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HubSpot Marketing Hub Primary Use Case

MP
Head of Growth at VinciWorks

I develop email cadences, mainly to nurture existing contacts that are already in our database. I use it more for existing contact nurturing than for outreach. I also use it a lot for reporting.

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TC
Demand Generation Manager at PeerSpot
My main use case with HubSpot Marketing Hub is email marketing. I primarily focus on segmenting lists, creating emails, drafting them in the platform, and then sending them to the database. View full review »
Anika Gaur - PeerSpot reviewer
Senior Digital Solutions Analyst at Rich Products

My company was originally using Marketo and recently shifted to HubSpot Marketing Hub. We are in the process of using this solution mainly due to its ease of use and customer care service. I work as an implementer, setting up and optimizing the solution for my company.

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Buyer's Guide
HubSpot Marketing Hub
June 2025
Learn what your peers think about HubSpot Marketing Hub. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
859,579 professionals have used our research since 2012.
ShomitMitra - PeerSpot reviewer
Marketing Manager at Accscient

We use it primarily for social media postings across 18 companies under our umbrella, scheduled email campaigns, drip campaigns, and account-based marketing. We also use it for website analysis and form creation.

We've integrated it with Salesforce CRM. HubSpot collects the leads, which are then managed and nurtured directly in Salesforce CRM. So, HubSpot is only a collector for us; we do not nurture our leads with HubSpot. 

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MrinalSharma - PeerSpot reviewer
Solutions Architect - Marketing Automation at Nagarro

HubSpot Marketing Hub is a marketing automation tool. We use the solution for workflows, landing pages, forms, build-out, emails, and scoring.

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Onkemetse Molale - PeerSpot reviewer
Business Development Intern at Spectrum Analytics

Regarding SutterPack, we primarily use it for email marketing. We've integrated it with our website to gather insights about the traffic we receive, which allows us to monitor and analyze the website traffic as part of our marketing efforts.

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Rich Longo - PeerSpot reviewer
Vice President of Sales at ServicePro

My company uses this solution for managing social media and email blasts. We send out about 2.6 million emails a month utilizing this tool. We also use it to manage our contact list and monitor our website. We use it in a limited way for SEO, and we use some analysis features, reports, and A and B testing.

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BharatR - PeerSpot reviewer
Product Marketing Manager at a educational organization with 201-500 employees

We mainly use HubSpot Marketing Hub for creating email marketing campaigns, which it's pretty effective at. We've integrated HubSpot with IBM on the CRM side to gather client details from our R platform. In my previous company, we also integrated HubSpot with Salesforce for sales automation.

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reviewer2315163 - PeerSpot reviewer
Director, Demand Generation at a computer software company with 1,001-5,000 employees
Andrew Royal - PeerSpot reviewer
Founder at Full Stack RevOps

We use the tool for prospecting. 

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Anterpreet Kaur - PeerSpot reviewer
Search Engine Optimization Specialist at SkipTheDishes

The solution is used for website development and marketing automation.

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Sa’Ad Ahmed - PeerSpot reviewer
Sustainable Attainable Lifestyle at Tiny Toronto

HubSpot Marketing Hub takes my newsletters and moves them. If somebody goes to my website and submits a request for a newsletter I receive an update.

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Frank Welsch-Lehmann - PeerSpot reviewer
Sales CRM Consultant at Taipan Consulting GmbH

The solution is used for generating leads as part of the inbound campaign.

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KS
Marketing manager at Wowtickets

We use HubSpot Marketing Hub for brand awareness and marketing campaigns.

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Joe Sharp - PeerSpot reviewer
Founder/COO at a marketing services firm with 11-50 employees

Marketing Hub manages all your contacts. You can create any type of static and or list for email blasts and outreach. 

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reviewer2137596 - PeerSpot reviewer
Web Specialist and Marketing Expert at a manufacturing company with 10,001+ employees

We use this solution for analytics for our marketing campaigns and the basic CRM.
I'm a web and digital marketing expert. We are an industrial company and customers of HubSpot. 

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reviewer1581165 - PeerSpot reviewer
Product Manager at a healthcare company with 10,001+ employees

We use this solution for marketing. 

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AbhisekPattojoshi - PeerSpot reviewer
Senior Manager Product Strategy at a security firm with 501-1,000 employees

On our website, we have lots of forms and LinkedIn ads that we run. We basically have lots of forms. We sync our HubSpot so that whatever form fields are being entered, whenever users want to download any assets, that automatically syncs in HubSpot, and HubSpot tells us, who has downloaded a certain asset. 

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reviewer2536929 - PeerSpot reviewer
Associate Software Engineer at a computer software company with 501-1,000 employees

I use the solution in my company for marketing and tracking leads and traffic on our website. In my company, we tracked how many traffic speeds we have on our website, all the lead generation, and so on. We were tracking various metrics with the tool, like how many total customers are viewing our website for the first time, how many are actively participating, how many are converting to, and maybe trying to use a product. We were tracking different metrics.

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reviewer1492341 - PeerSpot reviewer
Director Partner Solutions at a tech vendor with 51-200 employees

We primarily use the solution for contacts and sales. We need it for client enrichment and client outreach.

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ED
Warrior Representative at a tech services company with 11-50 employees

I use it to monitor leads and engage in sales automation processes. We use it to identify certain leads or potential clients, and we use it to maintain contact with them, post-sale.

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reviewer1454949 - PeerSpot reviewer
Client Executive at a tech services company with 51-200 employees

I use HubSpot for lead management, funnel management, and marketing.

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it_user1135134 - PeerSpot reviewer
VP Marketing at Igneous

We use this solution as a central marketing automation tool, integrated with SFDC CRM. We are also using HubSpot CMS but will be moving off of this soon.

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Alina R. - PeerSpot reviewer
Marketing manager at DeskAlerts

We use it as a CRM and as a CMS.

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TB
Web Coordinator at LyntonWeb
  • Helping to create client websites
  • Adding content
  • Minor template tweaks
  • Custom website and landing pages
  • Blogs
  • Templates
  • Widgets
  • Workflows
  • Email
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DK
Vice President Global Growth & Demand (AI Cognitive & Advanced Analytics ) at ECS Inc.

Sales enablement, where it has been hard to manage leads and forgetting following up with clients, as we manage multiple geographies and managing data in a worksheet can be hard. 

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it_user235464 - PeerSpot reviewer
Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at DZone/AnswerHub

I use HubSpot to aggregate all of my content, create calls to action and landing pages, to generate leads for my consulting practice. As a research analyst and marketing strategist, I use HubSpot to disseminate my content across my social media channels and to keep me up to date on comments so I can respond in a timely manner.

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it_user235464 - PeerSpot reviewer
Marketing Executive | Strategy | Automation | Digital | Social | Content | Ops | VOC | CRM | CX | at DZone/AnswerHub

I continue to use HubSpot for content curation and dissemination. I have written more than 500 blog posts on marketing, employee, and customer engagement, and also more than 1000 articles on the state of different aspects of IT. I have a lot of information on the value of various constituencies. As such, that is what I am using HubSpot to do at least three times a day. 

The analytics enable me to see which content is driving the most page views and click-throughs.              

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reviewer1276683 - PeerSpot reviewer
Technology manager at a consumer goods company with 201-500 employees

We use the solution for marketing automation. It's used by the marketing team. For example, we use it to send emails automatically to customers. The main purpose is to have a hub for all marketing outreach and to keep track of members.

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Buyer's Guide
HubSpot Marketing Hub
June 2025
Learn what your peers think about HubSpot Marketing Hub. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
859,579 professionals have used our research since 2012.