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Pre-Sales Engineer at Cisco Systems, Inc.
Real User
Deduplication works faster for our customers using this product
Pros and Cons
  • "The most valuable feature is its data reduction."
  • "It simplifies building out the storage."
  • "It needs to improve its price."

What is our primary use case?

The primary use case is for the data and storage that we utilize in our managed services. 

We also use it in the company. We localized it.

How has it helped my organization?

Deduplication works faster for our customers using this product.

It simplifies building out the storage.

What is most valuable?

The most valuable feature is its data reduction. 

It is very easy to use.

What needs improvement?

It needs to improve its price.

Buyer's Guide
Pure Storage FlashArray
October 2025
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What do I think about the stability of the solution?

The product is stable. It works really well.

How are customer service and support?

I have not used the technical support.

What about the implementation team?

In most cases, we do the implementation because we are the integrator.

What was our ROI?

We are finding the TCO of flash to be lower than SSD implementations.

What's my experience with pricing, setup cost, and licensing?

The price is too high.

Because the price is a bit higher than other products, the data reduction equalizes the price with amount of the data reduction.

What other advice do I have?

Go for it. The product is great.

Disclosure: My company has a business relationship with this vendor other than being a customer. Partner.
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PeerSpot user
Senior Data Center Solutions Architect at ChaanBeard.com
Reseller
Top 10
Our clients see a reduction in total cost of ownership by around 40%
Pros and Cons
  • "The security operating system is its most valuable feature because it's very simple, easy to use, and operate. You don't have to do very serious training to operate this equipment. It's user-friendly and pretty straightforward."
  • "It's not so scalable. It's got moderate scaling capabilities right now. The clustering technology needs a bit of work, they need to improve that."

What is our primary use case?

We are a reseller of Pure Storage FlashArray. Our customers use it for virtualization, artificial intelligence, and machine learning.

How has it helped my organization?

It has helped to simplify storage because it has a very easy graphical user interface.

Our clients see a reduction in total cost of ownership by around 40%. We have also found that the total cost of ownership of flash is lower than SSD implementations. I track a whole bunch of business markers on the cost of components. I do a lot of cost analysis for customers and I get pricing from all the component manufacturers; Ingram Micro, Toshiba, Seagate and then I compare the pricing. I do that almost every week. I constantly see that it's cheaper than SSD implementations.

What is most valuable?

The security operating system is its most valuable feature because it's very simple, easy to use, and operate. You don't have to do very serious training to operate this equipment. It's user-friendly and pretty straightforward.

The performance analytics are moderate. It's not the best performance platform out there but it's the easiest to operate.

What needs improvement?

They need to find another way of doing data protection, RAID is not working very well. It takes performance away from the SSD.

I would like to have multi-cloud integration.

Latency needs a bit of work. It's pretty good but it needs to get below 300 microseconds. Then the data reduction would be excellent. On average I see twelve to one data reduction.

What do I think about the stability of the solution?

It's very stable.

What do I think about the scalability of the solution?

It's not so scalable. It's got moderate scaling capabilities right now. The clustering technology needs a bit of work, they need to improve that. 

How are customer service and technical support?

I've used their technical support and would say that it's excellent. I would give them a ten out of ten. 

Which solution did I use previously and why did I switch?

My clients know it's time to switch solutions because I run a proof of concepts where I test the manufacturer's equipment. If I find something that is a big difference then I let them know about it. Cost, performance, tools, and ease of use are all factors that we take into consideration when choosing to switch. We also chose this solution because of the Evergreen upgrade and the ease of use.

What about the implementation team?

I also install Pure Storage for my clients. The initial setup is very straightforward and very simple. It takes me an hour to set one up.

What was our ROI?

My client's return on investment with Pure Storage is in about 7.3 months.

Which other solutions did I evaluate?

We also looked at Nimble, which is now owned by HPE, and E8, Dell EMC, and NetApp platform.

What other advice do I have?

I would rate this solution an eight out of ten. Not a ten because nobody's a ten. We haven't achieved perfection yet.

I would advise someone considering this or a similar solution to push Pure Storage for multi-cloud integration.

Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller.
PeerSpot user
Buyer's Guide
Pure Storage FlashArray
October 2025
Learn what your peers think about Pure Storage FlashArray. Get advice and tips from experienced pros sharing their opinions. Updated: October 2025.
873,085 professionals have used our research since 2012.
System Engineer at a consultancy with 1,001-5,000 employees
Real User
With this solution, we have perfect run through times and latency
Pros and Cons
  • "The deduplication and compression meet all of our system requirements."
  • "The credentials on the iSCSI interface are only available to type in with the Chrome browser, and not with the Firefox browser."

What is our primary use case?

The primary use case is block storage for retro machines running on VMware ESXi and Red Hat with Kernel-based Virtual Machines (KVMs).

How has it helped my organization?

We have perfect run through times and latency. We have a cluster system using two machines on Active-Active with a synchronized mirror. 

What is most valuable?

The deduplication and compression meet all of our system requirements.

What needs improvement?

The credentials on the iSCSI interface are only available to type in with the Chrome browser, and not with the Firefox browser. Hopefully, in the next release, this will be fixed.

For how long have I used the solution?

Trial/evaluations only.

What do I think about the stability of the solution?

We are not using it at the moment in production. Therefore, I can't talk about the stability of the system. The PoC and tests indicate that the stability is okay.

What do I think about the scalability of the solution?

At the moment, we have one data pack. We think that we may buy another data pack this year to scale the system up.

How are customer service and technical support?

I have used the technical support through the phone and online tool. I used them to upgrade the software, which work okay (as it was designed).

The technical support team provided the help that we needed.

Which solution did I use previously and why did I switch?

We have been using another solution, IBM XYZ. We plan to migrate away from the IBM system to Pure Storage. We are planning to switch because of cost and performance. Also, the Pure Storage FlashArray is an upgrade in technology. All-flash storage arrays will be the future.

How was the initial setup?

The setup is straightforward, not complex.

It has a very simple installation. Installation took about three hours, not one or two hours, but three hours. We had an issue with our network during the first installation, but now it is up and running. 

What about the implementation team?

We used a consultant from Pure Storage.

Which other solutions did I evaluate?

We did not evaluate other solutions since our partners were using Pure Storage, so we decided to move forward with Pure Storage.

What other advice do I have?

We are not using predictive performance analytics at the moment.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
SysAdm3408 - PeerSpot reviewer
System Administrator at a financial services firm with 1,001-5,000 employees
Real User
Gives us pure speed and low latency with a small data center footprint
Pros and Cons
  • "We like the speed. It's very low latency. In virtualization, you can mask lots of problems, and even in code you can mask lots of problems, with low latency. It's just pure speed and low latency."
  • "We also like the compactness, the small footprint. It takes up very little space in a data center and uses little power."
  • "We would like to see more cloud support, which we know is coming, although it's not out yet. It's going to be released in the next versions. That would be the biggest win, if additional cloud support is built into the array."

What is our primary use case?

We use it for VMware virtualization.

How has it helped my organization?

We have VDIs, virtual desktops, which users log into every day. On the old storage, they would sometimes have three, four, or five-minute delays; it just because useless for five minutes. They couldn't do anything when they were logged in, because of the slowness. Now, with Pure Storage, we have totally eliminated that problem. This was the primary reason we purchased it and it has performed very well. We're very pleased.

It has helped simplify our storage. It's small, it's fast, and it's very simple to manage.

In one of our arrays we had a 35-to-1 data reduction, which is very outstanding. Not many places have that kind of benefit.

What is most valuable?

We like the speed. It's very low latency. In virtualization, you can mask lots of problems, and even in code you can mask lots of problems, with low latency. It's just pure speed and low latency.

We also like the compactness, the small footprint. It takes up very little space in a data center and uses little power.

Finally, we love the predictive performance analytics. It's an excellent tool. It's something we were asking for in the past. When they rolled it out, it made a difference.

What needs improvement?

We would like to see more cloud support, which we know is coming, although it's not out yet. It's going to be released in the next versions. That would be the biggest win, if additional cloud support is built into the array.

What do I think about the stability of the solution?

Both the stability and scalability are excellent. It's a very stable environment.

What do I think about the scalability of the solution?

You can scale easily. You can extend it online, change controllers online. Scalability gets five out five stars.

How are customer service and technical support?

Technical support is very good. We are very pleased with support. We think that it's probably one of the best vendors we work with, as far as support goes; compared to NetApp, for example. Pure storage support people are very responsive and knowledgeable.

Which solution did I use previously and why did I switch?

The old systems we had were just not doing the job, so we knew we had to change.

How was the initial setup?

It was very easy to set it up. No complexity at all.

What about the implementation team?

We deployed it ourselves.

What was our ROI?

We haven't analyzed it in terms of numbers, but we have definitely seen a very good ROI. There has been a reduction in our total cost of ownership.

Which other solutions did I evaluate?

We looked at Pure Storage vs Dell EMC, but we thought Pure Storage has newer, better technology developed from the ground up, whereas Dell EMC is a patchwork solution. In addition, the price was more favorable.

What other advice do I have?

Give it a try. Get a system in on a trial basis, make a deal, and try it to see if it's something you can use.

I rate Pure Storage at ten out of ten. We're very satisfied with Pure Storage. They are a very good company, doing very good things.

Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor.
PeerSpot user
QaEngine77f9 - PeerSpot reviewer
QA Engineer at a tech vendor with 11-50 employees
Real User
We have seen savings in our storage. The speed of deployment has gone from several days to a few minutes.
Pros and Cons
  • "We have seen savings in our storage. The speed of deployment has gone from several days to a few minutes. This product has reduced that time into minutes, simplifying storage for us."
  • "Part of our company works on Dell EMC because Pure Storage did not have synchronous applications when we were purchasing our products."

What is our primary use case?

The primary use of Pure Storage was for a data virtualization project using Belfrics. We needed the latency that would be required for the product.

We are moving into a DevOps environment and CI/CD. Their departmentalization was an enabler because database is a service in the pipeline where the underlying risk factor has to be correct, especially the storage. This primarily applies to the driver and the infrastructure as a base, but the end game is to have a DevOps pipeline.

How has it helped my organization?

We have seen savings in our storage. The speed of deployment has gone from several days to a few minutes, e.g., our database team used to spend 93 days backing up and restoring databases. This product has reduced that time into minutes, simplifying storage for us.

What needs improvement?

Part of our company works on Dell EMC because Pure Storage did not have synchronous applications when we were purchasing our products.

If Pure Storage had its features at parity with its competitors, it could move ahead. 

For how long have I used the solution?

One to three years.

What do I think about the stability of the solution?

It is very stable.

What do I think about the scalability of the solution?

It scales well, around a petabyte.

How are customer service and technical support?

We have an in-house engineer in one of our onsite offices.

How was the initial setup?

The initial setup was straightforward. We started with about 60TB and have grown from there.

What was our ROI?

We have seen ROI.

We have seen a reduction in the TCO, because Pure Storage is partnering with Belfrics. This partnership reduces our latency and space.

Which other solutions did I evaluate?

We did a vendor search, which included a big payments project across Asia-Pacific for a company that could do data provisioning very quickly. Then, Pure Storage was chosen. 

We also considered Dell EMC, HPE, and IBM. We picked Pure Storage because of its ratio per terabyte and speed.

What other advice do I have?

Pure Storage is now our de facto standard product to use.

The analytics were gathered for this environment, and the environment is big. Production-wise, it is running Oracle, and performance-wise, it is running enterprise applications.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
PeerSpot user
Systems Architect at a financial services firm with 10,001+ employees
Real User
Cost, rate per terabyte, and speed is why we chose Pure Storage.
Pros and Cons
  • "It's actually very stable"
  • "The initial setup was really straight forward."
  • "Cost, racial per terabyte, and speed is why we chose PureStorage. It was no brainer."
  • "Before we used Pure Storage it took 93 days of employees who run the database to back up and restore databases. The scale of deployment basically went from several days to a few minutes."
  • "A three wave application or multi wave application synchronization would be an improvement."

What is our primary use case?

Our primary use of Pure Storage was for a data virtualization project using Belfrics. We needed the latency that would be required for the project.

The analytics that we gather is used for just one environment (which is big in the banking industry). Production wise, it's running Oracle. Performance wise, it's basically running enterprise applications.

How has it helped my organization?

Once the project was enabled with data persuasion and we had Pure Storage behind it, there was a lot of saving storage. Before we used Pure Storage it took 93 days of employees who run the database to back up and restore databases. The scale of deployment basically went from several days to a few minutes. 

What is most valuable?

Infrastructure as a base is important, but the end game is to have the DevOps pipeline, which is the most valuable feature. 

What needs improvement?

A three wave application or multi-wave application synchronization would be an improvement. 

For how long have I used the solution?

One to three years.

What do I think about the stability of the solution?

The company started off with a small chunk of the product. Now they have moved up to where Pure Storage became the direct responder in our Australian office, they said it was very stable on their end.

We have a capital of storage with EMC, our previous solution. The fact that Pure has a petabyte of storage means that Pure Storage will become a de-facto standard in all the global organizations.

How is customer service and technical support?

We don't use the tech support, but we have an in-house engineer in one of our offices.

How was the initial setup?

The initial setup was really straight forward.

Which other solutions did I evaluate?

We needed to choose a new investment because our solution couldn't do data provisioning very quickly. The main solution that the bank normally had was EMC. We looked into HP, IBM, and Pure Storage. But, cost, rate per terabyte, and speed is why we chose Pure Storage. It was a no brainer.

What other advice do I have?

Latency defines everything.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
SeniorNec2fe - PeerSpot reviewer
Senior Network Systems Engineer at a consumer goods company with 1,001-5,000 employees
Real User
Excellent performance and hardware, technical support is very responsive
Pros and Cons
  • "Performance is the most valuable feature."
  • "It's too early to tell if we've seen a reduction in total cost of ownership. The solution is expensive."

What is our primary use case?

Our primary use case of this solution is for Microsoft SQL. 

How has it helped my organization?

This solution was installed at my organization before I got there but having worked with it in the past, I would say that the responsiveness with any SQL applications has remarkably improved.

It has simplified our storage. It's a "set it and forget it."

It's too early to tell if we've seen a reduction in total cost of ownership. The solution is expensive. It's hard to monetize the difference in performance that we're seeing, but it's obviously there and measurable.

What is most valuable?

Performance is the most valuable feature. 

What do I think about the stability of the solution?

Very stable. I'd give it a ten out of ten. 

What do I think about the scalability of the solution?

We've got two arrays. Capacity-wise, we've over-subscribed on storage, so we haven't had to expand them at this point. 

How are customer service and technical support?

Technical support is very responsive. We had an SSD fail and they replaced it within 24 hours.

Which solution did I use previously and why did I switch?

Previously, we were on Dell EMC. We went with HyperFlex in a hyper-converged environment. We switched because we really wanted our SQL on SSD.

What's my experience with pricing, setup cost, and licensing?

It's expensive, but it's worth it.

What other advice do I have?

I would rate this solution a nine because I've worked with NetApp in the past, and other vendors as well in storage. I didn't find the content quite as intuitive as what I got in NetApp but in terms of hardware and all that, it's a 10. It's just that one little issue. 

I would advise someone considering Cloud flash storage that it's the way to go, with SQL. Definitely, Pure Storage is at the top of the game for that. 

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
CTO at CCL
Real User
The biggest return on investment for us is not having to do a swap out of the arrays every five years.
Pros and Cons
  • "The stability of Pure Storage is very very good."
  • "The initial setup was very straightforward and very quick. It was up and running in our data center within 24 hours of receiving it."

    What is our primary use case?

    We're a service provider, so it's the primary storage for hosting our customers.

    How has it helped my organization?

    Pure Storage is easy to use it has helped simplify our storage. 

    What is most valuable?

    vSphere integration and DevOps are our most valuable features. 

    Also, one of our customers used to have a rates run that ran for eight hours, and when we migrated them across to Pure that went down to under two hours.

    For how long have I used the solution?

    Still implementing.

    What do I think about the stability of the solution?

    The stability of Pure Storage is very very good.

    What do I think about the scalability of the solution?

    Good to very good.

    How are customer service and technical support?

    Excellent.

    Which solution did I use previously and why did I switch?

    We switched to Pure Storage mainly because of the frustration of dealing with performance on the old platforms that we used to use.

    How was the initial setup?

    The initial setup was very straightforward and very quick. It was up and running in our data center within 24 hours of receiving it.

    What was our ROI?

    The biggest return on investment for us is not having to do a swap out of the arrays every five years. We've been through three Evergreen refreshes now of arrays already deployed, and that's working out really well. 

    Which other solutions did I evaluate?

    The main solutions on our shortlist at the end of the process were NetApp, EMC, and Pure Storage. We ended up buying both NetApp and Pure Storage because we always like to have at least two different vendors involved in our data centers. The decision not to go with EMC was because of the design that they'd done for an all-flash storage solution. It didn't fit with what we were trying to do.

    What other advice do I have?

    I find that the total cost of ownership to actually be lower than the fee implementation. We record and meter everything; electricity consumption and staff time spent looking after the arrays. Our figures put it somewhere between 40% and 50%, depending on how long we run the rates for.

    The data reduction rates vary for us. Anything from 6 to 1 down to 2 to 1, because it depends on our workload. Latency is always good and it's generally less than a millisecond across all the arrays we run.

    Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor.
    PeerSpot user
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    Updated: October 2025
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