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Business Analyst at a retailer with 51-200 employees
Vendor
​The ability to produce pivot tables and the integrated SQL functions have been of great value.

What is most valuable?

The ability to produce pivot tables and the integrated SQL functions have been of great value in producing insightful reports and graphs. The integration with other Zoho products is also quite valuable as it will allow Zoho Reports to serve our reporting needs as we continue to grow.

How has it helped my organization?

We were able to create reports in Zoho Reports to monitor the conversion rate for the samples we were sending out. This allows us to monitor the conversion rate and set targets for our sales team, who, due to the embedding functions of Zoho, are able to see them at any time. This has given our sales team direct motivation, allowing us to reach new sales milestones.

What needs improvement?

The ability to copy a full database is lacking, making it difficult to create test environments. The SQL editor could also use some tweaks, as it is currently difficult to debug large queries without having to copy the text into a text editor to get line and column numbers.

For how long have I used the solution?

4 months.

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Zoho Analytics
August 2025
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What do I think about the stability of the solution?

There has been a single instance of Zoho being inaccessible in the time I have used it, but the downtime was minimal (a few minutes).

How are customer service and support?

Customer Service:

Customer service is a 4/5. They will answer your questions quickly, and generally provide helpful answers.

Technical Support:

Technical support is a 3/5. They will frequently link to documentation as part of their answers, but I have found some of their responses to not agree with documentation, leading to confusion.

Which solution did I use previously and why did I switch?

We were previously using Caspio as a cloud based database, but it had limited reporting functions. It was not possible to do SQL queries, or pivot tables, greatly limiting the capabilities of the database as a reporting tool.

How was the initial setup?

The initial setup was quite straightforward for Zoho reports on its own. If you already have databases, or excel files, just upload, and the appropriate tables will be created. For creating reports, they use a drag and drop system that is intuitive and easy to use.

What about the implementation team?

Zoho Reports was implemented in house. With only basic IT knowledge, it is easy to create the necessary reports and tables. Knowledge of API programming is an asset when integrating Zoho Report with other applications.

What's my experience with pricing, setup cost, and licensing?

The original setup costs only exist in that of time used to setup all the reports/tables. There are no up front fee, and Zoho charges on a monthly basis proportional to the chosen package and number of users. Packages start at a few dollars a month per user.

What other advice do I have?

When considering Zoho Reports, make sure to consider the whole Zoho family of products. Zoho has been introducing new products, and has a large variety of different business applications (CRM, accounting, mail). Many of these can link directly to Zoho Reports and create some great reports to help your business to prosper.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
it_user158178 - PeerSpot reviewer
Web Marketing with 51-200 employees
Vendor
Zoho Reports allows us to spend more time analyzing data and less time manipulating it.

What is most valuable?

Automates complex reporting (pivot tables, charts, etc.). We used to have all the same reporting features- BUT- we had to produce the results manually using Excel spreadsheets so they were insanely labor intensive. Zoho Reports allows us to spend more time analyzing data and less time manipulating it.

How has it helped my organization?

It used to be that Report-generating was silo'ed to staff members with specific technical skills. Now, a much greater number of managers can understand the drag/drop interface of Zoho Reports and can benefit from reviewing the data. This has greatly improved the adoption of data-driven decision-making in our SMB.

What needs improvement?

No suggestions. However we do not like proposed UI changes and find that in general as a vendor Zoho is rather unresponsive to feedback from its customers.

For how long have I used the solution?

1-2 years.

What was my experience with deployment of the solution?

No.

What do I think about the stability of the solution?

No.

What do I think about the scalability of the solution?

No.

How are customer service and technical support?

Customer Service:

8/10.

Technical Support:

8/10.

Which solution did I use previously and why did I switch?

We used default reporting features in the core Zoho CRM product, which are infantile in comparison to what Zoho Reports offers.

How was the initial setup?

Straightforward - however, advanced features are not documented anywhere and so hard to use. I had to force tech support to walk me through a few advanced formulas. Once I understood them, I was fine, however that step could have been saved if they had better walkthroughs on their website.

What about the implementation team?

In-house.

What was our ROI?

We don't measure it. For $50/mo we are saving dozens of hours of staff-time and making better decisions. That's pretty good.

What's my experience with pricing, setup cost, and licensing?

$50/mo flat fee.

What other advice do I have?

We have not tried it with our own data pools but it works well when combined with data from Zoho's other products.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Zoho Analytics
August 2025
Learn what your peers think about Zoho Analytics. Get advice and tips from experienced pros sharing their opinions. Updated: August 2025.
867,370 professionals have used our research since 2012.
it_user158163 - PeerSpot reviewer
MSc student at a university with 51-200 employees
Vendor
The ability to create summary views with multiple filters that could be manipulated was very helpful.

What is most valuable?

There were some small things that were a challenge to learn (e.g. accessing data sets to make charts with once they were uploaded), however overall the product was fairly easy to use.

Being able to work on data sets and charts with multiple people, as well organize data into separate folders were both helpful features for working with a team. The ability to create summary views with multiple filters that could be manipulated was also very helpful for making data easy to retrieve and communicate to others.

How has it helped my organization?

This product was used to create a Capacity Report, with most of the work being done by people with limited data experience (or whose experiences were from long ago). Unlike other data programs, Zoho was fairly intuitive and allowed us to get started on our work with minimal training. It also allowed us to keep large amounts of data organized and retrievable once we were ready to write the report.

What needs improvement?

I remember that cleaning up data was a challenge, and on several occasions we had to upload data sets again after making changes in another program. The pivot tables also took little bit of time to get used to, particularly when choosing which variable to put where and which functions to apply. One feature I wish Zoho has was a tool to determine statistical significance, which would have made analyzing data easier, although I think this is outside what the program is intended for.

For how long have I used the solution?

From May 2014 to August 2014.

How are customer service and technical support?

Customer Service:

I don't remember even needing to use customer service so I cannot comment here.

Technical Support:

Zoho had a lot of great tutorials to get us started right away without going through lengthy written out "how to" guides online. The language used in these videos was not super specialized and could be understood by someone with minimum data experience.

Which solution did I use previously and why did I switch?

We did not work seriously with another solution prior to choosing Zoho.

How was the initial setup?

The initial setup needed to start working with a data set took some time, but challenges encountered never seemed insurmountable given the resources provided by Zoho. For example, learning how to manipulate data in different kinds of tables took some time but with after playing around some with the different options, it was easy to get the program to do what we needed it to do.

What about the implementation team?

I am not entirely sure but I am fairly sure we did not use a vendor.

What's my experience with pricing, setup cost, and licensing?

I am fairly sure we purchased the $50 per month standard option.

Which other solutions did I evaluate?

In addition to Zoho, we also considered using Google Fusion tables, SPSS, and Crystal Reports. (I know, these are all very different kinds of data programs, but we were still figuring out our needs!) Unfortunately, the charts on Fusion tables were not as user-friendly Zoho's and we could not upload enough cases for our needs. SPSS was out of our price range and required too much training and know-how. I honestly can't remember the exact reason we did not use Crystal Report.

What other advice do I have?

I imagine that someone who is much more data-literate than myself would find this product limiting. However for someone with little data experience this was a convenient solution with many user- friendly features and options for sharing data among team members and making data accessible and communicable.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Download our free Zoho Analytics Report and get advice and tips from experienced pros sharing their opinions.
Updated: August 2025
Buyer's Guide
Download our free Zoho Analytics Report and get advice and tips from experienced pros sharing their opinions.