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Head of Infrastructure Architecture at a manufacturing company with 5,001-10,000 employees
Real User
They are proactive with support and open cases for us before we notify them of an issue
Pros and Cons
  • "The job of support for the storage engineers dramatically changed. We know more quickly the automation of the provisioning. We can now focus on things that bring more value to the company than just managing storage."
  • "We would like to integrate it more with our backup solutions."

What is our primary use case?

The primary use case is storage for payment platforms.

How has it helped my organization?

We don't have anymore performance issues, which is good. 

The job of support for the storage engineers dramatically changed. We know more quickly the automation of the provisioning. We can now focus on things that bring more value to the company than just managing storage.

What is most valuable?

Performance and support quality.

What needs improvement?

We would like to integrate it more with our backup solutions.

Buyer's Guide
Pure Storage FlashArray
June 2025
Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
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For how long have I used the solution?

Three to five years.

What do I think about the stability of the solution?

We have seen through time that it is perfectly stable. It has aged well. We were an early adopter in our company.

What do I think about the scalability of the solution?

The scalability is very modular. When you need more storage or power, you change one brick, and you don't have to go through a long process.

How are customer service and support?

Pure Storage has proven to be proactive with support. Even when we have small problems, they open a support case before we even notify them that there has been an actual issue.

We receive good quality of support from the first line of support, so we don't need to escalate or wait through a long process.

Which solution did I use previously and why did I switch?

We clearly have seen the difference between having storage on Dell EMC or NetApp versus what we have now on Pure Storage. The investment was a clear win for us.

How was the initial setup?

The initial setup was very simple. It's basically a few cables with two plugs. Plug it in, and it is that easy.

What about the implementation team?

We did the installation in-house.

What was our ROI?

We have seen reduction in total cost of ownership.

What's my experience with pricing, setup cost, and licensing?

We would like them to improve the pricing, so we could put them to use some more product, like backup or long-term storage. In the future, if the price goes down, then we could buy different types of products.

What other advice do I have?

If you have doubts, do a proof of concept. Pure Storage is very happy to provide you with storage ahead of time that you can test for a couple of months. This way, you can test the performance and bugs, which makes it easier to sell to your company.

Everything is embedded that is something managed from end-to-end by Pure Storage. This is something really easy for us. We don't have to work with integration and the different subcomponent of the storage that we would have to use if it was SSD.

We are at about 3.0 to 4.0 in terms of data reduction.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Cloud Solution Architect at Dimension Data
Real User
Performance, dedupe, and that it works well with database workloads are its most valuable features
Pros and Cons
  • "Performance, dedupe, and that it works well with database workloads are its most valuable features."
  • "They are doing some stuff with containers and an object search. These could be improved, because containers is one of the main topics that we are talking with our customers about."

What is our primary use case?

We have workloads that demand high IOPS, so a lot of speed, fast access, time, and overall high performance.

How has it helped my organization?

Its ease of use is a very big thing for our customers. It's easy to set up and easy to maintain. The support is automated, which is very good. 

What is most valuable?

  • Performance
  • Deduplication
  • They work well with Oracle and other database workloads.

What needs improvement?

They are doing some stuff with containers and an object search. These could be improved, because containers is one of the main topics that we are talking with our customers about.

What do I think about the stability of the solution?

It is very stable.

What do I think about the scalability of the solution?

It is easy to scale.

How was the initial setup?

The initial setup was relatively straightforward from what I heard.

What's my experience with pricing, setup cost, and licensing?

The pricing is an issue. However, being all-flash, it will always be sort of expensive.

Which other solutions did I evaluate?

NetApp is the biggest competitor, then SolidFire, and not so much Dell EMC anymore.

What other advice do I have?

When our customers are deciding on a storage solution, we talk about their needs and what they need as an outcome for their business. We usually show them how easy Pure Storage works and how fast it. These are strong points for most customers.

Try to get a demo, then test it.

Disclosure: My company has a business relationship with this vendor other than being a customer. Partner.
PeerSpot user
Buyer's Guide
Pure Storage FlashArray
June 2025
Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
860,168 professionals have used our research since 2012.
CIO at NGS srl
Real User
It's simple, powerful, and ready to use
Pros and Cons
  • "It's simple, powerful, and ready to use."
  • "Lone segmentation is simpler and more agile. It's improved the velocity in overall provisioning from project to operation."
  • "Some services could be inserted directly into the SAN, so Pure Storage could complete with the HyperFlex."

What is our primary use case?

There are two real use cases. 

  1. General purpose infrastructure for VMs. 
  2. Business technical applications, such as Oracle DB or MS SQL DB. 

How has it helped my organization?

One customer didn't have the budget to renew all the VM and VDI infrastructure. It was not so huge (approximately 100 VMs). The VMware partner provided the Horizon View solution, suggested to upgrade it to Windows 10 (for example), but the customer didn't want to recreate the infrastructure.

Without touching anything, and integrating from the traditional storage, was a two-tier Dell EMC squared infrastructure toward a flash array. We were able to guarantee the overall performance and consistency for Windows 7 machines without upgrading anything, which was a huge improvement without an additional cost. Then, we added a lot of additional VMs.

What is most valuable?

It's simple, powerful, and ready to use.

What needs improvement?

Replace SSDs in the lower-end unit. 

Some services could be inserted directly into the SAN, so Pure Storage could complete with the HyperFlex.

What do I think about the stability of the solution?

I has good stability. We have had no issues with upgrading.

What do I think about the scalability of the solution?

We haven't done an upscale of the solution, maybe more in future projects.

How are customer service and technical support?

It has very good support.

How was the initial setup?

The initial setup is very straightforward. It is clear, simple, and easy. While it's a human interface, there a lot of operations that are automatically done by the unit itself.

What was our ROI?

Lone segmentation is simpler and more agile. It's improved the velocity in overall provisioning from project to operation.

What's my experience with pricing, setup cost, and licensing?

It's cost-effective when we replace it and has rich improvements with low effort from the customer side.

Which other solutions did I evaluate?

Our customers will usually also evaluate HPE 3PAR. It is a good competitor because they put emphasis on their infrastructure.

In the end, the customers pick Pure Storage because of me. I don't sell 3PAR because I don't believe in the solution.

What other advice do I have?

It is simple, powerful, and a beautiful solution. It is a nice piece of software, but it also has some nice hardware inside.

The predictive performance analytics are quite good. We have touched a lot of cases where the performance was quite similar, even under big loads, but the compression and duplication numbers can be misleading. Because PDFs are more compressed, the dedupe and compression numbers are being lowered.

Disclosure: My company has a business relationship with this vendor other than being a customer. Partner.
PeerSpot user
CTOa58c - PeerSpot reviewer
CTO at a healthcare company with 1,001-5,000 employees
Real User
It is really fast and the support has been good
Pros and Cons
  • "One of the lesser sung advantages was when we started running our interface engine on Pure Storage. The ability to process messages and pass them through in our organization skyrocketed purely because of a disk that I owned which we were getting out of Pure Storage."

    What is most valuable?

    It's really fast.

    What do I think about the stability of the solution?

    So long as it's powered, it is stable. We had someone drop the power to our Pure Storage array once, then everything went down. However, that wasn't Pure Storage's fault. It was just what happened.

    How are customer service and technical support?

    The support has been good.

    Which solution did I use previously and why did I switch?

    We moved off of VMAX storage. It wasn't keeping up with the workloads that we had. Pure has done this for us.

    What was our ROI?

    From my previous employment, where we used it, everyone thinks about Pure Storage running their EMR or HIMS. One of the lesser sung advantages was when we started running our interface engine on Pure Storage. The ability to process messages and pass them through in our organization skyrocketed purely because of a disk that I owned which we were getting out of Pure Storage. People should think about that with their help record. They don't think about that with something like their messaging platform or their interface engine.

    What's my experience with pricing, setup cost, and licensing?

    It's expensive, but you get what you pay for.

    What other advice do I have?

    I recommend the solution to my colleagues.

    Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor.
    PeerSpot user
    Director of Network Services at Engage
    Real User
    Easy to use, and the maintenance upgrades to get free controllers work really well
    Pros and Cons
    • "It's easy to use, and the maintenance upgrades to get free controllers work really well."

      What is most valuable?

      It's easy to use, and the maintenance upgrades to get free controllers work really well.

      For how long have I used the solution?

      More than five years.

      What do I think about the stability of the solution?

      It's stable.

      What do I think about the scalability of the solution?

      It's scalable to our needs.

      How was the initial setup?

      The deployment is very easy. It's quick.

      What's my experience with pricing, setup cost, and licensing?

      All storage is expensive so any price improvement would help.

      Which other solutions did I evaluate?

      We always consider other storage options.

      What other advice do I have?

      I would definitely suggest this solution to a colleague because of the ease of use. Also, the controller upgrades, compared to Pure's competitors, are huge.

      We have about 1,000 users using the product in our company.

      Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor. The reviewer's company has a business relationship with this vendor other than being a customer: Partner.
      PeerSpot user
      CEO at Intellect Dynamics
      Real User
      Very efficient storage for our large-data, number-crunching algorithms
      Pros and Cons
      • "Very efficient storage"
      • "The time-to-market could be better at times, but I think that's true for all vendors of hardware."

      What is most valuable?

      It's very good storage for what we use it for, very efficient. It's very cost-effective for the amount of data we have when we're crunching the numbers that we're crunching, for our algorithms which use a lot of processing power.

      What needs improvement?

      The time-to-market could be better at times, but I think that's true for all vendors of hardware.

      For how long have I used the solution?

      One to three years.

      What do I think about the scalability of the solution?

      We've never had an issue with scale as we've deployed to some of our clients.

      How was the initial setup?

      Depending on the deployment, the configuration, and the size of the project, and some of our larger machine-learning deployments, where we have to put in an AI-ready infrastructure box, those projects tend to take a little bit longer. It's a newer product and they're still figuring all that out. But it's comparable to any other vendor up there.

      What was our ROI?

      ROI depends on what the clients are looking for as the outcome. If the client doesn't know what the questions are that they need to ask in machine-learning, they can spend a lot of money and get really poor outcomes based on the data and what they're trying to get out of it. That isn't really a Pure issue, it's more a business issue in terms of the outcome wanted by the client.

      What's my experience with pricing, setup cost, and licensing?

      Pricing is very competitive, and it's better than other competitors, as we've looked at some of the other competitors on the market. Pure, for the quality of gear we're getting versus the price, is a good value for us.

      What other advice do I have?

      One of the "buyer beware" issues would be, if you're going to buy a $1.5 million installment of Aries, which is the NVIDIA, it's got a high cost. If you just need a cucumber cart to be pulled on wheels, you don't need to buy a jet plane, although the seller might say, "Hey, this is the best, greatest, and newest." These are some of the things that you'd want to be aware of as someone who is looking to get into AI. Make sure you need that much because you could probably build a scaled-down version at a significantly lower cost.

      I rate the solution a nine out of ten. Pure is a partner of ours that we use for a lot of our machine-learning deployments and some of our smart-data applications which we build in Canada. We pursue the same clients together for some of the government contracts, and we use the FlashBlade for some of the storage for our machine-learning algorithms, with the NVIDIA DGX. We're exclusive to Pure, versus the other hardware vendors who are in the same place for flash storage. This is who we use and who we decided to go with, due to some of the innovation that they have within their stack.

      In Canada, they've got a very good strategy where they're partnering with some of the good software vendors there, and they're making good relationships on the government side and with some of the VARs. They're doing a good job.

      Everything is kosher with the documentation. They've been fantastic, a good partner supporting our pursuits. They have even delivered some prototypes for us, before we started using them, to some of our vendors. That way, we could have a sandbox where we could use some of their storage to create demos and proofs of concept for some of our clients.

      Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor. The reviewer's company has a business relationship with this vendor other than being a customer: Partner.
      PeerSpot user
      Director85c1 - PeerSpot reviewer
      Director at a healthcare company with 1,001-5,000 employees
      Real User
      The solution's performance and reliability are its key features for us
      Pros and Cons
      • "The performance of the storage is just unbelievable."
      • "I would like to see support for NVMe, end-to-end."

      What is most valuable?

      I rate the product at ten out of ten because the performance of the storage is just unbelievable.

      What needs improvement?

      I would like to see support for NVMe, end-to-end.

      For how long have I used the solution?

      Less than one year.

      What do I think about the stability of the solution?

      It's extremely stable.

      What do I think about the scalability of the solution?

      It scales absolutely, to the highest level you can think of.

      How are customer service and technical support?

      Pure did help us by coming onsite and deploying it.

      Which solution did I use previously and why did I switch?

      We were previously using EMC. The difference is unbelievable. We are buying more.

      How was the initial setup?

      The initial setup was very easy and straightforward.

      What's my experience with pricing, setup cost, and licensing?

      Price per terabyte is substantially higher than their competition. We would like to see it drop.

      What other advice do I have?

      I would absolutely suggest this solution to a colleague or a friend because of the performance and reliability of the product.

      Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor.
      PeerSpot user
      Director of IT at a healthcare company with 1,001-5,000 employees
      Real User
      Provides awesome performance, while shrinking our data center significantly
      Pros and Cons
      • "We were actually able to do multiple upgrades, including head upgrades and moving between the platforms, M20 and M50, over the years. We have never once lost a ping and have never had an outage due to an OS upgrade or a complete head upgrade."

        What is most valuable?

        Provides awesome performance, and it's been able to shrink all of our data center from two-and-a-half racks to one rack and give better performance with SSD drives versus spinning disk drives. It has saved overall costs from our heat and power within our data center where we're now just powering up a 3U device.

        For how long have I used the solution?

        More than five years.

        What do I think about the stability of the solution?

        It's very stable. We were actually able to do multiple upgrades, including head upgrades and moving between the platforms, M20 and M50, over the years. We have never once lost a ping and have never had an outage due to an OS upgrade or a complete head upgrade.

        What do I think about the scalability of the solution?

        Scalability is great. Pure's model is adding more disk space to it and then getting a better controller to make sure you are going to stay with your performance. It's a wonderful model.

        How are customer service and technical support?

        We have our dedicated resources that we have reached out to, but because there have really been no issues with anything, we're not on the phone with them constantly. Whenever we have had an issue or question, someone is always very responsive. They even come onsite for major issues, such as an NOS upgrade, just to hand-walk us through what we're doing.

        How was the initial setup?

        Deployment was easy. I didn't do it. I am not a technical guy, but my team was able to get it deployed and then connected to our ESX environment within two hours.

        What's my experience with pricing, setup cost, and licensing?

        Like anything, when you are paying more than you were paying for the storage space, you'd like the cost to be less. If they could get into the spinning disk kind of cost, that would be it. But what you are getting for it, you are definitely seeing a good ROI.

        Which other solutions did I evaluate?

        We considered other options. I have used the others, EMC and NetApp, etc. We have looked at all of the platforms, and to see what Pure was able to do within a PoC environment meant that we never turned back our PoC environment. We just bought it and kept running with it. It was an amazing product based on what we had seen out there in the market.

        What other advice do I have?

        I would definitely recommend it to colleagues. I have not only used it where I am currently at, but I have also used it at other locations before. I have recommended it to partners, and colleagues that I have worked with in the past, across the state of California.

        Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor.
        PeerSpot user
        Buyer's Guide
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        Updated: June 2025
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        Buyer's Guide
        Download our free Pure Storage FlashArray Report and get advice and tips from experienced pros sharing their opinions.