We use Microsoft Power BI to automate dashboards to present information to our senior management. It helps us extract the relevant data from the dashboard.
Expert Data Quality Management at a financial services firm with 1,001-5,000 employees
Stable product with efficient data updation features
Pros and Cons
- "It offers a lot of information and is very flexible and interactive."
- "The product’s on-premise reporting servers could support real-time data refreshing capabilities like its on-cloud version."
What is our primary use case?
What is most valuable?
The product’s most valuable feature is data updates after modifying and refreshing the dashboard. It offers a lot of information and is very flexible and interactive.
What needs improvement?
The product’s on-premise reporting servers could support real-time data refreshing capabilities like its on-cloud version. It would be a very useful functionality.
For how long have I used the solution?
We have been using Microsoft Power BI for about a year and a half.
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What do I think about the stability of the solution?
The product is stable. It works perfectly, and we haven’t encountered any issues working with it.
What do I think about the scalability of the solution?
It is a scalable product. We have around 100 Microsoft Power BI users in our organization. We are expecting growth in the number of users.
Which solution did I use previously and why did I switch?
We have worked with SAP BusinessObjects. Power BI is better because it has more flexibility and functionalities.
What other advice do I have?
I rate Microsoft Power BI a nine out of ten. I recommend it to users who want to pursue a career in data engineering. It will be very helpful and provides a lot of guides on the Internet, especially on YouTube. They can gain knowledge about its advantages and disadvantages.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

BI Expert at a financial services firm with 1,001-5,000 employees
Fast and user friendly
Pros and Cons
- "You don't need much support with Microsoft Power BI because it has such a large base of users who can answer your questions on their forums. There are also many video tutorials and webinars available online that offer solutions to whatever problems you may have."
- "Microsoft is behind IBM when it comes to security features."
What is our primary use case?
I've used it for work I did with three clients in the Brazilian banking sector:
Bank Bradesco, B&B Bank, and the Regional Bank of Brazil.
What is most valuable?
It's very fast and user-friendly.
What needs improvement?
Microsoft is behind IBM when it comes to security features.
For how long have I used the solution?
I've used Microsoft Power BI for about three years with different clients.
How are customer service and support?
You don't need much support with Microsoft Power BI because it has such a large base of users who can answer your questions on their forums. There are also many video tutorials and webinars available online that offer solutions to whatever problems you may have.
Which solution did I use previously and why did I switch?
I use Cognos Analytics 11 for some projects, but many of my clients prefer Microsoft Power BI because it is less expensive.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Microsoft Power BI
May 2025

Learn what your peers think about Microsoft Power BI. Get advice and tips from experienced pros sharing their opinions. Updated: May 2025.
857,162 professionals have used our research since 2012.
Director of Systems of the TCESP at a government with 501-1,000 employees
Useful drag and drop function, straightforward implementation, and high availability
Pros and Cons
- "The most valuable features in Microsoft BI are the analysis using the feature drag and drop function. It's very easy to load and use different data sources."
- "Microsoft BI could improve by allowing large-size data sources. We have large data sources, and we have problems loading them in Microsoft BI."
What is our primary use case?
We use Microsoft BI to construct panels and analysis for the final users by themselves. We have all the units outside and analyses made by the final users. They can share their work with other colleagues and other teammates easily.
What is most valuable?
The most valuable features in Microsoft BI are the analysis using the feature drag and drop function. It's very easy to load and use different data sources.
What needs improvement?
Microsoft BI could improve by allowing large-size data sources. We have large data sources, and we have problems loading them in Microsoft BI.
I would like to see in a future release the ability to create rules with no code. Similar to drag-and-drop solutions, or some other way with no code.
For how long have I used the solution?
I have been using Microsoft BI for approximately two years.
What do I think about the stability of the solution?
The solution is reliable, we do not have a problem with the availability.
What do I think about the scalability of the solution?
Microsoft BI is a scalable solution.
We have approximately 500 users using this solution in my organization. We have plans to increase the use of the solution. Our employees are getting better with the ability to use the solution.
How are customer service and support?
The support from Microsoft is satisfactory.
How was the initial setup?
The initial setup of Microsoft BI was straightforward.
What other advice do I have?
I would encourage others to use Microsoft BI, it is a good solution.
I rate Microsoft BI a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Software developer
Stable solution, but interface could be improved
Pros and Cons
- "The stability is good."
- "The interface could be improved."
What needs improvement?
The interface could be improved.
For how long have I used the solution?
I have been using this solution for three years.
What do I think about the stability of the solution?
The stability is good.
What do I think about the scalability of the solution?
The scalability is good.
What other advice do I have?
I would rate this solution 8 out of 10.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Client Director, Head of Sales & Marketing, Partner at a tech services company with 11-50 employees
Very smooth, has matured a lot; great scalability
Pros and Cons
- "Implementation is very quick and the solution is very user-friendly."
- "Automation could be improved and performance enhanced."
What is our primary use case?
We are a consultant company, so we use BI for project follow-up, sales and pipeline. We are partners with Microsoft and I'm the company's client director.
What is most valuable?
I like that implementation is very quick and that the solution is very user-friendly and easy to work with. The solution has provided us with speedy insight and faster effects on the table. It's a smooth product.
What needs improvement?
I think that automation could be improved and performance enhanced. Documentation for developers could also be improved.
What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
Scalability is very good. It can be pricey to move to the P1 licenses for $5,000 a month for smaller companies, but there are workarounds using A1 to A6 licenses which are cheaper and more flexible in the pricing. We have 50 users in the company.
How was the initial setup?
When we deployed five years ago, the setup was very complex. Since then, it's become much easier.
What's my experience with pricing, setup cost, and licensing?
Compared to competitors like Tableau, Microsoft BI is not so expensive.
What other advice do I have?
I recommend this solution. Microsoft BI has matured a lot in the last year.
I rate this solution nine out of 10.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Strategy & Advisory - Solutions Architect at a financial services firm with 1,001-5,000 employees
Quality reporting and data migration with strong visibility, functional dashboards and more
Pros and Cons
- "I like having the ability to connect Excel files as data inputs."
- "I would like for the next release to have better desktop performance, especially for big databases. Additionally, I would like to have more integrations with programs like Salesforce in order to get more live data coming in."
What is our primary use case?
We use this solution for reporting around data migration.
How has it helped my organization?
BI provides us with strong computing power and calculations with quality visibility which helps with the whole pipeline.
What is most valuable?
I like having the ability to connect Excel files as data inputs.
BI also allows us to make functional dashboards, perform queries, and display data in various ways. And, there are always new features being released.
What needs improvement?
I would like for the next release to have better desktop performance, especially for big databases. Additionally, I would like to have more integrations with programs like Salesforce in order to get more live data coming in.
For how long have I used the solution?
I have been using BI on and off for the past two years.
What do I think about the stability of the solution?
Stability is very good.
What do I think about the scalability of the solution?
This solution is scalable.
How are customer service and support?
I have not needed to contact support.
Which solution did I use previously and why did I switch?
Originally, we were only using Excel, trying out different dashboards for the data. This was not powerful enough for us. It was not easy to use or streamline so we made the switch.
How was the initial setup?
The initial setup was straightforward and deployment took about a week plus another few weeks to do work within the BI.
What about the implementation team?
Our deployment was performed by our in-house team of one.
What other advice do I have?
There is a free version of the Power BI which may be worth looking into for small teams prior to purchasing a license. I would rate this solution a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Educator at a university with 11-50 employees
Great teaching tool for data transfers
Pros and Cons
- "Being able to transfer data with the Power Query feature is great for teaching with about one to two hundred rows of data. I am also able to see the relationship between multiple tables and create various sheets and dashboards."
- "The Power Query feature needs to be improved to handle large amounts of data. This feature is also slow for large data transfers making it better to use some kind of script."
What is our primary use case?
I have been a professor at a program mastery at UISEK University for the past two years where I teach students how to use these tools.
What is most valuable?
Being able to transfer data with the Power Query feature is great for teaching with about one to two hundred rows of data. I am also able to see the relationship between multiple tables and create various sheets and dashboards.
What needs improvement?
The Power Query feature needs to be improved to handle large amounts of data. This feature is also slow for large data transfers making it better to use some kind of script.
Additionally, in the next release, I would like to be able to export thing, such as charts, as a PDF.
For how long have I used the solution?
I have been using this solution for two years.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Data Analyst at a healthcare company with 10,001+ employees
Cost effective, helpful support, but large datasets performance needed
Pros and Cons
- "Microsoft BI's most valuable feature is flexibility."
- "The performance of Microsoft BI could improve for large datasets and it would be beneficial to have more visualization features."
What is most valuable?
Microsoft BI's most valuable feature is flexibility.
What needs improvement?
The performance of Microsoft BI could improve for large datasets and it would be beneficial to have more visualization features.
For how long have I used the solution?
I have been using Microsoft BI for approximately two years.
What do I think about the stability of the solution?
The solution is stable, but not as good as other tools I use.
What do I think about the scalability of the solution?
Microsoft BI is a scalable solution.
How are customer service and support?
The support of Microsoft BI is good.
What's my experience with pricing, setup cost, and licensing?
Microsoft BI is very cost-effective and this is why we use it.
What other advice do I have?
I rate Microsoft BI a seven out of ten.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: partner

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