We use it for DNS security, URL filtering, and threat prevention.
Technical Support Analyst at Abdul Latif Jameel
We switched from a different product and have found that this solution is highly reliable and has responsive technical support
Pros and Cons
- "We have found that Palo Alto Networks WildFire is scalable. We currently have six thousand users for the product."
- "The global product feature needs improvement, the VPN, and we need some enhanced features."
What is our primary use case?
What needs improvement?
The global product feature, the VPN, needs improvement, and we need some enhanced features.
For how long have I used the solution?
I have been working with Palo Alto Networks WildFire for three years now.
What do I think about the stability of the solution?
Palo Alto Networks WildFire is definitely stable.
Buyer's Guide
Palo Alto Networks WildFire
August 2025

Learn what your peers think about Palo Alto Networks WildFire. Get advice and tips from experienced pros sharing their opinions. Updated: August 2025.
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What do I think about the scalability of the solution?
We have found that Palo Alto Networks WildFire is scalable. We currently have six thousand users for the product.
How are customer service and support?
Technical support is responsive when we have used their services.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We were using Cisco for the last ten years and we wanted to change the product.
How was the initial setup?
We migrated from a Cisco firewall to Palo Alto, so it took some time to migrate all the services.
What about the implementation team?
Our migration process was completed by a third-party consultant.
What's my experience with pricing, setup cost, and licensing?
When purchasing the product there are subscription fees involved.
Which other solutions did I evaluate?
We made the conversion between Cisco and Palo Alto Networks WildFire without any other options being considered.
What other advice do I have?
I would rate Palo Alto Networks WildFire an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Principal Consultant at Securelytics
Fast analysis, good identification features and reasonable pricing
Pros and Cons
- "The analysis is very fast."
- "There are some formats that the solution cannot support ."
What is our primary use case?
We use this solution to identify whether an unknown file is managed or not. We also use it to identify any unknown file that is executable without reputation. We do this before releasing it to the end-user.
How has it helped my organization?
We release the email and the network traffic but also analyze the file. We can do it concurrently before we release the actual traffic to the end user when we have already completed the analysis.
What is most valuable?
The analysis is very fast. The intermittent is a millisecond and has a speedy response time.
What needs improvement?
There are some formats that the solution cannot support today, but they are mostly very rare formats. So that can be improved.
For how long have I used the solution?
We have been using this solution for the past three years. We are using the latest version, and it is deployed on Google cloud. In addition, we do an integration with the Cortex XDR together with Palo Alto Networks WildFire.
What do I think about the stability of the solution?
It is a stable solution.
What do I think about the scalability of the solution?
Regarding scalability, 1000 to 5000 is not a problem, but anything more than that, I am unsure. However, it is scalable, and most of the people in our company that use the solution are from our group's information.
How are customer service and support?
We have used the technical support for analysis purposes. They are sound, and the testing system and updates are good. They proactively give us updates, and they are doing a good job. I rate the technical support an eight out of ten.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We have used different solutions in the past but switched to Palo Alto Networks WildFire due to the fast analysis.
How was the initial setup?
The installation was straightforward. It is a cloud and FaaS-based platform and took about one to two hours to deploy. We completed the deployment in-house, and very minimal maintenance is required.
We have about ten people on our team. We needed only one person to install and deploy and about three to maintain.
What was our ROI?
I am unsure about the specific ROI, but we have managed to quarantine and block multiple manages on the enterprise price, which is good. We have benefited from Wildfire.
What's my experience with pricing, setup cost, and licensing?
Our licensing costs are annual, and I believe it is not that expensive. I rate the pricing a six out of ten, so it is on the cheaper side.
Which other solutions did I evaluate?
We evaluated getting proof of concept for another solution and end-user analyzer, but there were limitations to the integration, so we didn't proceed with it.
What other advice do I have?
I rate this solution an eight out of ten. Regarding advice, I would recommend doing a proof of concept first before deciding on the solution.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Palo Alto Networks WildFire
August 2025

Learn what your peers think about Palo Alto Networks WildFire. Get advice and tips from experienced pros sharing their opinions. Updated: August 2025.
865,384 professionals have used our research since 2012.
Application Support Administrator at a transportation company with 501-1,000 employees
Offers advanced threat detection and prevention capabilities
Pros and Cons
- "The most effective feature of WildFire for threat analysis is its collaboration with other security profiles on our Palo Alto firewall."
- "Any enhancements should likely be focused on the firewall appliance to further strengthen overall security capabilities, such as refining app and user identity features."
What is our primary use case?
In our company, Palo Alto Networks WildFire is seamlessly integrated with our firewall, working automatically to detect and prevent zero-day attacks. It is like having an extra layer of defense that kicks in whenever there is a potential security threat. My role mainly involves managing firewall policies and configurations, while WildFire handles the more intricate aspects of threat detection and analysis.
How has it helped my organization?
WildFire has significantly enhanced our organization's ability to detect and respond to new threats, especially phishing attacks. It serves as a comprehensive repository of security incidents, providing us with a vast database of threat intelligence. With WildFire in place, we feel more confident and relaxed, knowing that even if our firewall lacks immediate knowledge about a threat, WildFire will provide the necessary information to take action effectively.
What is most valuable?
The most effective feature of WildFire for threat analysis is its collaboration with other security profiles on our Palo Alto firewall. While I primarily view WildFire as a repository for security incidents, its integration with antivirus and antispam profiles enhances our overall threat detection capabilities.
What needs improvement?
There is not much room for improvement for WildFire itself. It serves well as a repository for threat intelligence. Any enhancements should likely be focused on the firewall appliance to further strengthen overall security capabilities, such as refining app and user identity features.
For how long have I used the solution?
I have been using Palo Alto Networks WildFire for almost a year.
How are customer service and support?
Palo Alto Networks' technical support is excellent. They have consistently provided prompt assistance whenever needed, and we are satisfied with their service. I would rate their support as a nine out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
Deploying Palo Alto Networks' products was easy, and integrating WildFire with our existing infrastructure was straightforward.
What's my experience with pricing, setup cost, and licensing?
In Palo Alto Networks' suite, you only pay for what you use or need, rather than a bundled package.
What other advice do I have?
Palo Alto Networks' BPA flagged certain URLs that needed blocking to tighten our firewall's security. WildFire serves as a repository for security incident data, enhancing our threat intelligence across the organization. While we don't manage it directly, WildFire provides crucial information about security occurrences globally.
The sandbox technology of WildFire has benefited us as it provides a layer of protection and immutability against threats.
Whether it is better to integrate WildFire with Palo Alto firewall into one product depends on your infrastructure setup. If you have a reliable internet connection, utilizing WildFire in the cloud is efficient for receiving timely updates. However, if internet connectivity is a concern, having WildFire as an appliance locally might be preferable.
My advice for those considering WildFire is to prioritize its inclusion with your firewall setup. Cybersecurity is interconnected globally, and WildFire provides crucial threat intelligence to keep your firewall updated and effective. It is essential for a smarter, more secure network defense.
Overall, I would rate WildFire as a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Network Security Engineer at MHESI
Comes with a free version that helps to analyze threats
Pros and Cons
- "We get support in the free version."
- "The free version does not have real-time updates. It is slow."
What needs improvement?
The free version does not have real-time updates. It is slow.
For how long have I used the solution?
I have been working with the product for four to five years.
What do I think about the stability of the solution?
Palo Alto Networks WildFire is stable.
What do I think about the scalability of the solution?
My company has over 20 users for the product.
How are customer service and support?
We get support in the free version.
Which solution did I use previously and why did I switch?
We switched to the solution since it matches our requirements and helps to analyze threats with a free version.
What's my experience with pricing, setup cost, and licensing?
I use Palo Alto Networks WildFire's free version.
What other advice do I have?
I rate Palo Alto Networks WildFire an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Pre-Sales Engineer at eCam Solution Co., Ltd
A highly stable product offering protection from unknown or zero-day attacks
Pros and Cons
- "Stability-wise, I rate the solution a ten out of ten since we never faced any issues."
- "Palo Alto Networks WildFire should be more real-time in nature. The signature updates should happen in a minute or less than a minute to be a very good feature for the customer."
What is our primary use case?
My company uses Palo Alto Networks WildFire to protect itself from unknown or zero-day attacks. We use machine learning to send the file or the URL we've never seen before to the cloud and WildFire. WildFire uses machine learning and an appliance update before providing a signature in less than five minutes. All the customers globally receive the signature from WildFire. WildFire is a good feature in Palo Alto besides IPS allowing us to prepare for unknown attacks.
What is most valuable?
The most valuable features of the solution are its static and dynamic analysis that analyzes many of your files, allowing you to know if it is a good or the best file.
What needs improvement?
Palo Alto Networks WildFire should be more real-time in nature. The signature updates should happen in a minute or less than a minute to be a very good feature for the customer.
When an unknown attack occurs, Palo Alto Networks WildFire takes less than five minutes to confirm users about the attack, so it should be possible in a minute or less than that.
In the future, it should support uploading files to WildFire Cloud. The solution already supports many other file formats. We should be able to analyze any file before we send it to the cloud.
For how long have I used the solution?
I have been using Palo Alto Networks WildFire for over four years. I am a reseller of Palo Alto solutions.
What do I think about the stability of the solution?
Stability-wise, I rate the solution a ten out of ten since we never faced any issues.
What do I think about the scalability of the solution?
Scalability-wise, I rate the solution a nine out of ten.
Mostly we have enterprise-sized businesses with over 1,000 employees in such businesses.
How are customer service and support?
I rate the technical support a nine out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
I rate the initial setup a ten out of ten.
The solution is deployed on-premises.
The solution can be deployed in less than five minutes.
Regarding the steps for deployment, we need to go to the security profile of WildFire, which is something you can do before, or create a new custom WildFire profile. After the creation of the profile on WildFire, we use it after we can create a policy to check the unknown file and send it to the cloud. We use the policy to start with the deployment process.
What's my experience with pricing, setup cost, and licensing?
I rate the pricing an eight out of ten since it can be pretty expensive.
The pricing of the solution depends on the hardware model. Some can be cheap, while others can be more based on the hardware model. Our company only buys licenses for Palo Alto Networks WildFire, so we don't need any additional licenses.
What other advice do I have?
I think the customer implementing a one-tier or two-tier firewall should have Palo Alto Networks WildFire's subscription. When the unknown types of attacks are coming in, we need to have WildFire for protection.
I rate the overall product a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer.
Easy to deploy, affordable, and scalable
Pros and Cons
- "I give the initial setup an eight out of ten."
- "The technical support response needs improvement."
What is our primary use case?
The solution is used for threat protection.
The solution can be deployed on-prem and in the cloud.
What is most valuable?
All the features are valuable.
What needs improvement?
The technical support response needs improvement.
For how long have I used the solution?
I have been a reseller of the solution for ten years.
What do I think about the stability of the solution?
I give the stability an eight out of ten.
What do I think about the scalability of the solution?
I give the scalability a nine out of ten.
How are customer service and support?
A long-term customer who has been purchasing Palo Alto products from us for the past five or six years experienced major issues. Despite raising the issue with about ten tickets, the customer did not have an account manager at Palo Alto that we could turn to for assistance. Furthermore, the support team was not responding to their messages or the tickets they opened. Consequently, I had to take action to assist the customer. Unfortunately, I did not receive any response either. It took about four or five months for us to receive a reply, which was not even from Palo Alto but from the distributor we purchased the solution from. We cannot buy directly from Palo Alto. Ultimately, it was the distributor who helped us, as Palo Alto did not resolve the case.
How would you rate customer service and support?
Negative
How was the initial setup?
I give the initial setup an eight out of ten. The deployment of one firewall requires one day.
What about the implementation team?
We implement the solution for our clients.
What's my experience with pricing, setup cost, and licensing?
The pricing is affordable and fixed. I give the price an eight out of ten.
What other advice do I have?
I give the solution a nine out of ten.
The Palo Alto Networks WildFire solution is effective, however, it is limited in terms of support. Therefore, I recommend using this solution only if adequate support is provided.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer.
Principal Cloud Security Engineer at Providence Health and Services
Great security with near real-time updates for signatures and excellent reliability
Pros and Cons
- "Stability is never a concern."
- "There are more specialized solutions that compete with Wildfire. Therefore, they need to work on their machine learning and AI to be more competitive."
What is our primary use case?
We primarily use the solution both in our company and with our clients. It is mostly used for security.
What is most valuable?
The solution offers near real-time updates for signatures, which is very useful for intelligent threat stamping. They update and improve frequently.
The sandboxing is very helpful. They have a cloud-based sandbox.
They've introduced machine learning and supervised machine learning, which is helpful.
They offer DNS security.
The solution continues to grow quite extensively.
The UI, the marketing, and everything recently has changed and rebranded, and gotten better.
From a security perspective, they are always the best.
Stability is never a concern.
The solution can scale.
What needs improvement?
The UI could continuously be improved. They've been working on this aspect and are getting better and better.
There are more specialized solutions that compete with Wildfire. Therefore, they need to work on their machine learning and AI to be more competitive.
For how long have I used the solution?
I've been dealing with the solution for eight years.
What do I think about the stability of the solution?
It is stable and reliable. There are no bugs or glitches. It doesn't crash or freeze.
What do I think about the scalability of the solution?
The scalability has been very good.
How are customer service and support?
Technical support is very good. However, it does depend on what service tier you are at - whether premium or standard.
What's my experience with pricing, setup cost, and licensing?
The pricing is competitive. It was not too expensive. The pricing depends on the environment and the number of devices. The pricing varies.
What other advice do I have?
I'm a consultant.
I'd rate the solution eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior System Administrator at a government with 10,001+ employees
Gives accurate assessment and filters out what's good and what's bad, and doesn't cause any slowdown on our computers
Pros and Cons
- "It gives a more accurate assessment of a virus in terms of whether it's truly a virus, malware, or a false positive. We have some legacy software that could pop up as being something that is malware. WildFire goes through and inspects it, and then it comes back and lets us know if it's a false positive. Usually, when it finds out that it's not a virus, it lets us know that it's benign, and it can exclude it from that scan, which means I don't even have to worry about that one popping up anymore."
- "They can keep on doing more updates. As new malware and viruses are coming out, they can make sure that WildFire is up to date."
What is most valuable?
It gives a more accurate assessment of a virus in terms of whether it's truly a virus, malware, or a false positive. We have some legacy software that could pop up as being something that is malware. WildFire goes through and inspects it, and then it comes back and lets us know if it's a false positive. Usually, when it finds out that it's not a virus, it lets us know that it's benign, and it can exclude it from that scan, which means I don't even have to worry about that one popping up anymore.
What needs improvement?
I haven't seen anything that needs improvement on it. It's a very stable platform. They can keep on doing more updates. As new malware and viruses are coming out, they can make sure that WildFire is up to date.
What do I think about the stability of the solution?
It has been very stable. It doesn't cause any slowdown on our computers. It filters out what is good and what's bad.
What do I think about the scalability of the solution?
We haven't had a need to scale it. We have a hybrid environment. We have some cloud, but we still have a lot of on-prem.
What's my experience with pricing, setup cost, and licensing?
It's comparable to what the competition is. It is probably a little lesser than what the competition is because, as a state government, we go for whatever the lowest cost is.
What other advice do I have?
I would rate it a 10 out of 10 because it has been a really good tool.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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Updated: August 2025
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