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Microsoft BI Primary Use Case

Operations & BI Analyst at American Hospital Dubai

I am currently using it for my professional and training use. I am using the Power BI Premium per user recent scheme announced by Microsoft. In my current company, we are using Tableau.

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Certified Adjunct Faculty, School of Engineering and Computing at a university with 1,001-5,000 employees

I have taught and mastered many desktop tools, including Power BI, for the purpose of prototyping designs for business intelligence and data warehousing. Currently, I am teaching data analytics at graduate level and Power BI is on my schedule.

We teach tools like Power BI by going through common scenarios in a business intelligence environment, which most often deal with the factual numerics that get designed into a sales force reporting dashboard or similar solution, showing details like order placement, orders shipped and paid for, etc. The templates for these typically use a style of diagramming called star schema, which is a common dimension modeling technique. 

I can't say whether it's the most frequent real-world use case that a real customer would focus on, but for the level of our tutorials, a sales scenario might involve a description of customers, products, locations, maybe geography, and the timing of sales for trends analysis.

Other than Power BI, I also teach AWS and Azure, where I help guide students to plan and come up with architecture for deploying to the cloud. It's not actually very hands-on, as it's more to help with architecture diagramming for the intentions that students have when using them. And at our institution, all of our courses last only four weeks, so it's very fast tracked, which sometimes means that we don't really go too in-depth.

AWS has a lot of samples and diagrams, including many graphics that are fairly artistically detailed. The level at which I've helped students reference those kinds of diagrams is mainly for their team projects, to illustrate their intention, for example, to deploy a database into AWS. If it's an SQL Server database, we usually choose Azure. But it's not to actually do it. It's rather to have the intention to, for illustration purposes.

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Northern Europe IT Business Intelligence Manager at Adecco

Microsoft BI can be useful for several scenarios, depending on your end audience, or what they're looking for. Depending on your creativity, imagination, and what the tool allows you to build, you can create a lot of cool things with it. You can build a lot of very elaborate and dynamic reports for example. The most important thing to consider is to understand what your audience is looking for. The development side of the tool is not the problem.

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Learn what your peers think about Microsoft BI. Get advice and tips from experienced pros sharing their opinions. Updated: January 2022.
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Vice President at Shiluv

We built a BI system to provide clients with access to the data that we collect. They can access the data report and various reports by using Power BI.

It is built into the Azure cloud. You can't deploy it otherwise.

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Software Engineer at syntegra

We are an analytics company, and we consult for different companies. Currently, we were doing automation of financial reporting, income statements, balance sheets, cash flow, and different kinds of analysis on revenue and products. We extract data from ERP solutions, accounting data, and then we transform that into financial reports.

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Owner at Pranali Consultants

The data is captured by transaction processing systems, and even when the data is captured by a very sophisticated enterprise resource planning system, or ERP system, such as SAP. We'll find that that data is organized in a manner that is suited for the data updated. Therefore, when data has to be used for decision making, it has to be reoriented and organized in a manner that is suitable for data analysis and further for predictive analytics also. What we do is pull out data from multiple data sources, either on SAP or somewhere else.

There could be a certain budget or plan or target-related data on some other platform or on a Microsoft Excel spreadsheet. The data is stored at different places. Some data could be on your internet platforms. Wherever it is, we pull out the data. Then we get that into the SQL server and we organize it in a manner that's suitable for further creation of dashboards and analytics applications, which can be used for better decision making.

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Solutions Architect at a tech services company with 11-50 employees

There were two systems that the client was looking at creating some BI visualizations for. There was the system called ICE, which is a system that takes in automated calls, for service calls. They go into voicemail, however, if there's not an agent to take the call, it'll track statistics like how long a client was on hold, if an agent actually took the call, if the person hung up, et cetera. There are all of these different statuses and it would take all of those statistics. The product was used primarily to take that data in that case.

The other system was an ITSM system, which was the ticketing system. It would

it was my first time using Power BI, I can say that it was fairly easy to learn, especially if you already know BI-type tools. But the one thing that I noticed specifically was the graphical features, and some of the analytical features, I think they were stronger on the Tableau side. But the data preparation features, I much preferred the Power BI with the Power Query type features, at least for the datasets that we were working with. They were helpful in preparing the data.

 combine those two data sets and reduce a merged analytical set of reports to just show when the call volumes were and what the performance rate was and the nature of the calls and things like that.

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Managing Director at Streamline Strategies

We are using it for financial analytics and reporting. We are using it to keep a track of projects and being able to degrade the projects. We are also using it for contract closeout.

My technical guy has been using the first version of it since it came out, but we are getting ready to upgrade to the newer version. It comes along in a bundle with the 365 Enterprise version.

It is on the cloud. We're probably going to run a hybrid because we want to be able to move around. If anything happens or if needed, we can move from platform to platform.

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Business Application Group Manager at OBASE

We primarily sell Power BI licenses. 

Mostly, we focus on the retail industry. Usually, we are using the Power BI reports for dashboards. We are also providing our customers with some data warehouse reporting. Basically, we do long-term categorization of stock and inventory numbers and sales figures so that they can compare the sales and stocks to the inventory numbers.

We tend to deal with physical inventory reports. We tend not to deal with the solution for financial operations.

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President & Owner at Altrim Systems

We are Microsoft resellers.

We use it for clients to extract and analyze data from ERP systems. Then, we basically put it in on-premise Power BI, and once we have the reports and visuals that we want, we publish it to different members of whoever has access to see the reports. Basically, we publish it to their Power BI in the Cloud.

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CFO at Travel Food Services ltd

We're a retail hospitality chain spread throughout India, operating over 330 outlets across the country in various formats, ranging from a coffee chain to fast food restaurants through our in-house bespoke brands. All these brands run out of travel hubs like airports, railway stations, and highways stops. We needed a solution to manage both the multiple SKU levels and in terms of individual dynamics, the profitability of each store. We constantly track the various types of back-end raw materials, specifically on our prediction modeling where we use Power BI. We also use Power BI analytics to drive those results with regard to the day-to-day dashboarding, reporting in terms of collection, on sales trends per hour, manpower and the like. We are customers of Microsoft and I'm the CIO. 

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Manager, BI & Analytics at Perceptive Analytics

I am currently a management consultant and, before my current employment, I was a management consultant as well. I also had a stint with an online retailer in India. My usage with Power BI has been in the area of practical day-to-day operations, web host operations, and equipment status monitoring.

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Solution Architect

One of our primary use cases is to build an MSBA-based business intelligence solution for  collection agents, so that they can receive daily information relating to bills in the form of ledgers. I've built several packages to import the data from where it has been dumped. I then created the data mask for data analysis to showcase all the outputs and conclusions. As a result, there is a clear breakdown of total collections, the different parameters, customer-based information, and other essential information. We are partners of Microsoft BI and I'm a solutions architect.

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VP Cloud Platform

We have a startup focused on analytics around sports and athletes' performance. The data sits in our platform called Hercules, which is exposed through an ODBC connector or API layer. We're currently building a connector to expose that data in a consumable way, inside Power BI (with one connector for Tableau as well). 

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Program Director Education Technology & Data Services at a government with 5,001-10,000 employees

I would describe myself as more of a casual user, only because I have so many other things that I have to get done. I wish I could be more of a user, but it's hard. Right now, I have two different main use cases. I use it for teaching. At another institution, I use it for demonstrating how easy it is to build dashboards. It was really to show to all my users the benefit of business analytics. I use it to demonstrate how easy it is to generate your own analytics versus having a department run reports for you then putting it in Excel and making graphs. 

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Chief Manager at a insurance company with 5,001-10,000 employees

Currently, I'm working with an insurance company. Whenever they book any kind of policy, we have a certain rule where we have one predictive loss cost against that particular policy. For example, if you buy one pen, we can predict how much, if the pen got broken, how much premium you're going to pay for this particular pen. Based on that, we identify the risk area and we control the entire policy and the policy sourcing. This is the one interesting use case where we are basically controlling our entire government force.

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Director Comercial at Grupo Consultores

I use Microsoft Power BI for analytics. It is an online service for business intelligence. I use it to analyze every piece of data that I have. My key performance indicators are on Power BI. My sales indicators, such as number of clients, number of sales and region, type of client, type of solution, due to date comparison, and due to year comparison, are really based on the sales of the company. I am using Power BI Pro.

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Group DWH and BI Senior Manager at Virgin Mobile Middle East and Africa

I mainly use it for sales analysis. We are in the telecom industry, so on a daily basis, we see a couple of trends in the number of activations of customers and registration, the performance of the dealer, and items like that.

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Technical Director at Progetti e Soluzioni

We are using it for analyzing transactions. In the products that we develop and supply to our customers, there are some applications that are connected to payments. We analyze the trend of transactions or payments that are done in our system by our clients. We want to understand how our clients are using our solution and if there are some conditions that are making them use our product more than others. We also analyze who is paying and how much, and how and at what time are they using our system.

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Compensation Coordinator at a computer software company with 1,001-5,000 employees

In general, we use it to have access to the data that we have processed from the HCM system and also to deploy it to the teams. Because it has low-level security features, I can guarantee that only selected people have access to the information seamlessly. We don't take a lot of steps to create, for example, different profiles and ensure the data security that I need.

It is on the cloud because we have pro accounts. Usually, we have the desktop version for designing and using ourselves here, but when we deploy this, it is usually on the Microsoft cloud; it is not on-premises. We are using the most updated version because they release monthly updates.

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Owner at BNS

We are software developers. We generate data using the basic data connectors that Microsoft provides. We just follow the importing and exporting data around, the Azure platform.

We are doing C# development. We use an SQL server, and we use Power BI. Those are the main three technologies, and then it's just Microsoft to put it together.

We use this solution to create business intelligence reports for the executive users of our applications. We are creating standard business applications like ERP and CRM and e-commerce type applications. Then, we extract a sample of the data, build a simple data warehouse, in the Power BI service, and create some BI reports.

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Director of Sales and Marketing at a tech services company with 11-50 employees

We primarily use the solution for integrating into our ERP so people can have a dashboard analysis of whatever is important to analyze or compare, whether it be top-selling products or sales performance, or quota analysis.

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Consulting Practice Partner - Data, Analytics & Artificial Intelligence at Wipro Ltd

Enterprise reporting and digitization of dashboards using Microsoft Power BI, SSRS and Azure Reporting DB by integrating several applications to establish single version of truth.

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Managing Partner at a tech services company with 51-200 employees

We use Power BI in cloud solutions in other systems. There are lots of products in our environment that work with Power BI. One use case is we use it to track the real-time sensor data to Power BI using Azure.

We have lots of customers. We make premium subscription projects for them. We have a Tableau portion. We are also Tableau partners and resellers. As a company, we make lots of Tableau projects. 

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Chief Data-strategist and Director at theworkshop.es

Usually, when dealing with business intelligence projects with big data, all customers have Office 365 but within these licenses, Microsoft BI is often included.

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Project Leader at a tech services company with 1,001-5,000 employees

I have used the solution primarily for building models for different verticals. It doesn't matter which industry you are in. I do some modeling and presentations for clients in different verticals.

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Technical Analyst at a energy/utilities company with 10,001+ employees

I mostly work in the oil and gas industry. Microsoft BI is primarily associated with surveillance, optimization, product, and forecasting-related items. While I am not currently using Microsoft BI, I have prior experience, and in my current position, I am guiding the team on a larger scale. I don't use it myself frequently, but I am the lead for that team, and when I do use it, I use it for reporting purposes.

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Consultant at a computer software company with 10,001+ employees

All our operational dashboards are on Microsoft BI. Visualization is primarily what we use Microsoft Power BI for today. 

We're in a position to explore all the underlying data. For example, your SLAs, how they're trending month on month, or how your backlog of tickets is going.

We look at all the respondent resolution SLAs or different priorities every month. If there's a dip somewhere, we're able to double click and then go to the actual client or the ticket, which has caused a problem.

You can go back and see if you need to do anything to recover from that situation. For example, if your SLA brings 25% and if you're dipping to 94%, go back and see why you're dipping. If there are, let's say, too many incidences from a specific technology or a specific client, go back and see what you need to do to fix those things.

We're now looking to get to the next level with exploratory analytics. We want to go into what we call explanatory analytics, which analyzes the underlying data. Instead of waiting for something to fail, you come out and say, "Hey, these are some areas that are not working well, and you probably need to look at it."

We're trying to use Microsoft BI and for what we call actionable insights. This tool should be able to build up and show you what the underlying data is telling you. For example, our affiliates may be trending at 95%, but since we run a shared service, there could be some clients where it's 100% and some clients where it's probably 85%. Those claims could lead to a client-side problem or a client satisfaction issue.

Explanatory analytics can give you such exceptions automatically. Then you can go back and work on those clients to ensure that you pull your SLA back up from 85% to 95% and ensure that customer satisfaction doesn't dip.

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Information Architect at a government with 10,001+ employees

We are using it for reporting, analytics, and data science. We have its latest version.

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Senior Technology Architect/Strategist at a aerospace/defense firm with 51-200 employees

We use it for taking data and turning it into intelligence.

I have been using the most recent version of it. It is deployed in a government cloud.

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Director, IoT and Connected Products Portfolio at a computer software company with 10,001+ employees

I largely work with the engineering and R&D teams. Typically, the data insights and data teams use Power BI for business-related data visualization. However, for me and my customers, most of the tools like Power BI and Tableau are used to do data visualization for the engineering data. That could be even predicting the behavior of a machine, meantime between failure, or tracking of an IoT center data or even the behavior of the fleet management and things like that. In all the engineering use cases where we need data visualization, we use this product.

We have 16,000 to 17,000 or more people who are trained in insights and data. This group uses all the data analytics tools, data visualization tools, BI tools, and all the other tools from a business use cases perspective. It could be market basket analysis, sales reports, and all those kinds of other business reporting.

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Digital Strategy Manager at a energy/utilities company with 10,001+ employees

There are multiple use cases. I can't count them even on my fingers. There are around 20 to 30 solutions we have been deploying. We use it across finance, procurement, HR, engineering, and whatnot. Each of the domains we have touched. Data visualization is the main need of any organization. With Microsoft being in our ecosystem, Power BI works perfectly well for us.

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BI Analyst at Infosys Technology

I use this for its analysis service.

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Lead Technical Instructor at codehub

I'm using the desktop version and collaborating within our company.

As a training company we wish to analyze the instructions as they relate to our customers. Also, we take certain examples for our classrooms, our training.

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Managing Director at GTI Digital | Finanblue

We use Power BI to manage all business indicators. Our customers' files, operations, number of transactions, satisfaction levels, history. We have a very powerful dashboard we use in Power BI and all our customers use it. I use it to drill down data from customers, to make decisions regarding business and other things. We are Microsoft partners and I'm a board member of our company.  

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CEO Gerente General at a tech services company with 51-200 employees

We primarily use the solution across many company verticals and within every area of the company - including finance, accounting, operations, logistics, HR, et cetera.

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Data Science Intern at Clockworkx Gmbh

We have some monitoring data from turbines, and we want to plot the data to monitor the health state of turbines in different time stamps. I tried to download some data from the Postgres database and then do some plotting with that. I also tried to link different plots with each other to filter them and things like that.

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Cognos Consultant at Surtel technologies

For the most part, clients require dashboards. We are developing quite a few dashboards for them.

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Data Analytics Specialist at a pharma/biotech company with 10,001+ employees

My primary use case of Power BI is to generate dashboards and reports based on past data. Especially for people who aren't engineers, like purely business people, Power BI is helpful because it allows them to analyze and assess their complete business solutions end to end. Power BI provides insights that can help company growth, in terms of revenue and ROI. This solution is cloud-based. 

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Advisor to the Zambia Revenues Authority at GIZ
We are using Microsoft BI to do analytics for tax and customs administration at the centralized level, in order to fight fiscal fraud and detect tax evasion View full review »
Co-Founder at Beta Edge Technology Limited

We use this solution to analyze financial statements from our partners.

We build dashboards to see information on a product that is offered by one of our local telcos.

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BI Consultant at a manufacturing company with 1,001-5,000 employees

We primarily use Power BI for data science solutions.

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Project Manager at a computer software company with 5,001-10,000 employees

We primarily use the solution to run our industry reports. We get the data from data warehouse we are creating. I use it to export the data.

We have been using Microsoft BI for one of the customers. That was completely in the customer environment. That's all. We did not have that solution for us in-house. However, we are working towards introducing it for our own purposes in the near future.

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Solutions Architect at a tech services company with 11-50 employees

The solution is a dashboard. We have the on-premises data gateway, which allows us from the Azure Cloud to get into Power BI. The dataset content comes from the on-premise data warehouses.

We have produced historical analytics and KPIs from ServiceNow for Incident management, performance, SLA coverage, trends, and identifying anomalies. Anomalies are, for example, if a ticket is reopened, that means it was closed incorrectly or the solution was not correct. If a ticket has been an incident or a request has been routed more than two times, that means somewhere in the processes it was not clear and the ticket is going in circles out to the anomalies data.

A lot of analytics based on ServiceNow and Gyra as ITSMs systems. There is also combined analytics between Salesforce and for example, Web analytics, Google Analytics, and so on. Allowing us to see how visits to the website translate into lead opportunities. This is done by combining the two, extracting them and combining the two sources of data, such as Google Analytics and Salesforce.

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Assistant Vice President at a tech services company with 10,001+ employees

I lead the data visualization competency. As a competency leader, my responsibility is to make people grow in this technology. It could be Power BI, Tableau, or QlikView. We are service-oriented, and depending upon the demand, we have to have experienced people and a resource pool ready in these areas. Depending upon the requirement, I decide how many people need to be trained or hired.

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Senior Consultant at ICTPro

As a consultant, I propose something appropriate for my client companies. Mostly, it's some type of ERP, warehouse management, or BI software. It depends on the size of the companies and their requirements.

Small and medium-sized businesses usually need some operations software to cover all the daily necessities. In most cases, I propose some local or regional software for ERP and warehouse management solutions. But for business intelligence and reporting, I typically go with a Microsoft solution.

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Business Intelligence Developer at Kathmandu

Our primary use case is to learn what Power BI can do. We also use it to create dashboards and to see what is available for people to use. We see how it integrates with Excel. You can easily get the data into a visualization but also still have access to the underlying data.  

We use it see how we can move away from an Excel spreadsheet but still give the users the correct answers to the questions that they have. I want to move away looking and fixing issues on particular lines and be able to easily answer the questions with visualizations so users can answer the questions a lot quicker and adapt to changes easier.  

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Executive Vice President at a security firm with 201-500 employees

I take care of business transformations in the company, which includes solution transformation, and so on. We have a range of products that are legacy products. They are fairly old. We are substituting them with new age products, and one of them is Power BI. We are using its latest version currently.

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Business Intelligence Manager at a tech services company with 51-200 employees

This solution is primarily used for business analytics. We generate reports so that the business analytics team can use them for their analysis.

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Senior data Engineer at a tech services company with 1,001-5,000 employees

We have many use cases, from creating full ETL workloads for supporting some dashboards to only building dashboards by themselves. For example, there is one stage where we had to do some data integration from several sources to assess the quality of the data that we are consuming for our projects. We had to ingest data and convert it using Power BI, which is useful but isn't the best ETL tool, and I understand that that is not its purpose. Finally, we built out a schema model and built reports upon that. It's a full project. 

We also have another project, where we are attempting to do some incremental refresh because we are ingesting a lot of data from lake sources and SQL sources. We are doing direct query and applying some optimization from Synapse.

I am currently using the latest version of Power BI.

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Principal System Developer at a government with 51-200 employees

The use case for power BI is to generate dashboards for high-end management and operational dashboards.

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Summer Intern at a financial services firm with 10,001+ employees

I used it to build a simple dashboard. What I did was very simple. I used it to load different datasets. I defined relationships between them and played around with the data by using visuals.

I must have downloaded the version that was really available at that time.

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Senior Oracle Application Consultants at a comms service provider with 10,001+ employees

Currently, it is used in our financial reporting and financial consideration reports.

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Global Director - HR Technology & Platforms at a manufacturing company with 10,001+ employees

We primarily use the solution for building dashboards, one-off analytics, and things of that nature that combine data.

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Cloud business Director at a tech services company with 51-200 employees

We are a solution provider and Microsoft BI is one of the products that we implement for our customers. It is used for customized dashboarding, reporting, and self-serve analytics, on a broad scale in enterprise.

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Inovation Manager at SoCalGas

We use Microsoft BI all over our enterprise but our main use is for the organizational dashboard. My organization sends all of our systems and ERP data into a Power BI dashboard, which goes to all the managers, the leadership, and then gets reported up to the company executives.

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Inovation Manager at SoCalGas

We mostly use this solution for dashboards and reporting.

There are roughly 2000 people in our office. At the least, 100 people use Power BI. We have around 10 super users who use it a lot. A lot of people just use it to look at dashboards. A lot of managers look at Power BI for their dashboards.

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Contact Center Consultant at a consultancy with 51-200 employees

I'm a call center consultant and I use Microsoft BI to receive in-depth metrics. I download the metrics from the contact center and then I can figure out what's going on in the contact center. Additionally, if we integrate it with other tools and databases, et cetera, we can receive a better understanding of what is happening. For example, we had a customer that made products for Costco and Walmart and if they had an engineering issue or a problem, they don't find out about it until they saw the orders from the engineering team explaining what the issue was.

We added a screen to the agent's desktop and listed the model numbers of the products and then used Microsoft BI analytics to see what particular problem happened to what product. The executive could drill down and hear the calls as to what the customer was saying about the issue.

The executives liked the data, the engineers liked hearing what the customers were saying about the certain product that had an issue.

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IT Service and Strategy Consultant, Facilitator at BCAP SOLUTIONS

The main use case is for dashboarding on Excel spreadsheets until data lake and similar sources are ready for us to start integrating and dashboarding that information. We are a government motor transport entity and for each vehicle, there's a lifecycle. At every step of that life cycle, we need to know how many of a particular type of vehicle we have in our fleet and its status. I'm an IT service and strategy consultant and we are customers of Microsoft BI.

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Senior Consultant at a computer software company with 10,001+ employees

We have a few projects. We're using the solution primarily to develop a modern sitemap.

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Lead Senior Engineer at a manufacturing company with 10,001+ employees

The solution is basically used for data. It's on a proprietary piece of equipment on which we collect data. We look at impurities in molten metal, and it's a database and it keeps track of all the batches that we have through the furnace that we have. It tells when it's dirty and stuff like that. It's a large database that we keep track of the history of all the ingots that we run.

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BI Solution Engineer at DataSelf

I've been a consultant, so I've built some reports for some clients. I use and prefer its desktop version. 

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Manager Technical Architect at Legato Health Technologies

It is one of the business intelligence tools we are using—mainly for all our data visualization purposes and building interactive dashboards. We use Microsoft Power BI to generate all different types of analytic reports. We move information from our data warehouse to a SSAS cube that we've built on top of all our dimensions. We also do a certain level of aggregation in the cube itself, which is then connected to Power BI.

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CEO at a tech services company with 201-500 employees

We are using Power BI Premium at the moment. It is an online solution, which always has the latest version.

It is for data visualization and data insights. BI means business intelligence, so it helps you understand the performance of your business better. It gives you deeper insight into the data so that you can draw meaningful conclusions from the data, and your decisions are based on data insights rather than a hunch. 

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New Build Completion & Commissioning at a energy/utilities company with 1,001-5,000 employees

We primarily use the product for running the reports and all data extraction in our organization.

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MBA, MS Business Analytics at a consultancy with 1,001-5,000 employees

In general Microsoft, BI is used to build dashboards, and the analyzing of data as well as some econometrics.

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Senior Analyst at a tech services company with 10,001+ employees

We use it for reporting. We are using its latest version.

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Head of Digitalization at a mining and metals company with 5,001-10,000 employees

It is mostly used for monthly cost reports for our department. We are also using it as a dashboard for giving some overview for management purposes. We are using the latest version.

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System Specialist at a government with 201-500 employees

We primarily use the solution internally and also on our websites.

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Associate Data Analyst at a financial services firm with 10,001+ employees

I work in fraud analytics in the insurance industry and use Power BI for broader and high-level reports. We also do some fraud detection, and our output is sent to a Power BI dashboard for various clients to see. It's basically our visualization tool organization-wide.

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Manager - Customer Success at a tech services company with 10,001+ employees

We primarily use the solution for analysis. I have a DB setup that I have. I use that DB for analyzing data, providing business solutions or business insights to the customers. Most of the time, I use Power BI for that or sometimes even Tableau.

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Business Intelligence Developer at a manufacturing company with 51-200 employees

Our primary use cases for this product are monitoring and reporting. I have some dashboards for the sales department and a little bit for operations. I'm going to create a new dashboard for marketing. 

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Head of Analytics Director at a tech services company with 51-200 employees

It is for dashboards and reports. 

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Director at Decision Science

Since we are a consulting company, our cases vary from customer to customer and from department to department, but mainly we have found two "standard" cases: Business users connecting to a DWH, or trying to consolidate several Excel workbooks to create business dashboards.

In the DWH cases, it is simpler since most of the data transformations and modeling are done by IT, but in the 'spreadsheet world', it becomes more complicated.

Users try to move from a huge table filled with numbers and "color-coded" cells to data visualizations, sometimes not even knowing how to write a simple Excel expression.

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Founder & CEO at a tech services company with 1-10 employees

We provide improved dashboards for our own customers by using Power BI.

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Chief Technical Officer at Value Partners

We are a consultant company so we use the many tools, just for our customers. However, we have professional services on, for example, Microsoft Power BI.

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Data Warehouse Engineer at a government with 1,001-5,000 employees

We primarily use the solution primarily for making dashboards. We are also doing analytics on Microsoft BI.

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Analyst Operations with 5,001-10,000 employees

We were using Microsoft BI but it could not do what we wanted it to do. Then we moved to an open-source platform, which was Apache Tika, Kafka, and third solution. We ended up moving back to Power BI only to display the information because displaying information with Power BI is better than open-source software. We are not using all aspects of the solution at the moment.

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Graduate Engineer at a transportation company with 5,001-10,000 employees

We use Power BI for a variety of applications, including retail analytics, sales, and process digitization. Except for time series data, we use it for everything. 

We have both deployment options open, so we have the requirements for both on-prem as well as on the cloud. 

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Junior Data Scientist at a university with 5,001-10,000 employees

We use Microsoft BI typically to clean up data in Excel, as well as to create reports for my supervisor that will be analyzed and then used to draw conclusions.

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MCSE at a financial services firm with 501-1,000 employees

We use Microsoft BI in out data warehouse for analytics. We use it for many purposes.

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Lead Statistical Analyst | Innovation Champion at a pharma/biotech company with 10,001+ employees

We have SharePoint in our company and then we just wanted to visualize that list and it connects to the Check Point list.

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Functional Consultant at a manufacturing company with 1,001-5,000 employees

The product can be used to get all business insights from connected data, for example, whatever is on our system, which we are using for our business solutions. 

All the data can be connected and it can give you actionable insights.

There are also some AI capabilities.

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PMO at a consultancy with 10,001+ employees

I use Microsoft BI for the reports and our displaying the data in different ways. As a project manager, I need to follow the budget and receive confirmation about our projects. We have an SAP database and we follow and check all the budget data of the project including data usage.

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Senior Manager.Marketing Strategy & Analysis. at a marketing services firm with 10,001+ employees

We are using this solution for analytic dashboards.

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Head of Product at a financial services firm with 51-200 employees

We use that solution to provide all the KPIs for the software development to manage the business, et cetera.

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Data Science Leader at a tech services company with 11-50 employees

We use it for BI analytics. I am a data scientist, so I model data and show the data through dashboards using this tool.

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IT Project Manager at a manufacturing company with 10,001+ employees

We use this solution for dashboards and reporting.

We work in manufacturing and we track any incidents that we have regarding safety.

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Project Manager at GlaxoSmithKline

I'm a project manager and we are customers of Microsoft.

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Managing Director at Innovative Business Analytics

I am surveying and researching this solution, in order to provide it to my customer.

Microsoft BI is used to create a dashboard or reports in the customer's environment.

I implement Power BI on desktops for my customers to use for sales and financial analysis. The customer must purchase Power BI Pro from their company, and then they can use it.

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Managing Director at IDMdev Tech Solutions®

We have integrated this solution into the software that we created for a client specifically for reports and data consumption. It is a hybrid infrastructure project with hybrid integration. It has a lot of reports executed or created from the cloud.

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Team Leader at Eurobank EFG Bulgaria AD

We use Microsoft BI for the visualization of data. We also hope to use it for machine learning as it's very powerful, but at the moment, we are trying to get authorized for reporting and analysis.

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Power BI Technical Specialist at a manufacturing company with 1,001-5,000 employees

We are using it for reporting ERP data, IT service data, financial data, and so on.

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Operations Center Technician at a renewables & environment company with 501-1,000 employees

We use Power BI for dashboards and various reports. It's primarily a visualization tool. We don't use it for business intelligence— just visualization.

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Partner at a tech services company with 1-10 employees

I have used the solution for analytics which is displayed on the dashboard for my client.

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Accounting Services Finance Manager M&S at a hospitality company with 10,001+ employees

I primarily use the solution for the reports. We use it a lot for self-reporting.

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MIS Specialist at a agriculture with 201-500 employees

In our sector, we're dealing with lots of FinDocs and routine FinDoc activities. So all these things are managed locally, with data coming from some secondary source. By that, I mean our in-house technicians provide a data service that is locally developed on our end, and we analyze data in Microsoft Power BI. We have about 10 to 12 users working with it.

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Business Analyst at a non-tech company with 10,001+ employees

We use it mainly for Qlik Sense. We're using business interests analytics. Everyone from marketing to sales uses it. Microsoft BI is usually used for oversight.

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Engagement Professional at a consultancy with 51-200 employees

I have used Microsoft BI for sales analysis. I've also used it to analyze people. Pretty much across the board, whether it's the number of people, number of dresses, number of hamburgers, number of widgets and then creating the dashboards and the metrics and so forth.

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Head-IT/SAP at Barista Coffee Company Ltd.

We are using Microsoft BI to generate point of sale reports.

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Sales Director at Expeditus (Pty) Ltd

It depends on what the client needs. I've got multiple use cases for Power BI. There's no single one that stands out. But generally speaking, my clients primarily use Power BI for financial and sales reporting.

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Technical Director, Information Management at a construction company with 5,001-10,000 employees

It is used for data visualization and analytics. We have its latest version.

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Founder/CEO at Data.tac Nigeria Limited

We get a lot of chunks of data, especially production data and data based on education — performance-related data. We use BI to analyze the data so we can give feedback to our clients. If they're experiencing problems, we help them find trends, etc.

Within our organization, there are roughly six or seven people using this solution.

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Innovation & Project Portfolio Management Practice Director at FACTUM

We use Microsoft BI on our portfolio management platform. We use live dashboards, in the public cloud.

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Lead Business Analyst at a media company with 501-1,000 employees

We use this data visualization tool for the business to understand data in a graphical manner. It is similar to Tableau, a tool also used for data visualization. A tool like this is used mostly by the leadership team to make decisions. 

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Data Analyst at a tech services company with 201-500 employees

We are a service provider and Microsoft BI is one of the tools that we implement for our clients. We do not use it ourselves.

My primary use case is integration, but it is also used for reporting and data analysis services.

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Technical Manager at a computer software company with 201-500 employees

We are a solution provider and Microsoft BI is one of the products that we implement for our customers.

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Sr. Solution Architect at a computer software company with 5,001-10,000 employees

The primary use case is to generate BI reports. 

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Manager, BI & Analytics at Perceptive Analytics

The primary use cases for Microsoft BI are typical for business intelligence, including operational monitoring and KPI tracking.

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BI technical analyst at a government with 11-50 employees

This solution can be used for enterprise reporting, ad hoc visualization, and statistical analysis.

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Certification Division at a manufacturing company with 11-50 employees

I am using this solution for official purposes and for my personal needs. I use it to sort my documents.

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Project Business Analyst RPA at a consultancy with 11-50 employees

We use Microsoft BI primarily for analyzing data to construct indicators and dashboards. We use the information to better understand our business to make effective decisions about our business for the future, such as keeping competitive with other companies.

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BI and data chief consultant at a media company with 11-50 employees

We are implementing it for dashboard presentation. For example, one of our customers is in the energy sector. Another one is in the government sector, so it's dashboards mainly.

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Manage Client Partner at a tech services company with 501-1,000 employees

I am using the solution for data analytics.

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Senior Data Engineer at a computer software company with 1,001-5,000 employees

I used Microsoft BI to develop reports and then deployed them into Microsoft BI web.

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Associate Director at a tech services company with 51-200 employees

Microsoft BI can be used for business data visualization.

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Data Scientist at a tech vendor with 201-500 employees

We are using this solution to create dashboards and reports for business analytics. We are in the early stages of testing and we have yet to determine if we are going to continue using the solution. We have to fully evaluate the solution first.

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Consultant at a training & coaching company with 201-500 employees

We use Microsoft BI for analytics.

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Vice President & Head at a tech services company with 501-1,000 employees

My team uses it. They majorly used to work on SSRS and SSIS.

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Head of Offshore Operations & Solutions at Techcarrot

We use the solution for revenue forecasting and other predictive analytic reports based on specific requirements.

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CEO at a tech services company with 1,001-5,000 employees

We use it for management reporting.

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Strategic Market Development Sr. Manager at a pharma/biotech company with 201-500 employees

I am using this solution to monitor the dashboards that someone else has created.

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Director of Analytics and Cognitive Computing at a consultancy with 11-50 employees

We use Microsoft BI for dashboards and monitoring tools and dashboards. We mostly use it to produce charts and graphs for our customers.

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Senior Manager at a comms service provider with 501-1,000 employees

We use this solution for our departmental reports, which are accessible from Microsoft Project Server and SharePoint.

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Director of technology alliances at a tech services company with 201-500 employees

My primary uses of this solution are BI reporting using SQL server reporting, Power BI online reports, and BI dashboards. We connect to SQL server databases plus other sources, including data warehouses in the cloud and on-premise.

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Part Owner at a tech services company with 11-50 employees

I am a consultant for a big company. We deal with energy companies, petroleum, sales companies and we deal with everything from financials to operations. We deal with market strategy and we provide consultancy services - I'm a part owner of the company. 

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Research & Development Expert at a energy/utilities company with 11-50 employees

I use Microsoft BI for my own projects that are related to integrating with Excel datasets. I use the visualization and graphing functions, and I have tried using the Python integration.

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Enterprise Architect at a tech services company with 5,001-10,000 employees

The primary use case for Microsoft BI is reporting. It comes with the Microsoft 365 E5 license. Then you just need to secure and harden it. That took a bit of time, but you can open it up and let people use it after that. There is a desktop component that they can work on that's independent of the Microsoft license. In that case, they can create files that are like dashboards.

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Head of Internal Control at a tech company with 51-200 employees

We are using Microsoft BI for various reports, such as overall cost management, credit overview, and sales.

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Senior Product Manager Data Science at a insurance company with 1,001-5,000 employees

We use it for data visualization.

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Project Consultant at a financial services firm with 501-1,000 employees

Around 50% of our customers use this solution. We plan to extend our usage of this solution.

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BI Expert at a financial services firm with 1,001-5,000 employees

I've used it for work I did with three clients in the Brazilian banking sector: 
Bank Bradesco, B&B Bank, and the Regional Bank of Brazil.

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Business Development Executive at a tech services company with 51-200 employees

Our primary use case of this product was for financial reporting and dashboard reporting. I'm a business development executive and our company is based in Belgium. 

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Consultor at PwC Brasil

Daily updated production indicators dashboard: We get production data (Number of pieces, downtime, and downtime reasons) from the shopfloor and input them on an Excel sheet. 

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Consultant en Business Intelligence

Our primary use case of this solution is as a reporting tool. We implement it for our clients. I'm a consultant in business intelligence and we are customers of Microsoft BI.

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Marketing and Relationship Manager | Customer Journey at Ipiranga

My primary use case is to turn data into analysis.

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Vice President - HSE Engineering at Reliance Industries Ltd

Our primary use for this solution is geospatial analysis.

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Learn what your peers think about Microsoft BI. Get advice and tips from experienced pros sharing their opinions. Updated: January 2022.
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