Adobe Experience Manager is used for user experience, product design, and user journeys.

It's a powerful content management system – there's really no competitor in the market right now. The main use case is digital marketing. 

For example, if you have offers you want to publish immediately, and you want extended functionality like Adobe Target and Adobe Analytics on top of those offers, Adobe Experience Manager (AEM) is perfect. You can publish something in minutes. 

Adobe has other tools like Analytics, Target, Scene7, and now Centra (which is based on artificial intelligence). Integrating these products with your CMS gives you powerful digital marketing and customer journey analytics.

We use Adobe Experience Manager primarily for content management.

Adobe Experience Manager is a CMS or content management system. It's primary use for web development involves hosting a website. That is, anything that we develop, such as a new feature, a new website, or upgrades, is hosted in Adobe Experience Manager.

In general, we work a lot with software requests by our customers, mainly enterprise companies. Typically, our clients are in supplies and they require a complex web portal. They are demanding in terms of quality and usually prefer to work with Adobe and not with Drupal or other platforms because here in Italy, Adobe has a lot of commercial support. We manage a software factory with over 150 employees. We are customers of Adobe and I'm a chief technology architect. 

It is helpful for hybrid applications, generic templates, third-party data synchronization, and user-specific data restriction and analytics.