can scale. In the case of Pure Storage FlashArray, our experience with upgrading the capacity only involved changing the controllers. So, for example, if you have 20 terabytes and want to go to 100, you only have to change the controllers when paying for that storage capacity upgrade. You can also include the controllers, and the controllers' upgrade does not impact production. You can do it without stopping, so the upgrade of the machines can start with the smallest to the biggest machine that can deploy up to five petabytes. If you cannot do it smoothly, you don't have to stop production and will not have a disruption.
How are customer service and support?
Our experience with customer service and support has been very good. It is very good even though they are still growing, and they are very responsive to issues. They promise a 15-minute response time and are very good at keeping that promise.
How was the initial setup?
The initial setup is straightforward. Two engineers are usually tasked with deployment.
What was our ROI?
Our return on investment is good.
What's my experience with pricing, setup cost, and licensing?
The licensing cost is close to zero. Every new function or functionality is included when paying the annual maintenance. Our customers value it because the maintenance is always the same regardless of whether it's the first year, the seventh or the tenth year. Additionally, the products use the same operative system with new capabilities, like ransomware and safe mode. Another thing that is quite nice to have is outstanding performance. They can provide a lot of performance, so there is not a lot of difference. Still, efficiency is something customers value because the compression can be up to twice of the second competitor. I rate licensing costs a ten out of ten.
What other advice do I have?
I rate the solution a ten out of ten. The solution is good but can be improved by improving upgrade prices.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Buyer's Guide
Pure Storage FlashArray
June 2025

Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
861,524 professionals have used our research since 2012.
Head of Administration Group at a financial services firm with 1,001-5,000 employees
Helpful support, feature rich, and highly stable
Pros and Cons
- "The most valuable feature of Pure Storage FlashArray is the complete set of functions it provides."
- "The price of Pure Storage FlashArray could be better."
What is our primary use case?
We use Pure Storage FlashArray for databases.
How has it helped my organization?
Pure Storage FlashArray has helped our organization because it effectively (price/performance) stores databases and we do not need an every day/detailed administration.
What is most valuable?
The most valuable feature of Pure Storage FlashArray is the complete set of functions it provides.
What needs improvement?
The price of Pure Storage FlashArray could be better.
I don't think NEW features are needed. And I want to point out that the Pure team regularly updates the functionality.
For how long have I used the solution?
We have been using Pure Storage FlashArray for approximately three years.
What do I think about the stability of the solution?
Pure Storage FlashArray is highly stable. If we experience any issues the support resolves the issue immediately.
What do I think about the scalability of the solution?
The scalability of Pure Storage FlashArray is good. We are able to upgrade changing disks and controllers and it is simple to do.
How are customer service and support?
The technical support from Pure Storage FlashArray is perfect. If we have some trouble or we need to change something, we need to ask for support and they are helpful and answered immediately.
I rate the technical support from Pure Storage FlashArray a five out of five.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I previously used IBM, HDS, LSI Storages.
How was the initial setup?
The initial setup of Pure Storage FlashArray was simple. The process took approximately one week.
What about the implementation team?
We did the implementation of the solution ourselves and when we had some issues we contacted the support for assistance.
All vendor support engineers are good qualified. In case of escalation it was quick and effective.
What's my experience with pricing, setup cost, and licensing?
The cost of the array includes the cost of the basic functionality. The Evergreen support includes free upgrades. This is not an inexpensive solution, you need to understand the value of your data before you buy it.
Which other solutions did I evaluate?
We evaluated Dell, IBM, HP, and Huawei solutions before choosing Pure Storage FlashArray, which was the best (3 years ago!).
What other advice do I have?
We are wanting to expand and we are looking at other solutions currently, such as Huawei, which is a very good solution from China. However, the documentation can be difficult to understand and their support was not very good but they successfully try to improve it now.
I rate Pure Storage FlashArray an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
MTS - Core IP Engineering at a comms service provider with 10,001+ employees
Provides ease of management, reduces provisioning time, and is straightforward to deploy
Pros and Cons
- "The availability and ease of use are the big features."
- "Larger capacity and more storage ports would be the two things I'd like to see."
What is our primary use case?
We use it for block storage workloads. We don't use a lot of the features on it.
How has it helped my organization?
It has reduced provisioning time. There is ease of management.
What is most valuable?
The availability and ease of use are the big features.
What needs improvement?
Larger capacity and more storage ports would be the two things I'd like to see.
For how long have I used the solution?
I have been working with this solution for about three years.
What do I think about the stability of the solution?
It has been really stable.
What do I think about the scalability of the solution?
That's the only feature that isn't as good. It doesn't scale as large as some of the competitors, but they have started to make them bigger.
We probably have a dozen or so admins who use it, including me. I take care of its maintenance. It is pretty light in terms of maintenance.
It is being used extensively. We'll be increasing its usage. I'm on the networking side. Our IT group is a pretty heavy user too. Both of us will be increasing its usage, but their scale is a little bit bigger than ours.
How are customer service and support?
I would rate them really high. On a scale of one to five, I'd give them a four.
Which solution did I use previously and why did I switch?
Dell EMC and NetApp would be the two big ones that we used before. We switched because of the cost and the ease of use. Those are the two big ones. In terms of the cost, a lot of it was just introducing a second vendor.
How was the initial setup?
Its setup was really straightforward. It took about half a day. It is pretty quick. All the cabling and facility stuff is usually the longest part.
What about the implementation team?
We had the vendor do most of it. It is like a team, and there is usually one installer guy. Our experience with them was great. Our account team with them is really good.
What other advice do I have?
Its setup is easier than you think. It is a pretty straightforward deployment.
They have been correcting a couple of things. One of them was that they didn't really scale that large. So, we had to deploy a lot of arrays. They have started to make them bigger now. In addition, until recently, they didn't do a file on the FlashArray. Now, you can share files on it. They recently implemented that, but we haven't tried it yet.
I would rate it a nine out of 10. It does everything we wanted to do.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
KYC Quality Assurance at a financial services firm with 10,001+ employees
Quick and responsive performance, good compression and deduplication features, responsive support
Pros and Cons
- "The compression and deduplication features help to make the best use of the capacity."
- "The system has dual controllers but does not have a high level of resiliency built-in."
What is our primary use case?
This product is for database usage and consolidating performance.
How has it helped my organization?
The Pure Storage FlashArray provides us with faster data access. Our processing time is faster for tasks that used to take a long time before. Now, it's a lot quicker and more responsive.
What is most valuable?
The low latency and the performance, in general, are very good.
The compression and deduplication features help to make the best use of the capacity.
Replication and active-active features are available.
What needs improvement?
The system has dual controllers but does not have a high level of resiliency built-in. For what the peak says, I'm very happy with it. However, if you compare it to similar devices with multiple controllers that are scaled-out, it's not a true active-active.
For how long have I used the solution?
I have been using Pure Storage FlashArray for approximately one year.
What do I think about the stability of the solution?
Over the past year that we have been using it, the stability has been good. That said, we're still testing it. It is very low maintenance; on the Pure side, they don't have much involvement apart from a bit of monitoring.
What do I think about the scalability of the solution?
We've not had to increase the capacity yet but it does have the flexibility to scale if we need to. At this point, we have 25,000 end-users and we don't expect that to increase. Our user base is fairly static.
How are customer service and support?
We have been in contact with technical support a couple of times. They are quick to respond and we are very happy with the customer support team.
The support plan makes it simple to plan ahead.
Which solution did I use previously and why did I switch?
We have used other flash arrays in the past.
How was the initial setup?
This initial setup is very straightforward. A couple of hours on-site is all that was needed for the engineer to complete it. It took that long to make sure that everything was in place and available.
Overall, it is very simple.
For the deployment, we didn't need many people but we do have a wider storage team that deals with it.
What about the implementation team?
Installation was included with the purchase. We didn't do it ourselves.
What's my experience with pricing, setup cost, and licensing?
There are no licensing fees aside from the support. The support plan is simple and quite easy to understand, and it covers issues such as hardware failures.
Which other solutions did I evaluate?
We evaluated all of the options that were presented to us at the time, and Pure won.
What other advice do I have?
Feature-wise, there's nothing specific that is lacking for us at the moment. The features that are there now are really what we need.
Overall, this is a good product and I recommend it.
I would rate this solution an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Infrastructure Engineer at ISAM
Meets our needs, and has good speed and good programmability
Pros and Cons
- "I like the speed, and I like the API and how programmable it is."
- "Its price could be cheaper. It is not the cheapest one out there, but I'm not directly involved in the figures and negotiations."
What is our primary use case?
At the moment, we're migrating our complete infrastructure onto Pure Storage. All of our storage is going onto it.
We are using its latest version.
What is most valuable?
I like the speed, and I like the API and how programmable it is.
What needs improvement?
Its price could be cheaper. It is not the cheapest one out there, but I'm not directly involved in the figures and negotiations.
In terms of features, we are really happy with it. We haven't had it long enough to give feedback on that.
For how long have I used the solution?
I have been using this solution for a year now.
What do I think about the stability of the solution?
So far, it has been brilliant. We haven't really had it long enough to judge it.
What do I think about the scalability of the solution?
It seems pretty good, but we haven't really tested it.
We have about a hundred users. We will possibly increase its usage. It will be done slowly.
How are customer service and support?
It has been really easy to use. Their support has been very helpful.
Which solution did I use previously and why did I switch?
We were using another solution. We switched because it was very old, and we were looking at something that was an SSD.
How was the initial setup?
I was not involved in the initial setup. For its deployment, we had a couple of engineers.
What's my experience with pricing, setup cost, and licensing?
It is not the cheapest one out there. We're paying yearly, but I'm not 100% sure.
Which other solutions did I evaluate?
We evaluated Pure and NetApp, and we eventually went with Pure. A positive point with NetApp was the price.
What other advice do I have?
If it's financially viable for you and you can afford it, it's worth it.
I would rate it a nine out of 10.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Storage Solutions Architect at a manufacturing company with 1,001-5,000 employees
Is easy to install, scalable, stable, and has great technical support
Pros and Cons
- "Processes that used to take 40 minutes to two hours can be completed in five minutes."
- "CIFS and SMB Shares cannot be mounted directly."
What is our primary use case?
We use Pure Storage FlashArray for machine learning, storage, backups, and computing.
How has it helped my organization?
After installing Pure, the processes that would take 40 minutes to two hours to complete are now done in five minutes.
What is most valuable?
It is easy to install.
The stability and scalability are awesome.
The technical support is awesome as well.
Processes that used to take 40 minutes to two hours can be completed in five minutes.
Also, we can use more capacity and pay less.
What needs improvement?
I think the areas that they have been working on for quite some time are the CIFS and SMB Shares, that is, being able to mount them directly. I think they're on the right track.
One wish I have is that they will have a solution to help archive data to the cloud, that is, a Cloud Tiering Appliance.
For how long have I used the solution?
I've been working with it since 2016.
What do I think about the stability of the solution?
The stability of the solution is awesome too.
What do I think about the scalability of the solution?
The scalability of the solution is awesome. You have the opportunity to grow as needed.
The entire company uses this solution, so that would be close to 2100 people.
It is very extensively used, and we are continuing to expand.
How are customer service and support?
Technical support has been awesome. Sometimes, they've let us know about problems before we've even known that they were there.
Which solution did I use previously and why did I switch?
We previously used an EMC Array.
We switched because the response time went from a few hours to minutes.
The other piece was the amount of space that we were able to use because of the duplication and compression built in the unit. We can use more capacity and pay less.
How was the initial setup?
The initial setup was very straightforward. The deployment took a couple of hours.
We did a PoC with the product and checked to make sure that it worked in our environment.
We have a group of about 6 to 10 people managing the system.
What's my experience with pricing, setup cost, and licensing?
When we bought the unit, we bought per capacity. So, the licensing is per capacity, and the only thing that we have to buy every year or every three years is maintenance. Included in that maintenance is the upgrade of the controllers every three years at no cost to us.
Which other solutions did I evaluate?
We evaluated NetApp, Kaminario, EMC XtremIO, Tintri, and Nutanix.
We used scalability, support, the evergreen model, the cost per terabyte or per gigabyte, and the footprint as the factors for comparison. We also looked at how they are able to provide support globally, not only here in the US but also overseas.
What other advice do I have?
I would recommend that you do a PoC to ensure that it works according to the needs of the company, and that will help prevent a lot of headaches.
I think it's a very complete solution at this point, and I would rate it at ten on a scale from one to ten.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
IT System Engineer at a tech services company with 501-1,000 employees
Easy to use and manage with a helpful mobile app
Pros and Cons
- "The mobile app is very helpful."
- "The solution is not cheap."
What is our primary use case?
We put the solution onto the VMware environment and all the Microsoft SQL servers. We do the synchronization between two data centers, so that is has a very low latency. We just have a few milliseconds of latency which is a ready performance, and near perfect.
What is most valuable?
If I compare it to SAN Symphony, for instance, it's much faster, much reliable level.
The maintenance is very good. The support is very, very good. If you do any maintenance on it you have the support, and it's nice to know they are there to assist.
It's a very good product. It's very easy to manage everything.
With a snapshot, you can schedule it and you can remove it afterward. You can do a kind of production cope. That's very, very good now, and it's performing very well. The storage is amazing. It's so fast.
The total reduction you can expect is excellent. You buy the bundle storage and they give you a ratio of what you can achieve within it.
The mobile app is very helpful. I have an application on my smartphone. I view the latency in real-time on my app. You can see everything on your smartphone. You can also set up alerts on it, and things like this. I don't think you can do this on Dell storage.
What needs improvement?
The solution is not cheap. It's much more expensive than DataCore. It costs much more.
The improvement I would expect from them is maybe more if there is integration with VMware. We are also using Amazon Cloud to provision snapshots or to move or to copy snapshots to Amazon. I would expect more integration within Amazon. Amazon has tree storage or last tier so we have that as an option instead of keeping it in Pure Storage as it costs a lot of money. If they offered a hybrid cloud, for example, it would be very helpful.
The solution needs to ensure they have good integration with VVol. VVol is the future of VMware. I have spoken with Pure Storage engineers and they have an integration with vVol. They have a kind of plug-in for VMware to work with VVol, however, it's not mature enough. It's my understanding they're working on it to get it done on that side. More integration with the Windows Server for snapshots would also be helpful.
One year ago I found that instead of having the new Pure Storage FlashArray on-prem, you can have it in Tokyo or you can have it in Virginia - it depends where you are. You can just pay a certain amount per minute and you can have a Pure Storage that you manage from your prem, but have it on Amazon. That may be in production. It will be a useful attribute.
For how long have I used the solution?
I've been using the solution since 2019 and therefore it's not so long. It's a little bit more than one year - nearly two years now as we have started in August, 2019.
What do I think about the stability of the solution?
5.3 is the latest stable version. They have a version 6 now, and 6.1 is in production, however, it's not as stable as the 5.3. We are running to the latest best stable version.
What do I think about the scalability of the solution?
Previously, you were not able to scale the snapshot. You had to do it manually.
For a flash array of 11 terabytes that you buy in a bundle, you can provision for 44 terabytes. We still have six terabytes free. We can come to a ratio of four on full storage. You can optimize four times what they give to you. They give you a ratio from three to four. It depends on the application you have running. Not everything is taken on the storage.
If you would like to expand, you can always just buy more storage disks. We will have to get a new license in two years and we might increase our usage then. For the moment, we have enough space.
How are customer service and technical support?
Technical support has been very helpful throughout the process. They can assist during the setup process. They make everything very easy.
Which solution did I use previously and why did I switch?
We also use the Dell EMC Storage Suite.
This solution is easier than what we've used in the past.
How was the initial setup?
For me, in terms of setup, the process much easier than Symphony, for example. Before, we had DataCore and Symphony. With this product, it was easier to do the zoning on the fiber channel side. On the network side, it was easier. Everything it's much easier than other products if I compare it to Dell or to DataCore and Symphony.
The maintenance, if you have to upgrade the firmware or the version, is very convenient. The support is good also. And they are working now to integrate more in Amazon which will be helpful for us.
What's my experience with pricing, setup cost, and licensing?
While it is my understanding that the solution is a bit expensive from a financial point of view, I don't know the exact costs.
The price, in general, is around $100,000, however, I know it costs more. I don't have the details anymore. I know it was much more than HP 3PAR and Dell Storage Center or DataCore.
We have a five-year contract. We would need to renew it in two years or so.
What other advice do I have?
We are just a customer and end-user.
With Pure Storage, you have two versions. You have the Pure Storage version 50 and version 10. 50 is a little bit bigger than version 10. With FlashArray M50, it's an X50R2, it's full flash.
We have the product currently on-premises, however, we would be more open maybe to Amazon or some other cloud.
I would suggest new organizations go with the product, even though it is new. Some companies are scared of new products. It's more mature in the United States. However, it's working well for us here in Europe. Even if it costs a little bit more, you do get more for what you pay. We've chosen the most expensive option, however, we have no regrets in that sense. It's been worth it.
Overall, I would rate the solution at a nine out of ten. It's very easy to manage and works very well. The maintenance is also excellent. I'd recommend the solution. You don't have to do anything on the FlashArray. You don't have to deal with tier levels, or build and optimize something. Everything is done from the Pure Storage side. You're just using it, and that's it.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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Updated: June 2025
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