We use Bitbucket to manage source code and control the version.
Manager at a consultancy with 10,001+ employees
Helps to manage source code and control the version
Pros and Cons
- "The tool helps us manage different versions of code and branches. I like that Bitbucket is similar to Git but may have some vendor support. It has many of the same features as Git."
- "The online documentation isn't sufficient for configuration at an enterprise level. If new issues arise, vendor support may be necessary."
What is our primary use case?
What is most valuable?
The tool helps us manage different versions of code and branches. I like that Bitbucket is similar to Git but may have some vendor support. It has many of the same features as Git.
One helpful feature is that we can do many things directly in the browser, like creating pull requests or editing code, without needing Git commands. Bitbucket integrates well with other tools like Jira. When we raise a pull request in Bitbucket, it can create a change request in ServiceNow automatically. We first create a Jira ticket and tag its number in Bitbucket.
The solution integrates with DevOps tools like TeamCity, Travis, Jenkins, and Nexus repository. We use a branching model with a master branch and other branches for development and testing. Developers modify code in the dev environment; after testing, we implement it in production.
What needs improvement?
The online documentation isn't sufficient for configuration at an enterprise level. If new issues arise, vendor support may be necessary.
For how long have I used the solution?
I have been using the product for two years.
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Bitbucket
September 2025

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What do I think about the stability of the solution?
Sometimes, the Bitbucket server goes down, but it's rare. A specific team handles these issues and brings the server back up.
What do I think about the scalability of the solution?
The solution is good enough for our current needs. The underlying hardware needs to support scaling it up vertically. Whether in the cloud or on servers with VMs, the basic requirements for Bitbucket need to be met to scale it up.
I'm unsure of the exact number of users, but it might be in the thousands. the tool handles production and development issues across multiple applications and DevOps tools.
How was the initial setup?
For setup, the solution is hosted on a Linux server, similar to Git. In our environment, we install it on a server and host it on a URL. The deployment process is straightforward, with recommended steps available in documentation.
There are multiple ways to set up Bitbucket. It's not just standalone mode. We can set it up on multiple servers, not only Linux or Windows but even in the cloud. That's the current trend.
Maintaining Bitbucket isn't difficult, but engineers need clear knowledge about it to maintain it properly.
What other advice do I have?
The tool has some better features than Git, though I'm not sure if it has vendor support. We currently use it in QA.
I would recommend Bitbucket to others. If it has vendor support, it can be used for production environments.
Overall, I'd rate it seven out of ten. Sometimes, the system might go down due to underlying server issues or other problems. To handle this, the underlying solution should be highly available.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Pre-Sales Solution Engineer at Amrut software pvt ltd
Offers integration capabilities that help streamline workflows in organizations
Pros and Cons
- "The product's initial setup phase experience was good."
- "The tool offers a limited pipeline structure."
What is our primary use case?
I use the solution for my company's customers, for whom I take care of the version controlling of source codes.
What needs improvement?
The tool offers a limited pipeline structure. In terms of improvements, the tool should provide more pipeline structures. On the security front, Bitbucket doesn't provide much, making it an area where improvements are required. With respect to code review, the tool needs to provide more options and provisions so that it is possible to link and perform code reviews without a lot of hesitations or shortfalls. The aforementioned area can be considered for improvement in Bitbucket.
For how long have I used the solution?
I have experience with Bitbucket for six to seven years. I am a user of the tool. My company also has a partnership with Bitbucket.
What do I think about the stability of the solution?
Stability-wise, I rate the solution a nine out of ten.
What do I think about the scalability of the solution?
Atlassian has an architecture that supports scalability features, especially when you deploy the product on an on-premises model since it can support multi-node functionality.
My company deals majorly with enterprise-sized customers who use the product.
How are customer service and support?
I rate the technical support an eight out of ten.
How would you rate customer service and support?
Positive
How was the initial setup?
The product's initial setup phase experience was good.
The implementation is pretty straightforward because there is not much you can do with the Bitbucket since it can be described as more of a repository-oriented tool.
The solution is deployed on the cloud.
The solution can be deployed in a week.
What's my experience with pricing, setup cost, and licensing?
Bitbucket is available at a minimal price point. I rate the product price as two on a scale of one to ten, where ten means that it is a very expensive tool.
What other advice do I have?
The product is predominantly used in the IT sector.
Bitbucket's collaboration is based on Git, so anyone can create codes with the same repositories. The collaboration process of Bitbucket is good, but there are a lot of limitations with respect to the functionalities, especially when we look at Bitbucket's competitors like GitHub or GitLab. Bitbucket is not at the level of GitHub or GitLab. Bitbucket is more for entry-level teams who don't want to get into security or the pipeline part of their product. For an entry-level team, Bitbucket is good.
In terms of the CI/CD pipeline, though Bitbucket has a pipeline, it is not so strong. The major advantage of Bitbucket is on the price front since its competitors offer tools at a very high cost. The products from competitors are offered at costs that are five times more than the price of Bitbucket. With Bitbucket, the pricing is minimal, and you get many functionalities.
Code review is not so solid in Bitbucket, so you can do only a limited set of activities inside Bitbucket. The pull requests part in the tool is actually good. I cannot see any standard features available in the tool, but it offers normal functionalities. Bitbucket has a lot of limitations in the reviewing part.
Bitbucket integration streamlines workflows since it has integrated with a lot of CIs. The tool also works with an open DevOps approach, though there are no ready-made or predefined plugins available, which allows you to just plug and integrate with the CI server. You can also go with webhooks or APIs as they give the diversity feature, allowing you to play with multiple products, after which you need not switch between products just for the sake of integrations.
Bitbucket handles large repositories or projects since it has Git LFS, so if we have a large file system, then it seamlessly integrates. The problem comes with the tool's memory-related capabilities since if you go with its premium plan, then it is good, but if not, then on a monthly basis, you need to renew your space, which can be a slight headache for a customer.
For an entry-level team in a company, Bitbucket is a good option. If there are people who want some advanced tool for version controlling of systems with CI/CD integrations, then they need to look at other options.
I rate the tool a seven to eight out of ten.
Scalability-wise, I rate the solution a nine out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer.
Buyer's Guide
Bitbucket
September 2025

Learn what your peers think about Bitbucket. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
867,370 professionals have used our research since 2012.
Expert Software Engineer at a tech vendor with 10,001+ employees
Easy-to-learn tool with a valuable automated workflow functionality
Pros and Cons
- "It's straightforward to adapt to, with user-friendly features and a convenient UI."
- "The product could be less expensive for small companies."
What is our primary use case?
We use Bitbucket to store all of our code repositories. It has become the standardized tool for code management across all teams.
What is most valuable?
The platform integrates with other tools, such as Jenkins, enabling automated workflows for building, testing, and deploying code changes. It triggers the pipeline process, ensuring that builds are generated and deployments are managed efficiently.
What needs improvement?
The product could be less expensive for small companies.
For how long have I used the solution?
We have been using Bitbucket for five years.
What do I think about the stability of the solution?
The product is stable. Being utilized by a multinational company like ours, stability is crucial, and it has consistently delivered on this front. Over the past five years of usage, we have encountered no significant defects or bugs.
What do I think about the scalability of the solution?
We have around 1000 Bitbucket users in our company. On a wider scale, across India, where we have 22,000 employees, Bitbucket adoption is also significant.
How was the initial setup?
The initial setup for Bitbucket was straightforward. The process was similar to deploying GitHub and GitLab, based on Git technology. We have various tools available, such as SourceTree or Visual Studio Code, which can seamlessly integrate with the product. I prefer using Git Bash for command-line operations. However, many others in our team utilize Visual Studio Code, which provides a user-friendly interface for running commands.
What's my experience with pricing, setup cost, and licensing?
In a small-scale company where I previously worked, cost-saving measures led to a transition from GitLab's dedicated servers to GitHub's cloud-based solution. This switch resulted in significant cost savings and demonstrated the impact of cloud technology adoption on budget management. However, my current organization, a larger enterprise with a substantial budget, focuses on reliability and functionality rather than cost alone. Therefore, while Bitbucket may be perceived as costly for smaller companies, larger enterprises like mine prioritize tools like ServiceNow despite their expenses.
Which other solutions did I evaluate?
While alternatives like GitLab and GitHub were available, our organization remained steadfast in its preference for Bitbucket. Additionally, our team members, particularly those involved in DevOps, CI/CD, and system maintenance, were highly experienced with Bitbucket. Given the critical nature of our work in the banking and insurance sectors, where clients worldwide depend on our products, there was a reluctance to experiment with alternative solutions.
What other advice do I have?
Learning to use Bitbucket, especially for beginners, is quite easy. In my experience spanning over twelve years in the field, most companies rely on Git for version control, and Bitbucket is just one of the platforms built on Git technology. The commands and client tools are the same: Bitbucket, GitHub, or GitLab. This uniformity makes it straightforward for beginners to adopt and use Bitbucket or any Git-based tool without facing significant challenges.
I recommend Bitbucket for version control features. It is a good tool suitable for long-term use. It's straightforward to adapt to, with user-friendly features and a convenient UI.
I rate it an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior application performance monitoring and alerting specialist at a aerospace/defense firm with 5,001-10,000 employees
It's a good solution for storing code, but the usability and integration could be better
Pros and Cons
- "Bitbucket works fine for what I'm doing. It's slightly different from GitHub, but it's a good tool for storing code."
- "Bitbucket's usability and integration with other tools could be improved somewhat. My other issue is that Bitbucket, GitHub, GitLab, and all the other ones use slightly different jargon for the same things. They should come up with a standard language for all these tools."
What is our primary use case?
I'm mainly using Bitbucket as a code repository for storing the configurations and templates of my monitoring tools. We have them stored locally, and Bitbucket manages changes and builds, so we have a means of rolling back if there are any issues.
There are about 10 to 15 users in the company at the moment. They want to expand usage, but there's still little uptake. It's an old-fashioned, traditional IT place that they work in.
What is most valuable?
Bitbucket works fine for what I'm doing. It's slightly different from GitHub, but it's a good tool for storing code.
What needs improvement?
Bitbucket's usability and integration with other tools could be improved somewhat. My other issue is that Bitbucket, GitHub, GitLab, and all the other ones use slightly different jargon for the same things. They should come up with a standard language for all these tools.
For how long have I used the solution?
I have been using Bitbucket off and on for about five or six years.
What do I think about the stability of the solution?
BitBucket is stable.
What do I think about the scalability of the solution?
BitBucket seems scalable, but we haven't used it at scale, so I wouldn't know.
How was the initial setup?
Setting up BitBucket is fairly straightforward. It has its own APIs, and it's easy to access. Everything is in the cloud.
What's my experience with pricing, setup cost, and licensing?
I believe it's a monthly license subscription, but you get a discount for paying by the year, so I'd recommend that.
What other advice do I have?
I rate BitBucket seven out of 10. If you're considering BitBucket, do your research and make sure it's the product for you. There are several options out there.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Co-Founder - President at Intellitions
Feasible and user friendly when compared to competiting solutions
Pros and Cons
- "Bitbucket is feasible and friendly compared to Visual Studio DevOps on the Microsoft platform."
- "When users are given access for the first time, they should have some basic setups to help them specify their purposes."
What is our primary use case?
I use the solution mainly to control and share code within the team. I also use it to secure my parts and deploy my code. Overall, Bitbucket is for DevOps purposes.
We work on two or three different solutions, and we have some IoT devices that we collect some data from. That is a separate solution we use to identify customer flow and is on-premises. Though there is hardware for the basic part of the solution, we have cloud-based applications that collect data directly from that application.
Besides that, our primary ERP machine, an ERP server, dynamically provides financial operations. It contains everything about us and is cloud-based. Our third team is Power BI, and though it is cloud-based, the core is our data.
We collect data from all three sources for analysis and have a big setup for data computation, integration, and analysis. We use a database on-premises for that. We also use some Azure services, but not as much because we mainly use our database on-premises, and we integrate our cloud solutions directly with that. We have very high-speed Internet, so our customer and employee loyalty and mobile applications are different applications we use, all integrated with that specific database, and it is very smooth. Our primary applications are hosted on the cloud, and our analytical part is hosted on our private cloud.
What is most valuable?
Bitbucket is feasible and friendly compared to Visual Studio DevOps on the Microsoft platform. I have Visual Studio DevOps, Bitbucket, and Atlassian, and I found Bitbucket enabled more on a technical level because it grants access to those low-level things you can't access in Visual Studio DevOps, where you need to buy a specific part for that and integrate it with OneDrive first. With Bitbucket, you can easily integrate Visual Studio and use different tools. Also, when it comes to costs for the premium version, Bitbucket is lower than that part, and you still get the same level of access.
What needs improvement?
When users are given access for the first time, they should have some basic setups to help them specify their purposes. For example, when someone selects DevOps, they could get branches and trees created for dev, QN, and production deployment by default. Bitbucket could give access to the user from the front end to click and start working. The three setups mentioned would be very easy for organizations like Bitbucket to offer for free, for the user to create by default and just click and run.
Bitbucket must also incorporate the product with top-tier applications like Microsoft 365 and Microsoft Visual Studio. Other than Microsoft, Bitbucket could integrate with Oracle directly. Bitbucket could have these three foundation servers and Visual Studio at a very minimal cost, which would help businesses get some options. Bitbucket has to work in that market as well because this market has only one or two products already offered by top-tier companies.
For how long have I used the solution?
I've worked with Bitbucket since 2017 or 2018.
What do I think about the stability of the solution?
I have not faced downtime because I don't know at what scale Bitbucket has been used. If I scale it to twice or thrice my site, I might face some problems.
What do I think about the scalability of the solution?
When it comes to scalability, there's always a point for improvement, so I rate Bitbucket's scalability a seven out of ten. The solution is technically feasible, but when discussing scalable applications while targeting high-level customers, there is a problem with the customer interface. You don't always have a system admin with technical exposure when scaling up, so Bitbucket needs three setups. That way, when you scale up your customers, they can easily get the part.
We have a maximum of five people using Bitbucket at a time.
How are customer service and support?
We contacted support recently because of some accrued repositories and received timely support.
How was the initial setup?
The initial setup is not very complex on the technical side for us because developers, programmers, and operations people have a good idea of how to set up these things. You just need to know the audience using this type of application. Mainly, the audience would be system admins or developers who are technically enabled, so they don't face many hurdles or problems while working with the application.
What's my experience with pricing, setup cost, and licensing?
I rate the pricing a seven out of ten because it is expensive. We pay about $500 or $600 a year for the Teams server.
What other advice do I have?
I rate Bitbucket an eight out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Development Team Lead & Project Manager at bank hapoalim
Beneficial code preview, highly stable, and easy to use
Pros and Cons
- "The most valuable feature of Bitbucket is you can see the differences between the fresh code and the old code before you merge. Additionally, the solution is easy to use and well-integrated."
- "Bitbucket can improve by integrating a tool to manage conflict code. This would save time."
What is our primary use case?
We use Bitbucket for managing and merging code versions, as well as for continuous integration when deploying code to different environments. It helps us to identify and resolve conflicts and to track the changes made to the code by different developers.
What is most valuable?
The most valuable feature of Bitbucket is you can see the differences between the fresh code and the old code before you merge. Additionally, the solution is easy to use and well-integrated.
What needs improvement?
Bitbucket can improve by integrating a tool to manage conflict code. This would save time.
For how long have I used the solution?
I have been using Bitbucket for approximately five years.
What do I think about the stability of the solution?
The solution is stable. I did not find any bugs.
I rate the solution a ten out of ten.
What do I think about the scalability of the solution?
The scalability of Bitbucket is not limited, but when there are many users it takes a bit of time. For example, every click that you do is slow sometimes. However, this issue might not have something to do with the number of users using it.
We have approximately 500 users using this solution in my company and it is used daily.
I rate the scalability of Bitbucket a nine out of ten.
How are customer service and support?
I have not used the support.
What other advice do I have?
This is a great tool that can help a lot to manage code between the environment, and merge codes and is highly stable.
I rate Bitbucket a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Founder & CTO at Abundent
Privacy respected, excellent bundle, with an expert in stability
Pros and Cons
- "The code reviews and the ability to support DevSecOps are very important."
- "I think the configuration can be improved because it is getting more complicated and not very well organized."
What is our primary use case?
Our primary use case is version control, integration with Jenkins for build management, and integration to Jira so that there is traceability to any issues from the build. We also work with code review and pull requests.
What is most valuable?
The most valuable feature is the bundle itself because we use them all. However, code reviews and the ability to support DevSecOps are very important.
What needs improvement?
The mandatory move to the cloud model is the biggest complaint. There are some minor things like customization, configuration, pricing, and limitations in general. I think the configuration can be improved because it is getting more complicated and not very well organized.
For how long have I used the solution?
I have been working with Bitbucket ever since it was released ten years ago.
What do I think about the stability of the solution?
Bitbucket is definitely stable.
Which solution did I use previously and why did I switch?
We were using GitHub before switching to Bitbucket. We do not trust corporations, because we do not want to make our private code available to these corporations. We do not want to just put it on a public site and therefore we switched to Bitbucket.
How was the initial setup?
In the initial setup, you definitely need to be a developer or system administrator. I do not think it is for the faint of heart. You have to set up the reverse proxy and the DNS, so it is accessible from the outside world and make sure all the JVM settings are correct.
What's my experience with pricing, setup cost, and licensing?
We stay within the ten-user limit and it is affordable and we pay around one hundred dollars. However when you increase from ten people to anything higher the price increase to one thousand five hundred. That is unsatisfactory and they should have a gradual price slope.
What other advice do I have?
I would rate Bitbucket a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Principal System Developer at HHRC
It's an extensive tool that provides us with merging, branching, and change management capabilities.
Pros and Cons
- "Bitbucket is a standard source code repository with all the features you would expect. It supports Git and SVN. It's an extensive tool that provides us with merging, branching, and change management capabilities. You can compare the changes with the current and previous versions."
- "Bitbucket's Initial setup is a little complicated because you need to install and configure the solution. It can take one or two days to deploy Bitbucket. If you have a high workload, you can deploy it on multiple server farms as needed"
What is our primary use case?
We use Bitbucket as a repository for our sensitive data, like source code and any other sensitive information that requires change and version tracking. We have eight to 10 users currently accessing Bitbucket.
What is most valuable?
Bitbucket is a standard source code repository with all the features you would expect. It supports Git and SVN. It's an extensive tool that provides us with merging, branching, and change management capabilities. You can compare the changes with the current and previous versions.
For how long have I used the solution?
We have been using Bitbucket for four or five years.
What do I think about the stability of the solution?
Bitbucket is highly stable.
What do I think about the scalability of the solution?
You can scale Bitbucket vertically or horizontally.
How are customer service and support?
I rate Bitbucket support eight out of 10.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We used Team Foundation Server and Microsoft SourceSafe.
How was the initial setup?
Bitbucket's Initial setup is a little complicated because you need to install and configure the solution. It can take one or two days to deploy Bitbucket. If you have a high workload, you can deploy it on multiple server farms as needed.
The vendor is maintaining Bitbucket. We have one staff member responsible for the configuration, but we consult the vendor for patching and upgrades.
What other advice do I have?
I rate BitBucket eight out of 10. Bitbucket is an excellent product. Atlassian will move to the cloud, so the on-prem version may be phased out. You have to be careful when choosing this product. There will be a cloud version available, so it's better if you go with the cloud version of Bitbucket.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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