I use the platform primarily to create visualizations and reports from data to gain insights. It is utilized for operational, decision-making, and managerial reports.
Senior Technical Architect at a tech vendor with 10,001+ employees
Provides valuable DAX functions and has a simple setup process
Pros and Cons
- "The product's most valuable features are DAX functions for formulas and calculations."
- "I would suggest improvements in visualization standards, particularly in customization and appearance."
What is our primary use case?
What is most valuable?
The product's most valuable features are DAX functions for formulas and calculations.
What needs improvement?
I would suggest improvements in visualization standards, particularly in customization and appearance, to match tools like Tableau.
For how long have I used the solution?
I have been working with Microsoft Power BI for two years.
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What do I think about the stability of the solution?
I rate the platform stability a seven and a half or eight out of ten.
What do I think about the scalability of the solution?
The product is suitable for medium-sized companies with straightforward requirements. It can handle thousands of users, but its effectiveness depends on the data volume and reporting needs.
I rate the scalability an eight.
How are customer service and support?
The technical support team's response quality can vary based on the engineer's expertise and availability.
Which solution did I use previously and why did I switch?
Power BI is more cost-effective, whereas Tableau provides more advanced features and higher-quality visualizations. For critical business needs and high data volumes, Tableau might be more suitable.
How was the initial setup?
The initial setup process is simple.
I have worked with both the cloud version and the desktop model. Each has its advantages depending on the need for high-quality visualizations or the volume of data.
What's my experience with pricing, setup cost, and licensing?
I rate the product pricing a ten.
What other advice do I have?
The solution supports integration from various applications well enough to meet most business requirements.
I rate it a nine out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Owner at a tech services company with 1-10 employees
A business analytics solution for interrogating financial data and as the primary reporting tool by using Power Query directly from Excel
Pros and Cons
- "The most effective feature of Microsoft Power BI for data analysis is the ability to use Power Query directly from Excel. Power BI's integration capabilities impacted our data management by allowing us to push all reporting down to the end user, giving them the capability to perform "what if" scenarios and discover and validate their own data without needing to refer to IT. Additionally, it provided insights that we couldn't get from Oracle Cloud. We wrote an extract routine to transfer our Oracle Cloud database to Power BI, which was a game changer in terms of giving people confidence in the finances."
- "It was easy to implement Microsoft Power BI into our existing infrastructure, but integrating it with Oracle Cloud was very difficult. The integration with Oracle Cloud required us to build a sophisticated database replication process because the APIs for Oracle Cloud are very restricted in terms of volume, depth, and complexity of queries. However, the part of implementing Power BI into our infrastructure was very easy. It required almost no tech input because it was all part of Office 365. To overcome the integration issues, we developed an extract and update process, although it was quite complicated and involved a lot of IP. Power BI excels in integrations and its ability to handle various data sources. It would be beneficial if it could integrate more seamlessly with cloud interfaces like Oracle Cloud, although I understand the challenges with Oracle's policies on database access. Another area for improvement would be enhancing error messaging, especially when working with Dataverse and M Code for automation."
What is our primary use case?
Microsoft Power BI is primarily used in our customers' organizations for interrogating financial data and as the primary reporting tool.
How has it helped my organization?
In terms of impact, Power BI significantly improved decision-making and instilled confidence in our data. It also resulted in cost savings by avoiding the purchase of expensive Oracle integration tools like ODI. These savings were crucial for our fast-growing company, allowing scalability without increasing expenditure.
What is most valuable?
The most effective feature of Microsoft Power BI for data analysis is the ability to use Power Query directly from Excel. Power BI's integration capabilities impacted our data management by allowing us to push all reporting down to the end user, giving them the capability to perform "what if" scenarios and discover and validate their own data without needing to refer to IT. Additionally, it provided insights that we couldn't get from Oracle Cloud. We wrote an extract routine to transfer our Oracle Cloud database to Power BI, which was a game changer in terms of giving people confidence in the finances.
What needs improvement?
It was easy to implement Microsoft Power BI into our existing infrastructure, but integrating it with Oracle Cloud was very difficult. The integration with Oracle Cloud required us to build a sophisticated database replication process because the APIs for Oracle Cloud are very restricted in terms of volume, depth, and complexity of queries. However, the part of implementing Power BI into our infrastructure was very easy. It required almost no tech input because it was all part of Office 365. To overcome the integration issues, we developed an extract and update process, although it was quite complicated and involved a lot of IP.
Power BI excels in integrations and its ability to handle various data sources. It would be beneficial if it could integrate more seamlessly with cloud interfaces like Oracle Cloud, although I understand the challenges with Oracle's policies on database access. Another area for improvement would be enhancing error messaging, especially when working with Dataverse and M Code for automation.
For how long have I used the solution?
I have been using Microsoft Power BI for the past ten years.
How are customer service and support?
We received great help from Power BI's technical support, especially since we were early adopters back in 2013. The forums and user groups were particularly valuable for us.
What other advice do I have?
I would rate Power BI overall as an eight. It's a very powerful tool for users, which I appreciate. However, there are some areas that could be improved.
As for AI-driven decision processes, I believe Power BI supports them, although we haven't utilized those features ourselves.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Microsoft Power BI
December 2025
Learn what your peers think about Microsoft Power BI. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
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Statistician / Data Scientist at a government with 1,001-5,000 employees
Offers data visualization, including filtering data, creating graphs, and dashboards
Pros and Cons
- "The sharing features are vital, especially the ability to share and test different shared dashboards."
- "Better mapping capabilities and easier administration access would be beneficial, especially for understanding who has viewed reports."
What is our primary use case?
I use it primarily for some application services. It's primarily for government statistics.
I use it for visualization as well, mainly for filtering data, and creating graphs and dashboards.
How has it helped my organization?
Power BI helped me to improve the decision-making process. It was particularly useful when I had data in a table, and I was able to use it as a dashboard with filters for better insights.
What is most valuable?
The sharing features are vital, especially the ability to share and test different shared dashboards.
It's quite manageable and easy to learn. It took me about a month to learn how to use it effectively.
What needs improvement?
Better mapping capabilities and easier administration access would be beneficial, especially for understanding who has viewed reports.
For how long have I used the solution?
I have been using it for a year.
What do I think about the stability of the solution?
It is a stable product. I would rate the stability an eight out of ten.
What do I think about the scalability of the solution?
It is a scalable product but it could be improved to better suit the overall size of projects.
I would rate the scalability a seven out of ten.
There are around 50 end users in my organization. We plan to increase the further usage.
How are customer service and support?
The customer service and support are not as easy to access as I'd like. I don't often find a direct portal to support. I end up looking up the internet. I would rate it one out of ten, but I would put it a five out of ten.
I have to go and look up the internet. I sometimes just bring in expertise. I would prefer some tech support instead of bringing in someone else.
I have to run a case. I want to have something easy and readily accessible. There is good stuff on the website, but it would be better if I could easily ring somebody.
How would you rate customer service and support?
Neutral
Which solution did I use previously and why did I switch?
I've used Tableau, but now we primarily use Power BI.
Each has its advantages, but Power BI supports our needs effectively.
How was the initial setup?
I would rate my experience with the initial setup an eight out of ten, with ten being easy to set up.
We use it on the cloud. For us, deployment took six months.
What's my experience with pricing, setup cost, and licensing?
The pricing is reasonable, at about 6.3 euros per user per month.
What other advice do I have?
I'd recommend it for its features and cost-effectiveness. I find this product pretty okay. It works well for me.
Overall, I would rate the solution an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Assistant Manager - Forensic Data Analytics at a financial services firm with 5,001-10,000 employees
Intuitive, user-friendly, and enables to manage and share reports across different teams easily
Pros and Cons
- "The product is intuitive and user-friendly."
- "The solution struggles with large amounts of data."
What is our primary use case?
We use the tool for data analysis and reporting through dashboarding, identifying trends, and mapping.
What is most valuable?
The product is intuitive and user-friendly. It could be rolled out to anyone across the business. DAX is a good feature. The real-time dashboard updates are good. The ease of integration is good. We connect it to different databases. The clients we work with work on different databases. It is easy to manage and share Power BI reports across different teams and departments.
What needs improvement?
The solution struggles with large amounts of data. It has some limitations. Sometimes, we don't know if we have the full picture.
For how long have I used the solution?
I have been using the solution for four years.
What do I think about the stability of the solution?
I rate the tool’s stability a ten out of ten. I haven't come across any issues.
What do I think about the scalability of the solution?
I rate the tool’s scalability an eight out of ten.
How was the initial setup?
The deployment is not difficult. It is relatively easy to maintain the product. For our needs, we need one person to maintain the tool.
Which other solutions did I evaluate?
I have used MicroStrategy. Power BI is more user-friendly. When we roll it across the business, it's easier for the users to use. MicroStrategy can handle large amounts of data.
What other advice do I have?
Overall, I rate the product an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
BI Development & Validation Manager at a agriculture with 10,001+ employees
Flexible with good charts and reports, but not yet ready for enterprises
Pros and Cons
- "It is really flexible. The charts and reports are really nice. You have the flexibility of self-service."
- "It is not yet ready for enterprises. For a big enterprise data model, it is not so stable, and it also doesn't scale so well."
What is our primary use case?
We have many projects in the company. Some of them are self-service where they can connect on their own to local on-premises databases. Some of them are with big databases on the cloud, such as Azure SQL or Azure Synapse, and some of them are with local sources, such as Excel files, etc.
What is most valuable?
It is really flexible. The charts and reports are really nice. You have the flexibility of self-service.
What needs improvement?
It is not yet ready for enterprises. For a big enterprise data model, it is not so stable, and it also doesn't scale so well.
I am not really satisfied with their support. Their support should be faster. They should also be more knowledgeable.
For how long have I used the solution?
I have been using this solution for two and a half years.
What do I think about the stability of the solution?
It depends. It is not really for enterprises. Even though Microsoft is trying, it isn't yet ready for enterprise use. For self-service, it is pretty fine. If you don't have a huge data set, it is quite stable.
What do I think about the scalability of the solution?
If you try to have a big enterprise data model, it doesn't scale so well. You wouldn't get results similar to some of the other on-premises tools.
In terms of its users, I don't know the exact number, but we have about 10,000 to 20,000 users. Its usage is increasing.
How are customer service and support?
I have contacted them a lot of times. I am not really satisfied with their support. Lately, it has become even worse. They are probably overloaded, and it takes really long. Many times, they just say, "That's how it works." In reality, it is a bug.
Many times, their first-level support doesn't understand what the problem is, and they don't reach out to the proper people to get into the issue. It is not really good.
Which solution did I use previously and why did I switch?
We have been using different tools, such as QlikView, on-premises OBIEE, Tableau, Excel, etc. We are trying to migrate almost everyone to Power BI. So, eventually, we will have only Power BI. Its usage is growing.
How was the initial setup?
It is really easy. It is mostly automated. You simply publish the dataset.
It doesn't take too long. It takes about 5 to 10 minutes.
What about the implementation team?
I'm a part of the team that manages all the projects that are done with Power BI within the company. We guide them and help them with the development and all the architecture.
The number of people required depends on the size of the project. For one of the big projects we have, there are a couple of developers. There is one person for the management of Power BI. We also have 10 to 12 people doing the reports, etc.
What's my experience with pricing, setup cost, and licensing?
We have premium licenses, but you can use it for free. You can share the content with anyone else, so you can use it for free.
What other advice do I have?
I would recommend it, but if you want to use it enterprise-wide, you need to be really careful because you might face problems. In general, it's really a great tool. For self-service, it is more than okay, but when you try to use it enterprise-wide, it doesn't really work well.
Overall, I would rate it a seven out of 10.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Sr. Consultant (Enterprise Architect) at a tech services company with 5,001-10,000 employees
Affordable, supports various languages, and allows you to do whatever you want
Pros and Cons
- "The good part of it is that you can do whatever you want with it when it comes to building BI. In terms of languages, it supports Python, and it also natively supports R."
- "Most of the dashboarding tools have prebuilt graphs. So, you have to stick with them, unless you are going to use a third-party tool to create them, and then you are going to upload them to the BI tool. In Power BI, they started supporting this functionality and created a tool for that, but it isn't yet complete and mature. It is still exceeding the expectations and is better than most of the BI tools when it comes to creating custom graphs, but it needs more enhancement and simplification. It would be good to have a design tool provided by Power BI to design the graphs that we want and set the figures that we want on them."
What is our primary use case?
A client used Power BI mainly for banking reports. Another client was working in the field of laboratories, and they requested Power BI for the analysis of laboratory-related data for COVID-19. There were also some use cases where we used predictive analytics or utilized the power of Power BI services in the cloud.
It can be deployed on-premises and on the cloud.
How has it helped my organization?
It helps in automating the process of filling the data or refreshing the data to give you timely calculations for all the aspects of the dashboards that you have built. You can easily see all the real-time data with Power BI.
What is most valuable?
The good part of it is that you can do whatever you want with it when it comes to building BI. In terms of languages, it supports Python, and it also natively supports R.
You can integrate it with the cloud. On the desktop level, you just install the desktop installer, which is about a hundred megabytes or something like that, and it connects to the cloud. So, on the desktop, you can utilize the cloud power for AI and machine learning to help you with predictive analytics.
What needs improvement?
Most of the dashboarding tools have prebuilt graphs. So, you have to stick with them, unless you are going to use a third-party tool to create them, and then you are going to upload them to the BI tool. In Power BI, they started supporting this functionality and created a tool for that, but it isn't yet complete and mature. It is still exceeding the expectations and is better than most of the BI tools when it comes to creating custom graphs, but it needs more enhancement and simplification. It would be good to have a design tool provided by Power BI to design the graphs that we want and set the figures that we want on them.
For how long have I used the solution?
I have been using this solution for six years.
What do I think about the stability of the solution?
It is stable. Solving dashboard issues on other products, such as Oracle, took us a lot of time, whereas solving issues in Power BI was so simple. The language they're using is also easy. In Power BI, you use the DAX language, which is derived from Excel. So, anyone who knows how to write Excel code would know how to deal with Power BI. It is going to be so simple.
What do I think about the scalability of the solution?
The cloud version is scalable.
How was the initial setup?
It is super easy to set up. I've been giving training on this to new employees, and they quickly learn how to work with the whole product. It doesn't take them more than one or two sessions.
The installation of Power BI Desktop on a computer takes a maximum of 10 minutes. You just have to install it on the computer, and that's it. Most of the services are over the cloud. When you do the subscription, you just connect or sign in with your company email address that has been registered, and that's it.
The on-premises version requires extra staff. It requires an engineer who knows how to implement AI algorithms and then connect them to the offline Power BI solution.
What's my experience with pricing, setup cost, and licensing?
Power BI is subscription-based, and you have three options. The Pro edition, which is the standard one, is about $9 per user. The Premium edition, which provides AI and cloud capabilities but at a limited size, is for small to medium enterprises. It is about $20 per user. For large enterprises, such as manufacturing facilities, there is an option for the capacity. The capacity subscription is about $4,000 per capacity level.
They also have an option for the on-premises version, but it is not common to see someone going for the on-premises version. The on-premises version requires a specific license that is attached to SQL Server. I believe it is about $17,000, but I'm not sure about it.
What other advice do I have?
It has an on-premises version as well as a cloud version. I usually recommend people to work with the cloud version. In the on-premises version, if they want it to go with the artificial intelligence part, they are going to require engineers to configure it, whereas it is already there in the cloud version. It is already configured and affordable. The cloud version costs between $9 to $20 per user, which makes it very affordable, and you also have the capacity option, which costs about $4,000 per month per capacity. The capacity option is usually for huge enterprises. Regular companies, even banks, can work efficiently with the cheapest option, which is $9 to $20 per user.
After working with Power BI, I would rate it an eight out of 10. There is huge competition in the market when it comes to BI tools, and there are fractional differences between Power BI and some of its competitors.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Solutions Architect at a tech services company with 11-50 employees
User-friendly, enables users to create multiple reports, and provides valuable data insights
Pros and Cons
- "The product is user-friendly."
- "Power BI shows reports on actual data, not metadata."
What is our primary use case?
I use the solution to visualize charts and graphs that provide data insights.
What is most valuable?
The product is user-friendly.
What needs improvement?
Power BI shows reports on actual data, not metadata.
For how long have I used the solution?
I have been using the solution for a few months.
What do I think about the stability of the solution?
I rate the tool’s stability an eight out of ten.
What do I think about the scalability of the solution?
The tool is scalable. We can create multiple reports. We have two to three customers who use the solution. Within the client organizations, teams can use different solutions. It depends on the client’s needs.
How was the initial setup?
Creating a report takes 10 to 30 minutes, based on our requirements. It is easy if we have simple requirements. If it is complex, building a report can take days. The product is cloud-based.
Which other solutions did I evaluate?
People use other tools in the market, like Tableau and Qlik Sense. They are good competitors.
What other advice do I have?
I work in data management. I focus on connecting to the source and getting the metadata information from the tool. I'm interested in metadata, not actual data. Integration with other tools is possible. The solution provides APIs.
I will recommend the solution to others, but my recommendation depends on the clients. If a customer uses Microsoft products, they can use Power BI. If someone wants to build good reports and perform data analysis, Power BI is a good choice. Any dashboarding tool is good for data analysis. Overall, I rate the product an eight out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Head of Strategy & Architecture at a financial services firm with 1,001-5,000 employees
A tool that is useful for building reports and dashboards but needs to improve its integration capabilities
Pros and Cons
- "The most valuable feature of the solution is that it is an easy-to-use tool."
- "Microsoft BI lacks integration capabilities, so it needs to consider increasing its integration capabilities."
What is our primary use case?
My company uses Microsoft BI for reporting purposes. In my company, we extract data from different sources, put it in the staging area, and then use Microsoft Power BI to build the reports and dashboards.
What is most valuable?
The most valuable feature of the solution is that it is an easy-to-use tool.
What needs improvement?
Microsoft BI lacks integration capabilities, so it needs to consider increasing its integration capabilities. Microsoft BI needs to improve its mobile application compatibility so that people view their reports and dashboards through a mobile app since, nowadays, people move towards tools that are in the digital transformation phase.
For how long have I used the solution?
I have experience with Microsoft BI. I recently joined a new organization where I see Microsoft BI being used extensively.
What do I think about the stability of the solution?
Considering that most people in my organization use Microsoft BI, I can say that it is a stable solution.
What do I think about the scalability of the solution?
Microsoft BI is a part of Microsoft Power Platform, because of which Microsoft can increase its capacity based on the needs and licenses of its users.
Around 20 people in my company use Microsoft BI.
My company plans to increase the use of Microsoft BI.
How was the initial setup?
The initial setup of Microsoft BI is straightforward since it comes along with Microsoft Power Platform.
The solution is deployed on the cloud.
I am unsure about Microsoft BI's deployment process since it was already deployed when I joined the organization.
In my company, we have two developers and two testers to look after the deployment and maintenance of the solution.
What about the implementation team?
The company's in-house team did the installation process of Microsoft BI.
What's my experience with pricing, setup cost, and licensing?
When my company compared the price of Alteryx to Microsoft BI, we found Alteryx's price to be higher than Microsoft BI's price.
In general, Microsoft BI's price is lower compared to Alteryx.
What other advice do I have?
I am not a user of the solution at the moment. I am an architect taking time to evaluate and see how my company can use Microsoft Power BI.
Our company hardly finds a tool where we can say one size fits all, so we need to use other tools for larger amounts of data and data cleansing.
It would be effective for those planning to use the solution to find the best solution that suits their requirements.
I rate the overall solution a seven out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
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