HubSpot Marketing Hub Reviews

We use this solution for analytics for our marketing campaigns and the basic CRM.
I'm a web and digital marketing expert. We are an industrial company and customers of HubSpot. 

This product is unique and very user-friendly. It's very helpful for our needs. 

This product is quite expensive. 

I've been using this solution for a few weeks.

The solution is stable. 

We worked with an agency that assisted us with the implementation. 

Licensing costs are expensive but it's worth the money. I believe we paid for a professional license.

We didn't evaluate any other options. 

We use this solution for marketing. 

It’s a tool which works well to evaluate leads journey and conversion

The valuable feature I have found in this solution are:

• Lead generation is very helpful overall.
  
• Lead generation monthly email scheduling is very good.
  
• Email drafts at any point in time can be edited, even if you schedule it for tomorrow you can edit it easily.
  
• You can embed images in emails.
  
• There is integration with social sites.
  
• Integrates with other platforms, such as Salesforce. The data flow from HubSpot to Salesforce is very good. It is very powerful in automatically adding the data and the field you want into the dashboard.
• Very light solution with many types of marketing automation.

HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions.

The email recipients sometimes do not receive some of the call-to-action images that are not downloading and this happens no matter what browsers are being used. This should improve in a future release.

I have been using this solution within the last 12 months.

The solution is reliable.

The solution is scalable with the use of customer relationship tools with CRM solutions.

If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support.

The help section on HubSpot's website has a lot of documents, there is no need to go to an external site. There is a search box you can input what exactly you want and the related information will come up. It is not a community-type forum that some other vendors have, such as Salesforce where the community adds the information to your question to assist you. I think HubSpot's support team took a lot of use cases and then provided the information for their customers online which has been a benefit. The help section is comprehensive and you can find what you need.

I have used Eloqua and Marketo previously. Eloqua has some specialized features, such as
radial fix for social media monitoring.

The initial setup was straightforward.

We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have.

I have evaluated other solutions.

I rate HubSpot Marketing Hub a seven out of ten.

On our website, we have lots of forms and LinkedIn ads that we run. We basically have lots of forms. We sync our HubSpot so that whatever form fields are being entered, whenever users want to download any assets, that automatically syncs in HubSpot, and HubSpot tells us, who has downloaded a certain asset. 

I have only used one feature so far, which is this form field. When I say form field, it is like syncing HubSpot form fields with website form fields. That is the only one that I have used. Therefore, that is most valuable to me so far.

It has been an excellent, awesome product to work with.

It's my understanding that the initial setup is a straightforward process. 

The solution is extremely reliable. 

The solution is very user-friendly.

The dashboard is great.

As of now, given my 15, 20 days of experience, I have never faced any kind of single pain points with HubSpot.

It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users. For example, on my team, if there is one person not using the product, it would be nice if I could still create a HubSpot notification for them.

I've used the solution for 12 months. However, I've used it only for 15 to 20 days in the last five or six months.

The solution is stable. It's one of the most reliable solutions I have used. There are no bugs or glitches. It doesn't crash or freeze. The performance is good. 

From my side, I have not attempted to scale the solution. I can't speak to how scalable it is. I don't have enough experience to comment directly. 

We have three or more individuals using the solution on our side. 

How extensively the solution will be used, and if it will be expanded, is part of a management team decision. I can't speak to their plans in that regard. 

I've been in touch with technical support and I have been very happy with them. I'd rate them at a nine out of ten. They are helpful and responsive. They're excellent.

I did not previously use a different tool.

The initial setup was done a long while back by the marketing operations team. It was very straightforward at that time, as far as I know. However, I was not directly a part of the process. 

Our marketing operations team handled the implementation. 

I don't manage the licensing. I'm not sure how it works. I can't speak to the exact costs or how the license is structured. 

I did not evaluate other options before choosing this product.

I'm just a customer and an end-user. 

I'm not sure which version of the solution I'm currently using. I share a license. I can't recall the license number.

Even though I have worked only worked with the solution for a short time, I would recommend HubSpot to be used, as they are very reliable. They are very responsive and the solution does most of the things for you. It is the best solution that I have worked with.

I'd rate the solution at a nine out of ten.

I use the solution in my company for marketing and tracking leads and traffic on our website. In my company, we tracked how many traffic speeds we have on our website, all the lead generation, and so on. We were tracking various metrics with the tool, like how many total customers are viewing our website for the first time, how many are actively participating, how many are converting to, and maybe trying to use a product. We were tracking different metrics.

HubSpot was integrated into our website. We found HubSpot to be efficient, performing very well compared to other web analytical tools. Our whole website was deeply integrated through HubSpot, which is why we were using it. Though there might be other analytical tools as well, like Google Analytics, we found that HubSpot is good since it was deeply integrated within our website, so we were able to get clearer metrics, and we were able to track real-time data pretty well.

In some cases, the data might not be updated. We had a few instances where we had to reach out to HubSpot's team in order to get it sorted so that they could update the data as often. The updates were not reflecting properly.

In the future, the tool could use AI to improve the analytics. Maybe the product could use AI to make it easy for users to use it for the first time. New users could use the tool's AI chatbot to get help navigating the product for the first time. The tool could concentrate on improving the analytics and the overall user experience with AI.

I have been using HubSpot Marketing Hub for ten months. My company has a partnership with HubSpot. We are also users of the tool.

The tool sometimes experienced delays in updating the metrics. Latency-wise, I can't comment on the tool's 100 percent quality. The tool is sometimes not properly updated, so we can keep it around 95 to 96 percent stable.

The tool's scalability was pretty good. We were able to get the tool integrated into our website, and we were able to scale it across our organization pretty well. Many of the folks from the marketing team were using it, so scalability was good.

I work in an enterprise-level company.

The solution's technical support was good. I rate the technical support an eight out of ten.

Positive

I have used Google Analytics. If I compare HubSpot to Google, only the integration part differs in both solutions. If not for the integration part, Google and HubSpot are similar.

The product's initial setup phase was pretty easy.

I was not involved in the tool's deployment. The tool's deployment was taken care of by my IT team.

There was no need for me to maintain the solution. The overall maintenance was not required at all.

For our organization, HubSpot was pretty affordable compared to Google Analytics.

The automation capability in HubSpot is pretty good. I know we were able to generate reports. We could automate a little of the data in the tool, and we were able to get data, send reports on a daily or, a frequency that we can set. Based on the frequency, we are able to get reports. We automated some of the metrics over there.

When I was using the tool four months ago, no AI features were embedded in it. Some features would have been implemented when I was using the tool.

I rate the tool as eight out of ten.

We primarily use the solution for contacts and sales. We need it for client enrichment and client outreach.

The contacts and the connection to sales as well as contact enrichment have been the most valuable aspects of the product.

It is a stable solution.

Technical support is helpful and responsive.

You can scale the product.

I don't use it that often. My colleagues use it more. I wouldn't be able to discuss in great detail areas that are lacking. 

They should increase the ease of actually creating the contacts and the workflows and enhance that aspect.

I've been using the solution for more than a year. The company has been using the solution for a long time.

It offers a stable performance. We haven't had issues with performance. There are no bugs or glitches. It doesn't crash or freeze.

It's scalable. If you want to increase usage, you can do so. 

We have ten to 12 people using the solution currently. It's used on a daily basis. The users are in marketing and sales.

We've dealt with technical support in the past. They are very responsive and pretty knowledgeable. We've been satisfied with the assistance we get. 

Positive

We also use the Salesforce CRM. Salesforce we use more internally, whereas HubSpot is used externally. 

I'm not aware of the pricing. I have no visibility of that aspect of the product. 

I'm a customer and an end-user. 

I'd rate the solution eight out of ten.

I use it to monitor leads and engage in sales automation processes. We use it to identify certain leads or potential clients, and we use it to maintain contact with them, post-sale.

The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice.

The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification.

I have been dealing with HubSpot Marketing Hub for about four months.

It has been pretty stable. I haven't had that many issues with this.

On a scale from one to ten, I would give HubSpot Marketing Hub a nine.

The solution helps me to structure and track marketing and sales emails. It allows me to know when a person has opened them and if they have been disseminated. 

The solution does not enable one to know with certainty if another opened an email he had sent. It may, in fact, be the organization itself that has automatically opened the email and not its recipient. As such, this capability is not a reliable metric. 

I have been dealing with HubSpot Marketing Hub for around six months.

I consider the solution to be stable. 

I have not had any dealings with technical support. 

The initial setup was pretty straightforward. 

As I employ a corporate license, I cannot say for certain how much it would cost on an individual basis. I believe it amounts to $50 per month.

I rate HubSpot Marketing Hub as an eight out of ten. 

I use HubSpot for lead management, funnel management, and marketing.

The most valuable features are the reports, overall usability, and ease of use.

Being able to send emails from within it, and the email campaigns are good features.

It is very flexible.

When using this product, improvements often have to be made at the corporate level, such as improving their overall best practices. The reason for this is the flexibility that the solution provides. For example, when different people are talking about a certain sales stage, there should be certain qualifications. One person might refer to a deal at the commit stage, whereas another one considers it to be at the qualification stage.

Although the interface is good, it is not very intuitive. I usually have to go to the admin to look for help with certain functions. The search and questions aren't as intuitive as I would expect from a platform like this. However, it may just be me getting up to speed with it.

I have been using HubSpot Marketing Hub since I joined this company, several months ago.

Stability-wise, this is a good product.

As far as I know, the scalability is good. We have perhaps 30 users in the company.

I have not been in touch with technical support.

I have used Salesforce for close to 20 years, and it's fairly similar, but there are some little idiosyncrasies that differentiate them.

My advice for anybody who is implementing HubSpot is to have corporate best practices defined, or at least evolving in parallel with the implementation and bringing on new users. You want to make sure that everyone is using it the same way.

I would rate this solution an eight out of ten.