I mostly use it for CRM functionalities. I use it for online marketing automation, particularly email marketing.
HubSpot email tracking and notification feature with sales follow-ups is good. You can easily track very much by UTM, so if you add it in your mails or notifications.
The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
The workflows and reporting features make everything so much easier and clearer. Whatever I have used has been a perfect fit for my needs.
There is a limitation with the integration with other tools or workflows, but we have to take all the tools that are easily integrated with HubSpot; otherwise, you have to use the API to connect with HubSpot. We have both options available, easy to use as well as through the API.
One more thing that we cannot use in HubSpot is, for that reason, we have to get another subscription. If you have one company and they have two other branches, you can only use one company's website at once. You cannot use two companies' logos and one email via HubSpot.
Picture this scenario: the parent company is Alphabet, and Google is a company under Alphabet. If Alphabet has a license for HubSpot CRM, they have to buy a different license for Google.
So, you can only use one of your business units at once.
I have been using it for a year.
I haven't found any bugs up to date. So, it has been a stable product for me.
We have two clients. We use it at an enterprise level.
I am happy with the support coming from HubSpot.
I'm very happy with it because they provide timely responses. I can just write a question and get a quick answer. Sometimes we even call and solve it together.
It's not that difficult to set up. The setup time was manageable for our internal teams. Also, they offer 24-hour support if you have that account, and they'll help you with everything.
The pricing is in a midrange if you line up the marketing tools.
It is worth the money.
I would recommend going for HubSpot because if your data is inside HubSpot, you can easily use and manipulate it throughout your campaign.
If your data is in Salesforce, you would need to integrate it with HubSpot, which might lead to bidirectional issues. There are concerns when you have to connect to other tools.
Overall, I would rate the solution an eight out of ten. The workflows are easy to create compared to others, and their reporting and dashboarding are also very awesome. Everything is so much detailed about it.
The curating emails make things easier than other tools. But I'll cut down two points just because of the pricing, and we cannot send different business unit emails from the same account.