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Owner at Lucracorp
Real User
Top 5Leaderboard
Stable platform with a user-friendly interface
Pros and Cons
  • "The initial setup process is straightforward."
  • "The product's free version could have more integration and automation options."

What is our primary use case?

We use HubSpot CRM to keep track of leads for sale.

What is most valuable?

The product offers a lot of valuable features in the free version. It has a user-friendly interface.

What needs improvement?

The product's free version could have more integration and automation options. We must be able to connect it to other social media platforms.

For how long have I used the solution?

We have been using HubSpot CRM for three years.

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June 2025
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What do I think about the stability of the solution?

It is a very stable platform. I rate its stability a ten out of ten.

What do I think about the scalability of the solution?

We use HubSpot CRM every day. We plan to increase the usage of the product.

How was the initial setup?

The initial setup process is straightforward. We have to sign up, learn the process and start using it.

What about the implementation team?

We implemented the product with the help of our in-house team.

What's my experience with pricing, setup cost, and licensing?

We are using HubSpot CRM’s free version. It has an annual license per user.

What other advice do I have?

I recommend HubSpot CRM to others and rate it an eight out of ten. It has a lot of features for small businesses that are free of charge.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Aqib Afzal - PeerSpot reviewer
Director of Sales at Inserito Technologies
Real User
Great for managing contacts, easy to set up, and reliable
Pros and Cons
  • "The setup is very easy."
  • "Invoices were the thing we were thinking should be part of the solution, and that's been added now."

What is our primary use case?

We primarily use the solution for marketing and sales. 

What is most valuable?

Managing contacts in one place is quite useful. That way, we can have company details and contact details in one place. 

The feed of the activities, including logging a call or logging a meeting, is centralized and easy to access. Everything is managed in one place. 

You can create deal codes directly.

Now, you can invoice as well. That's a new feature in HubSpot. You can invoice directly the code that you have created and send it across to the customers, and you can create an invoice based on that code. Everything is integrated and unified in one solution. That's the best thing about HubSpot.

The setup is very easy.

It's stable.

What needs improvement?

So far, I don't see anything that needs to be improved. Sometimes it glitches, yet it's rare. 

Obviously, with every product and solution, there are always areas for improvement. That said, from my usability perspective, I don't see anything as of now which needs any kind of improvement since it's serving what we need, our use cases. 

The marketing aspect is pretty good. From a sales perspective, managing the contacts, creating tasks, logging calls, logging meetings, and emailing them, is all connected directly through Office 365 or even Google Workspace. Therefore, I don't see anything which is needed as of now. Invoices were the thing we were thinking should be part of the solution, and that's been added now.

For how long have I used the solution?

I've been using the solution for three years. 

What do I think about the stability of the solution?

The stability and reliability are great. There are no bugs or glitches, and it doesn't crash or freeze. 

What do I think about the scalability of the solution?

We have 15 people using the solution in our company.

How are customer service and support?

Technical support is amazing. 

Which solution did I use previously and why did I switch?

In the beginning, we started with a trial version of HubSpot and Salesforce, which are both top-notch CRM software. We decided to go ahead with HubSpot since we had their trial version and explored the whole platform, and decided to go ahead with it. We did our due diligence. 

How was the initial setup?

The solution is straightforward and very simple to set up.

What was our ROI?

We have seen a pretty good ROI. That's why we have used it for three years. 

What's my experience with pricing, setup cost, and licensing?

While I cannot speak to the exact pricing, it is worth the amount you pay.

What other advice do I have?

We're an end-user and customer. 

I'm not sure which version of the solution we're using. It's a SaaS solution.

It's pretty good software. We find it to be very strong. Integrations are very good. I would advise others to use the software since it's a good unified solution for all your contacts and allows the inclusion of company details, the time feed that you get from a single pane of glass perspective is useful. You can create deals, manage the deals, manage your pipeline, create codes, and then, against those codes, you can create invoices as well. There are a lot of good features out there.

I'd rate the product nine out of ten. 

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
HubSpot CRM
June 2025
Learn what your peers think about HubSpot CRM. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
857,028 professionals have used our research since 2012.
Farrukh Hanif - PeerSpot reviewer
CEO at DEFQON SOLUTIONS
Real User
Scalable and stable CRM used to manage all aspects of client engagement and keep track of ongoing projects
Pros and Cons
  • "The most valuable feature is their marketing automation service and sales lead management."
  • "This solution could be easier to use. You really have to be hands on in the beginning as its an in depth solution. It takes some time to learn how it works before you can start using it."

What is our primary use case?

We use this solution for client management. It is connected to my email and to ClickUp. It keeps track of all my clients and my projects. It keeps tracks of what needs to be done and sends reminders for emails that need to be sent. It helps me with creating templates and helps organize my client portfolios. 

What is most valuable?

The most valuable feature is their marketing automation service and sales lead management.

What needs improvement?

This solution could be easier to use. You really have to be hands on in the beginning as its an in depth solution. It takes some time to learn how it works before you can start using it.

For how long have I used the solution?

I have been using this solution for three years. 

What do I think about the stability of the solution?

This is a stable solution. 

What do I think about the scalability of the solution?

This is a scalable solution. They have certain parameters if you want to upgrade that to enterprise level. I haven't used all of the features yet but it is a scalable solution.

How are customer service and support?

The customer support for this solution is really good. They have proactively called us when we have needed it. 

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

We have previously used Zoho. We switched to HubSpot CRM because the marketing tool was really good.

How was the initial setup?

The initial setup is slightly complex. 

What about the implementation team?

In - House 

What was our ROI?

We have not yet experienced ROI. 

What's my experience with pricing, setup cost, and licensing?

The pricing for this solution is user based. We're paying $39 to $45 per user.

What other advice do I have?

I would rate this solution an eight out of ten. 

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer1886958 - PeerSpot reviewer
Partner Lead at a tech vendor with 10,001+ employees
Real User
Easy, and ready to use, but it has too many options to manage
Pros and Cons
  • "The user interface is good, and they have built-in capabilities; I can integrate it with LinkedIn or my mailing list."
  • "I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly."

What is our primary use case?

I am a reseller. I provide solutions to our customers.

We use HubSpot for CRM, to contact clients, to send emails, from deal initiation or lead generation to closes, and we keep track of the deals or the context there. It also serves as a repository for all of the context of our organization.

What is most valuable?

It is quite good. The user interface is good, and they have built-in capabilities; I can integrate it with LinkedIn or my mailing list. If I need to send mail directly from HubSpot, I can do so; I can also call directly from our store. All of those features are built-in.

It is easy to use.

What needs improvement?

I don't see anything that I don't like. 

At times there are too many things. Based on different people's profiles. When you put too many things in a solution, it can become very clumsy. When there are too many things, too many updates, and too many notes for a single deal, case, or customer, it becomes difficult to manage everything at the same time.

I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly.

For how long have I used the solution?

We have been using HubSpot CRM for six months.

We are working with the latest version.

What do I think about the stability of the solution?

HubSpot CRM is a stable solution.

What do I think about the scalability of the solution?

HubSpot CRM is a scalable product.

Our company has approximately 350 users.

We intend to keep using this solution.

How are customer service and support?

Our IT department has direct contact with technical support. But, as of now, whatever requests have been made have been addressed, and on time.

Which solution did I use previously and why did I switch?

I used to work in enterprise security. I was primarily involved in sales and marketing.

We use SAP as an ERP.

How was the initial setup?

The initial setup is straightforward. It's easy.

It is ready; all you need are credentials to use it.

We have a couple of people from our IT team who maintain this solution.

What's my experience with pricing, setup cost, and licensing?

Pricing is based on the number of users.

Which other solutions did I evaluate?

I wanted to compare Curator and Splunk because they are competing solutions. I am curious about how they differ from one another.

What other advice do I have?

I would recommend this solution to others who are interested in using it.

It's a good solution. It can fit into any customer ecosystem, starting with the most basic requirements and progressing to the most complex.

I would rate HubSpot CRM a seven out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Nilanjana Dey - PeerSpot reviewer
Content Marketing Strategist at Niswey
Real User
The solution is intuitive, so you can learn everything just by exploring and trying it out yourself.
Pros and Cons
  • "Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up."
  • "Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up."

What is our primary use case?

We use HubSpot for contact management and automated marketing. It lets us send automated email campaigns. We can manage all of our website and marketing performance data plus information about sales and deals. The platform also handles customer service. 

We are a marketing agency that partners with HubSpot and helps other businesses get started with HubSpot. We've helped about 50 clients set up HubSpot in the last one or two years.

What is most valuable?

Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up.

What needs improvement?

They have different versions of the product: starter, pro, and enterprise. Maybe the starter version could include a few more features that are available in the higher versions. 

For how long have I used the solution?

We've been using HubSpot CRM for five or six years.

What do I think about the stability of the solution?

HubSpot is stable.

What do I think about the scalability of the solution?

HubSpot is definitely scalable. They have different tiers, so it's easy to get what you want. 

How was the initial setup?

HubSpot is straightforward. You need somebody from the technical team to help you set up a few things like the DNS records, but it's not that complicated. Not everyone has those skills, so you need a developer for some parts. Once it's set up, a marketer with no technical knowledge can go ahead and do it.

What other advice do I have?

I rate HubSpot CRM eight out of 10. I recommend it because it has many features, and it's always expanding. HubSpot can integrate with several tools, so you have the option to share data between solutions. 

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
PeerSpot user
SeanLord - PeerSpot reviewer
Sales Director at a manufacturing company with 11-50 employees
Real User
Helpful technical support, reliable, and beneficial business intelligence
Pros and Cons
  • "The feature that is beneficial from HubSpot CRM is business intelligence."
  • "All the features of HubSpot CRM are not buddled together, you need to purchase different modules to have a complete solution."

What is our primary use case?

I use HubSpot CRM mainly for sales. For example, clients' contact details and business intelligence. The business intelligence gives analytics on who opened emails or if they clicked on links within emails.

What is most valuable?

The feature that is beneficial from HubSpot CRM is business intelligence.

What needs improvement?

All the features of HubSpot CRM are not buddled together, you need to purchase different modules to have a complete solution.

For how long have I used the solution?

I have been using HubSpot CRM for approximately one year.

What do I think about the stability of the solution?

HubSpot CRM is stable.

What do I think about the scalability of the solution?

We have less than 10 people using HubSpot CRM in our organization. The solution is scalable.

How are customer service and support?

The support from HubSpot CRM is helpful.

What's my experience with pricing, setup cost, and licensing?

The price of HubSpot CRM is lower than Salesforce and this is a key benefit. There are different tiers, and my company hasn't bought certain functionality.

Which other solutions did I evaluate?

We evaluated Salesforce before choosing HubSpot CRM. 

HubSpot CRM is as easier to use than Salesforce, it's more modular and better suited for smaller companies.

What other advice do I have?

I rate HubSpot CRM an eight out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer1854780 - PeerSpot reviewer
Security Solutions Manager at a tech services company with 11-50 employees
Real User
Effective automation, useful customization abilities, and beneficial company information lookup
Pros and Cons
  • "The most valuable feature of HubSpot CRM is the sequences of sales automation. It allows you to set up a bunch of leads into a sequence, and it automatically generates emails that you can customize on the fly. For example, here's the phone call in the morning, the phone call in the afternoon, the email you sent, and the link to the message you sent."
  • "The mobile application for HubSpot CRM could improve. There are a lot of weaknesses and limitations. Salesforce.com's mobile application is much better."

What is our primary use case?

I use HubSpot CRM for sales, pipeline forecasting, following up with contacts, contact management, task management, and organizing my activities.

What is most valuable?

The most valuable feature of HubSpot CRM is the sequences of sales automation. It allows you to set up a bunch of leads into a sequence, and it automatically generates emails that you can customize on the fly. For example, here's the phone call in the morning, the phone call in the afternoon, the email you sent, and the link to the message you sent.

It automates 90 percent of what you need to do. You can customize it, and it has become a lot easier to customize because the shell of the sequence is sales automation.

If you're an enterprise user, anytime you upload a domain it automatically pulls the headquarters' number. It pulls all the pedigree information on the company. That's feature is very cool.

There is very good integration with Outlook for emails. They are automatically logged.

What needs improvement?

The mobile application for HubSpot CRM could improve. There are a lot of weaknesses and limitations. Salesforce.com's mobile application is much better.

For how long have I used the solution?

I have been using HubSpot CRM for longer than four years.

What do I think about the stability of the solution?

HubSpot CRM is a highly stable solution. Solutions do not get much more stable than this.

What do I think about the scalability of the solution?

HubSpot CRM is an enterprise solution. We're only 12 people in my organization. It's meant for everything and everyone. It allows you to manage everything in one spot, such as marketing, sales, and customer service. It's very robust and thorough.

I rate the scalability of HubSpot CRM a five out of five.

How are customer service and support?

The support from HubSpot CRM is excellent. They're proactive, they reach back out to you. They make sure they get on the phone with you and will do anything they can to make sure you are successful.

I rate the support from HubSpot CRM five out of five.

Which solution did I use previously and why did I switch?

I've used a number of solutions previously. I'm a lifelong salesperson, I've used GoldMine, Tigerpaw, and Salesforce.com. The number one competitor to HubSpot CRM is Salesforce.com. HubSpot's easier to use and more intuitive.

Salesforce.com is awesome. It can be a little confusing and that's not doing it much justice because the last time I used Salesforce.com was in 2016. Four to six years in software is a lifetime, it's a lot different now or maybe it's not, I don't know. Salesforce.com became to become a little lazy because they were one of the only big players and then HubSpot came out of nowhere.

What other advice do I have?

The solution is great and it does what it needs to do well.

I rate HubSpot CRM a nine out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Naresh Reddy - PeerSpot reviewer
Enterprise Solutions Architect at OORWIN LABS INC
Real User
Top 5
Easy to implement, simple for lead distribution, and helps track sales pipelines
Pros and Cons
  • "We get a good overview of where everything is in the pipeline."
  • "There is no option to remove duplicate constant contacts."

What is our primary use case?

Through HubSpot, we are getting a lot of leads from different sources where we can post HubSpot forms. Once any customer fills that form, we will get a lead request. 

From the lead, we are going to segregate. We are going to distribute those leads to our internal team, like a round-robin, by using workflows. This is the way we are going to assign leads. 

Basically, we will get opportunities. From that, our opportunities, our people are going to convert that opportunity to leads where we can manage end-to-end communication between customers and our people. 

By logging in, I am able to see what things are going on. For example, how many leads are in the pipeline, how many opportunities are converted into leads, how many are in trial mode, how many are in payer mode, et cetera. All these things we can track through HubSpot. At the same time, we are going to track the salesperson's activity also through HubSpot. 

What is most valuable?

It's very useful for tracking both leads and salespeople. We get a good overview of where everything is in the pipeline.

We are maintaining our constant contact with the product in terms of the client and vendor contact information. At the same time, we are getting good analytics from HubSpot.

It's stable and scalable too. We were able to have API integrations with our portal. We can have access to HubSpot information. 

We found the initial implementation process to be simple.

What needs improvement?

There is no option to remove duplicate constant contacts. They are not restricting duplicates. When we want to remove them, we need to remove them manually one by one by maxing one and adding another duplicate. There is no option to remove bulk duplicate records in HubSpot. To do this, I have taken on Dedupely. This is a HubSpot marketplace application where I pay this amount to remove bulk records. By using that third-party marketplace API, I remove unwanted or Constant Contacts from my HubSpot, however, I shouldn't need an app to do it.

For how long have I used the solution?

I've been using the solution for the last five years. 

What do I think about the stability of the solution?

The stability is great. There are no bugs or glitches. It doesn't crash or freeze. It's reliable. 

What do I think about the scalability of the solution?

The scalability is good. We are running HubSpot to manage the leads and everything and have never run into any restrictions.

Currently, we have 13 users. We do have plans to increase usage,  however, at present, we are good with the services we currently have.

How are customer service and support?

We've contacted technical support in the past, mostly for duplication removal. I talked to the tech support, however, there is no other option when it comes to duplication issues. In apps from the marketplace, I can find a plugin that might help with my issues. 

How was the initial setup?

The installation process is very simple and straightforward. It's a user-friendly product that makes the implementation easy.

What about the implementation team?

I was able to handle the implementation myself. I did not need the assistance of any outside integrators or consultants. 

What's my experience with pricing, setup cost, and licensing?

We have an enterprise license. We pay a yearly subscription fee. There is a limitation on our contract and if we exceed it we need to pay a bit more. 

What other advice do I have?

I would recommend the solution to others.

I'd rate the product a nine out of ten. If it offered duplicate removal, I'd likely rate it higher.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
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Download our free HubSpot CRM Report and get advice and tips from experienced pros sharing their opinions.
Updated: June 2025
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Buyer's Guide
Download our free HubSpot CRM Report and get advice and tips from experienced pros sharing their opinions.