The solution is a task management app. It is good for project management.
Founder at Elxae Hub
A stable solution with a lot of integrations and good task management features
Pros and Cons
- "The tool has a lot of integrations."
- "The messaging feature could be better."
What is our primary use case?
What is most valuable?
The tool has a lot of integrations. It’s popular and has good task management features.
What needs improvement?
The messaging feature could be better.
What do I think about the stability of the solution?
I've never had challenges with the product’s stability. For the period we used it, it was stable.
Buyer's Guide
Asana
June 2025

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What do I think about the scalability of the solution?
The tool is scalable, but we have to remember that we have to pay for it. Our organization had a team of 15 to 20 people using the solution. A project manager managed the solution. We did not need a developer.
How was the initial setup?
The initial setup was straightforward. I come from a technical background. Everything is straightforward for me. The setup was very simple. We had to download the app and add the tasks.
What about the implementation team?
We deployed the tool in-house. We just have to sign up and download the app to deploy the solution. If we want to use the cloud version, we can get on the website and add users and tasks. It is that simple.
What was our ROI?
My organization would have seen a return on investment in the solution. If they didn’t, they would have stopped using it.
What's my experience with pricing, setup cost, and licensing?
We paid a monthly licensing fee for the product.
Which other solutions did I evaluate?
Bitrix24 is pretty fast, but Asana is fine too. Asana is better than Trello as a task manager.
What other advice do I have?
Asana is good at what it does. However, I still prefer Bitrix24 over Asana. People looking to use the solution must go ahead and use it. It is not a bad tool. Overall, I rate the product an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Project Manager at Queens University of Charlottwe
Beneficial single dashboard, seamless navigation, and helpful responsive support
Pros and Cons
- "Asana's most valuable aspect is its ability to consolidate all tasks and projects onto a single board, allowing for seamless navigation through timelines from start to finish. Additionally, it enables the inclusion of key stakeholders and provides a private communication channel for discreet discussions. The organizational component of Asana is particularly beneficial, including its coding features."
- "It would be beneficial if Asana had a predecessor feature that automatically adjusts all subsequent dates when changes are made to a timeline. For example, if I assign a designer four hours for one task and two days for another, and the completion of a task takes longer than anticipated, it would be convenient if updating one date could prompt the adjustment of all other relevant dates. Essentially, this feature would streamline the process and eliminate the need for manual adjustments."
What is our primary use case?
We utilize Asana as a tool for our project managers, enabling them to create intake forms, develop timelines, and monitor progress. Additionally, we can easily share files by integrating with platforms such as Dropbox, Microsoft, and Outlook. We have various options to connect our internal system which this system facilitated communication between both platforms.
What is most valuable?
Asana's most valuable aspect is its ability to consolidate all tasks and projects onto a single board, allowing for seamless navigation through timelines from start to finish. Additionally, it enables the inclusion of key stakeholders and provides a private communication channel for discreet discussions. The organizational component of Asana is particularly beneficial, including its coding features.
What needs improvement?
It would be beneficial if Asana had a predecessor feature that automatically adjusts all subsequent dates when changes are made to a timeline. For example, if I assign a designer four hours for one task and two days for another, and the completion of a task takes longer than anticipated, it would be convenient if updating one date could prompt the adjustment of all other relevant dates. Essentially, this feature would streamline the process and eliminate the need for manual adjustments.
For how long have I used the solution?
I have been using Asana for approximately five years.
What do I think about the scalability of the solution?
Asana's solution is scalable and user-friendly, especially for key individuals who will be working on the platform frequently, such as designers and web developers. Once shown how to use Asana, it becomes straightforward to manage tasks and collaborate with others. Essentially, Asana's ease of use lies in the ability to explain and demonstrate its features effectively.
How are customer service and support?
I have used the support from the vendor through email. I have had all my questions or issues addressed well.
I rate the support Asana an eight out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
The setup process for Asana varies depending on the client or company using it. For instance, with an ad agency, the setup may take around five hours as it requires thoughtful consideration of site mapping before determining how to utilize the platform effectively. Conversely, for individual entrepreneurs, the setup process should be straightforward as they are solely responsible for managing their own projects and can easily adapt to the platform.
Within one week the solution can be up and running. However, it takes three months to have the required people trained and for the solution to be operating well.
Previously, the deployment of Asana involved the director and IT personnel. The initial step was to identify the administrators who would have access to the account, followed by key stakeholders, such as IT and business management who set up the necessary configurations. Next, the project manager would begin adding tasks to ensure deadlines were met, and contractors were included as needed. The account management team was responsible for handling the accounts of the main individuals involved in the project.
What other advice do I have?
Conducting a few workshops on how to use Asana can be beneficial in helping individuals understand its functionality. Once the framework is established, the process becomes more manageable, and it's easier to identify and address any bottlenecks or issues that may arise. Overall, once the system is set up and tested, using Asana should be seamless without any significant hurdles.
I rate Asana an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Asana
June 2025

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Asana Lead Manager at Izei Consulting Group
Easy to set up and create rules with helpful technical support
Pros and Cons
- "I like how easy it is to use the rules within Asana."
- "In Asana, there's no way to add a custom date field."
What is our primary use case?
There are two main things I use it for. The first one is lead management and opportunity processing, internally in my organization, project management, and task creation. The second thing I use most is support inside the community of Asana. I'm an ambassador of the Asana community. I also use Asana for this type of support.
How has it helped my organization?
Before Asana, we didn't have a tool to control our leads or our opportunities. It was just by memory. If we were talking with a client, we were just thinking about calling that lead or that client in a day. With Asana, I have my leads more organized. I know when to call. I can go back and see what I said on the last call, or what I emailed the last time we contacted them. It's an easier way to keep up with my prospects and my opportunities.
What is most valuable?
The best feature is how easily you can create rules. You can do it just via point and click. I like how easy it is to use the rules within Asana.
The initial setup was simple.
Asana has a site available where you can check the status and see if it's working or in the middle of downtime still (when downtime happens).
Technical support has been excellent.
What needs improvement?
One of the main things I've been wishing for is an ID, a short ID, just like Jira. That is another tool that I used before. It has an ID for every task in Asana. So it's a short way to know what task are you writing your things on, and it's easier to control your activities.
In Asana, there's no way to add a custom date field. That's another thing.
Both of those functionalities I'm wishing for, or I'm hoping for in the short term.
Occasionally, Asana does go down.
For how long have I used the solution?
I've been using the solution for less than a year - 11 months or ten months, probably.
What do I think about the stability of the solution?
Since we've had Asana, we have been down twice for two to three hours each time. Asana provides a website to know the status of Asana in general. It's an easy way to check if Asana is down or not. We know that every tool has these types of failures. We wish we don't have any more failures, however, we may continue to have them. That said, Asana is excellent in how they provide the status of Asana in general.
What do I think about the scalability of the solution?
The ability to scale depends on the implementation within your organization. However, the scalability is there to do it on your own. You can have a thousand employees using Asana. I don't see any problems scaling up using Asana.
Right now, we have about 50 people on the solution. We use it quite extensively.
How are customer service and support?
When we need support, we have a VIP support channel as we are an Asana partner. We have Asana support directly with the Asana support team. We are extremely satisfied with the help we get.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
Besides Asana, we work with Salesforce, Twilio, and Slack. I've used Jira in the past as well.
We did not previously use a project management solution at this company.
How was the initial setup?
I was involved in the initial implementation. It was straightforward. The difficult part of this type of implementation is how you structure your teams and projects within Asana, however, how you use Asana to do this is intuitive. We didn't have any problem with how to accommodate or establish those things. I'd rate the simplicity of the implementation at a four out of five.
The deployment didn't take more than two weeks.
The maintenance is easy. It's very smooth. We do not require a maintenance team, however, we do have team leaders that will do occasional maintenance.
What about the implementation team?
We handled the implementation in-house.
What was our ROI?
I don't have exact ROI numbers, however, we've seen time investment hours and we know that each hour counts as money. We've seen some return on investment, in time, in productivity. Those two KPIs have seen marked improvements.
What other advice do I have?
We are Asana partners.
I use the most recent version and I use it every day.
I'd rate the solution nine out of ten. It's a great way to organize your daily work within your organization. It doesn't matter your team or the department you're working in. It's very flexible.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Helpdesk Support at a comms service provider with 51-200 employees
Allows us to prioritize tasks effectively at reasonable pricing
Pros and Cons
- "The way it handles the task is good. The whole team needs to organize all our tasks using Asana. It helps to clarify and allows us to prioritize tasks effectively."
- "The solution could have a bigger pop-up when someone assigns a task or have a notification similar to Facebook, where you see a number indicating the notifications you receive."
What is our primary use case?
We use the solution to create some tasks. Each task is assigned to somebody here.
What is most valuable?
The way it handles the task is good. The whole team needs to organize all our tasks using Asana. It helps to clarify and allows us to prioritize tasks effectively.
What needs improvement?
The solution could have a bigger pop-up when someone assigns a task or have a notification similar to Facebook, where you see a number indicating the notifications you receive. This way, you can see the notification when you use Asana. Perhaps a larger notification or a different color could make it easier for everyone to identify that they have a task assigned.
For how long have I used the solution?
I have been using Asana for a year. We are using the desktop version of the solution.
What do I think about the scalability of the solution?
The solution is scalable.
How are customer service and support?
Technical support is very useful.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup is straightforward. 20 members, including the manager, were involved in the development.
I rate the initial setup an eight out of ten, where one is difficult and ten is easy.
What's my experience with pricing, setup cost, and licensing?
The pricing is reasonable. We paid and received equal functionality.
What other advice do I have?
I recommend the solution. You can view and manage your tasks, assign each task to the appropriate team member, and track the progress and status of each task.
Overall, I rate the solution an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Co-Founder at a tech consulting company with 11-50 employees
With a flexible pricing policy, the product allows for sprint planning, allocating tasks, and monitoring bugs
Pros and Cons
- "What I like the most about Asana is its API integrations because we use a lot of cluttered toolsets in our company since we need to cater to different clients, for which its integration gives us a lot of flexibility."
- "The mobile application of Asana has to be improved a lot because no one wants to do a complete project management task on mobile."
What is our primary use case?
For our company, we use Asana for project management. Since my company caters to a lot of enterprise clients, ticket management services are based on the preferred choice of our clients.
I lead a team of software developers in my company, so we use Asana for sprint planning, allocating tasks, monitoring bugs, and a few more tasks.
What is most valuable?
Asana launched a dashboard a year ago. What I like the most about Asana is its API integrations because we use a lot of cluttered toolsets in our company since we need to cater to different clients, for which its integration gives us a lot of flexibility. We use Notion for the documentation, whereas we use Asana for the task, and we have written many automation scripts for our benefit.
What needs improvement?
The mobile application of Asana has to be improved a lot because no one wants to do a complete project management task on mobile. While on my mobile phone, I would like to get an update quickly or a short task notification so that I don't forget anything, for which the mobile interface is very clumsy.
I don't have anything related to the additional features required in the solution on top of my mind because my company hasn't even used 50 percent of the tool's feature set. We have customized the tool based on our processes. We are using whatever we need in the tool, so I don't have any suggestions for adding features to Asana.
For how long have I used the solution?
I have been using Asana for two and a half years. I am just a user of the solution.
What do I think about the stability of the solution?
Stability-wise, I rate the solution a nine out of ten since I haven't faced any challenges regarding the product's stability.
What do I think about the scalability of the solution?
Scalability-wise, I rate the solution a nine out of ten since I haven't faced any challenges regarding the product's scalability, and our company hasn't explored its scalability involving a billion tasks.
I have a 45-member team working under me using Asana.
How are customer service and support?
The solution's technical support is not very prompt or strong, which may be because they have to reach out to a lot of users. Though we only got the opportunity to interact with the product's technical support team once or twice, our experience was not good. We weren't happy with the technical support team because of the response time they took to provide us with a solution to our issue, and we had only reached out to the support team since we had no clue on how to resolve the issue in the product. We were expecting experts from Asana's technical support team to resolve the issue within an hour, but it took them 48 hours to resolve it.
Which solution did I use previously and why did I switch?
ClickUp and Jira are part of the project management tools we use in our company.
How was the initial setup?
The ease or complexity of Asana's initial setup process depends on the use cases for which the product is chosen. The initial set of phases can be a no-brainer for a simple project creation or for some setup using an existing project template. In our company, we use Asana for Complex use cases, like getting it integrated into a dashboard from Notion or a ticketing system from Jira, for which we need a bit of technical intervention.
The solution is deployed on the cloud.
What about the implementation team?
The internal team in my company, who reports to me, managed the initial setup phase of the product.
What's my experience with pricing, setup cost, and licensing?
I can describe Asana's pricing as a sweet spot since it is neither very high nor very low, especially regarding the value Asana adds to its products. I like the flexibility provided in Asana's pricing policies. In our company, we use 50 percent of the features provided by Asana, because of which we only pay 50 percent of Asana's total cost.
What other advice do I have?
I recommend the product to its other potential users.
I rate the overall product a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Consultant at Quotid-up
Extremely stable, user-friendly, and easy to navigate
Pros and Cons
- "My task box displays all of our tasks, organized by day, helping us to focus on what needs to be done each day."
- "The documentation for integration could be improved. We require more information to facilitate the integrations."
What is our primary use case?
As a consultant, I use Asana to ensure that I organize all my clients and the tasks I have to do for them. I have around ten different projects every week, so Asana is essential to help me manage everything. Additionally, I help companies implement Asana and many of them are agents who need a tool to organize their projects with their clients.
Asana is accessed through a website.
How has it helped my organization?
The main challenge for me or my client is to prioritize all the tasks. Asana can help us set deadlines, establish good practices in our industry, and manage the workflow. If we have ten people, we can check who is busy and who is free to assign work. We can also use Asana to set different business goals and link to our projects.
What is most valuable?
My task box displays all of our tasks, organized by day, helping us to focus on what needs to be done each day.
What needs improvement?
The documentation for integration could be improved. We require more information to facilitate the integrations.
For how long have I used the solution?
I have been using the solution for three years.
What do I think about the stability of the solution?
I give the stability a ten out of ten. Asana is super stable and reliable.
What do I think about the scalability of the solution?
The solution is scalable. The only delay is when a new person is added to Asana they must be invited to all the different areas and that takes some time.
I give the scalability an eight out of ten.
How are customer service and support?
The technical support is not very reactive and can take around four days to get a response but they do always resolve our issues.
How would you rate customer service and support?
Neutral
Which solution did I use previously and why did I switch?
I use Asana and Monday.com. Monday.com is more flexible and we can easily automate and integrate. Asana is more stable, user-friendly, and easier to navigate.
How was the initial setup?
I give the initial setup an eight out of ten. The solution is highly adaptable for integration. The full deployment for a small company takes two months.
Before deploying, we consult with our clients to understand their requirements. We typically begin the project on-site and review each step with the client via phone. Once we have established the processes and workflow, we can set up Asana and ensure that everything is functioning correctly. The final step is to train the rest of the organization on how to use Asana. We typically use three to four people for deployments.
What about the implementation team?
We implement the solution on-premises for our clients.
What was our ROI?
Asana is worth the money because it will save us time by making information easily accessible. I think with a conservative estimate, everyone can save two hours per week, but the reality is likely closer to four hours per week. This extra time can be used to work on more client projects and produce more, resulting in more money earned.
What's my experience with pricing, setup cost, and licensing?
Compared to other solutions on the market, Asana is a bit expensive. The cost is $25 US per unit per month.
There will be no additional cost for standard use. However, due to the limited number of integrations available, we may incur additional costs to ensure that we can integrate other tools with Asana.
What other advice do I have?
I give the solution a ten out of ten.
When an organization is using Asana in its enterprise or team, many people will be using the solution. It is important that they collaborate and work together to ensure the goal of the solution is achieved, which is to improve collaboration. If only a few people are involved in the setup process, it is likely that the other people will use Asana differently, resulting in a chaotic and worse situation than before. Therefore, it is advised that the team work together to decide how they want to use the solution.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Resource Manager at a non-tech company with 11-50 employees
Stands out with portfolios, easy setup, and real-time information, but needs big improvement when it comes to workflows, automation, and dashboards
Pros and Cons
- "I really enjoy the portfolios in Asana. One of the ways Asana stands out to me is with portfolios. You can have all your different projects, and you can have those assigned to different teams. If you want to customize a grouping of projects, you can use portfolios. For instance, one of the things that we do is we can assign a portfolio to a specific strategic objective we have, and we can put all those projects that are related to that strategic objective in that portfolio. We then know exactly what people are working on to help us achieve our goals. So, I really like portfolios."
- "Their workflows and automation could use a big improvement. I don't even know if they have anything in that regard right now. I would really love to see a way where you can send custom alerts based on a task's completion or status change or an approval coming through. I would love to see a way to get some low-code functionality into Asana because right now, that is a big miss."
What is our primary use case?
Asana is mainly used for our marketing teams. Anytime a client has a campaign that they want to get out there, whether it's on Facebook, Instagram, or any sort of integrated marketing campaign, we build out a project for it in Asana, and we manage all the logistics of it. Discovery, design, development, and deployment are the main phases that we use to manage projects in Asana.
In terms of its version, we are using the business tier.
What is most valuable?
I really enjoy the portfolios in Asana. One of the ways Asana stands out to me is with portfolios. You can have all your different projects, and you can have those assigned to different teams. If you want to customize a grouping of projects, you can use portfolios. For instance, one of the things that we do is we can assign a portfolio to a specific strategic objective we have, and we can put all those projects that are related to that strategic objective in that portfolio. We then know exactly what people are working on to help us achieve our goals. So, I really like portfolios.
Another piece that I like is the proofing. I like how you can just click on the image in Asana and attach comments to it, and it'll turn into a task. It just makes the proofing process really intuitive, as opposed to using something like Adobe Acrobat or something like that.
One of Asana's differentiators is how easy it is to set up. Another area where Asana is strong is that the information is near real-time, and you don't have to save anything in order for the information to show up. All the information is pretty much real-time. So, if I add a task to somebody's task list, it's going to show up immediately, and they're going to see it. They're going to get a notification about it.
What needs improvement?
Their workflows and automation could use a big improvement. I don't even know if they have anything in that regard right now. I would really love to see a way where you can send custom alerts based on a task's completion or status change or an approval coming through. I would love to see a way to get some low-code functionality into Asana because right now, that is a big miss.
On top of that, their dashboards are incredibly lacking. The way the widgets connect to the projects, they don't pull the data in the way that I really want them to. When I build a dashboard in Asana versus Smartsheet, I can't pull in data via a custom text field in Asana, but in Smartsheet, I can. That's a huge advantage because sometimes, you just want to report on really niche tasks or a launch date in a specific project or a collection of projects, and Smartsheet's dashboard features will let you do that, but Asana won't. So, their dashboards are lacking, and the workflows are pretty below where the market is right now.
I would love to see a complete revamp of how they do dashboards right now. Dashboards are really poor. They don't display information well, and they don't look good. They don't pull in data in an advanced search kind of way. They are very simplistic. If you're a traditional project manager and you're PMP certified and you understand project management, you're going to be very frustrated with Asana's dashboards because they do not speak the language of project management. That's because of the way they are set up. So, I would like to see that completely revamped. It's just not an industry standard.
For how long have I used the solution?
I've been using Asana for four years.
What do I think about the stability of the solution?
I've had it go down more than Smartsheet, which is one of the two tools that we've used. I've had it go down twice over the past two years. It is not too bad, but it is definitely something to consider.
Asana does have a website called Asana Status where you can check the stability of the site. They let you know if they're experiencing any issues. You can get real-time updates on anything that's going on with the site.
What do I think about the scalability of the solution?
We have 60 or 65 licenses. Its scalability is pricey. It is easy to add users. It is quite simple and not complicated, but it is pricey. We're on the business tier, which is $25 a month. Anytime you want to add users to the system, it's going to cost you money if you want to assign them tasks and you want them to be able to operate, comment, and complete things in your system. This is something to definitely consider if you're a lean or a startup organization, and you're trying to be cost-effective. There is just no simple sharing. Smartsheet is very simple with its sharing, whereas, with Asana, you need a license. You also can't just add one user to the system; you have to add a bucket of five. It's definitely worth considering.
How are customer service and support?
We didn't use their technical support, but we did use our customer success manager. Asana's support isn't as robust as other tools or other communities. If I Google a question in regards to Smartsheet, there is a community post about it. Somebody most likely would have answered the question before, whereas Asana just doesn't have the same kind of community. When I do search for a question, normally, the person who responds to the question on the forum is like a sales rep who says, "Hey, thanks for your question. We don't have this feature yet. Please submit a request," which doesn't really help me out.
Which solution did I use previously and why did I switch?
We had spreadsheets. When you go from Excel or a spreadsheet, anything looks appetizing. All the tools look great because everything is there on the spreadsheet.
The reason why we went for it originally was just that it does task management really well. It's simple. It does task management. It keeps your projects organized in a much cleaner fashion than a spreadsheet. It wasn't hard to stand up. So, the ease of use and the fact that it kept us organized at the time was exactly what we needed.
We saw us using Asana, and we knew it was a big market player. We needed something, and at the time, we probably had 20 to 30 people. We might have had just 15 people at the time, and we thought that it is not going to cost us that much. So, we purchased it, but as we scaled, we realized that we needed more complex visualizations for dashboards and reporting in our projects. We realized that Asana wasn't perfect, but we were too deep to make a switch because the switching cost was too high.
How was the initial setup?
This is probably where Asana has its biggest differentiator. It's probably the easiest to set up of all the project management tools that I've used. The draw to it is that people get on a demo with Asana and they find it very easy to use. It's just tasks and assigning people's names to those tasks. If you're an organization that wasn't organized before, you're managing stuff out of spreadsheets and you bump into Asana, you're going to see a big benefit to it.
There are no issues with setting your projects up and getting them in front of people right away. That's another positive feature of Asana.
What was our ROI?
We likely have seen an ROI in the aggregate, but if we evaluate it in the past three or six months, we haven't got an ROI. We rely on reporting outside of the tool that could be done inside the tool, which adds on a bit of administrative bulk that we don't need. It's also because we're more of a mature organization, and we know exactly what we require out of our project data that we didn't know before. So, in the short term, return on investment hasn't been there. When we were starting out or were a startup, getting out of that startup mentality was a huge return on investment, but nowadays, that might not be the case.
What's my experience with pricing, setup cost, and licensing?
We're on the business tier, which is $25 a month if you're on an annual contract. It's $31 if you're on a month-to-month contract.
In my experience, there are no hidden costs with Asana. I know Smartsheet has these add-ons that you can buy, which is an additional cost, but Asana doesn't have any add-ons that I know of.
When you're trying to scale the product and want to add users, you have to do it in buckets of five. This is also something to consider. You can't just add one user to the system; you have to add buckets of five. At least from my knowledge and the annual contract that we have, you had buckets of five, and from there, you got to use them. So, it's definitely worth considering.
Asana might have a minimum on some of these tiers for licenses. You probably have to have 15 people at least to get the business tier. On their premium care, you could probably just get three people, but that's a nuance. I really don't remember too well.
What other advice do I have?
If you wanted to use it for the first time, my suggestion would be to consider the kind of projects you are managing. If you are managing marketing projects or events, or you are just trying to coordinate projects that have a quick turnover, and not very long life cycles, then you can evaluate Asana and get a trial going. It'll be good for you. However, if you're managing IT projects or projects with very long life cycles, such as construction or engineering-type projects, Asana definitely isn't a choice for you. Therefore, first and foremost, consider what your projects are about, and if it aligns with short-term marketing projects, you can go ahead and spin up a trial. To have a trial, build out a project yourself and try it out and understand what you like and what you don't like. Of course, it's going to have your task management and your assignee. That's going to be great, but you should also think about the proofing, reporting, and automation that you might want.
I encourage people evaluating project management tools to at least look at three or four tools because they all have got specific nuances that make them a little different, and you might like one nuance over another, but evaluating your project type is the first step.
I'm going to rate Asana a six out of ten. Asana is probably going to be more like an eight or a nine for you if you're managing marketing projects, or you're an events coordinator, or you're just trying to get your little startup together where you are a 20-person organization, and you want to organize people and need something that's easy to use. However, if you're someone like myself who's more an advanced project manager, and you're working on tech projects or long-term and more complex projects that have dependencies and require some advanced reporting for your executives to take a look at, then Asana might be a four or a five. Therefore, I'll give it the middle range of a six because it's not a bad tool. It just has to be right for you.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Developer Product Marketing Manager at Parity Technologies
A highly stable solution that can be used for project management and task management
Pros and Cons
- "Asana has a wonderful user experience that is very easy to interact with and has tons of integrations with other products and tools."
- "It's difficult to have short-term collaborations with external users because the operations team owns the final licenses, and I work for marketing."
What is our primary use case?
We use Asana for project management and task management.
What is most valuable?
Asana has a wonderful user experience that is very easy to interact with and has tons of integrations with other products and tools.
What needs improvement?
Asana should provide the ability to have read-only users. Sometimes, I need to collaborate with people external to my organization, and I would love to invite them to my Asana board and assign tasks to them. Sometimes, these are short collaborations. I work in marketing, and sometimes I work with agencies.
I would love to do project management on my side, which would be way easier. It's difficult to have short-term collaborations with external users because the operations team owns the final licenses, and I work for marketing.
For how long have I used the solution?
I have been using Asana for five years.
What do I think about the stability of the solution?
Asana is a highly stable solution.
I rate Asana ten out of ten for stability.
What do I think about the scalability of the solution?
Around 250 to 300 users are using the solution in our organization.
I rate Asana ten out of ten for scalability.
Which solution did I use previously and why did I switch?
I have previously used different tools like monday.com and Productive.
What other advice do I have?
I am using the latest version of Asana. I was not involved with the solution's setup, but I was involved in onboarding the users, which was very easy.
I have contacted Asana's technical support with questions on how to do advanced things. Asana provides you with extensive documentation and documentation on the API so you can develop your custom integrations.
The more people use Asana, the easier it is to collaborate, and you will reduce a lot of messaging, email back and forth, and all those not-very-smart things that take a lot of time. Anyone who is considering using Asana should maximize their potential. Asana has many features like approvals, workflows, and automation, and it's best to spend some time learning them.
We were forced to take two hours of our time to learn how to use Asana, and it's a life savior. You can see people using Asana like any other tool, and then you have advanced users who utilize all the potential and boost productivity. You can really tell the people who are proficient with Asana in terms of productivity.
Overall, I rate Asana ten out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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Updated: June 2025
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