We use Microsoft BI for dashboards and monitoring tools and dashboards. We mostly use it to produce charts and graphs for our customers.
Director of Analytics and Cognitive Computing at a consultancy with 11-50 employees
Quick chart building tools, responsive technical support, but more attractive charts needed
Pros and Cons
- "The solution is easy to use and charts can be built quickly with the tools."
- "The solution could improve by having more attractive graphical charts."
What is our primary use case?
What is most valuable?
The solution is easy to use and charts can be built quickly with the tools.
What needs improvement?
The solution could improve by having more attractive graphical charts.
For how long have I used the solution?
I have been using Microsoft BI for two and a half years.
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May 2025

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What do I think about the stability of the solution?
Microsoft BI has been stable in my usage.
What do I think about the scalability of the solution?
The scalability of Microsoft BI is good.
We have approximately 2,000 users using this solution.
How are customer service and support?
The technical support is very good, they have been available when we needed them.
How was the initial setup?
The installation is straightforward.
What other advice do I have?
My advice to others would be to compare Microsoft BI to all the other similar solutions and see what fits their use case best. If they're looking for nice looking charts then perhaps, they should compare this solution to the others. If you are looking for a solution that is easy to use and quick to learn then Microsoft BI could be the right fit.
I rate Microsoft BI a seven out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: Implementer

Manager, BI & Analytics at Perceptive Analytics
Simple to use but interface could be more intuitive
What is our primary use case?
The primary use cases for Microsoft BI are typical for business intelligence, including operational monitoring and KPI tracking.
What is most valuable?
Microsoft BI is easy to use and simple.
What needs improvement?
The user interface could be a bit more intuitive. Some parts of the user interface could be a bit more intuitive so that it's a bit easier to use.
For how long have I used the solution?
I have been using Microsoft BI for the past four years.
What do I think about the stability of the solution?
Microsoft BI is stable.
What do I think about the scalability of the solution?
Microsoft BI is fairly scalable.
How are customer service and support?
I have not really had to contact Microsoft BI. I think my use cases so far have been pretty simple so I did not feel the need to interact with them.
How was the initial setup?
The initial setup takes only a few minutes. It's just a matter of downloading the file and installing it.
Once it is installed, it takes minimal involvement from a maintenance perspective. It runs on its own.
What about the implementation team?
We deployed Microsoft BI in-house. We did not need a vendor team to come in.
What's my experience with pricing, setup cost, and licensing?
We are not paying any licensing fees for our current Microsoft BI setup. The version that we are using is free of cost unless you wish to deploy it on a server; that is where the cost component comes in.
What other advice do I have?
I recommend Microsoft BI.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Microsoft Power BI
May 2025

Learn what your peers think about Microsoft Power BI. Get advice and tips from experienced pros sharing their opinions. Updated: May 2025.
857,162 professionals have used our research since 2012.
System Engineer at a financial services firm with 10,001+ employees
It's more powerful than other tools, and each new version has more capabilities
Pros and Cons
- "Power BI is more powerful than other tools because it is new for us. Each new version has more capabilities, and we're expecting AI and ML features in the next version."
- "Power BI's administration could use some work, and the user experience needs to improve because it is a client-based tool. If you want to generate a model or report, you need to use client tools, but client tools are limited for end-users who don't have enough hardware. For example, maybe a client lacks enough memory or CPU power for report generators. If you use a model that requires a massive amount of data, your client will face several problems."
What is most valuable?
Power BI is more powerful than other tools because it is new for us. Each new version has more capabilities, and we're expecting AI and ML features in the next version.
What needs improvement?
Power BI's administration could use some work, and the user experience needs to improve because it is a client-based tool. If you want to generate a model or report, you need to use client tools, but client tools are limited for end-users who don't have enough hardware. For example, maybe a client lacks enough memory or CPU power for report generators. If you use a model that requires a massive amount of data, your client will face several problems.
We are using an embedded BI because we are using it to report a portal, and this portal includes some screens that come from Power BI, so the embedded BI needs to improve. It would also be helpful if Microsoft made AI and ML capabilities available for private cloud users.
For how long have I used the solution?
We have been using Power BI for about one year.
What do I think about the stability of the solution?
Power BI is stable.
What do I think about the scalability of the solution?
Power BI has limited scalability. The modeling area needs to improve in this regard.
What's my experience with pricing, setup cost, and licensing?
We have a limited license, but if we use more time or have more reports, usage, and concurrency, then the license cost will go up.
What other advice do I have?
I rate Microsoft BI eight out of 10.
Disclosure: My company has a business relationship with this vendor other than being a customer: Integrator
System Specialist at a government with 201-500 employees
Robust and low-maintenance with a good interface
Pros and Cons
- "It's a powerful platform."
- "The reporting could be a bit better."
What is our primary use case?
We primarily use the solution internally and also on our websites.
What is most valuable?
The interface is great.
The DAX function center and integration with Asia have been great.
It's a powerful platform.
The product is robust and stable.
You do not have to maintain the product. It's very low-maintenance.
Technical support is helpful.
What needs improvement?
I can't speak to any missing features. It has everything we need.
The reporting could be a bit better. It would be nice if there was just a bit more flexibility.
What do I think about the stability of the solution?
The solution is stable and reliable. The performance is good. It's not a product that crashes or freezes. There aren't bugs or glitches to deal with.
It's robust.
What do I think about the scalability of the solution?
We've never attempted to scale. I'm not sure what the process is like. I can't speak to if it's easy or difficult to do.
We have five people in our department that directly use Microsoft BI. They are professors.
While it is currently being used extensively, I cannot say that we have plans to increase usage.
How are customer service and support?
We've been in touch with technical support in the past. They've always been good and we are quite happy with the level of support that they offer us.
Which solution did I use previously and why did I switch?
I have experience with IBM Cognos products before Power BI. It's very difficult to compare products as there are so many different functional, decent products.
How was the initial setup?
I didn't handle the deployment process. I can't speak to what the deployment was like.
The is no maintenance required.
What about the implementation team?
I'm not sure if we used consultants or integrators. I cannot recall what the process was like.
What's my experience with pricing, setup cost, and licensing?
I can't speak to the licensing. I don't have any information related to the exact costs.
Which other solutions did I evaluate?
We have looked at, for example, Tableau and QlikUp. At the moment, Power BI just seems to fit our needs the best.
What other advice do I have?
We are just a customer and an end-user.
I'd advise people to use it, know their needs and understand what they want. Do the personal work well and make sure that Power BI is the right suite for your needs. It's important to do some research before jumping in.
I'd rate the solution at an eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Marketing and Relationship Manager | Customer Journey at Ipiranga
Stable product with good technical support
Pros and Cons
- "The stability is good."
- "Areas for improvement would be the construction of reports and the dashboard budget."
What is our primary use case?
My primary use case is to turn data into analysis.
What needs improvement?
Areas for improvement would be the construction of reports and the dashboard budget.
What do I think about the stability of the solution?
The stability is good.
How are customer service and support?
Technical support is good.
How was the initial setup?
The initial setup was complex.
What's my experience with pricing, setup cost, and licensing?
Licenses are available on a monthly basis.
What other advice do I have?
I would rate this solution as nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
MCSE at a financial services firm with 501-1,000 employees
Helpful support, plenty of useful features, and stable
Pros and Cons
- "I like all the tools in Microsoft BI because they all have different purposes. There are a lot of people using Microsoft BI, and everybody is using it. The users have adapted well to the technology."
- "I have a little problem with Synapse Analytics because it's very new. It's a product that has many capabilities, but it is not very well developed. I have to see the list of permissions from one object. I can't do this in Synapse. I have to search on the web for a solution because I don't have the tool for it."
What is our primary use case?
We use Microsoft BI in out data warehouse for analytics. We use it for many purposes.
What is most valuable?
I like all the tools in Microsoft BI because they all have different purposes. There are a lot of people using Microsoft BI, and everybody is using it. The users have adapted well to the technology.
There are plenty of visualization tools, a lot of functionality, and documentation.
What needs improvement?
I have a little problem with Synapse Analytics because it's very new. It's a product that has many capabilities, but it is not very well developed. I have to see the list of permissions from one object. I can't do this in Synapse. I have to search on the web for a solution because I don't have the tool for it.
The engine of Synapse Analytics and the ability to export the data that has been published to the web could improve.
For how long have I used the solution?
I have used Microsoft BI within the past 12 months. I have been working with Microsoft BI tools for approximately 20 years.
What do I think about the stability of the solution?
Microsoft BI is stable.
What do I think about the scalability of the solution?
We have approximately 30 people using the solution in my organization. This includes experts that make reports.
How are customer service and support?
The support is good. We created approximately two or three cases, and they had the solution for us, or they had meetings with us to find a solution.
How was the initial setup?
The initial setup of Microsoft BI is easy.
What's my experience with pricing, setup cost, and licensing?
If you purchase a license for a server, for users, or the professional version, you might not have to. The free version I think it can satisfy many customers' needs.
What other advice do I have?
Synapse Analytics is the engine of the data that Power BI consumes.
I would advise those that use the solution to check all the license modes that the tool has because it's very confusing sometimes. You cannot just buy the product, you need to know who needs the product, who will use it, and who will be publishing. There are many aspects to figure out that when you do it will be better for you.
I rate Microsoft BI an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Founder & CEO at a tech services company with 1-10 employees
Effective dashboard data transfer, stable, and scalable
Pros and Cons
- "There is a feature in Microsoft BI that allows JSON data to SQL on the dashboards effectively and quickly."
- "I have found using Microsoft BI is not easy. For example, trying to use the auto-refresh feature is not simple."
What is our primary use case?
We provide improved dashboards for our own customers by using Power BI.
What is most valuable?
There is a feature in Microsoft BI that allows JSON data to SQL on the dashboards effectively and quickly.
What needs improvement?
I have found using Microsoft BI is not easy. For example, trying to use the auto-refresh feature is not simple.
If you like to use Microsoft BI as an embedded solution, you need to do many things in the Azure, BI, and 365 portals. it can be complicated. This whole procedure should be simplified.
For how long have I used the solution?
I have been using Microsoft BI for approximately two months.
What do I think about the stability of the solution?
The stability of Microsoft BI is good.
What do I think about the scalability of the solution?
I have not scaled the solution very much but I know it is highly scalable.
We have approximately five dashboard creators in my organization that is working on the solution.
How are customer service and support?
The customer service was very nice and responsive, when I opened a ticket they called me and emailed me but they could not solve the problem we had.
We have three technicians and one of them is dedicated to the maintenance of Microsoft BI.
Which solution did I use previously and why did I switch?
I have previously used another solution.
How was the initial setup?
The initial setup is very complex.
What about the implementation team?
I used a consultant company to help me do the implementation and it took approximately one month.
What's my experience with pricing, setup cost, and licensing?
In the beginning, the solution cost approximately $1,000 per month, we have a Microsoft startup subscription. There is a subscription pack for startups company which we are able to have for one year.
My customers will increase their usage of the solution and they will be additional costs for their usage.
Which other solutions did I evaluate?
I have evaluated other solutions before choosing Microsoft BI, such as Tableau. I have found that Tableau does not have a solution that can be embedded. The dashboard should be inside of our applications.
What other advice do I have?
If someone wants an embedded solution then Microsoft BI is very good because it works on many types of data, such as JSON.
I rate Microsoft BI an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Functional Consultant at a manufacturing company with 1,001-5,000 employees
Stable, easy to set up, and quite scalable
Pros and Cons
- "The scalability overall has been quite good."
- "The admin view could be improved by making it more simplified to manage a users' activity and other things."
What is our primary use case?
The product can be used to get all business insights from connected data, for example, whatever is on our system, which we are using for our business solutions.
All the data can be connected and it can give you actionable insights.
There are also some AI capabilities.
What is most valuable?
The solution is very stable.
The scalability overall has been quite good.
We found the initial installation to be very straightforward.
What needs improvement?
The admin view could be improved by making it more simplified to manage a users' activity and other things. That would be quite helpful.
It could be more user-friendly in general.
For how long have I used the solution?
I've been using the solution for three years at this point. It's been a while.
What do I think about the stability of the solution?
The stability is great. There aren't issues around bugs or glitches. It doesn't freeze. I haven't experienced a crash. It's reliable.
What do I think about the scalability of the solution?
The scalability has been good. If a company needs to expand it, it can do so.
Right now, we have 200 people using the solution.
How are customer service and support?
I've dealt with technical support in the past. It's okay. I don't have any complaints at all.
Which solution did I use previously and why did I switch?
Before we had this solution, we used some internal software development using normal SQLs and JavaScripts. We also take advantage of our SQL Server.
How was the initial setup?
The initial setup is very straightforward and simple. It's not a complex process. A company shouldn't face any issues handling it.
We only needed two people to handle the deployment and maintenance aspects of the product. It's one manager and one developer.
What's my experience with pricing, setup cost, and licensing?
We deal with both monthly and yearly licenses, which are coming due soon.
What other advice do I have?
As it is cloud-based, this solution is always providing us with the latest version to use.
I'd rate the solution at an eight out of ten. We're mostly quite happy with its capabilities.
I would recommend the solution to other users and organizations.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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