We are using the solution for our zero-day advanced persistent threats(APT). Additionally, we are using it as our only sole network distribution.
Consultant at a tech services company with 501-1,000 employees
Different deployments available, highly scalable, and plenty of features
Pros and Cons
- "The solution is completely integrated with all the other Palo Alto products. I think that it is the best part for endpoint protection. The firewall features include URL and DNS filtering, threat protection, and antivirus."
- "The threat intelligence that we receiving in the reporting was not as expected. We were expecting more. Additionally, we should be able to whitelist a specific file based on a variety of attributes."
What is our primary use case?
What is most valuable?
I have found that there are many good features found with this solution. There is the option of cloud and an on-premises version.
The service-level agreement(SLA) provides the ability to converts the unknown to the known in less than five minutes.
The environment analysis runs in multiple areas and does not just execute in one area, such as the virtual hypervisor.
The solution is completely integrated with all the other Palo Alto products. I think that it is the best part for endpoint protection. The firewall features include URL and DNS filtering, threat protection, and antivirus.
What needs improvement?
The threat intelligence that we receiving in the reporting was not as expected. We were expecting more. Additionally, we should be able to whitelist a specific file based on a variety of attributes.
In a future release, they could make the solution be a stand-alone deployment, one that does not need another Palo Alto solution and can integrate with any other solution from another company. For example, we could use this solution together with other solutions, such as Fortinet firewalls or endpoint solutions.
What do I think about the stability of the solution?
The solution is stable and reliable. Since it is on the cloud we do not have to worry about this much.
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Palo Alto Networks WildFire
May 2025

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What do I think about the scalability of the solution?
The solution is scalable. We have approximately 400 users using the solution. We currently do not plan to increase the capacity because our maximum amount of users would be 500 users and we only have approximately 300 on-premise users at this time while the rest of them are working remotely.
How are customer service and support?
I have found the technical support responsive.
How was the initial setup?
Since it is a cloud-based version the setup was straightforward and easy, we just have to activate the license to use it.
What's my experience with pricing, setup cost, and licensing?
We are on an annual subscription. When we purchased the firewall, we had activated this solutions license for a minimum of one year. The price of the solution is fair.
What other advice do I have?
I would recommend this solution to others.
I rate Palo Alto Networks WildFire a ten out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner

Director and Strategic Advisor with self employed
Easy to scale, stable, and updates globally
Pros and Cons
- "The most valuable feature of this solution is how it keeps up-to-date with viruses."
- "The support is good but they could be faster."
What is our primary use case?
I use this solution for protecting endpoint devices from malware.
What is most valuable?
The most valuable feature of this solution is how it keeps up-to-date with viruses.
It has the ability to block bots that are trying to come into the network, and the Dynamic updates, pushing to the Palo Alto firewall. For example, if information comes into the enterprise and there are some new viruses, it automatically sends it to WildFire to validate.
If it's new, they flag it, change it, and update all of the different firewalls across the globe, to inform everyone of what is going on.
What needs improvement?
The support is good but they could be faster.
For how long have I used the solution?
I have been using Palo Alto Networks WildFire for approximately six years.
What do I think about the stability of the solution?
It's a very stable cloud-based solution.
What do I think about the scalability of the solution?
It's the cloud, it scales quickly.
How are customer service and technical support?
Technical support is alright but we have to wait for a while.
Which solution did I use previously and why did I switch?
I am also acquainted with Fortinet.
What's my experience with pricing, setup cost, and licensing?
Pricing could be improved.
What other advice do I have?
I would rate Palo Alto Networks WildFire a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: Implementer
Buyer's Guide
Palo Alto Networks WildFire
May 2025

Learn what your peers think about Palo Alto Networks WildFire. Get advice and tips from experienced pros sharing their opinions. Updated: May 2025.
857,028 professionals have used our research since 2012.
Pre-sales manager at a tech services company with 11-50 employees
Good Sandbox Capabilities and good technical support
Pros and Cons
- "The most valuable features of this solution are sandbox capabilities."
- "Our main concern is that everything has to be synced with the WildFire Cloud and has to be checked through the subscription."
What is our primary use case?
We are a security company working in the security system for the banking sectors, and we're trying to penetrate through the identity and access management products for our clients.
We work with all of the Palo Alto technologies.
What is most valuable?
The most valuable features of this solution are sandbox capabilities.
It removes all of the potential risks that come with attached documents or any macros from the vulnerability to be extended to Wildfire and to ensure that these kinds of attachments do not contain ransomware.
What needs improvement?
Our main concern is that everything has to be synced with the WildFire Cloud and has to be checked through the subscription.
In the next release, I would like to see some integration with other products, with endpoints and management.
Also, there are too many features for the client to research.
For how long have I used the solution?
We are starting to implement it into the Egyptian market. We closed one of the deals only last month. But, we have been working with the Next Generation and WildFire since 2015.
How are customer service and technical support?
Technical support is working fine. They have helped us a lot.
Which solution did I use previously and why did I switch?
We are using Forcepoint, Palo Alto the Next Generation, Cortex, and Panorama.
What's my experience with pricing, setup cost, and licensing?
They are currently working on sandboxing for an on-premises version rather than a subscription for WildFire through the firewall.
The price is a bit higher than the other products such as TrendMicro, or FireEye.
We lost an opportunity where the client chose FireEye for the price.
What other advice do I have?
It's a very good product.
I would rate Palo Alto Networks WildFire and eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: partner
CEO at E-DIRECT CLOUD SOLUTIONS SP. Z O.O.
Offers good protection against zero-day malware
Pros and Cons
- "The most valuable feature is the cloud-based protection against zero-day malware attacks."
- "The only complaint that we receive from our customers is in regards to the price."
What is our primary use case?
We are a solution provider and WildFire is one of the security products that we implement for our customers. We are also using it for testing purposes.
It is primarily used to check for cloud-based malware.
How has it helped my organization?
Nowadays, this product is very important for customers because there are a large number of zero-day attacks. It gives them a sense of security and confidence because you never know what type of malware will be invented tomorrow.
What is most valuable?
The most valuable feature is the cloud-based protection against zero-day malware attacks.
What needs improvement?
The only complaint that we receive from our customers is in regards to the price. Our clients are happy with the technical aspects, but the cost is expensive.
Some customers complain that it takes a long time to make changes to the configuration, but this depends on the customer and the environment. It may not be a problem that is directly related to the product. There are a lot of changes that need to be made for the security of a big company.
The technical support team in Poland should be larger.
Palo Alto needs to invest more in marketing because there is not enough awareness for the brand in Poland.
For how long have I used the solution?
We have been using WildFire for one year.
What do I think about the stability of the solution?
We have not experienced any problems related to stability in our environment, and have not had any such complaints from our clients.
How are customer service and technical support?
We have not had any issues that required going outside of our own technical team.
The Palo Alto team in Poland is very small, so getting an engineer's time can be a challenge. If you have a small team then it's hard to support everybody. The local distributor has taken over some of the responsibilities for solving technical issues that customers have.
My thinking is that we don't have to contact technical support with serious issues because we don't have big problems with the product. I'm sure that there are bigger customers in need of support, and it may be lacking in Poland, but of course, there is an international team that can handle issues as well.
Which solution did I use previously and why did I switch?
We deal with other vendors including Cisco and Fortinet, and we see a trend where more and more companies are implementing a WildFire-type solution into their products.
Fortinet is the market leader in Poland, in part because of their pricing. Another important thing is that if you want to implement a PoC and need a device of any kind, it is readily available from Fortinet. However, with Palo Alto, it cannot be done so quickly.
We have been in contact with Cisco technical support, and it is much easier to contact an engineer than it is with Palo Alto. The Cisco support is really good in Poland.
How was the initial setup?
When it comes to installation and configuration, it is very good. The length of time required for deployment depend on the number of features and how much configuration has to be done. Typically, it takes between one and three weeks.
We also deploy WildFire using VM models so that we can test various solutions for our clients.
What about the implementation team?
Our in-house team is responsible for the deployment, maintenance, and support.
What's my experience with pricing, setup cost, and licensing?
This is an expensive product and the market for Palo Alto in Poland could be much bigger if the pricing was comparable to Fortinet. We have lost a lot of deals to Fortinet over the price issue.
As an example, if somebody is satisfied with Fortinet and they only need to renew their subscription then it is difficult to convince them to try a completely new device at a higher price.
What other advice do I have?
WildFire is always a product that we recommend for our Palo Alto clients because it tracks potential malware in the cloud and it is very important to prevent these types of attacks.
In today's climate with the pandemic, a lot of staff are working offsite and remotely, leading to a surge in internet usage. This makes the work environments prone to various threats, which is one of the reasons that products like WildFire are so important.
Overall, from our point of view, it is a good product that works well.
I would rate this solution a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Technical Support Engineer at a venture capital & private equity firm with 501-1,000 employees
Excellent threat protection, great technical support, and an easy setup
Pros and Cons
- "The way that the solution quickly updates to adjust to threats is the solution's most valuable aspect. When there's a security attack, within five minutes, all Wildfire subscribers have access to updates so that all systems will be safe. Its threat prevention is way better than other vendor products."
- "The size of Palo Alto's cloud is big but it could be easier to use from a product management perspective."
What is our primary use case?
We primarily use Wildfire products to prevent attacks. As resellers, we showcase the Wildfire capabilities like handling known and unknown threats on the customer side.
What is most valuable?
The way that the solution quickly updates to adjust to threats is the solution's most valuable aspect. When there's a security attack, within five minutes, all Wildfire subscribers have access to updates so that all systems will be safe. Its threat prevention is way better than other vendor products.
What needs improvement?
In terms of threat prevention capabilities, the solution doesn't need any improvements that I can see. We've been quite satisfied.
The size of Palo Alto's cloud is big but it could be easier to use from a product management perspective.
For how long have I used the solution?
I've been using the solution for nine months now. I'm new to Palo Alto Networks but I have been using the solution since I started working with Palo Alto Networks on the reseller side.
How are customer service and technical support?
We've dealt with technical support in the past. Once you open a ticket from the support portal, you will be assigned an engineer. That engineer will only focus on your case until it is solved. It's unlike other vendors that don't necessarily give you the same engineer or service representative for the same ticket. It offers good continuity when there are issues to be resolved. We've been quite satisfied with their level of service.
Which solution did I use previously and why did I switch?
I've used Sophos Firewall in the past. They can also block or scan threats.
How was the initial setup?
The solution is very straightforward. Setting it up is easy. We just create a Wildfire profile then apply it on the security parcel. It is pretty straightforward.
What's my experience with pricing, setup cost, and licensing?
The pricing of the solution is a bit higher, but it's worth the extra money you will spend because of the protection that you get.
What other advice do I have?
I really recommend Palo Alto Networks. Out of 10 stars, I would give 11.
I would recommend the solution because it's so easy to deploy and when you read the security profiles, it's very easy to handle, unlike other vendors. When it comes to threat protection, the features are easy to use and understand.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company has a business relationship with this vendor other than being a customer: reseller
Information Security Manager at a financial services firm with 501-1,000 employees
The automatic threat determination makes it a perfect complement to a Palo Alto Firewall
Pros and Cons
- "The most valuable feature is the Automatic Verdict, to recognize whether something is a threat, or not."
- "I would like to see them continue on their developmental roadmap for the product."
What is our primary use case?
Our primary use case for this solution is for threat intelligence, to detect threats.
How has it helped my organization?
This solution has given us a higher level of assurance that we don't have an active threat.
What is most valuable?
The most valuable feature is the Automatic Verdict feature that recognizes whether something is a threat or not.
What needs improvement?
I would like to see them continue their developmental roadmap for the product.
For how long have I used the solution?
Approximately one year.
What do I think about the stability of the solution?
We have never experienced any downtime or inaccuracies.
What do I think about the scalability of the solution?
This product is super scalable.
How are customer service and technical support?
Their technical support is excellent.
Which solution did I use previously and why did I switch?
We previously used a different solution but it was ineffective and didn't integrate well.
How was the initial setup?
The initial setup for this solution was very easy. You just turn it on and put it in monitoring mode. One person can deploy and maintain this product.
What about the implementation team?
We implemented in-house.
What was our ROI?
The ROI is pretty much right away.
What's my experience with pricing, setup cost, and licensing?
The licensing fees are on an annual basis and there are no costs in addition to the standard fees.
Which other solutions did I evaluate?
Before choosing this solution we evaluated OpenDNS.
What other advice do I have?
WildFire is a perfect complement to a Palo Alto Firewall, it's invaluable.
I would rate this solution a ten out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Architect - Cloud Serviced at a comms service provider with 10,001+ employees
Traffic is scanned in a single flow which improves the response times for the user
Pros and Cons
- "They have many different options with Palo Alto WildFire and the set-up is quick. If you have all the details in hand, it does not take more than 15 minutes to deploy a firewall."
- "There are certain changes that I was expecting in the previous version, and I hope that they are soon fixed. All of the problems that I have faced so far have been resolved."
What is our primary use case?
We use Palo Alto Networks WildFire for firewall and IT services. We also use it for bank security requirements. They are remarkable for support of threat analysis on files.
How has it helped my organization?
There are always problems with the operational files. You can only do malware identification. That is the way that this device functions.
All of the traffic is scanned in a single flow, which improves the response times for the user. This is how Palo Alto Networks WildFire helps our organization.
What is most valuable?
We appreciate the support of Palo Alto Networks WildFire for our next-generation firewall equipment in deployment.
What needs improvement?
There are certain changes that I was expecting in the previous version, and I hope that they are soon fixed. Their database has good Information over threats because of Unit42 however there is a serious competition to the product from Cisco ThreatGrid and Umbrella
I don't think there are any major features that are different from Palo Alto versus their competitors but with time the PA needs to improvise on products and threat feed if it needs to be the leader
For how long have I used the solution?
More than five years.
What do I think about the stability of the solution?
I regularly work with companies with over 2000 users and they safely use Palo Alto Networks WildFire. I haven't seen any problems with stability.
At my company, we use it regularly. For my previous customers, it's a first for them to use Palo Alto products.
What do I think about the scalability of the solution?
Using virtual settings, scalability with WildFire is awesome. On the physical configuration, it is harder and more independent. The scalability is limited there.
There are very good options available with the Palo Alto Networks WildFire. They have given me options for all the support that I need.
With internet speed, the settings range from 2GB or 10GB to 40GB. There are a lot of internet settings options, so I guess they're very scalable in that.
We are not an overly large company, so I can say safely around 400 to 2000 is the user base of people that we support.
How are customer service and technical support?
Palo Alto's customer support is good. They are awesome. I would rate them nine out of ten for technical support services.
Which solution did I use previously and why did I switch?
We have not compared this product with other but we would like to evaluate the options if they are available.
How was the initial setup?
They have many different options with Palo Alto WildFire and the setup is quick. The deployment normally takes around 15 minutes.
If you have all the details in hand, it does not take more than 15 minutes to deploy a wildfire and integrate them. Most of it has been deployed before the said timeframe. The only challenge is for tuning on policies and implementing it with DLP to make sure it is in compliance. The key point that I look for while protecting the customer is to make sure that they don't have any opportunities for a malware attack.
What about the implementation team?
An integrator was not required for deployment. I did the installation myself. We had very good documentation. I just needed to read the documentation thoroughly and it was deployed.
What's my experience with pricing, setup cost, and licensing?
Palo Alto does not require any additional costs to the standard licensing fees, but we have the regular license model. If I just want a firewall, then I need to buy two licenses.
If we use a VM base, then I need to buy the VM base license, along with the support package from the provider. However, without the license fee, I need to buy IPS support separately.
Other products like Cortex Data Lake support also need to be licensed separately, but that is a wonderful feature.
With Palo Alto, I can just go buy whatever extra features I want, and they give me a 30-day free license, so that is useful for me.
I can go ahead and buy the product, or if it is not for me anymore, it is free to try. That is a good way to sell their products too. Our subscription runs on a yearly base.
What other advice do I have?
On a scale from 1 to 10, I would give Palo Alto Networks WildFire a 8 for safety.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
IT Network Consultant Engineer - Projects and ICT Infrastructure Services at a energy/utilities company with 1,001-5,000 employees
Helps us when segmenting and securing the network
Pros and Cons
- "It helps us when segmenting and securing the network and all sort of technologies, all sort of next generation needs. It's next generation phases of firewall like anti-virus, sandboxing, wifi, and VPN."
- "Other vendors have some sort of bandwidth management built into the firewall itself and Palo Alto is missing that."
What is our primary use case?
Our primary use cases are for firewalls, cloud, and on-premise.
How has it helped my organization?
It helps us when segmenting and securing the network and all sort of technologies, all sort of next generation needs. It's the next generation phases of firewall like anti-virus, sandboxing, wifi, and VPN.
What is most valuable?
All of the features are quite good.
What needs improvement?
Other vendors have some sort of bandwidth management built into the firewall itself and Palo Alto is missing that.
If there was anything extra for the endpoint security and VNC that would be good, but again it's coming with Palo Alto and must come with some additional cost.
For how long have I used the solution?
More than five years.
What do I think about the stability of the solution?
It's very stable. With respect to scalability and stability both, I would say are quite scalable and very steady. I haven't seen any issues.
What do I think about the scalability of the solution?
This solution is being used corporate-wide, more than a couple thousand people.
How are customer service and technical support?
Most of the time their technical support has been perfect. A few times a few of the tech support engineers did not have strong knowledge. Overall, though, it's good.
Which solution did I use previously and why did I switch?
I have worked with Cisco, Fortinet, Juniper, CheckPoint, too many of them.
How was the initial setup?
The initial setup was straightforward. The setup took less than an hour, it's a simple firewall setup.
What other advice do I have?
It's a stable product. It's pretty expensive but with respect to value for money, it's okay.
I would rate it a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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Updated: May 2025
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