Zoho Analytics Room for Improvement
I think the team would know how to predict what needs to be improved. Every business has its own predictions, so providing specific fields based on which to calculate predictions would be helpful.
The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis. The analytics plan has different features for one user, 10 users, and 25 users. Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
View full review »In Zoho Analytics, I don't think there is something that could be improved, but in Zoho itself, I have many concerns about Zoho People.
View full review »The data visualization features of Zoho Analytics can be improved in terms of decision-making processes. There are many shortcomings in the query language, as it is outdated, and many keywords cannot be used. Additionally, there are many types of reports that cannot be created. There should be an option to input HTML and CSS to create custom reports, not just the predefined ones, which I have faced issues with many times when customers request specific report types.
The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour. Customers complain, wanting to see the data in real-time, and the add-on doesn't work well; it only functions for the specific table used for the reports.
One area that could be improved in Zoho Analytics is the one-hour sync; it takes too long to sync within Zoho applications.
View full review »Buyer's Guide
Zoho Analytics
August 2025

Learn what your peers think about Zoho Analytics. Get advice and tips from experienced pros sharing their opinions. Updated: August 2025.
867,497 professionals have used our research since 2012.
I didn't like the AI-driven insights from Zoho Analytics because most of the time, it gets wrong data and wrong results as output, so I don't usually use the AI features from Zoho Analytics and feel that it's not ready yet.
I would like them to improve the AI capabilities to let it learn more, as the Ask Zia AI chatbots and AI tools that bring automated reports currently do not make sense since the reports aren't any good; most of the time, 90% of the AI-generated reports make no sense for us.
I didn't understand the collaborative features of Zoho Analytics so far.
In my opinion, the API feature from Zoho Analytics needs significant improvement, as it's quite hard to connect with Google Sheets or other websites; also, data backup options were not reliable, as I found that not all my data were available in the backup. These limitations show the need for improvements.
View full review »The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.
View full review »A lot of integrations are available with Zoho Analytics. There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics. The data can be in millions. There are some limitations on the reports that depend on the various combinations of data you get. So there is always an error that gets thrown out if you are building complex reports.
View full review »I have a lower rating when it comes to Zoho Analytics. The tool has poor performance. It needs to improve the dimensions and measures.
View full review »The solution does not provide call center facilities for customer support. So we cannot retrieve reports if there’s an issue. Instead, we must put the reports in the BI tool and send them to our management.
Zoho Analytics provides analytics and reporting for up to 1000 SKUs. If there are more than 1000 SKUs, the data is automatically uploaded to Excelpoint, and we must extract data from there.
View full review »The platform's pricing needs improvement.
View full review »There is room for improvement related to the formulas because I'm really struggling with the formulas.
At the backend. Even though formulas are correct, values are showing continuous errors. I've already submitted three to four tickets to the Zoho support team related to this issue.
Another area of improvement is support. The support for Zoho Analytics is pathetic.
View full review »The navigation on the interface is not intuitive. The product must improve its interface.
View full review »MP
Menelio M. Patapat Jr.
Zoho Solution Architect / Zoho Senior Developer / Zoho Administrator at a outsourcing company with 5,001-10,000 employees
The query language is complex, but it's complex, like, in MSSQL.
The approach should be the same in secret and regular secret commands. It's a trusted period language. We have a data source from a data source.
They have a script to introduce some different sources. Still, they could provide more templates so you can quickly adapt to the query command, for example, query command. To teach the users because if you're going to have a data analysis, the query should be easier to code—the same task.
The hourly pricing needs improvement.
The tool needs to improve analysis and add more features.
View full review »SA
Dr. Salah Alnajem
Founder and CEO at Information Age Consulting
They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau.
Some APIs are not available for connecting to external data. Tableau provides a bigger variety of external data sources that I can connect to than Zoho. I want Zoho to allow for more connectivity to external data, like Tableau, so that we can connect to more data sources.
SI
Syed Ismail Shah
Senior Zoho Developoer at Techloyce
I would like to add data directly to Zoho Analytics.
View full review »There should be a hierarchical structure among the filters so that when applying the main ones, they will cover all of the objects in the dashboard. The filter should also be applied to the labels as opposed to only the data.
There should be more types of graphics available for use in the reports.
You should be able to combine graphics, especially for presenting modeling and statistical evaluations. For the same reason, more scientific and statistical formulas should be available.
It should be used to customize and configure graphics.
There need to be more models of widgets. At a minimum, it should be possible to have two data columns in the same widget.
View full review »AD
Arijit_Das
Sales Manager at Value-Score Business Solutions
A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved.
GP
Gopi Jtech
Computer Operator at Jtech
The customer service and support for this solution could be improved by faster response times.
This solution does not support manufacturing facilities.
Across Zoho products, it is not possible to consider multiple types of discounts. For example, if you give a discount on one level, and then want to give a separate discount at the invoice level, it is not possible.
View full review »VK
VijayKumar3
Co-Founder at Intelytica
In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA.
View full review »CW
CraigWillis
Business Development Director at Skore
It would be great to have more user input fields which can be used on dashboards. For example, variables or sliders that can be used to change assumptions which have been made in the analysis.
Some more graphical options would also be great.
View full review »It should have more options for graphics, if it stayed with the quality of graphs of excel, would be great.
View full review »Delete and copy cells. I would let the users delete and copy as many cells as they want. It is absolutely uncomfortable for me to do it one by one.
View full review »Query builder guidance/steps for beginners who need to write actual queries
View full review »The ability to copy a full database is lacking, making it difficult to create test environments. The SQL editor could also use some tweaks, as it is currently difficult to debug large queries without having to copy the text into a text editor to get line and column numbers.
View full review »No suggestions. However we do not like proposed UI changes and find that in general as a vendor Zoho is rather unresponsive to feedback from its customers.
View full review »I remember that cleaning up data was a challenge, and on several occasions we had to upload data sets again after making changes in another program. The pivot tables also took little bit of time to get used to, particularly when choosing which variable to put where and which functions to apply. One feature I wish Zoho has was a tool to determine statistical significance, which would have made analyzing data easier, although I think this is outside what the program is intended for.
View full review »Buyer's Guide
Zoho Analytics
August 2025

Learn what your peers think about Zoho Analytics. Get advice and tips from experienced pros sharing their opinions. Updated: August 2025.
867,497 professionals have used our research since 2012.