MailChimp Reviews

Provides easy list importing/exporting and management, easy newsletter automation setup, marketing (email) automation workflows, and simple design options.

We distribute all sales blasts, newsletters, and investor updates through MailChimp. The ease of use and price point enables us to scale our email initiatives efficiently as we grow.

Automation workflows have limited trigger options.

We have been using this solution for five years.

I have yet to see MailChimp fail in five years of frequent use.

There were no scalability issues, in regards to list size. It was only when it came to wanting more sophisticated automation capabilities that there was some scalability issues.

Technical support is fantastic.

I've dabbled with other email marketing tools. The big ones, such as IBM SilverPop and SalesForce Pardot, are clunky and expensive. Marketo is probably worth it, if you're trying to do really high-powered automation at scale.

But among the lower-tier options, in terms of price, MailChimp maintains a lead, although maybe it is tied with Emma and a couple of other new entrants.

The setup was incredibly straightforward. MailChimp has great on-boarding and initial walk-throughs, and guides.

We use the batch pricing, so it grows as our contact lists grow.

We looked at the full spectrum from small to big solutions and decided MailChimp was perfect for our needs at this stage as a startup.

The knowledge base (support center) is full of clear, easy-to-follow guides. There are few things you'll need that it can't do.

There are several features in MailChimp that make it an invaluable tool for email communications. For me, the ability to design professional-looking, responsive email templates quickly and easily is crucial. In addition to the actual email design, the other crucial feature in any email, too, is managing your lists. MailChimp has an intuitive system that allows me to segment lists in multiple ways, such as interest groups, activity and other criteria saved in the database.

We rely heavily on email to communicate with our audience. The downside of sending many emails is that the unsubscribe rate goes up. By segmenting lists, we were able to decrease the unsubscribe rate. We also can smoothly gather new leads and more information on existing constituents using MailChimp API integration with our webform tool.

MailChimp’s reports on audience engagement are not the most robust. We have the ability to see statistics on any given email, but aggregate reporting on the performance of a specific group of emails is not a native feature. This would be useful for comparing month-over-month trends or different audiences’ rates of engagement.

I have used it for four years.

MailChimp’s service is reliable. The few times we experienced problems, their support staff was able to resolve the issue within a matter of hours.

A definite advantage to MailChimp is the ability to easily scale. They will automatically check how many subscribers you have and move you up to the next level of service, if necessary.

Their technical support is excellent. I found an answer to most of my questions by consulting their knowledge base, which is an easily searchable and comprehensive collection of all their documentation including videos, screenshots and walkthroughs. Their support staff is available by chat and email, and always got back relatively quickly. Most importantly, their staff is knowledgeable and friendly.

We used Lyris before we switched to MailChimp. In Lyris, each email needed to be designed using HTML and CSS, which obviously took a lot of time and expertise. In addition, the user interface was not nearly as intuitive and the support was non-existent on the account we were on.

Setting up MailChimp was relatively painless. MailChimp provides defaults for all forms, templates and other settings, so we were able to customize what was important to us and leave everything else as the default.

MailChimp has a discount for non-profits. It’s also important to note they charge by subscriber, so it’s best to minimize duplicate records. A good way to do this is to use MailChimp’s groups feature, as opposed to setting up separate lists.

Before choosing this product, we evaluated other options, but I don’t remember which ones.

We gradually migrated to MailChimp in stages during our implementation. First, we designed some of our emails in MailChimp, then we moved over our constituent records, then we integrated with our website and so on. This way, if there are particular business needs we could not figure out how to address with MailChimp, we were always able to go back to our previous tool.

Being able to create editable templates for our clients. Once we uploaded the custom template they can then use it every month without worrying about the code, they just change the content and images. I also like the action based responses that you can set up for contacts. It allows scheduling of funnel messages based on particular action and time that has passed.

I've been creating email newsletter campaigns for over 10 years. With MailChimp I can set up an entire account with custom templates and rules in place for the client. From there they can change the content on their own. When they want another version of the email that is easy as well. Having dynamic fields built in to populate data from the contact database is great personalization that we can't do at scale.

Right now there are more features and functionality then most clients ever need or request. MailChimp is always innovating, adding new features, and functionality. I also like their lab projects which have created several very cool apps, especially the one for promoting events.

Over 9 years

No serious issues that we couldn't find a solution to.

Nope

No, even when we've had clients sending over a million emails a month we never saw a difference in delivery rates, bounce rates, etc. It scales without an issue.

I can't recall ever having to contact customer service in my 9+ years. The online guides and forums are pretty good at providing information for almost any scenario.

Top notch

Over the years we've used most of the popular platforms like Constant Contact, Vertical Response, and SilverPop. If you count the marketing automation tools as a ESP then we've also used HubSpot, Marketo, and Act-On. MailChimp is solid and easy to use for clients, but has all the power we need to build great campaigns, A/B test them, get them delivered, tracked, and report.

We usually set up complex accounts for clients, but the system is easy enough to use so while the capabilities of the account is complex and powerful...using it isn't.

In house.

That depends on clients and how much mail they send. Most clients are sending less then 250k with standard pricing while the big senders (million +) require custom pricing. When compared to other solutions the costs are competitive and the satisfaction I hear from my own clients is well worth it. I don't get calls about how to do this or that, errors, or problems. Email is usually time sensitive so I don't want anyone to have a problem at the 11th hour. With MailChimp we never ran into those issues.

Sure, from stand alone bulk email systems through the more commercial products like Constant Contact and Vertical Response. Each has their pros and I recommend all three, but I tend to recommend and use MailChimp more due to the ease of use for the client. When it's so easy for anyone in the office to use it makes managing and running campaigns that much easier.

Try it out with the free trial, here's the link for MailChimps free trial http://bit.ly/1dQHoak and also try out the other competitors. Most have free trials, so use that time to get familiar with the user interface, features, and functionality that you are looking for. A lot of times a feature on paper looks great, but when you go to use it you find that it doesn't work like you need it to. Take it for a test drive and find out for yourself.

It has well-executed integration with Shopify (an e-commerce solution).

Its automated pass-through of data from targeted behaviors trigger an automated progressive drip campaign.

Automated workflows do not have control for dynamic behavioral targeting in any way.

2 years

No, it is extremely easy to understand.

No.

Dynamic behavioral targeting is not possible. As I work with clients who wish to scale their operations, this will result in an inevitable migration to a more sophisticated tool.

No phone, but chat person was good, prompt and intelligent.

Same as above.

Aweber. The integration between Aweber and Shopify was not nearly as streamlined. The MailChimp / Shopify integration translates purchasing history and even customer tags which facilitate superior targeting opportunities for campaigns.

Very simple.

Myself.

Varies by client.

This is the cheapest, simplest and easiest white-listed provider to use. Recommended for any small business with no need to transition until they are capable to execute automation that targets from comprehensive behaviors.

This choice was driven by integration requirements requiring no technical assistance and involved migrating from another solution so no.

Start with this tool for your email marketing. It solves most basic needs in an affordable and easy to use way.

• It provides many different templates.
• It's free!

It makes sending newsletters a lot easier! I can have a really good looking newsletter with minimum effort.

It gives me errors every time I try to send a newsletter to more than 400 people at a time.

I've used it for a year.

No issues encountered.

No issues encountered.

No issues encountered.

I haven´t been in touch with MailChimp, and I haven´t had the need.

We switched because this is easier to use.

It was really easy.

It varies.

We looked at a few other free ones on the market, but I can't remember names.

I would advise you to get the premium version.

• The ease of integration with other platforms
• The segmentation of campaigns for specific audiences

MailChimp has provided us an online email marketing solution to send newsletters and mailings to our customers.

It would be great to be able to create broader segments for campaigns. For example, easily target a newsletter to all our contacts in Latin America.

I've been using it for a year and a half, and we are currently on the Forever Free option.

No issues encountered.

No issues encountered.

No issues encountered.

I haven't had to use it.

I haven't had to use it.

We didn't have a previous solution in place.

It was very simple and intuitive. You chose gradually what you needed, and you're guided through the process step by step.

We implemented in-house.

We have an average of 23% opens per marketing campaign.

There is no cost.

We did not evaluate other options.

It’s very easy, and you can start using it without being an expert in e-marketing.

Analytics, templates, functionality.

I use MailChimp for newsletters. As a graphic designer, I usually hate working with templates. With MailChimp the templates are more editable and actually save me time instead of taking my time. I also love seeing who viewed and clicked on my mails. I also really enjoy the graphics of MailChimp and the big button to press when sending out my newsletters.

3 years

N0

No

It was great, very user friendly. I didn't need any help. 

I have tried Yesware and Smartnote.

I only use the free version of MailChimp and I find it to be perfect for my needs. Don't tell them, but I can't believe I have all that functionality for free.

Honestly, everything. It's one of the services I really appreciate.

We managed to easily build and send modern, nice looking, relevant newsletters to hundreds of followers, analyze our projects and thinking of new and better ways to do it, because of the diversity that comes with it.

There is always room for improvement, but I realize that it's hard to name something in particular. I am amazed at how Mailchimp is designed today.

I tested it four years ago, and have been using it for a year and a half.

No issues encountered.

No issues encountered.

No issues encountered.

10/10.

10/10.

No, I just used Mailchimp. I am very happy with it, so I am not thinking to switch to any other solution.

Ir's straightforward, Mailchimp is beautifully systemized.

Great prices for the amount of things that are being offered.

No. And it was not the case, after discovering what Mailchimp can do and how it does it.

Just try it for a few days. You'll love it.