Try our new research platform with insights from 80,000+ expert users
it_user1992 - PeerSpot reviewer
Marketing at a tech company with 51-200 employees
Real User
Eloqua Changes the Way You Think About Marketing

What is most valuable?

Ease of use for all users (marketing and sales), the Eloqua online community makes it so easy to connect with other users, ability to automate our event processes, and it's FULL integration with Salesforce.com (our sales organization loves the behavior based information they have visibility to)

What needs improvement?

Pricing - if you can swing it, Eloqua is worth it!;

What other advice do I have?

Eloqua has always adapted to the needs of their customers which is visible on the new Eloqua 10 platform. We are in the process of switching to E10 and couldn't be more excited. Prior to Eloqua our processes were cumbersome and clunky. This tool made our marketers feel the power behind our campaigns and gave them the tools and confidence to execute campaigns themselves.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
it_user1491 - PeerSpot reviewer
Manager of Web Development with 201-500 employees
Vendor
Eloqua will make you a better marketer not only through its software, but it's network of customers constantly educate eachother

Valuable Features:

E10 is a slick easy to use tool that is also robust for those automation experts. Our event manager is up almost up to speed enough to run full campaigns in only a few weeks. For the power user it has excellent SFDC digital behavior tools where sales people can monitor every move their prospects make and get notified about it. Automated nurture streams, campaign management, open API's to most major vendors with cloud connectors that drop right into their "Campaign Canvas," and much much more make this the tool to have. I worked with Aprimo for 4 years and this is far above and beyond.

Room for Improvement:

Some times new features get rolled out too soon, but the good thing is they constantly adapt to the demands of their customers.

Other Advice:

Eloqua is not just marketing automation, it is a powerful marketing network. Their community is so active with so many experts, being just a part of that is worth the money. I have become a better marketer because of the network Eloqua has provided for me.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
it_user4401 - PeerSpot reviewer
it_user4401Developer at a transportation company with 1,001-5,000 employees
Vendor

Do you know other SFDC tools, beside Aprimo, that can be used by sales people to monitor every move their prospects make?

Buyer's Guide
Oracle Eloqua
August 2025
Learn what your peers think about Oracle Eloqua. Get advice and tips from experienced pros sharing their opinions. Updated: August 2025.
867,497 professionals have used our research since 2012.
PeerSpot user
Director, Global Demand Center at a tech company with 5,001-10,000 employees
Real User
A Marketing Booster

Valuable Features:

E9 user interface is good , E10 is even better! Program Management (you can write specific scenarios, "if this then that" concept) Fully integrated, email template, contact group, hypersyite support, distribution list management, video hosting...

Room for Improvement:

email WYSWIG editor is far from behing the best i've seen, i recommend to work with frontpage or dreamweaver before and copy htlm code.Saas Plateform which is great but when you travel a lot, i'd like to get an access to itEloqua is a very good platform, probably the best for it's suppose to do today.

Other Advice:

It requires a bit of knwoledge before you start on it but once it's done it's so powerful stuff
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
it_user1359 - PeerSpot reviewer
Marketing at a tech company with 51-200 employees
Real User
Powerful, flexible, modern marketing automation.

Valuable Features:

Eloqua is very powerful and very customizable. It goes beyond the traditional categories of email marketing, lead scoring, &etc into true marketing automation (Eloqua likes to say Revenue Performance Management, which I'm not sure we're entirely at, but the promise is really there). The out of the box reporting is great, and integration with Salesforce.com in particular is solid. The solution is also extensible, and has a lot of "Cloud Connectors" which allow you to integrate external services without writing any code. Eloqua also has EXCELLENT customer support, whether that's through their training programs, their Customer Success department (shoutout to Adrian Chang, who is really great), or frontline support.

Room for Improvement:

The UI of the reporting tool (Insight) is a bit dated. The out-of-the-box reporting supports only one top-level funnel, so it's great for reporting to the CMO, but less so when you have eCommerce, Channel, and Direct all with different funnels, for example - this requires custom reporting.

Other Advice:

Broadly, there are many services which provide simple email marketing. Go with Eloqua when you want to move beyond that simple paradigm to true marketing automation.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
it_user1233 - PeerSpot reviewer
Marketing at a computer software company with 501-1,000 employees
Real User
Easy integration and intuitive user interface, but not suited for small companies.

Valuable Features:

Eloqua10 is a great tool for marketing automation for both B2B and B2C companies. It easily integrates with SFDC or any other CRM system. The user interface is intuitive and continues to get better with each release. The platform incorporates a broad range of processes including lead scoring, segmentation, lead capture, email automation, and reporting. Product support is available and one of the best features of Eloqua. They also offer multiple classes to help new and experienced users better use their product, and have a users forum (Topliners) for customers to search for answers to questions and interact with Eloqua power users.

Room for Improvement:

Not suited for small companies. Pricing makes it better suited for mid-size firms and enterprises. However, if you can afford it, get it. Worth every penny.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
it_user1233 - PeerSpot reviewer
Marketing at a computer software company with 501-1,000 employees
Real User
If you can afford it, get it. Worth every penny.

Valuable Features:

Eloqua10 is a great tool for marketing automation for both B2B and B2C companies. It easily integrates with SFDC or any other CRM system. The user interface is intuitive and continues to get better with each release. The platform incorporates a broad range of processes including lead scoring, segmentation, lead capture, email automation, and reporting. Product support is available and one of the best features of Eloqua. They also offer multiple classes to help new and experienced users better use their product, and have a users forum (Topliners) for customers to search for answers to questions and interact with Eloqua power users.

Room for Improvement:

Not suited for small companies. Pricing makes it better suited for mid-size firms and enterprises. However, if you can afford it, get it. Worth every penny.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer2244357 - PeerSpot reviewer
Digital Marketing Integrator at a tech services company with 10,001+ employees
Real User
User-friendly product with good technical support services
Pros and Cons
  • "It is a user-friendly product."
  • "The product's initial setup process could be better."

What is most valuable?

It is a user-friendly product.

What needs improvement?

The product's initial setup process could be better.

For how long have I used the solution?

We have been using Oracle Eloqua for five years.

How are customer service and support?

The technical support team is good.

How would you rate customer service and support?

Positive

How was the initial setup?

The initial setup process is complex. It takes a few weeks to complete and requires one senior architect and one executive to complete the process. It needs more than one executive for maintenance and is easy to maintain.

What's my experience with pricing, setup cost, and licensing?

Oracle Eloqua's pricing is medium.

What other advice do I have?

I rate Oracle Eloqua an eight out of ten. It is a good product, but better and more complete solutions are in the market.

Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user