We use Tableau for the all kind of dashboards.
Principal System Developer at HHRC
Substantial amount of customization available, stable, and scalable
Pros and Cons
- "The solution has a lot of customization when comparing to Microsoft BI."
- "The customization requires a lot of effort and should be simplified. The performance could be better."
What is our primary use case?
How has it helped my organization?
Tableau as a BI solution provides a platform to develop user-friendly, story telling dashboards, which provide insights to help management take decisions.
What is most valuable?
The solution has a lot of customization when comparing to Microsoft BI.
What needs improvement?
The customization requires a lot of effort and should be simplified. The performance could be better. When comparing the performance of Tableau to other solutions, such as Microsoft BI, they are not as good.
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Tableau
April 2025

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For how long have I used the solution?
I have been using Tableau for approximately four years.
What do I think about the stability of the solution?
The stability is very good.
What do I think about the scalability of the solution?
Tableau has good scaling capabilities.
We have approximately 30 to 40 users using this solution in my organization.
How are customer service and support?
The support is good for Tableau. However, if we ask for a certain feature they will not entertain us, unless other customers are also asking for the same feature.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We previously were using Microsoft BI and we switched to Tableau because of the increased level of customization it provides. Microstrategy can also be a considerable alternative.
How was the initial setup?
The installation is complicated and took us approximately four hours.
What about the implementation team?
It would be best to use an integrator or other professional assistance for the implementation.
We have approximately two engineers that handle the maintenance of the solution.
What was our ROI?
Our management can take decisions based on insights provided by Tableau, which are smart and help us reduce costs and data issues.
What's my experience with pricing, setup cost, and licensing?
There is a license for the use of this solution and it is on a per-user basis. The server is free but the users you have to pay for.
Which other solutions did I evaluate?
We performed a POC before going with Tableau, we tried Power BI because Power BI is competing against tableau. But to use Power BI at its full potential, you need the Power BI cloud edition, which our organization cannot go with. So the obvious choice was to go with Tableau.
What other advice do I have?
Tableau is very good, but customers have to understand the requirements of hardware and software the way Tableau works. If they have some requirements that Tableau cannot meet, they will understand how to do it in an alternate way.
I rate Tableau an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Last updated: Sep 16, 2024
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Manager at Accenture
User-friendly, flexible and able to handle huge data sets
Pros and Cons
- "I consider Tableau to be the best analytical tool available. It's really handy to use and can be used by non-technical people."
- "When you're working on a dashboard, you can't select multiple components at a time and align them, so you have to go one by one. This is very cumbersome."
What is our primary use case?
I use Tableau to understand how day-to-day business is going, where the gaps exist, and the KPIs. We use it for target analysis, identification, performance tracking, and financial metrics.
What is most valuable?
The features I like most are data manipulation, Tableau Prep, the ability to do manipulation on the desktop, its connectivity to different and vast data sources, the capacity to handle such huge sets of data, and its flexibility to play around and create calculated fields and customized charts. LOD expression is also fantastic. Another useful feature is drag and drop, which means that if you're not into creating data manipulation, data comes very clean and clear to you, and you just have to drag and drop to create a job. This gives an upper hand to the end-user to work on the analytical tool and create their own dashboards. And even on the Tableau server, they can create their own metrics and publish them as a simple dashboard. You can create a view as per your user.
What needs improvement?
When you're working on a dashboard, you can't select multiple components at a time and align them, so you have to go one by one. This is very cumbersome if you're floating, and it loses in comparison to Power BI, which does allow multiple selections. In the next release, I would like to see an enhancement of the prescriptive analytics features.
For how long have I used the solution?
I've been working with Tableau for a year and a half.
How are customer service and support?
Technical support is more-or-less fine, though we have had a couple of cases where we weren't satisfied. We have had to ask our senior management to intervene sometimes because the support period has gone beyond fifteen or twenty-one days.
How would you rate customer service and support?
Neutral
What other advice do I have?
I consider Tableau to be the best analytical tool available. It's really handy to use and can be used by non-technical people. For those thinking of implementing it, you can go with Tableau Online if you don't do too much data manipulation on the Tableau desktop itself. Try to keep it in a different layer of Tableau Prep and also make sure that your desktop is not heavy and leverage the features properly because Tableau offers a lot. I would give Tableau a rating of eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Buyer's Guide
Tableau
April 2025

Learn what your peers think about Tableau. Get advice and tips from experienced pros sharing their opinions. Updated: April 2025.
849,963 professionals have used our research since 2012.
Senior Customer Success Engineer at a educational organization with 51-200 employees
Informative guide for simple installation and use
Pros and Cons
- "When compared with Power BI, Tableau is much easier."
- "The charts need to be improved. The drawings and the visualization need to be more accurate."
What is most valuable?
Overall, I am satisfied with Tableau.
When compared with Power BI, Tableau is much easier.
What needs improvement?
The charts need to be improved. The drawings and the visualization need to be more accurate.
I would like to see the visualization improved.
For how long have I used the solution?
I have been working with Tableau for four months.
I am working with the most recent version.
What do I think about the stability of the solution?
So far, Tableau has been stable.
What do I think about the scalability of the solution?
I can't say that it is scalable, as I am still learning.
Because I'm taking a data analytics course. I should begin with a product. At the moment, I am our company's only user.
How are customer service and support?
I have not reached out to technical support. I haven't required any assistance. The guide was sufficient. I typed in Google and found the answer to every question I had, whether it was in a form or a guide itself.
Which solution did I use previously and why did I switch?
Previously, I worked with Power BI.
How was the initial setup?
The initial setup was easy. They have a guide available.
The deployment can take anywhere from an hour and a half to half a day.
What about the implementation team?
I was able to complete the deployment, download, and installation with the help of the guide.
What's my experience with pricing, setup cost, and licensing?
For me, for right now, the price is reasonable. Tableau is free.
What other advice do I have?
You won't have to do anything if you read through the guide.
I would rate Tableau an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Director - Technology Operations at a educational organization with 10,001+ employees
Great dashboards and reporting capabilities with very good reliability
Pros and Cons
- "The solution offers very good reporting."
- "It would be nice to include more features on each dashboard."
What is our primary use case?
Tableau is used for reporting time in the dashboard and also for skills in maintenance and metrics. That's pretty much it.
What is most valuable?
The dashboards are great.
The solution offers very good reporting.
It's a stable solution. We've never had any issues with it.
We have found the scalability to be good.
What needs improvement?
There are no significant improvements needed.
It would be nice to include more features on each dashboard.
For how long have I used the solution?
I've been using the solution for a couple of years. I've used it for a while at this point.
What do I think about the stability of the solution?
The stability and reliability are good. There are no bugs or glitches. It doesn't crash or freeze.
What do I think about the scalability of the solution?
The solution is scalable. It's not difficult to expand it to your needs.
We are a really big company. I'm not sure exactly how many people actually use the solution. In our department alone there are at least 50 users. That's a small team, really. I'm sure it's used extensively globally.
I have not heard of plans to increase usage in the future.
How are customer service and support?
I don't have experience with technical support. I can't speak to how helpful or responsive they are as I've never been in contact with them.
Which solution did I use previously and why did I switch?
This product was already in place when I was hired. I'm not sure if something different was used previously.
How was the initial setup?
The installation was handled before I came on board. I was not a part of a process. I can't speak to if it was difficult or not.
It's a hosted solution. We don't need a team of engineers on it from our end.
What's my experience with pricing, setup cost, and licensing?
I can't speak to the pricing. We're a global company. Another team deals directly with contracts.
What other advice do I have?
I would rate the solution at an eight out of ten based on my experience and what I know.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Senior tech architect at a computer software company with 1,001-5,000 employees
Quality end product and user experience
Pros and Cons
- "The solution deployment was straightforward."
- "The most valuable feature is the user experience."
- "The solution does have scalability issues."
What is our primary use case?
When we work with CXOs to create dashboards we use Tableau. C-level employees like a CXO, a CEO, a VP, prefer to work with Tableau. It's easier and better for them.
What is most valuable?
For Tableau, the most valuable feature is the user experience and the quality of the end product.
What needs improvement?
One thing I would want to change for Tableau is to have a lower-cost model. It's pretty high for enterprise deployment.
In the next release, I would like to have the capability to call machine learning models within Python while I'm building a dashboard. The value calculation should be a machine learning model, which is running somewhere else, on say, Amazon. These tools give good outputs, like calculated fields and all. But today the outputs are not straightforward. In simple terms, I need machine learning on the fly. That is not there.
For how long have I used the solution?
I have been using the solution for four or five years.
What do I think about the stability of the solution?
I would say the solution is very stable. We have not had any issues in using the product at all.
What do I think about the scalability of the solution?
The solution does have scalability issues. When the data size increases, the product slows down and doesn't work right. In addition, it's very expensive to scale.
Which solution did I use previously and why did I switch?
The only other solution we use and have explored is Power BI from Microsoft.
How was the initial setup?
The solution deployment was pretty simple and straightforward.
What about the implementation team?
We deployed the solution with our in-house team.
What's my experience with pricing, setup cost, and licensing?
It's an enterprise solution, and we have all licenses. Tableau has multiple licenses; there is a reader, a developer, and an administrator.
If there are 50 or 100 users wanting to use Tableau, it's pretty expensive. The license is very expensive. We have 20 to 30 users in our company.
What other advice do I have?
Because the solution is a drag and drop tool and what unique features we need or what we want to build, we cannot build using the tool. So we use JavaScript for that. We write our own code and build our own solutions.
My advice would be that all solutions are good, but it depends on your use case. If you are building something for C-level employees, use Tableau or another solution.
I would rate this solution an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Product Consultant at a tech consulting company with 1,001-5,000 employees
The best analytics platform with great visual capabilities, best stability, and rapid enhancements
Pros and Cons
- "Our customers love the visual capabilities on top of it and the ability to explain and get the required data. There is no other product like Tableau in the business intelligence and analytics space."
- "Tableau is an end-to-end analytics platform, and it is doing a pretty good job in terms of connecting to the data and analyzing it. It can, however, do better in terms of data management and the ETL features, which are not on the advanced analytics or machine learning side. Tableau Prep is where users would want to see more advancements. They can improve Tableau Prep, which is an analytic platform tool for data cleansing. People who work with data spend most of their time curating the data. Cleaning up the data and getting it ready for analysis is what takes the most time. If Tableau can invest more time in improving the Tableau Prep platform, it would be great. Previously, Tableau didn't have the functionality for writing to a database. So, you couldn't really alter the database tables and write to your database, but they fixed that in one of the very recent releases. However, it isn't really advanced and should be improved."
What is our primary use case?
We are into the distribution of licenses, and we also have a services arm that takes care of the implementation.
Our customers use it for different use cases, such as fleet management, HR analytics, and retail analytics. They also use it for forecasting and predictive modeling. In the EMEA region, the analytics market isn't very mature. Therefore, many customers just restrict themselves to basic statistics in Tableau. At the most, they go for the predictive functionality, which is inbuilt in Tableau.
Its deployment depends on the use case. Some customers use it on the cloud, which is Tableau Online, and some of them go for Tableau Server, which is on-premises.
What is most valuable?
Our customers love the visual capabilities on top of it and the ability to explain and get the required data. There is no other product like Tableau in the business intelligence and analytics space.
What needs improvement?
Tableau is an end-to-end analytics platform, and it is doing a pretty good job in terms of connecting to the data and analyzing it. It can, however, do better in terms of data management and the ETL features, which are not on the advanced analytics or machine learning side. Tableau Prep is where users would want to see more advancements. They can improve Tableau Prep, which is an analytic platform tool for data cleansing. People who work with data spend most of their time curating the data. Cleaning up the data and getting it ready for analysis is what takes the most time. If Tableau can invest more time in improving the Tableau Prep platform, it would be great.
Previously, Tableau didn't have the functionality for writing to a database. So, you couldn't really alter the database tables and write to your database, but they fixed that in one of the very recent releases. However, it isn't really advanced and should be improved.
For how long have I used the solution?
I have been using Tableau for three years.
What do I think about the stability of the solution?
With respect to stability as a performance-driven metric, it is wonderful. Tableau is being used by one of the biggest gaming companies. Stability has mostly got to do with:
- Connectivity to your different data and database platforms
- The amount of data that you're dealing with
The Tableau platform can handle both of these because there is no limit per se in terms of the data size. However, a big fee is a challenge for everybody, and there is no escape from it.
Tableau has recently acquired Hyper, which speeds up the performance. Hyper is also something that Facebook uses. Therefore, when it comes to stability, it is one of the best solutions in the market. You don't need to worry about it.
If there are some glitches because a huge amount of data is coming in, there is an inbuilt performance monitoring option in Tableau where it actively monitors every user click on the platform. It will show you the results on the fly and tell you the part of your dashboarding or activity that is consuming the most memory. This way, you can optimize its performance.
What do I think about the scalability of the solution?
It is scalable. The beauty of this product is that it is for everyone. Tableau is a good fit for small enterprises to large enterprises. It can also be used in small departments of a company. The mission of Tableau is to help people see and understand data. So, it is not only for the IT people who understand the technicality of it. It is end-user-centric, and therefore, everybody can use it. It can be used by the marketing, finance, credit, and sales departments. The developers, data scientists, statisticians, and other people can also use it. It is for everyone.
You can scale it vertically or horizontally, or you can go both ways. You can have a single node configuration and add more RAM or more memory to the same node, or you can have a multi-node configuration. Both are supported. You can add nodes depending on the number of users who want to consume the analytics.
How are customer service and technical support?
I am not completely aware of it because I mostly handle pre-sales, but I do know that you can raise a support ticket with Tableau very easily. They have 24/7 support, and the priority of your use case depends on the agreement or the contract that you have with Tableau. There is Tier 1, 2, and 3 support.
Which solution did I use previously and why did I switch?
I have used SQL on different platforms. I have also worked on Python and R to generate plots. I can't stress enough on the fact that as compared to other solutions, Tableau is much easier, clearer, and more intuitive while using your data. You can actually see every bit of your data. They are able to achieve their mission and help people see and understand data.
How was the initial setup?
Its initial setup is very easy because Tableau has a new graphical user interface, and there is no need for you to script or code your installation process. It only takes a day to set up everything, and it does most of the configuration on its own. It is a very easy process.
In terms of maintenance, there are product upgrades that get released every quarter. It has quarterly upgrades and updates because it is enhanced so rapidly. They spend 25% of their annual revenue on R&D. They have constant interaction with its broad community, and they constantly take in user feedback. If there is a maintenance requirement or some issue with the product, most of the time, it automatically gets resolved in the next upgrade.
What's my experience with pricing, setup cost, and licensing?
Tableau has core-based and user-based licensing, and it is tied to scalability. The core-based licensing is about you buying a certain number of cores, and there is no restriction on the number of users who can use Tableau. The restriction is only on the number of cores. In user-based subscription licensing, there is a restriction on the number of users. Big companies and government organizations with a lot of users typically go for core-based licensing.
User-based subscription licensing is a more common model. It has user roles such as creator, explorer, and viewer. A creator is someone who does the groundwork or development work. An explorer is someone who is into middle management but is not technically savvy, such as a category head. A viewer is like a typical decision-maker in senior management. For each role, Tableau is priced differently. The viewer role has the minimum price, and the creator role has the highest price. This pricing is available on their website. Everybody can see it.
What other advice do I have?
I would advise checking your minimum configuration. There is a specific hardware configuration that you need before installing the software, which varies based on your development, test, and production. You should also decide on whether you need Tableau Online or Tableau Server. Tableau Online supports most of Tableau Server functionalities, but there are some limitations for certain data connections and refreshes. This is something that you need to be aware of while choosing between Tableau Online and Tableau Server.
Sometimes, organizations that can spend or have a good budget just go for Tableau Online because they don't have to worry about maintenance and upgrades. You're already on the latest version, and everything is taken care of by Tableau. The trade-off is that sometimes you may not have your refreshes and connectivity in the widest section possible, which is something that you can do with Tableau Server, but it happens only in rare cases.
It is the best product at the moment. If you look at Gartner's report for BI and analytics, Tableau has been the leader for nine years in a row, which is a very big achievement. There is nothing else like it. You will see Microsoft above Tableau, but Microsoft provides a product suite, whereas Tableau is just BI and analytics. It is not an apple to apple comparison.
I would rate Tableau a nine out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Assistant Vice President at a tech services company with 10,001+ employees
Good visualization, but the price should be reduced and the extraction of data should be faster
Pros and Cons
- "Tableau is very good in the front-end visualization compared to Power BI."
- "When it comes to large datasets, the data should be extracted faster."
What is most valuable?
Tableau is very good in the front-end visualization compared to Power BI.
The look and feel of Tableau are the best when compared with Power BI.
Power BI meets with my expectations but the wow factor is in Tableau.
What needs improvement?
An issue that is common to both Tableau and Power BI is with large data sets. When it comes to large datasets, the data should be extracted faster.
Tableau should offer the end-user a desktop version that is free where they can go in and practice. There are other solutions that offer it for free such as Huawei, and the desktop version of Power BI is also free.
People tend to know if they want to learn visualization. They don't have a proper tool in place, they don't know how to or where to go to learn. If you give them the tool to learn and let them explore when they want to go into production, people are able to purchase the license. A 14-day trial version would not be enough time.
What's my experience with pricing, setup cost, and licensing?
If they want to be competitive in the market, the price must be improved.
They should allow more than a 14-day trial version. It should be a longer duration otherwise no one will want to learn it.
Tableau is $35, whereas Power BI is only $9.90. Tableau is not competitive and should reduce its price.
What other advice do I have?
SQL is the most important. Writing SQL queries is very important and that's the first foundation I would recommend for any juniors to start.
If they're not very strong in SQL then they will not be able to write the functions for both Power BI and Tableau. SQL is the foundation for anything.
I would rate Tableau a seven out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: partner
Process Data Engineer (Subsurface and Wells) at Shell
Platform to automate and make user-defined customized dashboards
What is our primary use case?
- Creating dashboards to generate value out of data
- Great features and functionalities with customized dashboards
- Very intuitive and massive user support base.
How has it helped my organization?
It has helped to save millions by making informed decisions which are data driven. Visualization of data with great efficiency has helped to integrate dashboards across the organization.
What is most valuable?
- Platform to automate and make user-defined customized dashboards.
- Very well integrated with other applications which helps to move data from one application to another with much ease.
What needs improvement?
Sometimes it crashes because of the huge database. This could be fixed so that it works smoothly with large databases.
For how long have I used the solution?
One to three years.
Disclosure: I am a real user, and this review is based on my own experience and opinions.

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