We are a multi-cloud provider and we use NetApp All Flash as the base for providing the cloud services.
Senior Manager of Product and Services at a tech services company with 1,001-5,000 employees
We can spin up VMs quickly and FabricPool enables me to extend hyperscaler storage
Pros and Cons
- "With the new version, they have the FabricPool which works for me. I can extend the hyperscaler storage."
- "It would be great if they had a single pane of glass or a single dashboard where all the NetApp ecosystem storages could be viewed and monitored simply. That would help my Operations."
What is our primary use case?
How has it helped my organization?
It gives us the power and agility to spin up VMs as quickly as possible.
We have also standardized on NetApp. All the storage that we have for our services runs on NetApp. Being standardized, it's easy for our Operations. We can train them on a single platform.
It helps improve performance for enterprise applications, data analytics, and VMs. With the power of flash, we moved from a traditional hybrid storage to all-flash. Having the full-fledged power of flash, and the controllers, it has doubled the performance compared to what we used to get.
Finally, our total cost of ownership has decreased by approximately 10 - 12 percent.
What is most valuable?
The most valuable feature is the efficiencies that all-flash brings. It helps us reduce costs and be competitive in the market. It's quite easy to operate and monitor, to do business as usual.
Whatever they talk about it delivers. It's fast, it's efficient, it's agile.
With the new version, they have the FabricPool which works for me. I can extend the hyperscaler storage. The features we require today are present in ONTAP.
What needs improvement?
It would be great if they had a single pane of glass or a single dashboard where all the NetApp ecosystem storages could be viewed and monitored simply. That would help my Operations.
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NetApp AFF
May 2025

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What do I think about the stability of the solution?
Being a service provider, we cannot afford any downtime. It's working fantastically as of now. It's sturdy and just rocking.
What do I think about the scalability of the solution?
It's an all-flash so you just add more clusters, nodes, and you're done. Scalability isn't an issue. That was one of the evaluation criteria, we needed something that would scale out.
How are customer service and support?
Tech support is not just for AFF, we have a long-standing relationship with NetApp. Overall, the support guys are very proactive. They help us with new fixes and patches - we keep up with them. We have a very good relationship.
We haven't really had much of a need to escalate issues. We don't actually get into "escalation mode." We just talk with senior management and things get done. We're happy with the support.
Which solution did I use previously and why did I switch?
We did not have any other flash solution. We were running a tiered storage approach but because of market demand, where our customers wanted efficient performance, agile cloud storage, that is what drove us to evaluate the newer technologies. With all the technical evaluations we did, we settled on All-Flash.
We chose NetApp because we had the SolidFires in place and we already had the standardization. We also went with NetApp because of the partnership and the support that we get from NetApp. In addition, it proved that it was technically better than the competitors in the benchmarks.
How was the initial setup?
I was involved in the technical and commercial analysis, but not in the actual environment setup. That was taken care of by another team. The initial setup was straightforward but there was definitely a lot of planning that went into getting it deployed smoothly.
Being a services provider, every customer has unique requirements, which makes it more complex for us. We took a good amount of time to understand, evaluate, and come up with a proper deployment plan so we wouldn't get into trouble at the deployment phase.
What about the implementation team?
We had an in-house team do it.
What was our ROI?
I haven't calculated ROI because, being into the OpEx model, since we're providing serivces, typically the ROI is 36-plus months. We're not there yet.
Which other solutions did I evaluate?
We evaluated Nimble, 3PAR, Dell EMC.
What other advice do I have?
You should definitely look at NetApp AFF and evaluate it.
In terms of how long it takes to set up and provision enterprise applications using AFF, we have a back-end provisioning tool so it's all automated. I cannot define it only with respect to AFF because the entire orchestration works. But on average, we take about five minutes to provision a VM.
I would rate the solution at eight out of ten. It has definitely helped us bring our costs down and gives us a powerful storage at the back end to serve our customers. It would be a ten out of if they brought my TCO down even more.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Technical Director at CUSTOMERTIMES CORP
Competitive in terms of performance, storage efficiency, feature richness, and scalability
Pros and Cons
- "We found AFF systems very competitive in terms of performance, storage efficiency, feature richness, and scalability."
- "There are no pNFS with VMware VVOLs."
- "There is no direct storage attachment available. Most configurations require additional switches for data access."
- "There are no RDMA capabilities in CIFS (SMB) and NFS protocols."
What is our primary use case?
- All flash
- SAN and NAS server virtualization
- Databases (OLTP and OLAP)
- File shares
- Test or development
How has it helped my organization?
After testing with early ONTAP 9 versions including storage efficiencies, we found that AFF systems can decrease the data footprint with MS SQL databases (real customer multi-TB DB) to 1:4, while aggregate dedupe wasn't available at the time of testing and post-compression and dedupe were disabled. Snapshots, provisioning, cloning were not included in the result of 1:4 data reduction. Alongside with AFF systems, we tested EF & IBM FlashSystem for comparably in price. AFF showed not only the best storage efficiency, but also the best storage performance (based on overall application performance, using MS SQL DB).
Therefore we found AFF systems very competitive in terms of performance, storage efficiency, feature richness, and scalability.
What is most valuable?
- SAN/NAS scale out
- Online data migration
- Data compaction
- Application integration
- Cloning
- Snapshots
What needs improvement?
- No RDMA capabilities in CIFS (SMB) and NFS protocols.
- No pNFS with VMware VVOLs.
- No direct storage attachment available. Most configurations require additional switches for data access.
For how long have I used the solution?
More than five years.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
NetApp AFF
May 2025

Learn what your peers think about NetApp AFF. Get advice and tips from experienced pros sharing their opinions. Updated: May 2025.
857,028 professionals have used our research since 2012.
System Administrator at Dhaka Bank Limited
The business copy solution has become faster using SnapMirror
Pros and Cons
- "If the AutoSupport is well configured, then you need not to do a monitoring. You will get call and mail when any issue is completed."
- "Setup was simple and easy."
- "The business copy solution has become faster using SnapMirror."
- "The graphical interface is still heavy and slow. Needs more improvement in this area."
- "I have experienced slow responses several times, if the ticket has only been opened in portal."
What is our primary use case?
A centralized storage solution for Telecom organizations. Where NetApp FAS 6200 was connected to HP-UX, AIX, Linux, VMware, and Windows, this storage is used by the OLTP solution (database and application) as well as a data warehouse application.
How has it helped my organization?
- Operational load to system administrators has been reduced by utilizing the user-friendly storage.
- Earlier the Bill Run process (monthly bill processing for post paid telecommunication subscriber) was taking two to two and a half days in each cycle, while storage was a old model XP from HPE. After migrating to NetApp, it is has come to only six hours.
- The business copy solution has become faster using SnapMirror.
- Assured by RAID-DP, the organization started hosting their OS in NetApp rather than using local HDD of server. It improved the system performance, especially in the area of swapping/paging. Also, SAN boot ensured a higher level of redundancy in the OS.
What is most valuable?
- The Snap: including the Snapshot and SnapMirror. They are good for taking a copy of production, which can be used for reporting, contingency, backup, etc.
- Scripting: NetApp is actually more ONTAP. It has a very good command-line interface, which is user-friendly to system administrators when implementing automation using scripting.
What needs improvement?
The graphical interface is still heavy and slow. Needs more improvement in this area.
For how long have I used the solution?
More than five years.
What do I think about the stability of the solution?
Yes. It was a bug in an older version related with NVRAM. However, they have fixed it in both the FW and ONTAP levels.
What do I think about the scalability of the solution?
No issues.
How are customer service and technical support?
The technical support team is really cooperative. I have experienced slow responses several times, if the ticket has only been opened in portal. On the other hand, a single phone call to them improved the case support tremendously.
Also, if the AutoSupport is well configured, then you need not to do a monitoring. You will get call and mail when any issue is completed.
Which solution did I use previously and why did I switch?
Earlier used EVA, MSA and XP from HPE. In order to enhance our capacity, we proceeded to switch to NetApp. Interestingly, after proceeding to NetApp, we discovered more features, which we had not even thought about.
How was the initial setup?
Setup was simple and easy.
What about the implementation team?
Implemented by vendor (local partner and OEM engineer). They are really experienced.
What's my experience with pricing, setup cost, and licensing?
So far, I understand the cost is less than many other storages of same/similar performance benchmark. If you go for Replication, Vault, and NAS, please ensure that the license has been ordered at the very beginning. However, licenses can been added or modified without rebooting the system at any time.
Which other solutions did I evaluate?
We considered the product from EMC.
What other advice do I have?
This can be used as a storage (SAN/NAS) as well as a SAN's volume controller
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
IT Specialist at a financial services firm with 1,001-5,000 employees
MetroCluster provides business continuity and is a critical part of our contingency setup
Pros and Cons
- "MetroCluster provides business continuity and is a critical part of our contingency setup."
- "The speed is important; no more problems caused by high latency."
- "I would like it to be an IP as our network is mainly IP-based."
- "FC and ATTO bridges are still needed for cross datacenter replication."
What is our primary use case?
How has it helped my organization?
Used to run an older FAS with FC drives. We were always having trouble with performance. AFF is fast, with low latency, and plenty of I/O headroom. Management is fairly easy as we know our way around NetApp from experience with the old FAS.
What is most valuable?
The speed is important; no more problems caused by high latency.
MetroCluster provides business continuity and is a critical part of our contingency setup.
What needs improvement?
- FC and ATTO bridges are still needed for cross datacenter replication.
- I would like it to be an IP as our network is mainly IP-based.
- The ATTO bridges add to the total cost of the system.
For how long have I used the solution?
One to three years.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
CTO at Pronet Security
High availability and improved performance are key features
Pros and Cons
- "High availability"
- "Stability could be improved."
How has it helped my organization?
- Improves performance
- reduces CPU usage
- Efficient use of RAM
What is most valuable?
- Price/performance
- High availability
What needs improvement?
Stability could be improved.
For how long have I used the solution?
Three to five years.
What do I think about the scalability of the solution?
No issues with scalability.
How is customer service and technical support?
In the first years it was great, after that it has become worse.
What's my experience with pricing, setup cost, and licensing?
NetApp is getting too expensive.
Which other solutions did I evaluate?
HPE 3PAR.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner.
Systems Architect at University of Iowa
The systems actually started acting like real computers, not like a virtual system.
What is most valuable?
The valuable feature for us was, we started our VMware solution on a mid-tier NetApp solution. When we went to All Flash FAS our changes went form about a 5 or 10 millisecond response time to 1 millisecond. The systems actually started acting like real computers, not like a virtual system.
How has it helped my organization?
The benefits for our organization are that our customers actually noticed, and that's pretty hard to do sometimes. It was really good because they actually noticed the response times changing and that our virtualization system actually became more responsive for them.
What do I think about the stability of the solution?
Our stability has been very good. We haven't seen any down-time for five or six years probably.
What do I think about the scalability of the solution?
Scalability on NetApp is unforeseen. I'm sure we're going to buy more. I'm sure the fact that we are using clustered NetApp, we can take that stuff and move the next heads into the next cluster and then just migrate things, and nobody notices in the background. That's probably the best thing about the scalability.
How is customer service and technical support?
The technical support is really good. We don't use it that much because I have a few guys on my team that are really good with the product. But the technical support, whenever we need them, is great. We actually work with Sirius Computer Solutions, our partner. They help us figure out where we should upgrade to. They'll come in and they'll do technology things to make sure that we are going for the next solution that will help our product.
How was the initial setup?
We did the initial setup. I would say it was an eight out of 10. There were some issues but it was okay. They helped us fix it, and we figured it out. That's mostly because we just like to do it ourselves, because we want to see what we're doing and what's in our datacenter.
Which other solutions did I evaluate?
Yes, we evaluated other solutions but the NetApp solution seemed to be the best one for what we were doing, and for simplicity of moving from the current solution to the next solution.
What other advice do I have?
If a colleague was evaluating storage solutions I would tell them to buy NetApp. The decompression, the dedup, all those things that happen, are just better then everybody else's platform.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Solution Architect at Intalock Technologies
Easy scalability is key; clients don't know what their sizing needs will be in the coming years
What is most valuable?
Scalability, really, for us. We have a lot of customers who purchase other companies and they need scalability; the NetApp solutions really lend themselves to that.
I think for us the pricing point was pretty important too. In Australia, we find that selling solutions now, the features and functions are one thing, but the price point is pretty important as well, and NetApp provides a good price point.
How has it helped my organization?
There is a variety of features and benefits to customers using this solution. A lot of our customers are coming over from EMC, and the integration with cloud is pretty important to them. NetApp has a lot of roadmaps on cloud inspiration. That's important to them. That's one of the reasons I'm here, to understand more about the cloud inspiration, and having those on-site/off-site features. A lot of people are now looking at cloud. There are a lot of hardware solutions that are coming up, and NetApp really lends itself to them.
What needs improvement?
I don't really know. After this conference, maybe I'll have an idea of other features that I'd like to see, but at the moment the features provided are adequate for the customers' needs.
I don't give a 10, or a nine out of 10, straight off the bat. I'd like to work more with it before I can give it a better rating.
For how long have I used the solution?
Probably about two or three months.
What do I think about the stability of the solution?
So far, no issues at all.
What do I think about the scalability of the solution?
Most of the companies we do solutions for acquire other companies, so it's important to them at the beginning to know that, even though they don't know what their sizing is going to be like for the next three to four years, if they do purchase companies and a lot of data comes on board, the solution is easily scalable.
How is customer service and technical support?
I think I did one call with tech support and it was pretty quick. They got me the right answer immediately and I think the call was closed within one day.
How was the initial setup?
I've actually shadowed a NetApp consultant and it looked to be straightforward. I can't wait to do my own in the future.
Which other solutions did I evaluate?
EMC, we do a lot of Celerra and VNX implementations; HPE EDS, and Hitachi.
My experience so far, compared to other solutions, All Flash FAS has been pretty good. I think the documentation in NetApp is pretty good. I think the interface and your working tools are pretty good, compared to some of the other vendors where, with them, it gets complicated. I think other vendors have add-on components to their solutions. NetApp's seems to be native. Those are great benefits to us.
The way my company integrates with customers is our sales force checks with the customers, they decide on a solution and then it gets passed over to technical, which I'm part of. We inherit the solution and then we try to make the best of it. We do give our sales boys a lot of pros and cons for each type of vendor.
I suppose that's where the sales guy, when he has his initial discussions, works out a technical solution for the customer at a high level and then also works out a price point.
I'd say the price point's an important factor. I think a lot of solutions provide similar functionality and I think that the edge would really be the price point, for us.
Sometimes the customer has had a relationship with another vendor and they get to a point where they'd like to move over to something new, because of support issues, or there might be some kind of issue with their sales rep. Lots of factors sometimes influence them. That's why it's important for our sales force to exactly understand what the issues are.
What other advice do I have?
The most important criteria when selecting a vendor start with, "Is it going to work for the customer?" We'd like to do best-of-breed for customers and we don't like to just push a solution down because of any relationship with the vendor. It must work for the customer.
So far, NetApp solutions that we have put together have worked for the customer. It is sometimes hard to get NetApp into a customer when they have another vendor, like EMC. It's hard to push the other vendor out, because not only the storage but there are also other parts that the customer sometimes aligns to a certain vendor, so it is hard to push it.
Do good research. Make sure that the customer doesn't have any pre-existing relationships that might deter them from going to another vendor; that's really important. Sit down with the customer and go through the pros and cons of it. Sometimes it's good to point out the cons as well, so that they understand those and not realize those six months or a year down the track.
I've had a really good experience. It's pretty straightforward. It meets the customers' requirements. The price point is really good. But I'm going to reserve the 10 out of 10 until I get a bit deeper into it.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner.
IT Business Partner at a tech services company with 1,001-5,000 employees
We have seen a speed improvement, and our applications are a lot faster
What is most valuable?
- The Flash component for performance
- The management
- ONTAP
- The features that ONTAP now has with the availability to work with the cloud.
How has it helped my organization?
We have seen a speed improvement, and our applications are a lot faster.
What needs improvement?
Probably on the management side of things. It is very complex.
For how long have I used the solution?
Probably six months.
What do I think about the stability of the solution?
Not really.
What do I think about the scalability of the solution?
It is pretty scalable.
How are customer service and technical support?
Tech support is very good, so give it an eight out of 10.
Which solution did I use previously and why did I switch?
It was an older system. It was a disc based system. So, we were looking for performance improvement.
It was a natural progression from the previous system, so it was just more of an upgrade rather than a new system.
How was the initial setup?
It was reasonably straightforward. We received a lot of knowledge on the net about ONTAP systems, so the setup has improved.
What other advice do I have?
The NetApp ONTAP system is a very good system to work with and use. Very versatile and once you know how things work in the NetApp world, then it makes it very easy to keep the systems for a long time, to work with them, and they work very well.
It is a brand new system, and it works extremely well. Performance improvements are as expected.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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