HubSpot Marketing Hub Reviews

We primarily use the solution for contacts and sales. We need it for client enrichment and client outreach.

The contacts and the connection to sales as well as contact enrichment have been the most valuable aspects of the product.

It is a stable solution.

Technical support is helpful and responsive.

You can scale the product.

I don't use it that often. My colleagues use it more. I wouldn't be able to discuss in great detail areas that are lacking. 

They should increase the ease of actually creating the contacts and the workflows and enhance that aspect.

I've been using the solution for more than a year. The company has been using the solution for a long time.

It offers a stable performance. We haven't had issues with performance. There are no bugs or glitches. It doesn't crash or freeze.

It's scalable. If you want to increase usage, you can do so. 

We have ten to 12 people using the solution currently. It's used on a daily basis. The users are in marketing and sales.

We've dealt with technical support in the past. They are very responsive and pretty knowledgeable. We've been satisfied with the assistance we get. 

Positive

We also use the Salesforce CRM. Salesforce we use more internally, whereas HubSpot is used externally. 

I'm not aware of the pricing. I have no visibility of that aspect of the product. 

I'm a customer and an end-user. 

I'd rate the solution eight out of ten.

The solution helps me to structure and track marketing and sales emails. It allows me to know when a person has opened them and if they have been disseminated. 

The solution does not enable one to know with certainty if another opened an email he had sent. It may, in fact, be the organization itself that has automatically opened the email and not its recipient. As such, this capability is not a reliable metric. 

I have been dealing with HubSpot Marketing Hub for around six months.

I consider the solution to be stable. 

I have not had any dealings with technical support. 

The initial setup was pretty straightforward. 

As I employ a corporate license, I cannot say for certain how much it would cost on an individual basis. I believe it amounts to $50 per month.

I rate HubSpot Marketing Hub as an eight out of ten. 

I use HubSpot for lead management, funnel management, and marketing.

The most valuable features are the reports, overall usability, and ease of use.

Being able to send emails from within it, and the email campaigns are good features.

It is very flexible.

When using this product, improvements often have to be made at the corporate level, such as improving their overall best practices. The reason for this is the flexibility that the solution provides. For example, when different people are talking about a certain sales stage, there should be certain qualifications. One person might refer to a deal at the commit stage, whereas another one considers it to be at the qualification stage.

Although the interface is good, it is not very intuitive. I usually have to go to the admin to look for help with certain functions. The search and questions aren't as intuitive as I would expect from a platform like this. However, it may just be me getting up to speed with it.

I have been using HubSpot Marketing Hub since I joined this company, several months ago.

Stability-wise, this is a good product.

As far as I know, the scalability is good. We have perhaps 30 users in the company.

I have not been in touch with technical support.

I have used Salesforce for close to 20 years, and it's fairly similar, but there are some little idiosyncrasies that differentiate them.

My advice for anybody who is implementing HubSpot is to have corporate best practices defined, or at least evolving in parallel with the implementation and bringing on new users. You want to make sure that everyone is using it the same way.

I would rate this solution an eight out of ten.

Sales enablement, where it has been hard to manage leads and forgetting following up with clients, as we manage multiple geographies and managing data in a worksheet can be hard. 

It has eased managing the sales team and the sales journey right from setting up appointments. The best thing is the ease to customize per our needs. 

• Deals and closing
• Task reminders
• Call logs

We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further.

They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details. I would recommend trying to use ElliQ, which is an excellent smart bot that can be used for automation.

The most important features are email marketing and lead scoring. We attend a lot of trade shows, host webinars, etc., so email marketing is a key part of our inbound marketing strategy.

Lead scoring helps us track our leads when we’re determining which ones are hotter and should be followed up. It allows marketing to pass more qualified leads to sales, so that the sales team can prioritize.

Before using HubSpot, we weren’t able to track our database activity as much. We were using MailChimp, which is a great beginner tool for email marketing and marketing automation. However, HubSpot is your all-in-one inbound platform. It allows us to track visitors' web views, download history, and more. Since using HubSpot, we’ve at least doubled our leads generated.

Sometimes the product can be glitchy in the email marketing and landing page creation and I find myself having to refresh the page. It’s not often and it usually fixes itself, but it can be frustrating if you need to turn something around quickly

For example, when building a new email or landing page, sometimes when I insert something like an image or Call-to-Action, it won’t show up - it’s blank. I have to try multiple times and usually have to refresh and/or leave the page entirely and come back to it later. .

I also wish there were more capabilities with the new Lead Flow tool. I believe they are working on some upgrades since it’s still a new product as of today.

We have used the solution since August, 2015.

We didn't really have any stability issues, but I’ve encountered some glitches that usually fix themselves. Overall, it’s a very reliable platform and their support is very helpful and responsive if you have any issues.

We didn't have any scalability issues. That’s the best part about HubSpot. It allows you to scale your business.

We have multiple users in HubSpot for various reasons. I manage the email marketing piece and lead scoring, where our web person manages landing page creation and SEO reports. As we add more people to our team and grow our business, it’s very easy to manage.

I would rate the technical support as 10/10. I’ve never had a problem they couldn’t fix.

Usually, most issues are fixed within a day or two. I’ve had some larger scale technical problems, but their team is very thorough and even if it takes a week or so, they figure it out and get it right.

We previously used MailChimp, but we needed a more all-in-one platform. MailChimp was only offering email marketing services and we needed to add lead scoring, landing page creation, SEO, reporting, etc.

The initial setup was a big task, but HubSpot sets you up with an on-boarding specialist for your first three months. This is in addition to your customer success rep. They really focus on getting you started.

My on-boarding specialist was awesome. She really helped get me set up and she guided me through all the tools. We met on a weekly basis and I took action items away each week. She answered any questions I had when executing, and was very helpful.

It’s a costly product and it takes a little while to get set up. We didn’t see leads increase until about six months into using the product, but we’ve been increasing ever since. While it isn’t a cheap tool, we definitely see the value it brings.

We looked at Marketo. HubSpot seemed to be a more user-friendly interface, incorporated more of what we needed, and in the end, it was more affordable.

Take advantage of the free trial to take a look at the product. Once you start, really take advantage of your on-boarding specialist and ask a million questions.

HubSpot is a really robust tool, so there are a lot of features. Try to master one at a time (email marketing first, landing pages second, etc.).

HubSpot has a lot of great sources. Their online academy has video tutorials and example projects for you to master tools. They also offer certifications so you can take a test to check your knowledge. It’s a great way to study up and learn things about tools you might not have known existed.

There’s also a yearly conference called Inbound, which I attended as a new HubSpot user. It was really helpful in learning all about the product/service, making connections both at HubSpot and with other marketers to bounce around ideas.

I’ve also attended local trainings in my city which have been really helpful. I encourage everyone to go to at least one. The classes are usually 10-20 people, so you can really focus on what you need.

I use it to monitor leads and engage in sales automation processes. We use it to identify certain leads or potential clients, and we use it to maintain contact with them, post-sale.

The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice.

The upcoming tasks feature could be better. With HubSpot, whenever I put the contact information into Microsoft Office or Microsoft Outlook, it automatically inputs it into HubSpot. For example, it keeps telling me to contact my Solaris representative as an upcoming task. I've tried changing the contact in it to "not a lead," but it keeps sending me that notification.

I have been dealing with HubSpot Marketing Hub for about four months.

It has been pretty stable. I haven't had that many issues with this.

On a scale from one to ten, I would give HubSpot Marketing Hub a nine.

We use this solution as a central marketing automation tool, integrated with SFDC CRM. We are also using HubSpot CMS but will be moving off of this soon.

HubSpot has been very useful for a startup when we didn't have marketing ops expertise. It provides basic email automation tools, leads capture/scoring, and integrates with SFDC.  

Their blog platform and form capabilities are very easy to use and integrate within our web site.

API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management.