It's ability to connect to multiple data sources, easy and intuitive interface, and analytics functions.
R&D Manager at a tech services company with 501-1,000 employees
Data is almost real-time, allowing a better decision making process
What is most valuable?
How has it helped my organization?
Yes. We use Tableau dashboards in Tableau Server (connected to our ERP system) in our weekly executive sales meetings. The data is almost real-time, allowing a better decision making process.
We also use Tableau to identify data quality and cleansing related issues.
What needs improvement?
Custom formatting and layout.
For how long have I used the solution?
Three years.
Buyer's Guide
Tableau
June 2025

Learn what your peers think about Tableau. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
860,168 professionals have used our research since 2012.
What do I think about the stability of the solution?
Only with SAP BW data sources.
What do I think about the scalability of the solution?
Not yet.
How are customer service and support?
An eight out of 10.
Which solution did I use previously and why did I switch?
Yes. SAP BusinessObjects Dashboards/Xcelsius. Switched because of easy adoption of Tableau, and minimum knowledge required.
How was the initial setup?
It was very easy.
What's my experience with pricing, setup cost, and licensing?
To consider that MS Power BI, which costs less, requires MS Office 365 subscription. Therefore, the investment in Tableau is less.
Which other solutions did I evaluate?
Yes, Microsoft Power BI, SAP Lumira, and BOARD.
What other advice do I have?
- Define clear objectives and outcomes.
- Proper sizing if Tableau Server is needed.
- Follow Tableau Drive Methodology.
Disclosure: My company has a business relationship with this vendor other than being a customer. Yes. Reseller and Service Provider.

Sr Programmer Analyst at a construction company with 1,001-5,000 employees
A very straightforward setup, but limited extract functionality
What is most valuable?
Tableau's strength is visualization. If a report/dashboard is presented in visualization, the end user can easily connect with the data compared to a tabular format.
How has it helped my organization?
We created a dashboard that displays booking and shipping orders with month-to-date rolling. Executives get a better understanding of the organization as soon as they open this dashboard everyday.
What needs improvement?
There is lot of improvement needed on Tableau extracts. Right now, Tableau doesn't support updating extracts with only changed records. We are doing full extracts everyday, which is utilizing a lot of resources.
For how long have I used the solution?
More than two years.
What do I think about the stability of the solution?
No.
What do I think about the scalability of the solution?
We are limited with the Tableau extract functionality, which is causing an overburden on resources.
How are customer service and technical support?
Technical support is very helpful and prompt on their service, a very knowledgeable support team.
Which solution did I use previously and why did I switch?
No.
How was the initial setup?
Follow the documentation provided. It is a very straightforward setup.
What's my experience with pricing, setup cost, and licensing?
If the user base is huge, try getting enterprise level licenses. If not, you can get desktop licenses for power users.
Which other solutions did I evaluate?
Evaluated a few options: QlickView and OBIEE.
What other advice do I have?
First try a proof of concept with one data set using Tableau. Present it to the user community. Try to work with an implementation partner. Training is essential for power users.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Tableau
June 2025

Learn what your peers think about Tableau. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
860,168 professionals have used our research since 2012.
Enterprise Risk Manager at a transportation company with 1,001-5,000 employees
Presents analysis results in a visual manner, though improvement needed in filters when applied on large data sets
What is most valuable?
The most attractive feature for our users is the ease of visualizing data in a meaningful manner. The ease of experimenting with different visualizations is also very useful.
The ability to load and work with large volumes of data without requiring very high level of system resources is also valuable for us.
How has it helped my organization?
Key users of Tableau are from the Internal Audit team. Introduction of the tool has allowed the team to move away from data sampling to working with the entire data population in most cases. More importantly, the ability to present the analysis results in a visual manner to stakeholders, which has enhanced the ease of communicating the impact of the audit findings.
What needs improvement?
Improvement is required in the way filters operate when applied on large data sets. Having the ability to select and deselect filters without having to retrace the original path would make it easier to demonstrate the results.
For how long have I used the solution?
More than two years.
What do I think about the stability of the solution?
The maximum volume of data we have connected is approximately six million records each having about 130 data fields. We did not encounter stability issues when connecting to a pre-downloaded copy of the data. However, on trying to access the live data (a flat file system), the operation was very slow.
What do I think about the scalability of the solution?
No.
How are customer service and technical support?
With reference to the issue stated above, we noted that Tableau did not attempt to provide any resolution for the issue. We felt that they just left it with the local vendor to sort out the issue (which was never resolved).
Which solution did I use previously and why did I switch?
We have used (and continue to use) ACL for data analytics. However for simple analytics, and in particular, data visualization, we prefer to use Tableau. We have also seen that users are able to understand Tableau faster than ACL.
How was the initial setup?
The initial setup was for the desktop version of the tool connecting to Excel files and stand-alone databases at the back end. We did not have any issues with this.
However, on attempting to move to the server version, we faced issues with data connectivity for our core ERP which were not resolved. Attempting to connect to the Oracle HRMS module went without a hitch, and within a few seconds, we were able to perform live data analysis without any degradation in performance. Connecting to our core ERP (Kerridge Autoline, now known as CDK Autoline) failed due to ODBC driver version issues (we presume).
What's my experience with pricing, setup cost, and licensing?
The Desktop and Professional version pricing is straightforward. Cannot comment on the Server licensing aspect.
Which other solutions did I evaluate?
Qlik Sense and ACL.
What other advice do I have?
Thoroughly test your data connectivity requirements to make sure everything works well.
From an end user perspective, it is a very easy tool to use.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Business Intelligence Specialist
Easy to create trend information for recent years
What is most valuable?
- Possible to access various data sources (data base, etc.).
- Based in memory for functional implement.
- Easy to use if user is not an IT engineer.
- Function for suggesting various view with mixed dimension and fact.
- Easy to create trend information for recent years.
- Function for helping to calculate summary easily related to statistics.
How has it helped my organization?
- We can compose indicators about sales and properly reset our goals for each level.
- Maximizing the marketing effect to analyze customers acting with various angles.
What needs improvement?
- About Tableau Server, it has to access various OS, not only Windows' server.
- When extracting data, it can perform tasks about the update.
- Needs tuning for slow work blending technology between dissimilar systems.
For how long have I used the solution?
Since July 2011. Almost about six years.
What do I think about the stability of the solution?
There is no issue with the stability.
What do I think about the scalability of the solution?
There is no issue with the scalability.
How are customer service and technical support?
Really good for technical support.
Which solution did I use previously and why did I switch?
Yes, I did. It had the same functions with a value of four questions.
How was the initial setup?
There is no need to initially setup Tableau software. But, it needs to be setup right before scheduling to use Tableau.
What's my experience with pricing, setup cost, and licensing?
It would be the best to request them to Tableau Software.
What other advice do I have?
This is a powerful product that allows users to analyze themselves rather than viewing the report. I hope you can master it and become an advanced data analyst.
Disclosure: My company has a business relationship with this vendor other than being a customer. We are an official partner in South Korea.
Senior Manager - Analytics at a tech services company with 10,001+ employees
Changed the way data was consumed internally enabling business leaders to reduce time for data discovery
What is most valuable?
- Ability to do self-service
- Drill down
- Publishing capabilities
- Security features of Tableau Server
How has it helped my organization?
- It changed the way in which the data was consumed internally by enabling the business leaders to reduce the time for data discovery.
- Increased the dependence on data.
- Brought transparency for clients: They were able to look into our processes independently.
- Improved data discovery for other data science projects.
What needs improvement?
Number of out-of-box visualizations can be increased.
For how long have I used the solution?
Five years.
What do I think about the stability of the solution?
None.
What do I think about the scalability of the solution?
Yes, but I was able to quickly deal with the issue.
How are customer service and technical support?
Amazing. Anytime I needed help with Tableau Server and evaluation. I got sufficient support from the sales team and the support team.
Which solution did I use previously and why did I switch?
I have tried multiple solutions so far, and this is by far the best and fastest.
How was the initial setup?
Setting Tableau server was easy, and I was able to do the setup myself for the organisation. Tableau Desktop is super-easy to deal with.
What's my experience with pricing, setup cost, and licensing?
It is definitely worth it.
Which other solutions did I evaluate?
I had evaluated Qlik, and for our purposes, Tableau was better suited both technically and commercially.
What other advice do I have?
Just go for it, and you will not regret it.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Works at a insurance company with 1,001-5,000 employees
Time saved by allowing the tool to make necessary changes is definitely worth my company's money
Pros and Cons
- "Data Interpreter: Which can identify issues or potential errors with your imported data."
- "The user experience for less savvy or non-technical people (from my experience)."
What is most valuable?
- Data Interpreter: Which can identify issues or potential errors with your imported data.
- Split: When you need to split columns.
- Pivot: Good for changing date columns.
- Metadata: This selection can clean up field names, especially after a pivot.
How has it helped my organization?
- Data Interpreter: Can rid your data of null value fields.
- Split: Click on the column you want to split, identify how you want to split it, and where you want to split the data.
- Pivot: Great when you have many columns of dates. Just highlight your date columns, then right click and select Pivot. That's it. Now, your totals and region data will be based on any particular year.
- Metadata: You can select the second icon above your previewed data source. You can select the dropdown arrow for each Field Name you would like to change and you can split the names here as well, or double click on the Pivot name and correct the name where it makes more sense for the type of data you are using. You can create alias names as well.
What needs improvement?
Tableau is always good at improving, but I typically get so busy with utilizing what is there, I have not had any needs yet for improvement.
For how long have I used the solution?
More recently in the past few months.
What was my experience with deployment of the solution?
No deployment issues.
What do I think about the stability of the solution?
No stability issues.
What do I think about the scalability of the solution?
No scalability issues.
How are customer service and technical support?
Customer Service:
I have not had to use customer service for Tableau. I just go online and google my needs typically.
Technical Support:I have not had to use technical support for Tableau yet. As with customer service, I just go online and google my needs typically.
Which solution did I use previously and why did I switch?
I really like the user-friendly (usability, user experience) layout of Tableau. The visual layout for me is very appealing.
How was the initial setup?
It is really straightforward, but I can see if someone has issues with the download and setup, you may want to contact technical support.
What about the implementation team?
Implementation was in-house on my own. It was easy.
What was our ROI?
I have not measured this, but the time saved by allowing the tool to make the necessary changes instead of going back to the spreadsheet is definitely worth my time and the company's money.
What's my experience with pricing, setup cost, and licensing?
Not sure about this, except that Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)
Which other solutions did I evaluate?
Again, this was more based on learning curve and user experience for me. I've worked with MicroStrategy and BusinessObjects (learning curve is higher for me for these, then Tableau). Big thing here is the user experience for less savvy or non-technical people (from my experience). I'm sure MSTR and BO are good tools, just not my preference.
What other advice do I have?
As I had mentioned above in regards to improvements, I believe every tool or application or databases for that matter can always use improvement. That's why we work in the field of data and/or IT, it's ever changing and improving, so we need to change and improve as well. Keep abreast of new things in the market and the improvements of the tools or apps you use on a daily basis. The last thing we want in our industry is to become complacent. Then again, we should never become complacent in any facets of our lives.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Head BI SBU at a tech services company with 11-50 employees
Active Online Community Provides Guidance, Decreasing Learning Curve
What is most valuable?
The drag and drop in development, design and usage; the Show Wizard feature.
How has it helped my organization?
As a BI and data visualization enthusiast and provider, I have compared Tableau against other BI and data visualization tools. It provides tremendous ease of use and a shorter learning curve when compared to the rest. Provides astonishing visualizations as well.
What needs improvement?
The user interface and ease of use requires a bit of a learning curve to pick up. No drag and drop functionality at the development stage, unlike its competitors.
The data preparation is quite good but not as powerful as the one I use or would recommend for data manipulation and cleansing as well. Tableau seems to focus on the data visualization end and provides, or has partnered with, some other software for data preparation.
For how long have I used the solution?
Three years.
What do I think about the stability of the solution?
None at the moment.
What do I think about the scalability of the solution?
Tableau, as noted above, does not provide much in terms of data preparation. Handling of large volumes of data sometimes does not work well with this all-in-one purpose tool making it less ideal for business users.
How are customer service and technical support?
The Tableau online community is rich and vibrant and provides quick guidance on getting started with the basic use of Tableau.
Which solution did I use previously and why did I switch?
None.
How was the initial setup?
The initial setup is pretty straightforward for personal use, except when looking at deploying on local premises. Doing so entails some configuration during the installation process.
What's my experience with pricing, setup cost, and licensing?
Tableau pricing and licensing is on the high side for a small company, but it’s competitive among its peers. They offer a monthly subscription for their cloud service.
Which other solutions did I evaluate?
As a consultant in the area of Business Intelligence and data analytics, I have personally evaluated BI tools such as QlikView, Qlik Sense, Power BI and MicroStrategy.
What other advice do I have?
Invest in the memory and RAM of the PC or server you intend to use with Tableau. Though most database sources are available for connection, you should still ensure you have all the necessary resources and connectors installed for proprietary databases.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Advisor at a retailer with 501-1,000 employees
Provides Dynamic Adjustments Of Measures And Dimensions And GUI Makes It More User-Friendly
What is most valuable?
Tableau is one of the most intelligent and dynamic visualization tools I have worked with. It provides dynamic adjustments of measures and dimensions. The reason this is useful is that it gives a business user multiple dimensions of data to look through. From these you can infer interesting business operation data characteristics.
How has it helped my organization?
Operational improvements have resulted from the efficient creation of ad hoc data visualizations in a timely manner.
What needs improvement?
The key feature of Tableau that has room for improvement is its performance with structured and unstructured data. I'm not sure I would suggest that Tableau go for a hardware oriented solution for this. Nevertheless, that would not be a bad approach to enhance the product and align with current marketing trends and its competitors.
For how long have I used the solution?
Three years.
What do I think about the stability of the solution?
There were few issues with the stability of the product when there were features such as built-in data processing using TDE (Tableau Data Engine).
What do I think about the scalability of the solution?
Not a lot here. Pretty scalable.
How are customer service and technical support?
I would rate it as between very good and excellent.
Which solution did I use previously and why did I switch?
Yes, we used MicroStrategy in the past. One of the reasons for the switch was to have more ad hoc data visualization and a more user-friendly tool for business; one which involved less coding and more GUI work.
How was the initial setup?
The initial setup was not so straightforward. We had minor issues installing it across the enterprise, due to diverse technology in different business units. But none were actual showstoppers.
What's my experience with pricing, setup cost, and licensing?
The pricing and licensing are generally high with Tableau. I thoroughly encourage their recent initiative of going to a “Tableau as a Service” business model, which aligns well with enterprises and also small and medium sized organizations. It even works for individuals who would like to learn Tableau and its core strengths.
Which other solutions did I evaluate?
We did evaluate QlikView. We actually have both in place, for various reasons.
What other advice do I have?
The key point is if you would like to have faster, ad hoc and quick data visualizations, I would strongly recommend Tableau. But for enterprise-wide deployment and migration across different environments, I would say Tableau has room to improve further.
Disclosure: My company has a business relationship with this vendor other than being a customer.

Buyer's Guide
Download our free Tableau Report and get advice and tips from experienced pros
sharing their opinions.
Updated: June 2025
Popular Comparisons
Microsoft Power BI
Informatica PowerCenter
Teradata
IBM Cognos
Amazon QuickSight
SAP Analytics Cloud
Qlik Sense
Domo
SAP BusinessObjects Business Intelligence Platform
Oracle OBIEE
MicroStrategy
SAS Visual Analytics
Oracle Analytics Cloud
Looker
Apache Superset
Buyer's Guide
Download our free Tableau Report and get advice and tips from experienced pros
sharing their opinions.
Quick Links
Learn More: Questions:
- QlikView or Tableau - Which is better?
- What's your experience or opinion about Spotfire vs. Tableau vs. Qlik?
- I currently use Panorama Necto as a viewer on SQL Analysis services cube--what other solutions are out there?
- Business users moving from Tableau to MS Report builder
- Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
- Tableau vs. Spotfire - What do I need to know regarding pricing and usability?
- I'm looking for real info about licensing, ease of setup and other costs involved. Can you help?
- Tableau 10: Best New/Improved Features
- A journalist is writing a story about which Data Visualization software product to choose. Can you help him?
- Tableau vs. QlikView - functionality and pricing schemes