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Engineering Consltant at a computer software company with 51-200 employees
MSP
Effectively integrates with other email tools and website
Pros and Cons
  • "It was quite stable. I didn't notice any specific issues or downtime"
  • "The only thing that was tough was that the functionality was very dependent on the licensing level. So there were many things I wanted to do, but then I'd have to add on different licenses or purchase different add-ons."

What is our primary use case?

It integrated with the emailing tools, so that was really helpful. The fact that you could go right to the CRM and track communications in terms of your emails to and from prospects. That was probably the most helpful. It's a really simple tool, very easy to manage. It was very easy for even one person to manage it.  For example, if I made the list in Excel and then converted it into an XML format and uploaded it, that was really easy. 

What is most valuable?

I integrated Hubspot CRM into my website. If somebody who was on my list went to my website, I could get analytics on that. That was really helpful.

What needs improvement?

The only thing that was tough was that the functionality was very dependent on the licensing level. So there were many things I wanted to do, but then I'd have to add on different licenses or purchase different add-ons.  

For how long have I used the solution?

I have experience using this solution.

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June 2025
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What do I think about the stability of the solution?

It was quite stable. I didn't notice any specific issues or downtime, so I'd rate it a nine out of ten.

What do I think about the scalability of the solution?

It is a scalable solution. 

How are customer service and support?

The customer service and support were okay. The lower levels are more focused on troubleshooting, and then you actually need to email and then call for support with certain plans.

How would you rate customer service and support?

Neutral

Which solution did I use previously and why did I switch?

I used HubSpot for a small business. Over twelve months ago, I used Salesforce. 

How was the initial setup?

The initial setup was pretty straightforward. It was easy to install and get up and running.

What's my experience with pricing, setup cost, and licensing?

The licensing was pretty good, at least for a small business level. It was really affordable.

What other advice do I have?

Overall, I would rate the solution a nine out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Howard Travers - PeerSpot reviewer
Head of Technology Alliances at Solidatus
Real User
Top 20
An easy-to-use solution that can be used as a CRM platform and a marketing tool
Pros and Cons
  • "It's very easy to use and configure HubSpot CRM."
  • "HubSpot CRM should include better scanning of business cards and getting content in."

What is our primary use case?

We're using HubSpot CRM as a CRM platform and a marketing tool.

What is most valuable?

The flexibility of using the different dashboards has been a very useful feature of HubSpot CRM. The way that we've laid out different sorts of Kanban boards has been good. The solution has a lot of flexibility. It's very easy to use and configure HubSpot CRM.

What needs improvement?

HubSpot CRM should include better scanning of business cards and getting content in. When you get automatic updates, the solution doesn't always take you to the right place to find where to fix things.

For how long have I used the solution?

I have been using HubSpot CRM for about seven years.

What do I think about the stability of the solution?

I rate HubSpot CRM a nine out of ten for stability.

What do I think about the scalability of the solution?

Since we're only 120 people, I don't know what it's like to scale beyond that. Around 55 to 60 users are using HubSpot CRM in our organization.

I rate HubSpot CRM a seven or eight out of ten for scalability.

How are customer service and support?

HubSpot CRM's technical support is good.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

I previously used a different solution called Dynamics.

How was the initial setup?

The initial setup of HubSpot CRM is easy. I rate HubSpot CRM ten out of ten for the ease of its initial setup.

What about the implementation team?

It was very simple and easy to deploy HubSpot CRM. Originally, we had the free version, which took weeks to deploy. One person for a few days was required for the solution's deployment.

What other advice do I have?

I am using the current version of HubSpot CRM. The solution is deployed on-cloud in our organization.

HubSpot CRM is a good alternative for users. It is very progressive in what it's trying to do. It's improved greatly, and the software is getting better.

Overall, I rate HubSpot CRM a nine out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
HubSpot CRM
June 2025
Learn what your peers think about HubSpot CRM. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
857,028 professionals have used our research since 2012.
RahulVal - PeerSpot reviewer
Sr. Lead (Sales Support) - Intelligent Automation at UST Global
Real User
Easy to access with simple contact capabilities and a helpful chatbot system
Pros and Cons
  • "Hubspot CRM also lets you make calls and send emails directly."
  • "They need better UX or templates to change the mood or the look and feel."

What is our primary use case?

I use it mostly to add customer details for those I get a chance to interact with. These details could be those related to a prospect, an ongoing discussion, a converted prospect, or a non-converted contact, and so on.

We use it to keep track of and record leads created as well as their ongoing status. It helps me to recover any lead using a name, company name, etc.

You can also add lead sources as created from any campaign, external or internal inquiries, or your own sourcing. Also keeps a track record of emails sent and opened by the target audience and helps in figuring out genuine interest.

How has it helped my organization?

This solution basically keeps a track record of every contact added with necessary contact information, ongoing status, remarks added, and action items to be taken by the entire hierarchy of a concerned team. My leads can be accessed by me, my senior management, or a concerned sales support team to review those leads.

This maintains a transparent record which also helps calculate an incentive for every lead converted to a deal based on existing internal rewarding schemes.

Hubspot CRM also lets you make calls and send emails directly.

What is most valuable?

Hubspot CRM can be accessed internally and externally of my organization, which helps me to add any record at any point in time.

There is transparent access throughout the hierarchy and we can see if remarks are added.

Contacting a prospect via email/call through the CRM itself is easy. Instead of jumping between multiple tools, this saves time and allows it to converse based on the latest data by looking at the screen.

The chatbot system is a great help. It provides statistics on time spent on mail and calls and other minute details.

What needs improvement?

The one area they need to fix is adding the lead source. Despite adding a lead source, I still get reminder emails and find the space empty, only to add it once again. This is becoming irritating. This issue couldn't be resolved despite our IT team trying to fix it.

They need better UX or templates to change the mood or the look and feel. Adding details all day every week can be boring. Themes can help fix the mood.

Apart from the above improvements, I don't find any other areas to improve in the next release.

For how long have I used the solution?

I've been using Hubspot CRM for close to two years.

What do I think about the stability of the solution?

The solution is stable. I've never faced any hangups or such issues.

What do I think about the scalability of the solution?

Scalability can be done in certain areas, like fixing data addition.

My organization of 30,000 is able to use it really well. 

How are customer service and support?

Technical support is not up to the mark. For example, my concern about adding details on the lead source couldn't be resolved.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

Hubspot has been there since I joined. I'm not aware of any alternate solution.

How was the initial setup?

I was not involved in the initial setup.

What about the implementation team?

Likely the internal team handled the setup, however, I'm not sure.

What was our ROI?

ROI can be described in monetary terms. To me, data security, storage, and access are the core areas, and I am happy Hubspot has taken care of these.

What's my experience with pricing, setup cost, and licensing?

The solution was already there when I joined. I do not have cost details.

For user usage, you can definitely give it a try. I found it good, however, it can be improved further.

Which other solutions did I evaluate?

There was no evaluation was done. This is the first solution I've used. 

What other advice do I have?

Give it a try. It's good for those who love simple UI/UX and want to get straight to the point.

Which deployment model are you using for this solution?

Private Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Support Associate - Remote at ConfidentialConfidential
Real User
Top 10
Reliable and flexible streamlining of clients interactions that provides enhancing efficiency
Pros and Cons
  • "It's highly reliable, and the flexibility it offers is noteworthy."
  • "Certain stability issues could be automatically addressed through automation measures that would ensure absolute stability."

What is our primary use case?

The primary purpose is to efficiently manage client interactions, including tracking who needs follow-up, and who should be contacted, planning communication strategies, setting reminders, making notes of any client concerns, and ensuring that my team is informed about the progress with each specific client.

What is most valuable?

It's highly reliable, and the flexibility it offers is noteworthy. You can tailor HubSpot to align with your specific requirements since every company and individual has unique needs. Whether you're a developer looking to customize it, set up reminders, or create templates to share with multiple clients, HubSpot allows for these adaptations. It is the best solution we are working with currently.

What needs improvement?

There were instances when we experienced occasional downtime with it. In such situations, we reported the issues we encountered and both, the developer and support teams, actively addressed these reports and worked on resolving them. Certain stability issues could be automatically addressed through automation measures that would ensure absolute stability.

For how long have I used the solution?

I have been working with it for more than three years.

What do I think about the stability of the solution?

There is room for improvement regarding its stability capabilities.

What do I think about the scalability of the solution?

It is currently used by over two hundred individuals within my organization, so I would say it is very scalable.

How are customer service and support?

We did not initiate direct contact with the support team. Our organization follows a prescribed process. When we encounter challenges while using HubSpot, we report these issues to a specific team within our organization dedicated to handling such matters. On occasion, they may request my participation for testing purposes, and in such instances, I collaborate with them online.

How was the initial setup?

The initial setup was straightforward. When I first joined the company, a colleague who was assisting me explained how it operates. I observed it in action, and within a few minutes, we had everything up and running smoothly.

What other advice do I have?

It is a dependable, adaptable, and user-friendly tool. I believe there is a need for it, and I would recommend it to simplify your tasks. Its necessity depends on the specific requirements of the company. If you have a substantial contact list or multiple purposes to fulfill, especially with a team of five or more members, then I would strongly recommend considering HubSpot. On a scale of one to ten, I would rate it at least an eight. The reason for not giving it a perfect score is that while it's excellent, I can't say for certain how it compares to other PRN solutions in the market, as I'm not familiar with their performance. I found HubSpot to be a strong contender in its category.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Amazon Web Services (AWS)
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer2084010 - PeerSpot reviewer
Sales Operations and Enablement Manager at a consultancy with 1-10 employees
Real User
A simple-to-use, scalable, and stable solution with very good support
Pros and Cons
  • "It's fairly simple to use. For configuration, it provides quite a bit of information to the salespeople at the fingertips."
  • "I believe it's tailored for companies that are well-lined up for inbound sales. They have rich content, and they can generate leads and capture leads on all the channels and websites, but if you are focusing on or depending on outbounds, it lacks the capabilities that are being offered by companies that focus on outreach, such as Salesloft or Outreach. It mainly lacks cadences for salespeople."

What is our primary use case?

We use it to have a seamless flow and data continuity between marketing, sales, and customer success teams from a revenue operations perspective.

What is most valuable?

It's fairly simple to use and when well configured, provides a wealth of information to the salespeople at their fingertips.

What needs improvement?

HubSpot is best suited for companies that are content-rich and have a multichannel approach to lead generation. For those who still depend largely on outbound, a sales engagement solution like Reply.io or Salesloft would be an ideal companion. 

For how long have I used the solution?

I have been using this solution for a year.

What do I think about the stability of the solution?

It's stable. I'd rate it a 10 out of 10 in terms of stability.

What do I think about the scalability of the solution?

Based on my experience, it's a 10 out of 10 in terms of scalability. 

How are customer service and support?

Their support is very good. I'd rate them a 10 out of 10.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

We were using Pipedrive. We switched because of a holistic view of the revenue process.

How was the initial setup?

We were transitioning from Pipedrive. It took two months to transition, including all preparations and considerations. Implementing the CRM in the sales organization, including training and getting people up to speed, took about six weeks. View it as an ongoing process, as you keep iterating as you learn.

I have also used Zoho and some other less popular CRMs, and based on my experience with both, I'd rate HubSpot a nine out of 10 in terms of the setup. There's always room for improvement, but it's good.

What about the implementation team?

We implemented the solution in-house and had professional consultants on fractional engagement.

What was our ROI?

Tools don't bring ROI unless they're fully aligned with processes. You really need to have all revenue teams on HubSpot and ensure handoff is well orchestrated, to get the picture. Invest in sales ops, hire consultants who will ensure data continuity, and implement workflow automation. 

What's my experience with pricing, setup cost, and licensing?

It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Packaging makes the more advanced versions too expensive for small teams, you need to have five salespeople before moving to the professional edition makes sense. The entry-level packages while affordable, lack functionalities that are essential for high-velocity sales execution.

Which other solutions did I evaluate?

Salesforce is always an option to be considered. 

What other advice do I have?

Before implementing this solution, I'd advise considering whether you depend on inbound or outbound. If you are squarely into outbound, then HubSpot as a system of records will do the job, but it probably would not be super efficient for salespeople. If you are dependent on inbound, put everyone on HubSpot, which includes marketing, content, sales, and customer support, and then build the automation. Invest in automation, invest in workflows, and develop good reporting systems to make sure that you understand what's happening so that you can improve.

I'd rate this solution an eight out of 10.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer1679394 - PeerSpot reviewer
AVP & Client Partner at a tech services company with 10,001+ employees
MSP
Integrates well with emails, good tracking features, and simple to use
Pros and Cons
  • "The solution is easy to use for anyone, integrates well with email, has simple node management, and has good tracking lead features."
  • "HubSpot CRM is easy to use compared to others solutions and anyone can use it. However, for enterprise companies, I would recommend Salesforce because it has established partners, can be more reliable, has more features, and has a more powerful integration with ERP modules which is important for enterprise companies. For multi-locations and multinational companies, Salesforce is one of the best."

What is our primary use case?

We are using HubSpot CRM for managing our opportunity and sales cycles. For example, from prospecting to closing the sales.

What is most valuable?

The solution is easy to use for anyone, integrates well with email, has simple node management, and has good tracking lead features.

For how long have I used the solution?

I have been using HubSpot CRM for approximately 10 months.

What do I think about the stability of the solution?

The solution is stable and has high availability option.

What do I think about the scalability of the solution?

The solution is scalable.

HubSpot CRM can be adapted easily for small to large-sized companies.

We have approximately 200 people using this solution in my organization.

How are customer service and support?

I have not needed to use technical support. I have not had an issue.

Which solution did I use previously and why did I switch?

I have used Salesforce previously but it was more complicated than HubSpot CRM. It has language terminology that is difficult to understand if you are not an experienced professional.

How was the initial setup?

The installation is straightforward. Adapting HubSpot from a one-person ran company to a large company is very good.

What's my experience with pricing, setup cost, and licensing?

HubSpot CRM is affordable.

What other advice do I have?

HubSpot CRM is easy to use compared to others solutions and anyone can use it. However, for enterprise companies, I would recommend Salesforce because it has established partners, can be more reliable, has more features, and has a more powerful integration with ERP modules which is important for enterprise companies. For multi-locations and multinational companies, Salesforce is one of the best.

I rate HubSpot CRM and eight out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer2382468 - PeerSpot reviewer
Founder at a university with 11-50 employees
Real User
Top 10
Offers good integration with an organization's sales and marketing processes
Pros and Cons
  • "The solution's most valuable features stem mostly from the sequencing of marketing automation."
  • "The only challenge with the solution is that it captures data in a raw manner, so organizing that information is still left to the administrator or the user, and they need to organize it into structured fields."

What is our primary use case?

The solution is useful for the marketing team in my company.

For lead tracking and management, the tool's native native capabilities are used.

What is most valuable?

The solution's most valuable features stem mostly from the sequencing of marketing automation.

What needs improvement?

The only challenge with the solution is that it captures data in a raw manner, so organizing that information is still left to the administrator or the user, and they need to organize it into structured fields.

I think the more complex implementations or more complex customers need more support as opposed to the concept of one size fits all. The aforementioned area can be considered as a shortcoming where improvements are required.

For how long have I used the solution?

I have been using HubSpot CRM for two to three years. I have subscribed to the tool on behalf of the client.

What do I think about the stability of the solution?

Stability-wise, I rate the solution a ten out of ten.

What do I think about the scalability of the solution?

In terms of scalability, there is a certain level of complexity when it comes to CPQ or data validation since stuff like it makes its scalability sort of dangerous. The tool's scalability processes can break, or the complexity breaks itself.

How are customer service and support?

The solution's technical support can be described as something very light. I rate the technical support a six out of ten.

How would you rate customer service and support?

Neutral

How was the initial setup?

I rate the product's initial setup phase an eight to nine on a scale of one to ten, where ten means it is an easy process.

My company is still going through the deployment process, but it depends on how complex the company is, how many different business workflow processes you are trying to implement, or how many different sales pipelines you might need as an organization. A company that only needs one sales pipeline can have a very simple setup, but for someone that has six, seven, or eight different sales pipelines for different departments and stuff, it takes a lot of time, and you need to come up with a data structure that works with HubSpot, and that allows you to keep things separate, but you need to design that and establish that before you use it. You have multiple use cases for your HubSpot. The time to deploy the tool has to do more with the clients' environment and complexity since the tool itself is very straightforward.

For deployment, there are probably about two experts and then many different user groups, so whether it is sales or marketing, they have a representative. Sales has a representative, marketing has a representative while service has a representative and their needs are being met and being developed within the modules, like sales,marketing and service.

When it comes to HubSpot CRM, it was a greenfield deployment. In the existing environment, wherever there were problems, they were solved by selecting and introducing HubSpot.

What other advice do I have?

The tool integrates with our company's sales and marketing processes pretty well, so I rate it a seven out of ten.

The email tracking feature impacts engagement in our company in a good way. The product is very helpful.

In terms of the dashboards and reporting tools, the tool is robust. The challenge with the tool is that any organization needs to have the discipline to have a very structured process, especially in a repeatable process on how to use it. The challenge with the tool is that it is too flexible, so it doesn't impose any sort of process control or data validation. There is no process validation or data validation unless the user you know chooses to use the tool for that, but it doesn't do it for you, so there is a high risk of garbage in and garbage out.

I am not sure if the sales reps in my company use the mobile app of the product but I am sure that they use it on the desktop.

The product is good to sort of get you off the ground but you really need to know your business well. Since the tool is not overly opinionated which means it doesn't solve or create great processes within your organization, you have to bring them to it because it is so flexible.

I think the piece that is missing in the marketing automation place is associated with AI-related sequencing. For driving response as opposed to generating response versus creating templates, like decision trees, I feel the tool could be more robust if it adopted some other model later, specifically some AI-tech when it comes to the area of lead nurturing.

I rate the tool an eight out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
StefanoDel Gobbo - PeerSpot reviewer
IT Manager at a manufacturing company with 51-200 employees
Real User
Top 20
Easy-to-use product with good stability
Pros and Cons
  • "HubSpot CRM helps our company to organize and track a high number of leads easily."
  • "HubSpot CRM could be flexible and customizable."

What is our primary use case?

We use HubSpot CRM to track sales leads.

How has it helped my organization?

HubSpot CRM helps our company to organize and track a high number of leads easily.

What is most valuable?

The product's most valuable feature is the ability to track leads efficiently.

What needs improvement?

HubSpot CRM could be flexible and customizable.

For how long have I used the solution?

We have been using HubSpot CRM for one year. 

What do I think about the stability of the solution?

It is a stable platform.

What do I think about the scalability of the solution?

We have five HubSpot CRM users in our company.

Which solution did I use previously and why did I switch?

I have used Microsoft Dynamics before. Comparatively, HubSpot CRM is easy to use but lacks flexibility and customization options.

How was the initial setup?

We have deployed HubSpot CRM's cloud version. It doesn't require any maintenance.

What other advice do I have?

I rate HubSpot CRM an eight out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
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