We use it specifically for pure data analysis.
Senior Data Analyst at NeoMedia Technologies Inc
Crunch the data faster, good speed of building a visual and the transformation feature
Pros and Cons
- "Power BI's integration with other tools is very good."
- "The real-time data refresh capabilities is one of the things I had issues with"
What is our primary use case?
What is most valuable?
I like the speed of building a visual and the transformation feature where you can make changes to the data, and then revert back very fast. These features, where you make transformations and then delete that step when you don't need them, are some of the best.
Power BI's integration with other tools is very good. With Power BI, if there are other systems on the network, you can easily connect to anything like SQL Server, Oracle, Amazon, Salesforce, SAP...anything you can easily connect. I have not faced difficulties with that.
What needs improvement?
The real-time data refresh capabilities is one of the things I had issues with. The refresh sometimes doesn't really work very well because there are two ways of connecting: direct and import.
When it's direct, it's refreshed, but then you have limitations. But when you import the data, I feel there is always a limitation in the refresh. It is kind of like a room for improvement for Microsoft Power BI to work more on these real-time data refresh capabilities.
Microsoft Power BI changes almost every month; make changes regularly. I sometimes even see features that disappear, change, and update. So, I'm not keeping up. They are already doing a lot of changes. They keep updating regularly.
For how long have I used the solution?
I have been using it for six to seven years.
Buyer's Guide
Microsoft Power BI
May 2025

Learn what your peers think about Microsoft Power BI. Get advice and tips from experienced pros sharing their opinions. Updated: May 2025.
857,028 professionals have used our research since 2012.
What do I think about the stability of the solution?
It's quite stable. Power BI is very stable.
What do I think about the scalability of the solution?
It is very scalable. Almost everyone in our company uses it.
I personally use it daily.
How are customer service and support?
I don't usually deal with customer service and support. It's our technical team that deals with them, but I don't see them complaining.
Which solution did I use previously and why did I switch?
I used Excel. Power BI can crunch the data faster, and you can build a dashboard nicer and faster. Building a visual in Power BI is always easier, quicker, and simpler than Excel. It's Excel on steroids.
I used to use Excel pivot tables a lot, but with Power BI, it's faster. It's easier to play with the data. If I want to make a list or put some formulas and stuff, Excel is good. But if I want to visualize the data, crunch it properly, and build measures quickly, Power BI is better.
How was the initial setup?
I would rate my experience with the initial setup an eight out of ten, with ten being easy and one being very difficult.
It is deployed both on-premises and the cloud.
The deployment time varies and depends on the company. Every company is different. Here, internally, we have Microsoft Power BI Cloud, so it's easy.
But in the previous company, we did not have Microsoft Cloud. So, to install, we had to install Microsoft Reporting Server and then Power BI internally. That took quite a while.
But if you have Microsoft Cloud in your company, that's easy. And it's quicker on the cloud than on-premises.
What about the implementation team?
Maybe a third party helped with the deployment.
What's my experience with pricing, setup cost, and licensing?
Downloading Power BI Desktop is free. But when you want to use the cloud, this is where I think it's per user payment. I'm not really very familiar with the licensing because I think they have more than one level.
But to use Power BI internally for yourself, it's free. You download it. It's a free application.
What other advice do I have?
I would recommend Power BI to other people. Overall, I would rate it an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Managing Director/ Consultant at Applaud GmbH
Used to build business intelligence dashboards and provides good graphic representation
Pros and Cons
- "The solution's most valuable feature is the graphic representation."
- "The dynamic browsing tables could be better in Microsoft Power BI."
What is our primary use case?
We use the solution to build business intelligence dashboards.
What is most valuable?
The solution's most valuable feature is the graphic representation.
What needs improvement?
The dynamic browsing tables could be better in Microsoft Power BI.
For how long have I used the solution?
I have been using Microsoft Power BI for three years.
What do I think about the stability of the solution?
I have not faced any issues with the solution’s stability.
I rate the solution an eight out of ten for stability.
What do I think about the scalability of the solution?
I am satisfied with the solution’s scalability. Our customers for Microsoft Power BI are enterprise businesses in the engineering sector.
I rate the solution’s scalability ten out of ten.
Which solution did I use previously and why did I switch?
Microsoft Power BI is a simpler solution than Tableau.
How was the initial setup?
The solution's initial setup is easy. The solution can be deployed in a few hours.
On a scale from one to ten, where one is difficult and ten is easy, I rate the solution's initial setup ten out of ten.
What was our ROI?
Microsoft Power BI is a comparable tool that provides very quick ROI, and it's as good as or better than other products like QlikView or Tableau.
What's my experience with pricing, setup cost, and licensing?
Microsoft Power BI is not an expensive solution. The solution’s pricing is reasonable.
What other advice do I have?
The solution's real-time data processing feature benefits our organization because most managers want to have real-time data compilations. They want to integrate SQL and expect the data to be current. Different clients have different environments. Sometimes, the tool is deployed on the local server, and sometimes in the cloud.
Microsoft Power BI is worth trying because it's very popular and easily adopted by organizations. It's easier to adopt than third-party products. Microsoft Power BI provides good graphical overviews, good graphic preparation of data, good integration with SQL, and good data integration.
Overall, I rate the solution an eight out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: Consultant
Buyer's Guide
Microsoft Power BI
May 2025

Learn what your peers think about Microsoft Power BI. Get advice and tips from experienced pros sharing their opinions. Updated: May 2025.
857,028 professionals have used our research since 2012.
Supports AI initiatives in terms of predictive analytics
Pros and Cons
- "We have plans to use the AI mechanisms and algorithms that Power BI uses to publish more easy-to-understand reports for our customers."
- "The dashboards lack a user-friendly appearance."
What is our primary use case?
My company, we work as consultants. We help set up the environment for our customers. We do the initial setup for the customers so that they can use it.
To a certain extent, we also set up dashboards and workplaces within Power BI for customers and run automation.
Our customers are mostly in security, finance, and some marketing companies.
What is most valuable?
The dashboards are valuable. We use them to help customers who are scattered across multiple countries. We can scope the access and information so that only relevant parties have visibility to what is relevant to their environment.
I haven't used real-time data processing much. It's more about the dashboards, where we play around. We work on Microsoft 365 and Azure and populate the dashboards with that information. Then, the dashboards are published to the end users so they can view relevant information.
The AI support is really good. We have plans to use the AI mechanisms and algorithms that Power BI uses to publish more easy-to-understand reports for our customers. We don't have to start things from scratch when we have metadata via AI. It integrates with the existing Power BI system and pulls up the data. It feels like they are being more open so that the data can be easily readable, and then using AI, it can be published in a better way.
What needs improvement?
The only issue is with permissions. Sometimes, despite granting granular permissions, dashboards are visible to people who shouldn't have access. It's difficult to understand why the permissions slip out.
Sometimes dashboards are visible to stakeholders even though they should not have permission. It's a bit difficult to understand why the permissions slip out.
The dashboards lack a user-friendly appearance, and the permissions should be easier to understand. At this point, we have to go through a lot of details. It takes a lot of time to understand the permissions, so if there were better options available within the Power BI setup, it would be quite beneficial, especially for admins.
So, there should be a more user-friendly dashboard appearance and easier-to-understand permissions.
For how long have I used the solution?
I have been working with Power BI for two years.
What do I think about the stability of the solution?
It is quite stable. I would rate the stability a nine out of ten. I haven't heard any complaints from our customers.
What do I think about the scalability of the solution?
I would rate the scalability an eight out of ten. It still needs some more things within the system.
Our customers are mostly medium and enterprise businesses.
How are customer service and support?
The support has been good. It takes time for them to respond, but when they do, they are helpful. I would give it an eight.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup is easy. It's quite easy. Not that complicated. You just need the license, and then you're done.
I would rate my experience with the initial setup a nine out of ten, with ten being easy.
It takes a couple of hours, four hours to eight hours.
What about the implementation team?
We are the integrators.
What was our ROI?
It did positively impact ROI. From a time perspective, at least four to six hours are saved because a lot of manual work is eliminated. Things are easily available, so people can do their work more efficiently.
What's my experience with pricing, setup cost, and licensing?
When you have more number of users, like we have one customer with 200,000, it's a bit expensive. But I feel it's reasonable for small-scale customers.
What other advice do I have?
I would recommend exploring it. A lot of features are available within Power BI. People complain that they want this or that, but everything is there. Explore it more, read through the documentation, and that would be helpful.
Overall, I would rate it a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer:
Provides interactive dashboard, visualization templates and on-the-fly filtering capability
Pros and Cons
- "Power BI, once made available, can connect to various data sources, irrespective of the application, whether it be HR or business applications. The bank has many applications, but all eventually need to generate reports for tracking, distribution, or problem-finding based on analysis. Power BI was made available as part of the productivity suite to all businesses, which can connect to their applications and provide the reports and analysis they require."
- "From a scalability and performance perspective and based on my understanding and feedback from end users, there's room for improvement in data processing, scaling up, and leveraging the cloud. That could be an enhancement area for me to look into."
What is our primary use case?
My work is more about providing security solutions for about three years, making this service available to end users.
My scope of work involves making the Power BI solution available as a general product to end users, ensuring that relevant security solutions are enabled from an identity perspective, licensing perspective, and from data loss prevention (DLP) and data protection perspective.
I work for a bank, so we are a customer of these services. We serve internal customers by making these solutions available.
Power BI can connect to various data sources. Depending on the business users, some may be using it along with their Excel sheets. The data source could be just the Excel sheet or a comma-separated values (CSV) file, where they receive data in that format from whichever application it is, and then they feed it into Power BI.
Based on the business, they would have created analytic reports, and they are able to produce insightful analytic reports on the fly, based on management, end user, or stakeholder requirements.
Users connect to the data source, which could be coming from SQL, Excel sheets, their own applications like SaaS applications, internal HR solutions, the intranet, etc. Different business users use it for different purposes to make Power BI connect to the data source and generate the required reports.
How has it helped my organization?
For our bank itself, there are various tools used by different business users. Some people use MicroStrategy; some use Cognos or its next product. We wanted to have one common tool that any business user can use for analytics.
Power BI, once made available, can connect to various data sources, irrespective of the application, whether it be HR or business applications. The bank has many applications, but all eventually need to generate reports for tracking, distribution, or problem-finding based on analysis. Power BI was made available as part of the productivity suite to all businesses, which can connect to their applications and provide the reports and analysis they require.
So, it's more of a strategic tool for the bank to consolidate different siloed business analytic tools with Power BI, serving everyone in the business regardless of what applications they use; they can use Power BI to generate reports.
Power BI also offers mobile app benefits for data access and analysis. The mobile app is available but only in read mode. We are a bank, so there are specific data protection capabilities required to make this available for use on mobile. However, it is already part of the BI suite, and it is easy for us to roll out using Intune.
Intune is another product we use to manage applications on mobile devices. It can protect data in case someone tries to copy it out. While Power BI has a mobility function, the bank has to ensure that the right protection technology is available. Microsoft Intune integrates very well, allowing us to apply protection policies, but at this point in time, it has not been rolled out.
What is most valuable?
In Power BI, there are two types of users: power users and light users. For those who don't have heavy use, we allow them to use the web version, which is quite light. They don't need to do much—they can click, and there are templates available that allow them to quickly connect to the data source.
Even novice users can make use of it, and then they can apply the company-wide protection policies available. For example, we use other Microsoft suites, like Azure Information Protection, etc. So, it integrates well with our Microsoft suite. That's one feature that is quite useful for all users, and their learning curve is very less. It's about the integrated productivity suites.
One of the things Power BI offers is, once connected, it provides tools for cleaning the data, shaping it for analysis, or transforming the data. For example, a user wants to load a comma-separated values (CSV) file and filter some of the data, focusing probably on creating reports based on two columns. It offers on-the-fly filtering capability, allowing them to clean by just removing unnecessary parts and focusing on the areas the user intends to create reports on.
Then, if they want to perform calculations based on only those two columns or say they want to find all the customers who have contributed revenue of more than two million and have been with us for three years, these kinds of ad hoc reports can be quickly analyzed. This is for a novice user.
For an advanced user who needs to build relationships between data, that kind of modeling is available; they can take two different data sources, extract, and manipulate relationships between these different Excel sheets or data sources, and then match and append the data. It provides that transformation capability. Other tools also provide this, but because it is well integrated, and for those who are familiar with Microsoft Excel, it feels very familiar.
Some of the features are interactive as well. The dashboards are quite interactive, providing visualization templates quickly. Of course, there are plenty of other tools, but Power BI helps to integrate with our internal productivity tools. People are familiar with it, and it offers all the essential capabilities other tools provide in terms of data cleaning, transformation, or data modeling.
What needs improvement?
So, comparing Power BI to MicroStrategy, for example, some other tools are quite robust in terms of data analytics.
From a scalability and performance perspective and based on my understanding and feedback from end users, there's room for improvement in data processing, scaling up, and leveraging the cloud. That could be an enhancement area for me to look into.
For how long have I used the solution?
I have been working with it for three years.
What do I think about the stability of the solution?
I would rate the stability an eight out of ten. It is pretty stable.
Personally, I use it every week because I need to generate reports for my team. Given the size of our bank, it is being used every day by various departments.
What do I think about the scalability of the solution?
How are customer service and support?
Microsoft is responsive.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We used different solutions, ranging from Excel to Microstrategy to various other business automation tools.
Power BI became part of our toolkit after we moved to Microsoft Office 365. It fits the requirements of 70% to 80% of the people in the bank, making it a strategic tool. If there are special needs, individuals might choose other tools, but overall, it is available for all users.
So, the bank has an Office 365 contract with Microsoft, which includes various services like SharePoint, Teams, and OneDrive. It is used as a productivity solution in the bank. In doing so, we also need to mitigate risks, such as malicious attachments, links, and files attempting to steal credentials.
Microsoft Defender for Office 365 helps the bank mitigate these risks. It performs real-time scanning and uses machine-learning algorithms to help us detect and block threats. So, we use it as part of our Office 365 to mitigate risk against our productivity suite of applications.
There are three Defender products.
- One is Microsoft Defender for Office 365, also known as MDO.
- The other products under the Defender category are Microsoft Defender for Endpoint and Microsoft Defender for Identity.
So, there are three products: MDO, which is used for Office 365; Microsoft Defender for Endpoint, which is used as an endpoint solution on desktops; and Microsoft Defender for Identity, which is a sensor used in our identity management. The one we mainly use is MDO.
Power BI has good integration capabilities with Microsoft suite products and backend products like SQL and SharePoint, both on-premise and online, as well as other internal applications using databases like SQL or Oracle.
How was the initial setup?
The Power BI on the cloud is very easy. Just turn on the license, but there is some administrative work to be done.
On a scale from one to ten, rolling out Power BI is probably an eight out of ten, compared to other products, which can be very complicated. However, there's the question of whether it can handle large datasets as well as other tools or provide advanced analytics on par with tools like MicroStrategy. That's what I understand from our end users who deal with huge amounts of data.
There are areas like statistical modeling or forecasting where other tools might be slightly better. But those use specialized tools compared to Power BI.
Otherwise, in terms of integration, it's quite easy. Mobility is easy. From an administrative perspective, setting up is very easy because it's just part of Office 365, and we can package and roll it out as a desktop tool as well.
The Power BI license is available on the cloud, so those who have licenses can use it there. It is also available as a desktop client app for those wanting to do more robust reports. It is packaged as part of a desktop product and pushed as a desktop point.
What about the implementation team?
Our business units consume it directly from us at the whole bank level; we make it available. If a department needs specialization, they may get consultants or hire people specialized in Power BI, depending on their requirements. They might put in more effort or recruit manpower to bring in the expertise needed by the bank.
If a team is already well-versed with business analytics professionals, it's straightforward. However, for a team like us, we might send one or two people for a week's training with Microsoft or another provider. It's not a complicated product for small-scale use. For handling large databases, specialized recruitment may be necessary to manage the workload effectively.
Deployment is very efficient. We have a standard packaging team. As part of the desktop image, when people request, it is pushed through Microsoft SCCM. Packaging takes some time, which is standard across all products.
When people request, it's automatically pushed. So it's all automated for us. From an end-user perspective, it's very transparent, auto-provisioned on demand.
What's my experience with pricing, setup cost, and licensing?
It's cheap compared to other solutions.
What other advice do I have?
I would recommend using this solution. Within the bank, we mandate the use of Power BI first. If it can't meet specific requirements, then departments might look for other solutions.
Outside the company, I would say it's value for money, especially for those with a lot of SQL databases or .NET applications. It's a product worth considering for its value.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Business Development Director at a tech consulting company with 201-500 employees
User experience and cloud features provide a strong value proposition
Pros and Cons
- "The most valuable feature of Microsoft Power BI is the user experience."
- "I face performance issues with Microsoft Power BI, which are unsolvable. There is a lack of features between the on-premises and cloud version, which poses a challenge for me."
What is our primary use case?
The primary use case for Microsoft Power BI is mainly for operational reports. I primarily use it for these types of reports.
What is most valuable?
The most valuable feature of Microsoft Power BI is the user experience. Additionally, the features that Power BI provides in the cloud present a strong value proposition for me.
What needs improvement?
I face performance issues with Microsoft Power BI, which are unsolvable. There is a lack of features between the on-premises and cloud version, which poses a challenge for me. Real-time capabilities are also limited, especially on the on-premises version.
For how long have I used the solution?
I have been working with Microsoft Power BI for ten years.
What do I think about the stability of the solution?
The stability of Microsoft Power BI depends on the data size. It is very stable for small data, but with big data, there are performance challenges. For example, calling a report with one hundred thousand rows leads to performance issues, necessitating memory injection, which is a long process.
What do I think about the scalability of the solution?
I would rate the scalability with Microsoft Azure as a ten.
How are customer service and support?
I think the support is good because there is also a community available. If any issue arises with Microsoft Power BI, it is easy for me to find a solution. I would rate it a ten.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup process is very simple.
What's my experience with pricing, setup cost, and licensing?
The pricing for Microsoft Power BI is low, which is a good selling point.
What other advice do I have?
The only limitation is the customer size. For smaller to medium-sized clients, I recommend Microsoft Power BI. However, for enterprise-level clients, it is better to recommend non-Microsoft Power BI technology due to the need for robust support as a system integrator. Overall, I would rate Microsoft Power BI an eight.
Which deployment model are you using for this solution?
On-premises
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Last updated: Apr 29, 2025
Flag as inappropriateData Scientist at a energy/utilities company with 501-1,000 employees
Provides data visualization and insights but needs data refresh functionality
Pros and Cons
- "Power BI pricing is generally considered more affordable than Tableau."
- "An area for improvement is data refresh functionality"
What is our primary use case?
We have a lot of data, which we process and analyze using Python. Once the data is processed, we feed it into Power BI. In Power BI, we build dashboards and visualizations. Our team or customers can then view these dashboards.
What is most valuable?
Data visualization is crucial because while some people understand data, many find raw numbers or text difficult to interpret. Visualization makes patterns and insights clearer and easier to understand. Tools like Microsoft Power BI and Tableau are excellent for creating these visualizations, helping users grasp better and analyze large datasets.
What needs improvement?
For example, the variety of chart types available in Power BI is somewhat limited. While you can choose from various charts like dial gauges, bar charts, and line charts, there aren't as many diverse options as you might need. Sometimes, you might look for additional chart types and find that they're not available for download from the Internet.
Another area for improvement is data refresh functionality. Even with a premium license, the refresh rate is limited to every 30 minutes. This can be restrictive if you need more frequent updates, such as every 10 or 15 minutes, or at specific times, like every Monday at 4:25 PM. The current options are typically every hour, every 30 minutes, or daily. This limitation can lead to inefficient resource use if your data only needs to be refreshed at specific times.
For how long have I used the solution?
I have been using Microsoft Power BI for four years.
How was the initial setup?
Initially, Microsoft Power BI can be quite complex. The Microsoft website does not always provide clear guidance, so you might need to watch numerous YouTube tutorials. The initial setup can be challenging, but using Power BI becomes much easier once you become familiar with the process.
Once you use Power BI, you must install or subscribe to the software and spend time exploring and working with your data. Becoming fully proficient and deploying your solutions effectively may take a few months.
What was our ROI?
ROI is really great.
What's my experience with pricing, setup cost, and licensing?
Power BI pricing is generally considered more affordable than Tableau. There is a free version available for Power BI, and the Pro version costs around $20 per user per month. In contrast, Tableau's pricing can be higher, with a Creator license costing around $70 per user per month.
Which other solutions did I evaluate?
Compared to Tableau, Power BI is considered more affordable. While Tableau is often seen as more versatile and professional, making it suitable for advanced and complex data visualization needs, Power BI is a more accessible option for beginners or organizations starting with data visualization.
What other advice do I have?
Microsoft Power BI is a user-friendly tool for creating dashboards and visualizations. It allows you to easily import data from Microsoft Excel or CSV files, which are common data storage formats. Once your data is imported into Power BI, you can create a variety of visualizations, including line charts, bar charts, and gauges, to present it effectively.
Many people turn to resources like Google searches and YouTube tutorials to learn how to use Power BI. Microsoft also offers extensive learning materials.
Power BI has some AI capabilities, but it's primarily a tool for data visualization. For more advanced AI and machine learning tasks, such as those involving neural networks or complex algorithms, many data scientists prefer to use Python and integrate their results into Power BI for visualization.
Overall, I rate the solution a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Responsable du département Projets et Applications at CHD Vendée
Straightforward report development and publishing that's easy to use
Pros and Cons
- "The solution makes it easy for me to develop reports and publish them."
- "The solution makes it easy for me to develop reports and publish them."
- "I have found that some issues exist, indicating room for improvement in scalability."
- "I have observed issues regarding stability."
What is our primary use case?
I use this solution for activity reporting.
What is most valuable?
The solution makes it easy for me to develop reports and publish them. Additionally, it effectively supports communication or data diffusion.
For how long have I used the solution?
I have used the solution for five years.
What do I think about the stability of the solution?
I have observed issues regarding stability.
What do I think about the scalability of the solution?
I have found that some issues exist, indicating room for improvement in scalability.
How are customer service and support?
I rate the customer service a seven out of ten.
How would you rate customer service and support?
Neutral
How was the initial setup?
The initial setup was easy.
What about the implementation team?
The implementation required only one team.
What was our ROI?
I have seen some cost savings, however, overall, I have not experienced a return on investment.
What's my experience with pricing, setup cost, and licensing?
I found the setup cost to be expensive, and rate it at seven out of ten also.
Which other solutions did I evaluate?
SAP Business Object is considered an alternative.
What other advice do I have?
Overall, I rate the product an eight out of ten.
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Jan 10, 2025
Flag as inappropriateSenior Consultant at a tech vendor with 10,001+ employees
Provides data manipulation and visualization with built-in AI capabilities
Pros and Cons
- "The data manipulation and data cleaning tasks are handled in the backend by Power Query in Microsoft Power BI."
- "As Copilot and further integrations continue to develop, they will enhance Power BI's functionality."
What is our primary use case?
We use Microsoft Power BI for both data manipulation and visualization, with a strong emphasis on data-driven storytelling. It allows you to clean and transform data. You can connect to various data sources, such as Excel, SQL databases, and SharePoint files, and clean and prepare your data using Power Query. Additionally, you can write DAX to create powerful measures for diverse use cases. Power BI enables the creation of highly insightful dashboards to convey information.
What is most valuable?
The data manipulation and data cleaning tasks are handled in the backend by Power Query in Microsoft Power BI.
Integrating data from multiple sources in Microsoft Power BI is very easy. For example, you can connect to SharePoint, various SQL servers, and other platforms. Power BI also offers a range of connectors and libraries for integrating data from various sources, including databases, online services, and cloud-based platforms. It saves a lot of time by handling large datasets. It can process millions of rows of data and allows users to create visualizations and analyze trends quickly. Power BI is effective for various types of data analysis and can adapt to complex data needs.
What needs improvement?
Additional features can enhance Power BI's capabilities in predictive analysis. Currently, Microsoft Fabric is integrated with Power BI. As Copilot and further integrations continue to develop, they will enhance Power BI's functionality.
It offers a range of formatting options for reports and dashboards. For example, if you have multiple headers and change one header's color, all the subheadings can automatically adopt the same color. This feature allows for extensive customization and formatting, which is important because leaders often prefer color-coded information presented in a specific manner.
For how long have I used the solution?
I have been using Microsoft Power BI for seven years.
What do I think about the stability of the solution?
I rate the solution’s stability a ten out of ten.
What do I think about the scalability of the solution?
More than 400 people utilize it. It is suitable for small and medium businesses.
You can create dashboards using Power BI Desktop and share the Power BI Desktop file itself. However, for larger organizations, Power BI offers a web-based solution through Power BI Service, where you can publish reports and dashboards.
I rate the solution’s scalability a ten out of ten.
How are customer service and support?
Microsoft offers excellent products, and its community provides many options and support. If users encounter specific issues, they can find solutions in various Microsoft communities.
Which solution did I use previously and why did I switch?
I have experience with both Microsoft Power BI and Tableau. Working with Tableau posed multiple challenges, such as data integration and ETL, which can be quite complex. Additionally, Tableau's measures and visualizations can be somewhat intricate. However, the flexibility in Power BI is comparable to that of Tableau.
I used Tableau for about five years before switching to Power BI, so I have a total of around eleven years of experience with these tools. As an advanced Tableau user, Power BI is simpler in comparison. Additionally, Tableau requires a paid license, whereas Power BI does not require a purchase unless you deploy it.
How was the initial setup?
The initial setup is simple. You can start in about twenty minutes. However, you'll need to thoroughly understand the application to gain deeper and more critical insights. While you can learn the basics within a few hours, mastering the more advanced features involves a steeper learning curve.
What's my experience with pricing, setup cost, and licensing?
Compared to other solutions, it can be relatively expensive, while the cost can be more manageable for organizations, considering the scale and the benefits.
What other advice do I have?
Power BI offers several built-in AI capabilities. For instance, it includes features for sentiment analysis, generating word clouds, pattern recognition, and trend analysis. While Power BI integrates well with various external data sources and services, including advanced AI models, many analytical functions are available directly within the Power BI suite.
Overall, I rate the solution a ten out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner

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Updated: May 2025
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