- The most important feature is the seamless integration with Salesforce data. ZenDesk inserted data when not present, but the integration left something to be desired with many Contact last names of Unknown (which is challenging with deduping). It is important to have the reps directly using Salesforce so they are more inclined to keep Account and Contact data current.
- We haven’t used Salesforce Knowledge, but this would also be beneficial.
- Being able to report on the Case data and use it to create Dashboards for our upper level management who are already familiar with Salesforce is important.
Implementation Team Lead at a marketing services firm with 501-1,000 employees
We can create Dashboards showing which clients are receiving a high level amount of cases. It would be beneficial to organize the macros into folders.
What is most valuable?
How has it helped my organization?
We can create Dashboards showing which clients are receiving a high level amount of cases or Case Types that trigger a possibility of an issue with the client.
It gives our Account Management team the chance to be proactive and solve any underlying big issues a client could be experiencing (and prevent them from seeking other vendors).
What needs improvement?
- Why is merging Cases not something that comes out-of-the-box? We had to purchase Case Merge Premium to merge our Cases.
- The Macro creation isn’t very user friendly. It would be beneficial to organize the macros into folders also. I think the average support rep without Salesforce knowledge would have issues creating macros.
- When sending a reply email to a client directly from the Detail View of a Case, it will insert your signature at the very bottom of the thread (which no one sees). You have to use the Case Feed to insert your signature below your reply.
- Sending an email from the Case Feed has a character limit (which can be extended, but it is limited). If you have a very long email correspondence with a client, you may need to shorten it in order to send.
- There is no field on the Case to show who the last email correspondence was from. I had to create my own field for this.
- When opening a Case tab in the Service Console and a customer replies to the Case while open, you have to completely refresh the tab to see the recent email to reply to (not automatic). Sometimes a rep may not notice this, go to send an email, and get an error that they need to refresh.
For how long have I used the solution?
I've used it for approximately one year.
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Salesforce Service Cloud
July 2025

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What was my experience with deployment of the solution?
There are no issues with deployment at this time.
What do I think about the stability of the solution?
We've had no issues with stability.
What do I think about the scalability of the solution?
We have no issues with scalability at this time.
How are customer service and support?
Customer Service:
N/A
Technical Support:N/A
Which solution did I use previously and why did I switch?
We were using ZenDesk before being purchased by another company that was using Service Cloud. After we merged orgs, we began using Service Cloud. As a help desk solution, ZenDesk is much better. I've also used Kayako.
How was the initial setup?
We had no issues with the initial setup.
What about the implementation team?
We used a vendor because we were migrating data from another organization at the same time.
What was our ROI?
N/A
What's my experience with pricing, setup cost, and licensing?
N/A
Which other solutions did I evaluate?
N/A
What other advice do I have?
Use standard fields/options when possible and keep it simple! Don’t overcomplicate things and make sure to ask support reps what their problem points are and what they need to be successful.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Salesforce Consultant/Developer at a consultancy with 51-200 employees
The whole CRM suite is valuable, and it's a platform upon which to rapidly build applications.
What is most valuable?
The whole CRM suite is valuable, and it's a platform upon which to rapidly build applications. The ease with which a customer can get up and running on the CRM functionality for their Call Centers is an awesome thing about Salesforce.
What needs improvement?
Salesforce is always ahead of the curve with new functionalities rolling out every quarter. It does get a little tricky playing around with certain features in Salesforce and you have to get used to it.
Specifically, they need to improve the Knowledge Management module. Right now, managing articles is a pain for administrators especially if an admin needs to maintain thousands of Knowledge Articles in a Salesforce organization. Also, the new revamped UI of Service Cloud that has been introduced as part of Winter '15 release is quite confusing. I hope to see the issues fixed in Spring '16 release.
For how long have I used the solution?
I've been using it for over four years.
What was my experience with deployment of the solution?
Not as such. However, Salesforce deployment can appear to be a little overwhelming at first to a beginner, but there are ample tools out there to make it as smooth as butter.
How are customer service and technical support?
It's awesome. You can raise a case for anything. Their support is pretty good.
Plus, the community is so large and helpful that you can just tweet using #askforce, and your questions are answered immediately by the community members.
Which solution did I use previously and why did I switch?
I have been using it since the beginning of my career.
How was the initial setup?
Pretty easy. You can just sign up and start with their out of the box CRM solution right away.
What about the implementation team?
I'm a consultant and it's quite fun to set Salesforce up.
What's my experience with pricing, setup cost, and licensing?
Given the functionality it gives you out of the box, the price is quite competitive and highly customizable per customer's needs.
What other advice do I have?
Try it and you will be awestruck.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Salesforce Service Cloud
July 2025

Learn what your peers think about Salesforce Service Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: July 2025.
864,053 professionals have used our research since 2012.
Salesforce Technical Specialist at a comms service provider with 10,001+ employees
Logging activities and creating opportunities are easier than before.
What is most valuable?
- Case Management
- Service Cloud Console
- Workflow Rules
- Territory Management
How has it helped my organization?
Logging activities and creating opportunities are easier than before, and it provides visibility of the sales pipeline.
What needs improvement?
Reporting needs improvement as sometimes we need to export data and work with it in Excel.
For how long have I used the solution?
I've used it for three years.
What was my experience with deployment of the solution?
Once set up, we've had no issues with deployment.
What do I think about the stability of the solution?
We've only had one stability issue in three years.
What do I think about the scalability of the solution?
No issues with scalability.
How are customer service and technical support?
9/10 - Sometimes cases need to be escalated more quickly.
Which solution did I use previously and why did I switch?
No other CRM product was used before.
How was the initial setup?
I did not participate in the initial setup.
What about the implementation team?
We implemented it through a vendor team.
What other advice do I have?
If you want to use Enterprise Edition or above and use a complex architecture, look for an experienced consultancy/in-house consultant to set up your organization initially.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Technical Analyst at a tech services company with 501-1,000 employees
We are are able to customize it in a way we like, although the library could be improved.
What is most valuable?
It is at a very mature stage. We are are able to customize Salesforce so that the we can unleash it in our own way, in a way we like, rather than being confined to doing things their way.
How has it helped my organization?
The business for one of our client was completely based on Excel for renewing the business. With the implementation of a complete Service Renewal Cycle using Salesforce, their threshold value of conversion got reduced from 1-2 weeks to a single day!
What needs improvement?
- Salesforce Community
- Salesforce Sales Cloud
- Content
- Library
For how long have I used the solution?
I have been using this solution from more than three years.
What was my experience with deployment of the solution?
There have been no issues.
What do I think about the stability of the solution?
There have been no issues.
What do I think about the scalability of the solution?
It is easy and perfect for scaling.
How are customer service and technical support?
Customer Service:
3/10
Technical Support:3/10
Which solution did I use previously and why did I switch?
One customer switched from Siebel to Salesforce. They did this as Siebel was not adaptable to changing client environments.
How was the initial setup?
It's always easy.
What about the implementation team?
I am part of a vendor team and do the implementations for our customers.
What's my experience with pricing, setup cost, and licensing?
It is always easy when you get to an account executive for the licenses.
What other advice do I have?
I would recommend Salesforce only if you're a large business. For mid-level businesses it is quite hard.
Disclosure: My company has a business relationship with this vendor other than being a customer. Silver Partnership
Solution Architect at a tech services company with 10,001+ employees
When I was a sales administrator for about 70 users, we went from needing two full-time administrators to just one part-time administrator. The initial setup was moderately complex, though.
Valuable Features
The features we find most valuable are--
- It's easy to customize,
- It's a responsive solution,
- It provides a great user experience, and
- The console is nice, easy to use, and provides relevant and timely data.
Improvements to My Organization
When I was a sales administrator for about 70 users, we went from needing two full-time administrators to just one part- time administrator. It greatly reduces overhead in terms of personnel needed to manage he organization.
Use of Solution
I've used it for about two years.
Deployment Issues
We encountered no issues with the deployment.
Stability Issues
We encountered no issues with stability.
Scalability Issues
We were able to scale without incident.
Customer Service and Technical Support
Customer Service:
The Salesforce customer service has been excellent.
Technical Support:Technical support has been great.
Initial Setup
The initial setup was moderately complex. It requires strong consultant skills to design how you want to process cases.
Pricing, Setup Cost and Licensing
Don't look at just license costs. Factor in infrastructure savings as well as reduced head count needed to support Service Cloud.
Disclosure: My company has a business relationship with this vendor other than being a customer. We are a partner and implement Salesforce.com solutions for our customers.
Founder at Learn SFDC
The cloud infrastructure helps to speed up implementation time, though there are elements which cannot be smoothly migrated from sandbox environments to production.
What is most valuable?
The built-in, ready-to-go package of case management, email management and social media management with a knowledge base helps to speed up the implementation time. I can have a new service center operational within a few days if needed, although more complex implementations still may take much longer.
The most important feature though is the platform’s upgrade approach. There is never a need to install an upgrade. The upgrades are applied automatically three times a year, and every customer is always operating on the latest version of the software.
How has it helped my organization?
As a consultant, I have seen the implementation of Service Cloud reduce contact center handle times by minutes per call, which can translate to millions of dollars in savings for large operations. The cloud infrastructure helps to speed up implementation time and accelerates how quickly you can release new features to users.
For most contact centers, it will improve overall uptime performance, but it is important to ensure a good quality internet connection for all users. There is no way to access Service Cloud if you lose your public internet access.
What needs improvement?
My clients have raised concerns with the knowledge search algorithm. Sometimes it seems the most relevant knowledge articles are not the ones that are returned in the search results. Salesforce has made substantial strides to improve on this over the past few releases.
Salesforce is rolling out a new user interface called “Lightning Experience” which is not yet available for Service Cloud. I would like to see it fully rolled out to Service Cloud, which they do plan to do.
For how long have I used the solution?
Seven years as an implementation consultant.
What was my experience with deployment of the solution?
There are elements of Service Cloud which cannot be smoothly migrated from sandbox environments to production, leading to manual steps in a deployment.
For example, translations have to be manually applied in production, and on-demand email-to-case must be set up directly in production.
How are customer service and technical support?
I have had mixed experiences with standard technical support over the years, so I would highly recommend considering buying premium technical support to enable skipping of the first line of tech support.
Which solution did I use previously and why did I switch?
I have worked almost exclusively with Salesforce for the past several years because Service Cloud is the solution all of my clients have been buying. I previously worked with RightNow, which is now Oracle Service Cloud. But I found the upgrade process with RightNow to be problematic, leading to customers getting stuck on out-of-date versions of the product.
How was the initial setup?
Companies already using Salesforce for other CRM functions will find Service Cloud implementation to be straightforward. If a company is migrating to Service Cloud from an on-premise solution like Siebel or SAPCRM, the biggest change is getting adjusted to life with a cloud platform.
The support model needed is different with Service Cloud. There are no servers to maintain or patch, but there must be a plan in place to evaluate and prepare for the three yearly upgrades and to prepare users to take advantage of new features as they are released.
What about the implementation team?
I am an implementation consultant, so my advice would be to consider using an implementation consultant for your first release, but have a plan in place to transition in house over time. Make sure your implementation consultant partner is certified and follow up on their references. Use them to educate your in-house team during that first implementation.
Anyone can learn Salesforce if they have prior CRM experience, so make sure your in house team gets involved in the implementation and takes ownership. At some point the consultant will leave, and then you must be able to take over.
What's my experience with pricing, setup cost, and licensing?
The best time to negotiate the price is at the very beginning. Since this is a subscription model, you will be paying for it indefinitely, and it’s easier to negotiate the rate down from the beginning.
Also, have an exit strategy in place to transition off of the platform should you not be happy with license negotiation during future renewals. It will give you more leverage during those negotiations.
What other advice do I have?
Anyone can sign up for a free “developer org” to play around with the product. Get hands on with it and get comfortable before making a purchasing decision. The Salesforce Trailhead program provides free online tutorials to learn about all the features of Service Cloud.
Also, consider attending the annual Dreamforce conference to learn how other companies are using Service Cloud and to get advice from them.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Manager at a tech services company with 10,001+ employees
It's increased our contact centre agent efficiency, but there is no control over the appearance of Visual Flow pages.
What is most valuable?
- Service Console
- Knowledge 1
- CTI Integration
How has it helped my organization?
It's increased our contact centre agent efficiency.
What needs improvement?
There is no control over the appearance of Visual Flow pages, giving the appearance of an amateur web application within the Salesforce interface.
It would also be good if there were a workforce management component to balance call distribution in a contact centre based on agent skills and experience.
For how long have I used the solution?
I've been using it on and off for 12 years.
What do I think about the stability of the solution?
The solution is very stable.
What do I think about the scalability of the solution?
It's very scalable. Being cloud-based, the application easily scales to high user and transaction counts.
How are customer service and technical support?
Tech support is responsive, but they often suggest the solutions that one has already read by doing a Google search. I usually have to escalate to tier two to get the answer I need.
But to be fair, being a certified Salesforce consultant, my questions are usually more complex than a regular end user’s questions.
Which solution did I use previously and why did I switch?
I migrated my tech support team off of BMC Remedy and have migrated many clients off of Siebel and other systems.
Salesforce is much more easily configured so it can change as your business processes change; it’s extremely scalable so it can grow as your business grows, and it’s API is extensive so you can integrate with back office systems in a relatively straightforward way.
How was the initial setup?
It's straightforward. For a small- to medium-sized business, the system can usually be set up with no custom development. Enterprise organisations will usually require some code to be written along with data migration and data integration.
However, when I migrated my team from BMC Remedy to Salesforce, I did so with no previous training and was able to customize the system to my requirements using the declarative interface. I migrated the data myself using the salesforce Apex Data Loader, which is available for free.
What about the implementation team?
I implemented it myself as described above. However, I would recommend using an integrator. They know the system really well and can ensure your system is implemented following best practices and taking advantage of all the latest features.
While my original implementation was satisfactory, it could have been much better. One example is, I lost all of my record creation dates from the legacy system because I didn’t know that Salesforce could make the Created By and Created Date fields editable when creating records as part of a migration.
What's my experience with pricing, setup cost, and licensing?
My recommendation on pricing is: “negotiate”. The Salesforce account executives can be flexible on price at times so don’t be afraid to negotiate a better price. You may have to commit to a longer contract but you won’t regret it.
Also, if you’re going to do an implementation project, only purchase enough licenses for the implementation team and arrange to start paying for your other user licenses when you go live.
If you’re doing a three month implementation, there’s no need to pay the subscription fees for users who won’t log into the system until you go live.
What other advice do I have?
Use a Salesforce partner and make sure their consultants are certified. Talk to three different firms, and don’t let price be the only driving factor. Rather, look at the firm that seems to best understand your requirements, has good answers on why particular parts of the implementation will cost what they’re proposing, and has a solid methodology that they can easily explain to you.
Simply choosing the least expensive option often costs more in the end with either delays, change requests or worst case, failure.
Disclosure: My company has a business relationship with this vendor other than being a customer. We are a Salesforce global partner.
VP - Sales & Business Development at a music company with 51-200 employees
The Knowledge Base and Customer Community have improved our customer service and call-deflection rate.
What is most valuable?
- Knowledge Base - can provide answers to customers, and customers can find answers themselves
- Customer Community - direct customer feedback
How has it helped my organization?
We have improved our customer service and call-deflection rate with Service Cloud, particularly with Knowledge Base and Customer Community features
What needs improvement?
The pricing of the various editions could be improved.
For how long have I used the solution?
I've used it for six years.
What was my experience with deployment of the solution?
No issues encountered.
What do I think about the stability of the solution?
No issues encountered.
What do I think about the scalability of the solution?
No issues encountered.
How are customer service and technical support?
Customer Service:
10/10
Technical Support:8/10
Which solution did I use previously and why did I switch?
We previously used Microsoft CRM Dynamics.
How was the initial setup?
Data migration was an issue since it required extensive data mapping and business rule changes.
What about the implementation team?
We did it in-house.
What was our ROI?
It's estimated at 135% over two years.
What's my experience with pricing, setup cost, and licensing?
It should be implemented only in organizations with over 20 users. Otherwise, it's expensive to manage.
Which other solutions did I evaluate?
We also looked at Pegasystems.
What other advice do I have?
You should start with organization-wide default settings, then user set-up, then accounts, contacts and the cases and case-related items should be last.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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My experience mirrors your's.
A suggestion, if I may. If you have customers who are more comfortable in a language other than English, or if you need to reach customers in other countries where you are not able to provide direct support, translation of your Knowledge Base is the best way to support them. The Service Cloud makes that easy. Yes, it does cost to translate, but your increased Web traffic and customer satisfaction will offset that cost.
We translated our KB into 13 languages and the results were very satisfying.