- Ability to read multiple data sources
- Beautiful visualizations#
- Easy to learn and use
Assistant Vice President, Institutional Analysis at a university with 1,001-5,000 employees
It provides beautiful visualizations, and it is easy to learn and use.
What is most valuable?
What needs improvement?
Tableau does an excellent job upgrading the software with each release. One thing we have been waiting for is the ability to import an ArcGIS Shapefile into a custom map. There is a workaround using a third-party utility but it is unstable.
For how long have I used the solution?
I have used it for more than three years.
What was my experience with deployment of the solution?
I have not encountered any deployment, stability or scalability issues.
Installation was a cakewalk. Over the last three years, there have been at least eight upgrades and three major releases; all upgraded without incident. Our Tableau Server has been running continuously for over three years. We have had two separate up scales; both were successful.
Buyer's Guide
Tableau
June 2025

Learn what your peers think about Tableau. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
860,592 professionals have used our research since 2012.
How are customer service and support?
I rate the level of customer service and technical support 10/10. I’ve been working with vendors for over 25 years. No one else comes close.
Which solution did I use previously and why did I switch?
While we use several BI tools, this was the first visualizations platform we purchased.
How was the initial setup?
Initial setup was very straightforward.
What about the implementation team?
We implemented it ourselves. It was very easy.
What's my experience with pricing, setup cost, and licensing?
Pricing/licensing comes in two methods; named users and core licensing. We started with named user accounts, buying only what we needed when we needed it. As demand for the platform grew, we upscaled to core licensing. That approach was practical for us.
Which other solutions did I evaluate?
Prior to purchase, we did evaluate several other vendors. We choose Tableau based on Gartner research, deployments at peer institutions and finally, price.
What other advice do I have?
Start now, start small and grow. This isn’t like your traditional BI platform, where you have to spend years designing the infrastructure before the first report comes out.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Senior Marketing Manager, CRM at a computer software company with 51-200 employees
Its visuals make more of an impact than numbers alone. It requires shifting how you communicate data, making it difficult to share via traditional methods.
What is most valuable?
The ability to have a question and be able to quickly find the answer without having to reconfigure the data like you would have to using Excel. It also makes it much easier to visualize data in different ways quickly.
How has it helped my organization?
Seeing visuals of data makes more of an impact than the numbers alone, as most people are more affected by visuals rather than just numbers. We’ve been able to spur change by using visuals to back up points that we wanted to make more effectively than by just using the numbers alone.
What needs improvement?
Share-ability. If your audience isn’t using Tableau, getting them to see and use the insights can be challenging. Tableau’s approach to communicating information around data is great, but it requires a shift in how you communicate it and they purposefully don’t make it easy to share via traditional methods (e.g. PPT).
For how long have I used the solution?
I have used it for ~2 years.
What was my experience with deployment of the solution?
Not really applicable to me, but it still is in the process of scaling to the entire company (3,000-plus employees).
How are customer service and technical support?
Technical support is average. It’s a lot of self-service forums that require you searching through the relevant postings on issues. It’s pretty comprehensive and as long as you are comfortable with a Stack Overflow-like approach to Q&A, it’s fine.
Which solution did I use previously and why did I switch?
We used QlikView. I’m not 100% sure what drove this selection over QlikView.
How was the initial setup?
N/A for the technical setup. It does require a learning curve as you need to adjust from the way you’ve interacted with data previously, to how it’s set up in Tableau.
What other advice do I have?
As with any software implementation, it's going to require learning, adoption and acceptance, so you want to temper your expectations of immediate success and reinforce the use of Tableau throughout your company.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Tableau
June 2025

Learn what your peers think about Tableau. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
860,592 professionals have used our research since 2012.
Partner at a tech services company
Selecting an option in one widget automatically filters the other widgets in a dashboard.
What is most valuable?
- Easy to connect to random sources of info. In my case, to MySQL + Google Analytics + an Excel file with Facebook Insights in one case, and another MySQL + PostgreSQL in another case.
- Easy to build with drag & drop even for a rookie like me.
- Fancy graphics in the end result. This is important when I use it during a demo in front of potential customers.
- Interactive filters. A selected option in one widget can filter automatically the other widgets that are used in a dashboard. This is awesome!
- A wide range of customisations.
How has it helped my organization?
In less than 3-4 hours, I started from a pure installation on my Mac and succeeded in investigating a trip of a vehicle recorded in our records and had created a visualisation of that trip on a map.
That was used to prove a hypothesis that we can find answers to various questions about our vehicles without needing to wait for developers to handle the custom specific case.
What needs improvement?
I need to be able to combine in a worksheet from different sources because the insights could be much more powerful. It is possible that the product can do this now, but it was not easily found.
An option to interrupt the process of loading of external data (like from Google Analytics) would be helpful. A few times, I had issues with interruption of the initial data loading process, when it took longer than the expected.
For how long have I used the solution?
I have been using it for a month.
Which solution did I use previously and why did I switch?
I did not previously use a different solution. This is my first time with this. I did a lot of research into the final result of my BI work.
How was the initial setup?
Initial setup was pretty straightforward!
What about the implementation team?
It was an in-house implementation. Pretty easy.
What's my experience with pricing, setup cost, and licensing?
If the price was cheaper, then my rating could have been a perfect 10 ;)
What other advice do I have?
If you are looking regularly for answers that are hidden inside your data - like 3-4 times in a week - then it is undoubtedly more valuable to take a shot with a BI solution (even if you don’t use Tableau). The speed; the deadlock dependency on your R&D resources leads to a loss of time. Tableau gave me the freedom to experiment with the hypothesis that I had.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Director, Business and Clinical Analytics at a healthcare company with 201-500 employees
We manage an immense amount of data and it helps us quickly correlate multiple data sources to aid decision making.
What is most valuable?
Ease of use, speed to develop and deploy solutions. The ability to quickly develop solutions is invaluable. We are managing an immense amount of data and can more quickly correlate multiple data sources to aid in our decision making. We don’t need a large team of technical staff to develop tactical solutions to support executive decisions makers, while also developing robust work queues to aid staff in prioritizing their work or improving health and outcomes of our patients.
How has it helped my organization?
We are much more nimble in our ability to provide tactical data and deploy scalable enterprise dashboards/visualizations to staff within the organization. It has allowed non-technical staff to build solutions to aid us in our decision making or improving clinical care for patients across the enterprise.
What needs improvement?
- More advanced capabilities to format dashboards
- More advanced data merging from multiple data sources
- More advanced management of data extracts
For how long have I used the solution?
I have been using it for 5+ years.
What was my experience with deployment of the solution?
I did not encounter any deployment, stability or scalability issues.
How are customer service and technical support?
I rate the level of technical support at medium. Staff are responsive when there’s a major technical issue, but getting answers to trivial questions are handled via forums and can take time or might not match your environment or configuration.
Which solution did I use previously and why did I switch?
Qlik and Business Objects were used previously. Tableau was selected based on feedback from staff and other peers that are using the product, as well as all of the success we have experienced within our organization. The benefits and speed to develop were key decision factors. Licensure costs was also a key factor in selecting Tableau.
How was the initial setup?
Initial server setup is very easy and does not take a significant amount of technical expertise.
What about the implementation team?
An in-house team implemented it so we could gain expertise in configuration and how to perform upgrades.
What was our ROI?
ROI is not easy to quantify at this point, but we have gained efficiency through some initial self-serve data and faster time to discover.
What's my experience with pricing, setup cost, and licensing?
Licensing can be expensive, so it’s best to determine scope and implementation plan.
What other advice do I have?
Utilize the trial version and test out functionality of the product. It’s very easy to get started and as you gain proficiency, you will want to learn more and develop more advanced solutions.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Sole Proprietor at a tech consulting company with 51-200 employees
When mixing structured and unstructured ‘Big Data’, it suggests the best graph.
Valuable Features
The most valuable features are the ability to use various data sets from different platforms, the intuitive graphs, and the ability to play around with the data and graph selections for different views of the data. As the course work is focused on ‘Big Data’ - both structured and unstructured - the ability to mix some of these sets and have Tableau suggest the best graph was very helpful. Because the product is so flexible, other graphs can be selected and a new ‘view’ of the same data presents a different insight.
Improvements to My Organization
All product use was through the school.
Room for Improvement
Version-specific work did not automatically version up with the upgrade. Since the version change occurred during the course and the majority of us had never used Tableau before, this static versioning for the projects caused some anxiety and some rework. There might have been an easier way to move these projects to the new version, but it was not transparent how to do that and online resources referenced an older version solution that did not work in the newer version.
Use of Solution
I was introduced to the product through a few courses in my master’s program in Business Analytics, and was able to use Tableau Desktop for one of the course projects.
Deployment Issues
I did not encounter any deployment, stability or scalability issues. All product was through the school.
Customer Service and Technical Support
I did not interact with Tableau staff; all support was derived from the school’s IT staff.
Initial Setup
The initial desktop setup was phenomenally easy and straightforward. Access to test projects and videos are available to ensure that the product works as expected.
Implementation Team
Desktop implementation is user-based and although the setup is easy, it is necessary to be cognizant of where the base files reside and how projects and data sets are stored.
Pricing, Setup Cost and Licensing
I am unable to provide pricing/licensing advice; the licensing is provided through the school with keys for each student to obtain a desktop version.
Other Advice
Tableau is a very robust engine. As attractive as the speed to combine data sets is and the great visuals it can produce, it is well known that it is not an affordable product if you maintain small datasets. To use a phrase, you don’t need an army tank where a red wagon will do. Because of this, Tableau would need to have a Tableau-lite for smaller businesses, so that it wasn’t so hard to start using the tool, then as the business grows, so does the product if need be.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
IT Admin at a tech company with 501-1,000 employees
One of its greatest strengths is that it can very quickly perform various analyses, tests and rules out different scenarios.
Valuable Features
One of its greatest strengths is that it can very quickly perform various analyses, tests and rules out different scenarios, in seconds. It works perfectly integrating different data sources and applying immediate updates.
Ease of use: It requires a brief introduction and then you can use your imagination to perform all the analyses you want.
Other valuable features are: the ability to graphically represent different ideas, integration with different data sources and the ability to perform the deployment throughout the organization. To perform analysis is important but being able to share empowers the organization.
Improvements to My Organization
Tableau has allowed automated analysis and delivery. We have managed to automate reports that previously took up to 10 days to produce. Now, we can deliver these reports in a day (including updating databases).
Room for Improvement
They can improve the integration of SAP BW (join between elements) and Tableau Server platform, better adaptation for tablets and cellphone by the application and organize displays more efficiently.
Use of Solution
We have used Tableau for almost a year and a half.
Deployment Issues
The connection between Tableau Server and SAP BW can sometimes be unstable and lose the connection, at which point it does not display the query or the hub to which it was connected.
Customer Service and Technical Support
Tableau technical support is one of the best I've had. 9!
Initial Setup
Installation is really quick and easy; you just download the version directly from the official website of Tableau. The server configuration was a bit more complex but we had the support of the local provider.
Implementation Team
You should always analyze the variables; each organization is unique. However, for implementation, we ran the methodology suggested by Tableau Drive, which is based on others’ experiences.
It has allowed us to replace reports. The impacted report areas have been empowered by the tool, and are more aware of the data they report.
Other Solutions Considered
We evaluated Qlik Sense, SAP Lumira and Tableau. We decided on Tableau over Qlik and Lumira for ease of use by the functional teams, and because they have a direct supplier in Venezuela, including support and training. At the time of evaluation in May 2015, SAP Lumira’s analysis development capabilities and its integration with different data sources were not as good as Tableau’s. Even when connecting SAP Lumira with SAP BW, we could not publish analyses.
Other Advice
It is important to consider change management, definition of roles and performance analysts.
Tableau is a powerful tool for performing analyses and communicating them. We managed to empower the organization with Tableau and we are in the process of extending it to all the analytical community of our company.
We can integrate with SAP BW and perform analysis of information. However, we have found it difficult to join elements of BW such as cubes or queries, but this promises to be resolved in the new version, Tableau 10.
We are really pleased to have chosen Tableau as our ETL tool to support our analysis and sharing it within the organization.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Lead Business Analyst at a energy/utilities company with 10,001+ employees
Dependency on the IT team has been reduced. Visualization and ease of use are the product’s most valuable features.
What is most valuable?
Visualization and ease of use are the product’s most valuable features. Dependency on the IT team has been reduced. Users feel comfortable creating their own dashboards.
How has it helped my organization?
Tableau Provides a set of different visualizations that were not available in OBIEE. The dashboards help narrate a story. As an organization, we were able to bring in more people to use our platform because it was easy to use and helped business teams make quick decisions. In OBIEE, the business was dependent on IT vendors to generate reports. With Tableau, non-technical business users have become familiar with creating dashboards, thus reducing dependency on IT vendors.
What needs improvement?
We were not able to implement organization-wide security the way it exists in BO or OBIEE. We had to do a workaround to restrict access by transferring roles on the portal using Java and PHP to restrict content.
The second area for improvement is the processing large amount of data using R.
Finally, I’d like to see Tableau have more statistical capability.
For how long have I used the solution?
I have used it for three years now and am pretty happy. We're going to upgrade on 9.3 in Q3/Q4.
What was my experience with deployment of the solution?
I have not encountered any deployment, stability or scalability issues to date.
We are planning to increase our infrastructure to support more complex queries in Tableau. We are still in process of integrating R with Tableau. This is one area where I can see problems as R and Tableau both have issues processing large amount of data.
How are customer service and technical support?
I rate technical support 8/10.
Which solution did I use previously and why did I switch?
We were using OBIEE for generating dashboards and wanted to upgrade our system with better visualization tools.
How was the initial setup?
Initial setup was pretty straightforward, except for security. Also, we had to change the entire data model so that we could get in Tableau dashboards similar to those we had in OBIEE.
What about the implementation team?
Technical expertise: in-house. Support: vendor team. I recommend that in-house implementation to bring expertise onto the team.
What was our ROI?
We were able to see 200% increase in usage of the platform vs usage of OBIEE.
Which other solutions did I evaluate?
We evaluated Spotfire, QlikView & Sisense. It came down to a tough choice between Spotfire and Tableau. We finally selected Tableau because it is good in providing visualizations, its integration with R, and it has a lot of connectors with various databases that Spotfire does not have. It also looked promising that it would provide more features in future releases.
What other advice do I have?
Do not think twice about it; just go for it to find new insights in your data. There is a great future for this tool. It will help you perform basic statistical analysis. It will give you a different way to look at data structures.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Consultant at a insurance company with 10,001+ employees
It automatically suggests the best data representation.
What is most valuable?
- Ease of use - very intuitive
- Same design for both the desktop and server solution - Easy configuration
- Easy and intuitive manipulation of data
- Program automatically suggests the best data representation
- Graphical design - modern and nice
How has it helped my organization?
It brought easy and comprehensive access to company data to managers, without needing the IT department.
What needs improvement?
It would be nice to be able to use the reports as a data source. Calculations in reports are still tricky.
For how long have I used the solution?
I have been using it for a few months.
What was my experience with deployment of the solution?
I have not encountered any deployment, stability or scalability issues.
How are customer service and technical support?
Customer service and technical support are very good; the free tutorials are especially great.
Which solution did I use previously and why did I switch?
I used IBM Cognos for many years, I am now working with BO, and I have evaluated many others. I choose this product for a particular customer because he needed analytical access to data for managers without having an IT department in the company.
How was the initial setup?
Initial setup was very straightforward, and configuration was easy. Both the client and the server solution have the same UI design. It is easy to begin with the desktop solution and then upgrade to the server.
What about the implementation team?
I implemented just a pilot project and I did it myself.
What was our ROI?
I have not calculated ROI.
What's my experience with pricing, setup cost, and licensing?
Pricing is very competitive.
What other advice do I have?
The product is probably not very suitable for standard corporate reporting, but if your users need analytical insight to data, it is an excellent solution.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Buyer's Guide
Download our free Tableau Report and get advice and tips from experienced pros
sharing their opinions.
Updated: June 2025
Popular Comparisons
Microsoft Power BI
Informatica PowerCenter
Teradata
IBM Cognos
Amazon QuickSight
SAP Analytics Cloud
Qlik Sense
Domo
SAP BusinessObjects Business Intelligence Platform
Oracle OBIEE
MicroStrategy
SAS Visual Analytics
Oracle Analytics Cloud
Looker
Apache Superset
Buyer's Guide
Download our free Tableau Report and get advice and tips from experienced pros
sharing their opinions.
Quick Links
Learn More: Questions:
- QlikView or Tableau - Which is better?
- What's your experience or opinion about Spotfire vs. Tableau vs. Qlik?
- I currently use Panorama Necto as a viewer on SQL Analysis services cube--what other solutions are out there?
- Business users moving from Tableau to MS Report builder
- Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
- Tableau vs. Spotfire - What do I need to know regarding pricing and usability?
- I'm looking for real info about licensing, ease of setup and other costs involved. Can you help?
- Tableau 10: Best New/Improved Features
- A journalist is writing a story about which Data Visualization software product to choose. Can you help him?
- Tableau vs. QlikView - functionality and pricing schemes