Partner Lead at a tech vendor with 10,001+ employees
Real User
Easy, and ready to use, but it has too many options to manage
Pros and Cons
  • "The user interface is good, and they have built-in capabilities; I can integrate it with LinkedIn or my mailing list."
  • "I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly."

What is our primary use case?

I am a reseller. I provide solutions to our customers.

We use HubSpot for CRM, to contact clients, to send emails, from deal initiation or lead generation to closes, and we keep track of the deals or the context there. It also serves as a repository for all of the context of our organization.

What is most valuable?

It is quite good. The user interface is good, and they have built-in capabilities; I can integrate it with LinkedIn or my mailing list. If I need to send mail directly from HubSpot, I can do so; I can also call directly from our store. All of those features are built-in.

It is easy to use.

What needs improvement?

I don't see anything that I don't like. 

At times there are too many things. Based on different people's profiles. When you put too many things in a solution, it can become very clumsy. When there are too many things, too many updates, and too many notes for a single deal, case, or customer, it becomes difficult to manage everything at the same time.

I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly.

For how long have I used the solution?

We have been using HubSpot CRM for six months.

We are working with the latest version.

Buyer's Guide
HubSpot CRM
March 2024
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What do I think about the stability of the solution?

HubSpot CRM is a stable solution.

What do I think about the scalability of the solution?

HubSpot CRM is a scalable product.

Our company has approximately 350 users.

We intend to keep using this solution.

How are customer service and support?

Our IT department has direct contact with technical support. But, as of now, whatever requests have been made have been addressed, and on time.

Which solution did I use previously and why did I switch?

I used to work in enterprise security. I was primarily involved in sales and marketing.

We use SAP as an ERP.

How was the initial setup?

The initial setup is straightforward. It's easy.

It is ready; all you need are credentials to use it.

We have a couple of people from our IT team who maintain this solution.

What's my experience with pricing, setup cost, and licensing?

Pricing is based on the number of users.

Which other solutions did I evaluate?

I wanted to compare Curator and Splunk because they are competing solutions. I am curious about how they differ from one another.

What other advice do I have?

I would recommend this solution to others who are interested in using it.

It's a good solution. It can fit into any customer ecosystem, starting with the most basic requirements and progressing to the most complex.

I would rate HubSpot CRM a seven out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
William Fernandes - PeerSpot reviewer
VP - Cloud & DevSecOps at LSS
Real User
Top 5
Easy to use, useful follow-up lead, and beneficial connectors
Pros and Cons
  • "The most valuable features of HubSpot CRM are ease of use, lead generation, and follow-up leads. Additionally, there are a lot of connectors to other solutions, such as Jira and Slack. Whether it's a scrum tool or the ticketing tool, it has a connector."
  • "HubSpot CRM could improve by reducing the price."

What is our primary use case?

HubSpot CRM is used as a CRM which we use for generating sales leads.

What is most valuable?

The most valuable features of HubSpot CRM are ease of use, lead generation, and follow-up leads. Additionally, there are a lot of connectors to other solutions, such as Jira and Slack. Whether it's a scrum tool or the ticketing tool, it has a connector.

What needs improvement?

HubSpot CRM could improve by reducing the price.

For how long have I used the solution?

I have been using HubSpot CRM for approximately six months.

What do I think about the stability of the solution?

HubSpot CRM is stable.

What do I think about the scalability of the solution?

We have approximately HubSpot CRM 10 users using this solution in my organization. We only use the solution for sales and do not plan to increase usage.

Which solution did I use previously and why did I switch?

I have previously used Bitrix24 and HubSpot CRM is much better.

How was the initial setup?

The initial setup of HubSpot CRM is easy to do. 

What about the implementation team?

We had three people that worked with the HubSpot CRM support to do the implementation.

What's my experience with pricing, setup cost, and licensing?

The price of HubSpot CRM is expensive.

What other advice do I have?

I would recommend this solution to others.

I rate HubSpot CRM a nine out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Buyer's Guide
HubSpot CRM
March 2024
Learn what your peers think about HubSpot CRM. Get advice and tips from experienced pros sharing their opinions. Updated: March 2024.
770,394 professionals have used our research since 2012.
Vice President Int’l at a computer software company with 201-500 employees
Real User
A stable and scalable solution which allows us to work with multiple clients and contributes to our revenue
Pros and Cons
  • "The solution's greatest value lies in its online capability in terms of web content creation."
  • "The solution's email capabilities could be improved."

What is our primary use case?

We use the solution for tracking sales opportunities as they move through our sales pipeline.

What is most valuable?

The solution's greatest value lies in its online capability in terms of web content creation.

We use the solution for both Marketing Automation and CRM.

What needs improvement?

The solution's email capabilities could be improved. While these do exist, there are other platforms which offer much more robust capabilities when it comes to emailing.

For how long have I used the solution?

We have been using HubSpot CRM for around eight years.

What do I think about the stability of the solution?

The stability is rock solid. I have never had an issue in this regard. 

What do I think about the scalability of the solution?

The solution is absolutely scalable and allows us to work with multiple clients. 

How are customer service and support?

Except in respect of the initial purchase, I have had very little interaction with tech support. But, I found the experience to be completely positive. They were easy to work with.

How was the initial setup?

I would not characterize the initial setup as exceedingly difficult. We are talking more about an issue of configuring it to one's workflow and processes.

The deployment took around six months.

What about the implementation team?

We worked with a partner who assisted us in setting up the solution.

What was our ROI?

The solution accounts for a significant portion of our lead generation or revenue. So, it is a very critical element of our business. It is very good and directly responsible for helping us acquire new clients.

What's my experience with pricing, setup cost, and licensing?

I do not recall the particulars of the licensing fees. 

What other advice do I have?

The solution is deployed in the cloud. 

There are half a dozen users making use of the solution in our organization. 

Those who are considering implementing the solution are advised to document their processes beforehand. 

I rate HubSpot CRM as an eight out of ten. 

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Partner at a financial services firm with 51-200 employees
Real User
Top 20
The product is easy to use and easy to implement, but it is not very scalable
Pros and Cons
  • "The solution is easy to use and easy to implement."
  • "The product is not very scalable."

What is our primary use case?

Our customers use the product for CRM and to connect with customers.

What is most valuable?

The solution is easy to use and easy to implement. It is suitable for small organizations. We will get all the benefits if we use the solution to its full potential. Reporting is easy, and we can easily modify the reports.

What needs improvement?

The product is not very scalable. Improvement depends on which products we are comparing it with. When compared with enterprise-level CRMs, there can be some improvements.

For how long have I used the solution?

I have been using the solution for the last six months.

What do I think about the stability of the solution?

The solution is stable for a small company.

How was the initial setup?

The solution is easy to deploy. The implementation process depends on the size of the organization and the way we want to use it.

What about the implementation team?

Maintaining the solution is simple.

What was our ROI?

Our customers have good returns on investment in automation. ROI depends on the utilization and the investment.

What's my experience with pricing, setup cost, and licensing?

The pricing is reasonable.

What other advice do I have?

We use the SaaS version of the product. People wanting to use the solution should utilize the product's full potential. Overall, I rate the product a seven out of ten.

Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
PeerSpot user
Marketing Manager at a tech vendor with 11-50 employees
Real User
Top 20
User Friendly CRM
Pros and Cons
  • "I like how you can track one account from marketing to closing the deal. For example, suppose you generated a lead through marketing, you can then track it through to when the deal is closed."
  • "It will make it easier for us to automate if HubSpot would put in a little bit of work on the properties."

What is our primary use case?

We use HubSpot for marketing and sales purposes. We use it to create blog posts, and our website is also hosted on HubSpot.

We monitor website traffic and can see how much traffic is generated through social media. We also run different email campaigns and utilize the newsletter functions as well to create newsletters and send them to all of the customers.

We have two types of teams: enterprise and demand generation teams. If a new lead comes, they will add all the details to HubSpot, track the leads, and know where they come from, whether they are from partners or direct customers.

We can send all the emails to HubSpot and call customers from HubSpot as well because the calls are recorded to HubSpot.

How has it helped my organization?

We've seen improvements in our organization. We can monitor all the leads and campaigns that are running through HubSpot. We can track all the bills in the sales pipelines and monitor who's working and who's not. We can also see the revenue generated. All of this can be monitored through the software.

What is most valuable?

I like how you can track one account from marketing to closing the deal. For example, suppose you generated a lead through marketing, you can then track it through to when the deal is closed.

What needs improvement?

It will make it easier for us to automate if HubSpot would put in a little bit of work on the properties.

We have some small challenges when some aspects need to be manually created.

For how long have I used the solution?

I've been using HubSpot CRM for the past six months. We use the cloud-based solution.

What do I think about the stability of the solution?

It's stable.

What do I think about the scalability of the solution?

You can scale the product.

How are customer service and support?

The technical support from HubSpot is good.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

Previously, we were using Freshsales, and it was also good. However, we were making some automation changes, and the cost of Freshsales was higher than that for HubSpot. That's the reason why we switched to HubSpot.

How was the initial setup?

The initial setup is so easy. They provide training regarding the setup, so the experience was very good. I would give it a five out of five.

The deployment took about two months, and we are still making a few changes.

What about the implementation team?

We implemented it ourselves.

What's my experience with pricing, setup cost, and licensing?

The cost of HubSpot CRM is less than the cost of Freshsales.

What other advice do I have?

If you're planning to use HubSpot CRM for marketing and sales support, it's a great tool, and you can automate what you view on every account, every day in the pipeline.

On a scale from one to ten, I would rate this solution at nine.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Saba Perwez - PeerSpot reviewer
Executive - Marketing Automation at a tech services company with 1,001-5,000 employees
Real User
Clear workflow, provide timely support and stable product
Pros and Cons
  • "The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements."
  • "There is a limitation with the integration with other tools or workflows."

What is our primary use case?

I mostly use it for CRM functionalities. I use it for online marketing automation, particularly email marketing.

How has it helped my organization?

HubSpot email tracking and notification feature with sales follow-ups is good. You can easily track very much by UTM, so if you add it in your mails or notifications.

What is most valuable?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements. 

The workflows and reporting features make everything so much easier and clearer. Whatever I have used has been a perfect fit for my needs.

What needs improvement?

There is a limitation with the integration with other tools or workflows, but we have to take all the tools that are easily integrated with HubSpot; otherwise, you have to use the API to connect with HubSpot. We have both options available, easy to use as well as through the API.

One more thing that we cannot use in HubSpot is, for that reason, we have to get another subscription. If you have one company and they have two other branches, you can only use one company's website at once. You cannot use two companies' logos and one email via HubSpot.

Picture this scenario: the parent company is Alphabet, and Google is a company under Alphabet. If Alphabet has a license for HubSpot CRM, they have to buy a different license for Google.

So, you can only use one of your business units at once.

For how long have I used the solution?

I have been using it for a year. 

What do I think about the stability of the solution?

I haven't found any bugs up to date. So, it has been a stable product for me. 

What do I think about the scalability of the solution?

We have two clients. We use it at an enterprise level. 

How are customer service and support?

I am happy with the support coming from HubSpot.

I'm very happy with it because they provide timely responses. I can just write a question and get a quick answer. Sometimes we even call and solve it together.

How was the initial setup?

It's not that difficult to set up. The setup time was manageable for our internal teams. Also, they offer 24-hour support if you have that account, and they'll help you with everything.

What's my experience with pricing, setup cost, and licensing?

The pricing is in a midrange if you line up the marketing tools.

It is worth the money. 

What other advice do I have?

I would recommend going for HubSpot because if your data is inside HubSpot, you can easily use and manipulate it throughout your campaign. 

If your data is in Salesforce, you would need to integrate it with HubSpot, which might lead to bidirectional issues. There are concerns when you have to connect to other tools.

Overall, I would rate the solution an eight out of ten. The workflows are easy to create compared to others, and their reporting and dashboarding are also very awesome. Everything is so much detailed about it. 

The curating emails make things easier than other tools. But I'll cut down two points just because of the pricing, and we cannot send different business unit emails from the same account.

Which deployment model are you using for this solution?

Hybrid Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
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PeerSpot user
Client Manager at a tech services company with 1,001-5,000 employees
Real User
Top 5
A good CRM that helps manage relationships with smaller customers but is difficult to set up
Pros and Cons
  • "When we cannot dedicate a lot of time to each of these, in terms of research and support, it helps us automate some small things and provides opportunities."
  • "We wanted to discover a list of clients that spend an average amount with us, and we just don't have that answer at this time. There just aren't enough answers being provided for the questions we have, and that's a real downside."

What is our primary use case?

We primarily use the solution as a CRM.

What is most valuable?

The usefulness of the product depends on the segment. When we have large customers, we have dedicated a lot of resources to supporting them. However, we have a huge amount of small customers. When we cannot dedicate a lot of time to each of these, in terms of research and support, it helps us automate some small things and provides opportunities. While, for large customers, we can be more hands-on, with smaller customers, we can step back a bit and use software instead of people. 

What needs improvement?

We need a lot more information. Right now, we'd like to ask more questions, and it is not available. We wanted to discover a list of clients that spend an average amount with us, and we just don't have that answer at this time. There just aren't enough answers being provided for the questions we have, and that's a real downside.

The initial setup was difficult, and we are still doing configurations. 

How was the initial setup?

I was not around for the initial setup as I was not around at the outset of the solution in our company. However, my understanding was that it was very hard at first. We are not yet fully configured even today. There are still little things missing here and there. People can get confused as some information may be available for one customer and not another. It's complicated as it's not necessarily standard information we are collecting. 

What was our ROI?

I'm not sure if we have witnessed an ROI at this time. 

What other advice do I have?

While I love CRMs and understand the power they can bring, I am not happy with HubSpot. We still aren't getting the answers we need. We're still trying to work with them to get our CRM sorted out properly.

I'd rate it, overall, at a six out of ten. 

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Customer Solution Executive at a tech services company with 51-200 employees
Reseller
Scalable, multifeatured CRM platform with marketing, service, and ticketing functions
Pros and Cons
  • "Very scalable CRM platform with multiple functions, e.g. marketing, ticketing, and service."
  • "An area to be improved in HubSpot CRM is its customization capabilities."

What is most valuable?

What I found most valuable in HubSpot CRM relates to marketing. HubSpot focuses on customer relationship management, but it also has a marketing suite, ticketing suite, and service suite.

The marketing features make HubSpot CRM so great and make it so popular. Through this solution, you now have the ability to do marketing campaigns, mass email automation, plugging you with your social media, your website, etc. It has really strong marketing capabilities and segmentation capabilities that NetSuite just doesn't have.

What needs improvement?

An area to be improved in HubSpot CRM is its customization capabilities. They started to roll out custom objects recently, but it's only available for the enterprise license or the highest license, and you're not able to customize the guest script. When you compare this solution to Salesforce, e.g. I always compare everything to Salesforce, HubSpot CRM is becoming more customizable, but it's not at the level of Salesforce yet.

Customization is the biggest downgrade of the tool, because the rest of the functionalities are there, e.g. the UI is there. Hubspot is a SaaS company, so updates are instantaneous, and everything else works pretty, pretty great.

For how long have I used the solution?

It's been three years since I've started dealing with HubSpot CRM.

What do I think about the scalability of the solution?

HubSpot CRM is very scalable, e.g. we have one of the biggest companies. Depending on what you use in this solution, the marketing portion is very, very scalable.

The CRM portion, on the other hand, might be a bit less scalable. Usually, what you'll see is those big enterprise companies using the marketing portion of this software, then they will use Salesforce as a CRM. It's not unusual to use another CRM and have it connected to HubSpot CRM for the marketing portion.

Which other solutions did I evaluate?

I evaluated NetSuite CRM and Salesforce.

What other advice do I have?

I never had to deal with the technical support team of this tool, so I cannot evaluate the support. I never had to call them.

My advice to others looking into implementing HubSpot CRM is to look at what your license offers you. HubSpot offers three different types of licenses, so you really have to go deep in the fine print to understand what you have with that license. Do you have automation? Do you have a limitation on the automation? Is it 10 workflows or 20 workflows? You need to really take your time looking into it.

My rating for HubSpot CRM is eight out of ten, while my rating for NetSuite CRM is seven.

Disclosure: My company has a business relationship with this vendor other than being a customer: Implementer
PeerSpot user
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Updated: March 2024
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Buyer's Guide
Download our free HubSpot CRM Report and get advice and tips from experienced pros sharing their opinions.