We use Bitbucket to store all of our code repositories. It has become the standardized tool for code management across all teams.
Expert Software Engineer at a tech vendor with 10,001+ employees
Easy-to-learn tool with a valuable automated workflow functionality
Pros and Cons
- "It's straightforward to adapt to, with user-friendly features and a convenient UI."
- "The product could be less expensive for small companies."
What is our primary use case?
What is most valuable?
The platform integrates with other tools, such as Jenkins, enabling automated workflows for building, testing, and deploying code changes. It triggers the pipeline process, ensuring that builds are generated and deployments are managed efficiently.
What needs improvement?
The product could be less expensive for small companies.
For how long have I used the solution?
We have been using Bitbucket for five years.
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Bitbucket
June 2025

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What do I think about the stability of the solution?
The product is stable. Being utilized by a multinational company like ours, stability is crucial, and it has consistently delivered on this front. Over the past five years of usage, we have encountered no significant defects or bugs.
What do I think about the scalability of the solution?
We have around 1000 Bitbucket users in our company. On a wider scale, across India, where we have 22,000 employees, Bitbucket adoption is also significant.
How was the initial setup?
The initial setup for Bitbucket was straightforward. The process was similar to deploying GitHub and GitLab, based on Git technology. We have various tools available, such as SourceTree or Visual Studio Code, which can seamlessly integrate with the product. I prefer using Git Bash for command-line operations. However, many others in our team utilize Visual Studio Code, which provides a user-friendly interface for running commands.
What's my experience with pricing, setup cost, and licensing?
In a small-scale company where I previously worked, cost-saving measures led to a transition from GitLab's dedicated servers to GitHub's cloud-based solution. This switch resulted in significant cost savings and demonstrated the impact of cloud technology adoption on budget management. However, my current organization, a larger enterprise with a substantial budget, focuses on reliability and functionality rather than cost alone. Therefore, while Bitbucket may be perceived as costly for smaller companies, larger enterprises like mine prioritize tools like ServiceNow despite their expenses.
Which other solutions did I evaluate?
While alternatives like GitLab and GitHub were available, our organization remained steadfast in its preference for Bitbucket. Additionally, our team members, particularly those involved in DevOps, CI/CD, and system maintenance, were highly experienced with Bitbucket. Given the critical nature of our work in the banking and insurance sectors, where clients worldwide depend on our products, there was a reluctance to experiment with alternative solutions.
What other advice do I have?
Learning to use Bitbucket, especially for beginners, is quite easy. In my experience spanning over twelve years in the field, most companies rely on Git for version control, and Bitbucket is just one of the platforms built on Git technology. The commands and client tools are the same: Bitbucket, GitHub, or GitLab. This uniformity makes it straightforward for beginners to adopt and use Bitbucket or any Git-based tool without facing significant challenges.
I recommend Bitbucket for version control features. It is a good tool suitable for long-term use. It's straightforward to adapt to, with user-friendly features and a convenient UI.
I rate it an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

ICT Consultant at Nelson Mendaros
Excels with its robust collaboration features, secure and centralized code repositories and cost-effective pricing
Pros and Cons
- "Its key strength lies in securing and centralizing code repositories."
- "It would be beneficial to have a straightforward mechanism for integrating the initial tasks defined in Bitbucket with Jira when the need arises."
What is our primary use case?
I use it to monitor developers' progress and occasionally check in on ongoing activities to stay informed about the project's status.
What is most valuable?
It is a highly beneficial platform for fostering collaboration among developers. Its key strength lies in securing and centralizing code repositories. Additionally, it excels in facilitating seamless integration and continuous deployment by offering essential capabilities for automating the deployment process and monitoring developers' progress and tasks.
What needs improvement?
It would be beneficial to have a straightforward mechanism for integrating the initial tasks defined in Bitbucket with Jira when the need arises.
For how long have I used the solution?
I have been working with it for over ten years.
What do I think about the stability of the solution?
The stability of the system is excellent; we haven't encountered any issues.
What do I think about the scalability of the solution?
I have been highly satisfied with scalability and I would rate it ten out of ten. Our project has seen growth from an initial team of around three to five developers to a maximum of eighteen, which includes additional roles such as the Project Lead overseeing the developers' progress. The team size typically starts small and gradually expands as the project evolves.
How are customer service and support?
We didn't need to reach out to tech support. The majority of the issues we faced were successfully resolved through Bitbucket's online technical support and documentation. Our challenges primarily revolved around configuring and setting up pipelines.
Which solution did I use previously and why did I switch?
When comparing Bitbucket and GitHub, we initially used on-premises GitHub, where we handled maintenance, including patching and updates. This became somewhat challenging and required more management efforts, prompting us to switch to Bitbucket.
How was the initial setup?
The initial setup was straightforward.
What about the implementation team?
The implementation is straightforward since the project involves a small team of around six developers who primarily focus on developing and enhancing the application. Currently, Bitbucket is not utilized for the QA or testing aspect, as testing procedures are manual, and automated testing has not yet been implemented.
What's my experience with pricing, setup cost, and licensing?
We find that the pricing is very affordable.
What other advice do I have?
Overall, I would rate it ten out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Bitbucket
June 2025

Learn what your peers think about Bitbucket. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
856,873 professionals have used our research since 2012.
Senior application performance monitoring and alerting specialist at a aerospace/defense firm with 5,001-10,000 employees
It's a good solution for storing code, but the usability and integration could be better
Pros and Cons
- "Bitbucket works fine for what I'm doing. It's slightly different from GitHub, but it's a good tool for storing code."
- "Bitbucket's usability and integration with other tools could be improved somewhat. My other issue is that Bitbucket, GitHub, GitLab, and all the other ones use slightly different jargon for the same things. They should come up with a standard language for all these tools."
What is our primary use case?
I'm mainly using Bitbucket as a code repository for storing the configurations and templates of my monitoring tools. We have them stored locally, and Bitbucket manages changes and builds, so we have a means of rolling back if there are any issues.
There are about 10 to 15 users in the company at the moment. They want to expand usage, but there's still little uptake. It's an old-fashioned, traditional IT place that they work in.
What is most valuable?
Bitbucket works fine for what I'm doing. It's slightly different from GitHub, but it's a good tool for storing code.
What needs improvement?
Bitbucket's usability and integration with other tools could be improved somewhat. My other issue is that Bitbucket, GitHub, GitLab, and all the other ones use slightly different jargon for the same things. They should come up with a standard language for all these tools.
For how long have I used the solution?
I have been using Bitbucket off and on for about five or six years.
What do I think about the stability of the solution?
BitBucket is stable.
What do I think about the scalability of the solution?
BitBucket seems scalable, but we haven't used it at scale, so I wouldn't know.
How was the initial setup?
Setting up BitBucket is fairly straightforward. It has its own APIs, and it's easy to access. Everything is in the cloud.
What's my experience with pricing, setup cost, and licensing?
I believe it's a monthly license subscription, but you get a discount for paying by the year, so I'd recommend that.
What other advice do I have?
I rate BitBucket seven out of 10. If you're considering BitBucket, do your research and make sure it's the product for you. There are several options out there.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Co-Founder - President at Intellitions
Feasible and user friendly when compared to competiting solutions
Pros and Cons
- "Bitbucket is feasible and friendly compared to Visual Studio DevOps on the Microsoft platform."
- "When users are given access for the first time, they should have some basic setups to help them specify their purposes."
What is our primary use case?
I use the solution mainly to control and share code within the team. I also use it to secure my parts and deploy my code. Overall, Bitbucket is for DevOps purposes.
We work on two or three different solutions, and we have some IoT devices that we collect some data from. That is a separate solution we use to identify customer flow and is on-premises. Though there is hardware for the basic part of the solution, we have cloud-based applications that collect data directly from that application.
Besides that, our primary ERP machine, an ERP server, dynamically provides financial operations. It contains everything about us and is cloud-based. Our third team is Power BI, and though it is cloud-based, the core is our data.
We collect data from all three sources for analysis and have a big setup for data computation, integration, and analysis. We use a database on-premises for that. We also use some Azure services, but not as much because we mainly use our database on-premises, and we integrate our cloud solutions directly with that. We have very high-speed Internet, so our customer and employee loyalty and mobile applications are different applications we use, all integrated with that specific database, and it is very smooth. Our primary applications are hosted on the cloud, and our analytical part is hosted on our private cloud.
What is most valuable?
Bitbucket is feasible and friendly compared to Visual Studio DevOps on the Microsoft platform. I have Visual Studio DevOps, Bitbucket, and Atlassian, and I found Bitbucket enabled more on a technical level because it grants access to those low-level things you can't access in Visual Studio DevOps, where you need to buy a specific part for that and integrate it with OneDrive first. With Bitbucket, you can easily integrate Visual Studio and use different tools. Also, when it comes to costs for the premium version, Bitbucket is lower than that part, and you still get the same level of access.
What needs improvement?
When users are given access for the first time, they should have some basic setups to help them specify their purposes. For example, when someone selects DevOps, they could get branches and trees created for dev, QN, and production deployment by default. Bitbucket could give access to the user from the front end to click and start working. The three setups mentioned would be very easy for organizations like Bitbucket to offer for free, for the user to create by default and just click and run.
Bitbucket must also incorporate the product with top-tier applications like Microsoft 365 and Microsoft Visual Studio. Other than Microsoft, Bitbucket could integrate with Oracle directly. Bitbucket could have these three foundation servers and Visual Studio at a very minimal cost, which would help businesses get some options. Bitbucket has to work in that market as well because this market has only one or two products already offered by top-tier companies.
For how long have I used the solution?
I've worked with Bitbucket since 2017 or 2018.
What do I think about the stability of the solution?
I have not faced downtime because I don't know at what scale Bitbucket has been used. If I scale it to twice or thrice my site, I might face some problems.
What do I think about the scalability of the solution?
When it comes to scalability, there's always a point for improvement, so I rate Bitbucket's scalability a seven out of ten. The solution is technically feasible, but when discussing scalable applications while targeting high-level customers, there is a problem with the customer interface. You don't always have a system admin with technical exposure when scaling up, so Bitbucket needs three setups. That way, when you scale up your customers, they can easily get the part.
We have a maximum of five people using Bitbucket at a time.
How are customer service and support?
We contacted support recently because of some accrued repositories and received timely support.
How was the initial setup?
The initial setup is not very complex on the technical side for us because developers, programmers, and operations people have a good idea of how to set up these things. You just need to know the audience using this type of application. Mainly, the audience would be system admins or developers who are technically enabled, so they don't face many hurdles or problems while working with the application.
What's my experience with pricing, setup cost, and licensing?
I rate the pricing a seven out of ten because it is expensive. We pay about $500 or $600 a year for the Teams server.
What other advice do I have?
I rate Bitbucket an eight out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Solutions Architect at RRSSI
Comes with a strong planning model, though its competition outclasses it
Pros and Cons
- "The planning model is good, and so is the suite of applications around it."
- "Bitbucket should come with code review pre-integrated, which would be better than integrating another tool into the solution."
What is our primary use case?
We use the solution for source control.
What is most valuable?
The planning model is good, and so is the suite of applications around it. Bitbucket makes it easy to manage ops, integration, and unified login.
What needs improvement?
Bitbucket should come with code review pre-integrated, which would be better than integrating another tool into the solution.
For how long have I used the solution?
The organization I'm working with has worked with the solution for about six months.
What do I think about the stability of the solution?
I rate Bitbucket's stability an eight out of ten for our use, keeping in mind we just use it for source control.
What do I think about the scalability of the solution?
We have 20 users on Bitbucket. I have seen Bitbucket expand to hundreds of developers across multiple teams, and I didn't find any issues then.
How are customer service and support?
My IT team has contacted customer support for Jira, probably to enable SS4. I didn't hear any complaints from the IT team that the resources were slow. They were able to resolve the issue pretty fast.
How was the initial setup?
The initial setup is straightforward.
What about the implementation team?
We managed the installation and configuration in-house.
What's my experience with pricing, setup cost, and licensing?
I rate Bitbucket's pricing a five out of ten.
Which other solutions did I evaluate?
Comparing Bitbucket with GitLab, I would have chosen GitLab earlier because of its pricing model, though their new model has gotten a little expensive. Likewise, GitLab is better feature-wise.
If the organization has adopted Atlassian, I will choose BitBucket. Still, if somebody has chosen Visual Studio Online or Azure DevOps as their product management tool for their development activities, GitHub would be a better option.
What other advice do I have?
Most providers provide scalable solutions, so that has not been something I've been concerned about. I'll know how to deal with it if I ever hit a hard limit. Likewise, hosting is not a big challenge. What concerns me is the service's features, whether it's BitBucket or GitHub. Similarly, I would be more concerned with creating the build pipeline, how well it's engineered, and supporting other platforms. For example, having the Mac OS or the iOS build tools available. A building environment is what I look for. And as long as the core repositories are working, scalability is my last concern.
When choosing a service, it's not just about the service alone but what the organization has adopted because that greatly determines what we choose. Otherwise, we would be competing with what the market provides in the future. 90% of future challenges would be because we poorly chose a tool.
I rate Bitbucket a six out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
An user-friendly solution that helps to automate manual processes
Pros and Cons
- "The tool's automation helped because we onboarded a lot of projects and teams into Bitbucket. The product's automation helped us complete activities in two days which previously used to take around two weeks to complete. We have completely automated processes that were earlier manual. It has good integration with Jira and Jenkins."
- "Bitbucket should integrate a static code analyzer."
What is our primary use case?
I use Bitbucket for plugins and Active Directory integration. It helps me onboard users for an automation suit. I also use it to check codes and generate reports on a daily basis.
How has it helped my organization?
The tool's automation helped because we onboarded a lot of projects and teams into Bitbucket. The product's automation helped us complete activities in two days which previously used to take around two weeks to complete. We have completely automated processes that were earlier manual. It has good integration with Jira and Jenkins.
What needs improvement?
Bitbucket should integrate a static code analyzer.
For how long have I used the solution?
I have been working with the product for two years.
What do I think about the stability of the solution?
I would rate Bitbucket's stability an eight out of ten.
What do I think about the scalability of the solution?
My company has less than five users for the product. We use it daily.
How are customer service and support?
My interaction with the customer support team is good.
How would you rate customer service and support?
Positive
How was the initial setup?
I would rate Bitbucket's setup an eight out of ten since we had a lot of documentation available. We completed the tool's deployment over three to four months. We had a small team of two to four guys to help us with the deployment. One person is enough to handle the product's maintenance.
What about the implementation team?
We didn't rely on any third-party to complete the tool's deployment.
What other advice do I have?
Bitbucket is user-friendly and easy to configure. I would rate it a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Provides efficient code management features and has good scalability
Pros and Cons
- "The product's most valuable feature is output backup."
- "There could be more AI features included in the product."
What is our primary use case?
We use Bitbucket for code management.
What is most valuable?
The product's most valuable feature is output backup.
What needs improvement?
There could be more AI features included in the product.
For how long have I used the solution?
We have been using Bitbucket for two years.
What do I think about the stability of the solution?
I rate Bitbucket's stability a ten out of ten.
What do I think about the scalability of the solution?
We have 100 Bitbucket users. It is a scalable platform.
How was the initial setup?
The initial setup process is easy. It involves linking a desktop and deploying the code into Bitbucket. It takes a few minutes to complete.
What about the implementation team?
We implemented the product with the help of our in-house team.
What's my experience with pricing, setup cost, and licensing?
Bitbucket is an inexpensive product.
What other advice do I have?
I rate Bitbucket a ten out of ten. I advise others to experiment with integrating the product with other vendors for deployment.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Staff at a manufacturing company with 10,001+ employees
Has a valuable Git feature and is very stable
Pros and Cons
- "Git is Bitbucket's most valuable feature."
- "The module component needs improvement."
What is our primary use case?
Bitbucket is the factor standard for development nowadays.
What is most valuable?
Git is Bitbucket's most valuable feature.
What needs improvement?
The module component needs improvement.
For how long have I used the solution?
I have been using Bitbucket for several years.
What do I think about the stability of the solution?
Bitbucket is highly stable. I rate the stability a ten out of ten.
What do I think about the scalability of the solution?
It is a scalable solution. We currently have 35 users. Bitbucket is extensively used.
Which solution did I use previously and why did I switch?
I have previously used ClearCase and another server controller.
How was the initial setup?
Bitbucket's initial setup is easy.
What's my experience with pricing, setup cost, and licensing?
A full licensing cost is paid for Bitbucket.
What other advice do I have?
I recommend Bitbucket to others. I rate the overall solution a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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