The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. 

HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. 

They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

A better CRM can be achieved by providing more customization features. Some areas require improvement, particularly in enhancing customization options. It is not always an enterprise-grade application. For SMBs and smaller companies like us, it suffices. However, there are areas where customization features can be improved. Maybe forms, CRM, and more templates should be considered.

They are trying to make it better by adding agent.ai to HubSpot, however, it's in a very early stage. They are not at the pace or effectiveness of AgentForce by Salesforce. That is an area of improvement for them. They need to quickly ramp up their agent capabilities.

The targeting functionality can be improved.

There is some scope for improvement in various areas.

The response time is slow. It takes time for them to come back with solutions.

I can't remember any specific improvements needed. I would need to try the product again to refresh my knowledge and give a recommendation.

I believe that the navigation for sales representatives is not very good, and the tool needs improvement since it has become a mess with too much information to manage.

Sometimes, the usability is not intuitive. There is a lot of work required to set it up the way I like. It is not very intuitive since I have to perform many clicks to access different windows.

There is room for improvement in pricing. The pricing strategy that they have is way too clever. 

In future releases, I would like to see the API rate limits increased. I would like to see it off-limits.

When the system fails to load data, the error messages are not user-friendly and can be confusing. There should be more explicit and detailed error messages to provide clarity. There is a need for improvement in technical support, especially in terms of providing real-time assistance, such as access to live agents and accurate notifications of service hours.

Logging in and doing things in the solution's main interface is a bit complex. The solution's user interface can be simpler with features that are easy to navigate. I have faced a few difficulties while managing contacts, and the solution has a few bugs. The technical support of the solution could be improved because their response time is slow.

We had a problem with the tool’s stability once.

We found that automated emails were challenging to manage in the tool. While the feature allows you to create dynamic email templates, it was difficult to tweak and fetch data associated with different objects, such as contacts and custom objects.

I don't know what the tool was like for the back end, but for whatever I used it for, it was fine.

From the perspective of continuous improvements needed in the product, I would want the tool to be able to pull out more information about clients. I used LinkedIn integrations, in which there was a way to put in a domain name, and it automatically could pull in known contacts from ZoomInfo and LinkedIn. I think you could import the details of clients with the tool and grab the person you want from LinkedIn. If HubSpot CRM could provide recommendations for the people operating in different functions in the companies my organization is in touch with presently, after which you can sort of segregate it into good information or bad information, then it would be great.

The scoring functionality in Salesforce is better. HubSpot CRM could improve its scoring feature to help in the seamless handoff to sales. 

There is a limitation with the integration with other tools or workflows, but we have to take all the tools that are easily integrated with HubSpot; otherwise, you have to use the API to connect with HubSpot. We have both options available, easy to use as well as through the API.

One more thing that we cannot use in HubSpot is, for that reason, we have to get another subscription. If you have one company and they have two other branches, you can only use one company's website at once. You cannot use two companies' logos and one email via HubSpot.

Picture this scenario: the parent company is Alphabet, and Google is a company under Alphabet. If Alphabet has a license for HubSpot CRM, they have to buy a different license for Google.

So, you can only use one of your business units at once.

The only thing that was tough was that the functionality was very dependent on the licensing level. So there were many things I wanted to do, but then I'd have to add on different licenses or purchase different add-ons.  

HubSpot CRM should include better scanning of business cards and getting content in. When you get automatic updates, the solution doesn't always take you to the right place to find where to fix things.

The one area they need to fix is adding the lead source. Despite adding a lead source, I still get reminder emails and find the space empty, only to add it once again. This is becoming irritating. This issue couldn't be resolved despite our IT team trying to fix it.

They need better UX or templates to change the mood or the look and feel. Adding details all day every week can be boring. Themes can help fix the mood.

Apart from the above improvements, I don't find any other areas to improve in the next release.

There were instances when we experienced occasional downtime with it. In such situations, we reported the issues we encountered and both, the developer and support teams, actively addressed these reports and worked on resolving them. Certain stability issues could be automatically addressed through automation measures that would ensure absolute stability.

HubSpot is best suited for companies that are content-rich and have a multichannel approach to lead generation. For those who still depend largely on outbound, a sales engagement solution like Reply.io or Salesloft would be an ideal companion. 

The only challenge with the solution is that it captures data in a raw manner, so organizing that information is still left to the administrator or the user, and they need to organize it into structured fields.

I think the more complex implementations or more complex customers need more support as opposed to the concept of one size fits all. The aforementioned area can be considered as a shortcoming where improvements are required.

HubSpot CRM could be flexible and customizable.

The product's free version could have more integration and automation options. We must be able to connect it to other social media platforms.

So far, I don't see anything that needs to be improved. Sometimes it glitches, yet it's rare. 

Obviously, with every product and solution, there are always areas for improvement. That said, from my usability perspective, I don't see anything as of now which needs any kind of improvement since it's serving what we need, our use cases. 

The marketing aspect is pretty good. From a sales perspective, managing the contacts, creating tasks, logging calls, logging meetings, and emailing them, is all connected directly through Office 365 or even Google Workspace. Therefore, I don't see anything which is needed as of now. Invoices were the thing we were thinking should be part of the solution, and that's been added now.

This solution could be easier to use. You really have to be hands on in the beginning as its an in depth solution. It takes some time to learn how it works before you can start using it.

They have different versions of the product: starter, pro, and enterprise. Maybe the starter version could include a few more features that are available in the higher versions. 

All the features of HubSpot CRM are not buddled together, you need to purchase different modules to have a complete solution.

The mobile application for HubSpot CRM could improve. There are a lot of weaknesses and limitations. Salesforce.com's mobile application is much better.

There is no option to remove duplicate constant contacts. They are not restricting duplicates. When we want to remove them, we need to remove them manually one by one by maxing one and adding another duplicate. There is no option to remove bulk duplicate records in HubSpot. To do this, I have taken on Dedupely. This is a HubSpot marketplace application where I pay this amount to remove bulk records. By using that third-party marketplace API, I remove unwanted or Constant Contacts from my HubSpot, however, I shouldn't need an app to do it.

HubSpot CRM integrations could be improved. I'd also like to see better pricing for the paid version of this software.

The initial setup could be faster as it currently takes a lot of time.

Right now, HubSpot CRM fills my needs. The solution is good for marketing, and you can schedule when you want your ads and your emails to be sent out to your clients. You can track your client pipeline, you can see who viewed your messages and who hasn't, etc. I feel that HubSpot CRM is adequate for my need, but if the solution has the functionality of not needing to input your password every single time you log into the platform, then that would make it better. If that could be incorporated into the new version of HubSpot CRM, then the solution would go a long way.

HubSpot CRM could improve by reducing the price.

I don't see anything that I don't like. 

At times there are too many things. Based on different people's profiles. When you put too many things in a solution, it can become very clumsy. When there are too many things, too many updates, and too many notes for a single deal, case, or customer, it becomes difficult to manage everything at the same time.

I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly.

HubSpot CRM could improve by combining additional functions within the organization, such as operations because it's heavily focused on sales and marketing. This makes sense since that is what it is for, but if had integrations with other solutions or additional dashboards that would be good.

The solution's email capabilities could be improved. While these do exist, there are other platforms which offer much more robust capabilities when it comes to emailing.

The only problem with HubSpot at the moment is the pricing models. They seem catered to large first-world countries like the UK, Europe, and the Americas. 

The product is not very scalable. Improvement depends on which products we are comparing it with. When compared with enterprise-level CRMs, there can be some improvements.

We need a lot more information. Right now, we'd like to ask more questions, and it is not available. We wanted to discover a list of clients that spend an average amount with us, and we just don't have that answer at this time. There just aren't enough answers being provided for the questions we have, and that's a real downside.

The initial setup was difficult, and we are still doing configurations. 

This solution could be improved if it offered more opportunity to customize how it is used, including adding different rules. 

The pricing could improve.

You must be completely thorough with the product.

It will make it easier for us to automate if HubSpot would put in a little bit of work on the properties.

We have some small challenges when some aspects need to be manually created.

In HubSpot CRM there are many subscription models. Some things are limited compared to the subscription models. For example, I cannot track all the tasks that I have in CRM at once. I need to click on the specific deal to see what the task is. This could improve in the future.

An area to be improved in HubSpot CRM is its customization capabilities. They started to roll out custom objects recently, but it's only available for the enterprise license or the highest license, and you're not able to customize the guest script. When you compare this solution to Salesforce, e.g. I always compare everything to Salesforce, HubSpot CRM is becoming more customizable, but it's not at the level of Salesforce yet.

Customization is the biggest downgrade of the tool, because the rest of the functionalities are there, e.g. the UI is there. Hubspot is a SaaS company, so updates are instantaneous, and everything else works pretty, pretty great.

HubSpot CRM could improve in integration with other solutions.

I cannot upload a long recorded Zoom conversation to HubSpot. I have had some difficulties with HubSpot CRM concerning duplicating contact and pipeline sales. HubSpot CRM's user interface should be made easier.