HubSpot Marketing Hub Reviews

We use this solution for marketing. 

It’s a tool which works well to evaluate leads journey and conversion

The valuable feature I have found in this solution are:

• Lead generation is very helpful overall.
  
• Lead generation monthly email scheduling is very good.
  
• Email drafts at any point in time can be edited, even if you schedule it for tomorrow you can edit it easily.
  
• You can embed images in emails.
  
• There is integration with social sites.
  
• Integrates with other platforms, such as Salesforce. The data flow from HubSpot to Salesforce is very good. It is very powerful in automatically adding the data and the field you want into the dashboard.
• Very light solution with many types of marketing automation.

HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions.

The email recipients sometimes do not receive some of the call-to-action images that are not downloading and this happens no matter what browsers are being used. This should improve in a future release.

I have been using this solution within the last 12 months.

The solution is reliable.

The solution is scalable with the use of customer relationship tools with CRM solutions.

If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support.

The help section on HubSpot's website has a lot of documents, there is no need to go to an external site. There is a search box you can input what exactly you want and the related information will come up. It is not a community-type forum that some other vendors have, such as Salesforce where the community adds the information to your question to assist you. I think HubSpot's support team took a lot of use cases and then provided the information for their customers online which has been a benefit. The help section is comprehensive and you can find what you need.

I have used Eloqua and Marketo previously. Eloqua has some specialized features, such as
radial fix for social media monitoring.

The initial setup was straightforward.

We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have.

I have evaluated other solutions.

I rate HubSpot Marketing Hub a seven out of ten.

We use it as a CRM and as a CMS.

It saves a lot of time. 

• Marketing module
• Contacts
• Reports.  

Analytics system could be better.

On my team, we mostly used Hubspot as a CRMand communications channel for our various communities. Hubspot has been a mostly successful solution for those two areas. 

We did not use the social media function; we've never been able to pin down a value for us there; we already had our social media system in order and were comfortable with the setup we had. 

Absolutely, hands-down the best platform of its kind that we've experienced. Our communications are better tracked, and the 'story' created around every user in the CRM is extremely helpful for us, especially since we integrated with Salesforce. 

There are specific functions that we require that don't exist yet. The landing page building feature leaves much to be desired; we abandoned it and integrated with Unbounce. The customer service is touch and go (speaking with a human; the docs are great). 

Two years.

It was complex but we hired a consultant to help guide us through it. Some technical issues lasted a while but that was because we needed the right resources on our side and didn't have them in place. 

For the most part, fairly stable. 

You get what you pay for (literally, by level of payment plan). 

We had several solutions scattered around; this made our CRM world unified (along with Salesforce). 

In-house, with the help of a consultant for one-time guidance. 

This is the first solution of its kind/caliber that I have personally used. 

One of the companies I'm involved with is using HubSpot for their marketing automation. They also integrate their cloud solution with HubSpot to allow for lead nurturing based on their activities in the software.

It works well for email automation and workflows.

It has reasonable social tracking module.

They need to improve their report and the ability to customize them, especially as some of the more fancy reports they have are not available unless.

Pretty smooth

HubSpot have had multiple cases in the past 3 month where their performance was not good. Pages wouldn't load or require refresh.

No

Pretty good and very responsive support.

Very good

Yes, I've considered Marketo and Pardo.

When considering this product, check if all the features you need are in the tier you are planning to pay for.

The most valuable feature for us is the lead-nurturing workflows. They give us the ability to create automated workflows that will operate certain flows-of-action automatically on a duration of time I set. This enables us to decide that a certain segment of database will receive content throughout time without us having to do it.

We can script it beforehand and then set it so that it automatically goes out to segments. The workflow abilities are quite wide so we can make a complex workflow and play with its logic based on conditions, triggers, actions, level of engagement, etc.

The modules of workflow are also quite well developed and give us a lot of flexibility to play with actions I take inside of it.

The landing pages are also great as we can quickly create them from the UI. My team and I have the ability to create pages in just minutes and we can make new templates quickly.

We can also perform A/B testing on landing pages without working too hard. They have smart content that will dynamically change when users change and I can segment users based on database, source, and different conditions.

The module of scoring can improve immensely. It uses manual scoring, which is a tedious process because you have to design in advance and update it all the time. They've recently added predictive scoring, but it won't replace manual scoring. It's only complementary and is too manual and cumbersome. It can't aggregate scores and I have to input them manually, which is annoying. What's also missing are guidelines for best practices for scoring so that it instructs you on how to build scoring strategy.

Also, it's quite basic on SEO. There's only a keywords module, but not much you can do with it because it's not very developed.

They've inserted new modules over time, but they're add-ons and require additional licenses depending on packages. Instead of adding to purchased package, they require you to pay extra, even if you're an enterprise customer.

I've used it for over two years.

With the CRM integration, it wasn't as smooth as we wanted in the beginning and we had to work with support to get it up and running. There was an issue with the number of API calls that could be made, and other issues that weren't so clear. But it wasn't a big issue. Otherwise, deployment was good.

I've detected a few bugs here and there, mostly related to the UI, and sometimes behind the scenes in the database, but very rarely. They don't happen very often as we've only had downtime once in three years of use.

We've scaled it based on number of users in database.

The technical support is very good. They're responsive and never neglect problems, but sometimes their solutions are too superficial and not deep enough. They'll always stick with you until they find a solution, but the solution is not always future-proof.

There was no previous solution in place.

We started with a free trial, and inside of it I could already set up some of my platform, and when we moved to the paid version, I didn't have to start over. Integration with Salesforce wasn't too complicated. What is complex is, as a marketeer, we have to load, and design a lot of our content to the system. But I don't think that's a limitation of the platform.

We implemented it in-house with our IT department who had Hubspot's support.

I think pricing is fair compared to others. It's average -- not too expensive and not too cheap. They didn't limit the number of internal users and sales people I could onboard, unlike Pardot, which limits and requires additional payment for additional users.

Work with an agency for deployment to make it easier on yourself to begin. Plan out content inside the platform (i.e. workflows, content, landing pages, emails, etc.).

CMS, social media tool, and analytics reporting.

I work for a marketing agency. We use the platform for a number of our clients. We typically run our client blogs and their social media programs through HubSpot. For some clients, their websites and reporting also goes through HubSpot. We don't typically rely on the HubSpot CRM or sales tools. The tools we do use are very user-friendly and incredibly scalable while allowing for intelligent automation. Scalability is hugely important to our clients and for me. As the person executing the marketing plan, it's very helpful to a have such a breadth of functionality accessible at one central portal.

Most of HubSpot's shortcomings come in functionality that is stopped just shy of the finish line, so to speak. For example, the social calendar tool should have a multi-select drag-and-drop functionality. The social scheduling tool similarly should be able to handle more than 15 unique messages at a time. The LinkedIn API seems to be somehow limited, as the social inbox tool often fails to pick up interactions/conversations on LinkedIn and frequently cannot retrieve the names of those individuals interacting with user messaging.

That said, there are some real issues, especially in the analytics reporting, where unexplainable gaps tend to show up. For example, the discrepancy between the number of social clicks reported and the number of social-media-generated visits reported often cannot be explained by the usual suspects - clicks directing to third-party content, partially-loaded page bounces, filtering, double clicks, etc. In fact, I've encountered instances where the reported number of social media generated visits exceeded the reported number of social clicks which makes for a real head scratcher. HubSpot support is usually of little help in explaining these discrepancies.

Another example can be found in the page performance reporting tool. In this view, the user is presented with a list of pages and some information associated with those pages - information like publish date, views, CTA %, etc. The problem is the figures presented under the CTA % column almost never match up with the numbers found if you click through to the individual page's reporting environment and divide the number of CTA clicks by the number of page views. In running AdWords campaigns, we've also found enormous discrepancies between the AdWords and HubSpot reporting. For these and other reasons, we tend to prefer data from Google Analytics.

Another feature leaving tremendous room for improvement is the keyword tool. This provides data on keyword difficulty and search volume that is frankly not very reliable, often contradicting more authoritative tools such as MOZ and Keyword Planner, as well as basic intuition.

Over two years.

For a web application, HubSpot runs fairly heavy, which can cause stability issues on the side of the user (due to processing issues). While effectively the same, it should be noted that when these problems occur, they are not technically issues with the stability of the platform.

No.

Fair, a seven out of 10.

As an agency, we have to work with many CMS, marketing automation, and social media tools. In these capacities, I find that HubSpot tends to provide for a superior user experience while allowing for a more effective, scalable digital marketing program. In terms of analytics and SEO, HubSpot offers a subpar solution. As a CRM, HubSpot is infinitely more user-friendly than Salesforce but considerably less robust in its offering.

In my experience, this depends more on the DNS you use than on HubSpot. I've been part of extremely smooth and easy setups and extremely difficult setups.

The Pro package should be adequate for most operations.

As an agency, we don't chose the solutions employed; our clients do.

I'd offer my strong endorsement. This is a very powerful tool that gets better each year.

We use the solution for marketing automation. It's used by the marketing team. For example, we use it to send emails automatically to customers. The main purpose is to have a hub for all marketing outreach and to keep track of members.

The workflows on offer are very useful.

It's a pretty flexible product.

There are customizable templates and we can easily make the templates more dynamic.

It is fairly straightforward to set up.

It's a good CRM tool.  

There aren't any missing features.

Sometimes we've had issues with the usability of the product. It's more of a user problem than a technology problem. The way the staff uses the system sometimes leads to processes not being followed. 

I've used the solution for two years. 

I'd rate the initial setup seven out of ten in terms of ease of use. It's okay to set up. It isn't overly complex.

We're a customer and end-user and use it for our CRM.

I'd rate the solution eight out of ten. It's an important tool to have in a company, and this solution meets all of our business requirements. 

• Helping to create client websites
• Adding content
• Minor template tweaks
• Custom website and landing pages
• Blogs
• Templates
• Widgets
• Workflows
• Email

• Overall speed and ease of use.
• Sandbox environment allows for real-time examples to test and share with clients on the environment. 
• It allows us to shine with a deep understanding of the platform.
  

• Sandbox environment: Provides a great way to test new templates and create content in the environment, then share it with the client for real-time evaluation.
• Great file manager: Easy to work with, edit images, and organize files. 
• Design Manager: Ease of editing and creating templates after initial development.
• HubDB: Great for modules, tables, resources and beautiful dynamic pages

HubSpot is constantly working to improve and innovate. A downside to this is that sometimes it can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly. 

Customer support is helpful and responsive.