Hitachi Virtual Storage Platform vs Pure FlashArray X NVMe comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Hitachi Virtual Storage Platform and Pure FlashArray X NVMe based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Hitachi Virtual Storage Platform vs. Pure FlashArray X NVMe Report (Updated: March 2024).
768,857 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It helps to simplify storage because it has an easy front-end to access everything.""Technical support is good.""The most valuable features are the replication of data and the continuous snapshot that we can take from the disc.""The console is simple to use. It has good performance. It is easy to install, understand, and manage, with a good ratio of deduplication and compression. It is doing its job.""The scalability is good.""The deduplication and compression meet all of our system requirements.""Redundancy and the fault tolerance of the platform are the most impressive.""It gives us capacity planning."

More Pure Storage FlashArray Pros →

"The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means we have more storage available. And the IOPS are really fast.""The Hitachi VSP has significantly improved data storage scalability by addressing various issues. Through their research and development efforts, they've incorporated customer feedback regarding deployment speed and performance requirements.""What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good.""Hitachi Virtual Storage Platform 5000 Series exhibits good performance and has good IOPS: 300 IOPS. The technical support for this product is also good.""The first thing that attracted this model to us was the non-disruptive migration. We had a very large database application that was on older gear and needed to be migrated to these arrays. We had experience with virtualizing behind an array and moving applications and data but this made it even better.""In terms of performance and ability, the product can stand up against its competitors since the solution offers two controller systems to users.""The product's reliability has been crucial for our company's operations.""Data optimization, compression, and deduplication are the most important features for us."

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"Pure has signature security technology, which cannot be deleted, even if you are an administrator.""It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users.""One of the best features is the support, which is excellent.""The most valuable features of this solution are its ease of use and performance.""It has good, reliable, fast storage.""It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems.""Technical support has been helpful and responsive.""The latency is good."

More Pure FlashArray X NVMe Pros →

Cons
"The price should be lower.""The integration capabilities could be improved.""I would like to see some improvements on the FlashBlade side around the CIFS space support. I am not super familiar with all the different NAS protocols that they run on their box, but there could be some improvements made on SMB CIFS side.""We would like to see more development on their Copy Automation Tool (CAT) for Oracle, as well as better integration for our customers running Oracle VM.""The price of Pure Storage FlashArray could be better.""Pricing could be better in comparison to other solutions.""We understand that they're thinking about it, but one of the things that would be nice is if they added some basic file-level capabilities to the platform. The idea is that they would run a basic NFS or CIF share from the controllers. FlashBlade is the powerhouse for File and Object storage, but if you don't need all that power, a lightweight file function would make FlashArrays more versatile.""The file functionality could be better."

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"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series.""The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads.""It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for.""Hitachi Virtual Storage Platform needs to improve its scalability options where there are a few shortcomings.""The snapshot and clone operation functions can be made easier.""The life-cycle of the Hitachi Virtual Storage Platform G Series is too short. We only had approximately four or five years out of the solution before it was rendered its end of life.""The initial setup was difficult, as we don't have access to assistance. We had some issues around configuration. We needed to know things like what kind of rate is the best, or what kind of replication is ideal. We had to seek out answers online to get the information we needed.""The user experience is pretty bad in Hitachi. A lot of mandatory tasks take a long time to work through."

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"The software layer has to improve.""In the future, I would like to see integration with enterprise backup systems.""They could add more support for file storage and different types of storage.""Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution.""If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure.""The tool's portfolio is minimal. It is expensive.""In fututre releases, some focus on anti-malware should be there.""It is on the expensive side."

More Pure FlashArray X NVMe Cons →

Pricing and Cost Advice
  • "We feel that the pricing is fair and the licensing process was easy for both."
  • "There is always room for negotiation."
  • "The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
  • "It is a more expensive solution, but it is worth it. You are getting what you paid for."
  • "For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
  • "We have seen a reduction in total cost of ownership (TCO)."
  • "It is a cheaper solution."
  • "Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
  • More Pure Storage FlashArray Pricing and Cost Advice →

  • "The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."
  • "Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."
  • "It is a little expensive."
  • "I would like to see better pricing and more discounts."
  • "Pricing could be better, because the cost is very high."
  • "This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."
  • "This is an expensive solution."
  • "When you are looking for high-end solutions such as this, price is less important than stability and availability."
  • More Hitachi Virtual Storage Platform Pricing and Cost Advice →

  • "With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
  • "We pay approximately $50,000 USD per year in licensing fees."
  • "With VMware, we pay $300,000 annually."
  • "Our licensing fees are $500,000+ USD."
  • "As far as the licensing costs, everything is included in the license."
  • "They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
  • "Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
  • "The licensing is on a yearly basis."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:We consume less physical storage because of the solution’s deduplication and compression.
    Top Answer:We have customers who use a three-year or five-year license. We also have customers who use Evergreen.
    Top Answer:The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means… more »
    Top Answer:One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems… more »
    Top Answer:We're only using the F Series in our lab for hosting lab infrastructure for all our colleagues. We needed fast storage.
    Top Answer:The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover… more »
    Top Answer:I would rate the solution as an eight out of ten in terms of costliness.
    Top Answer:There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class… more »
    Comparisons
    Also Known As
    Hitachi Virtual Storage Platform F Series, Hitachi Virtual Storage Platform 5000 Series, Hitachi Virtual Storage Platform E Series, Hitachi Virtual Storage Platform N Series, Hitachi Virtual Storage Platform G Series
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    Learn More
    Overview

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

    With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
    Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    Sample Customers
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
    Fremont Bank, Judson ISD, The Nielsen Company
    Top Industries
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company8%
    VISITORS READING REVIEWS
    Educational Organization31%
    Computer Software Company12%
    Manufacturing Company8%
    Financial Services Firm8%
    REVIEWERS
    Comms Service Provider21%
    Financial Services Firm21%
    Government14%
    Computer Software Company11%
    VISITORS READING REVIEWS
    Computer Software Company20%
    Financial Services Firm14%
    Manufacturing Company8%
    Government7%
    REVIEWERS
    Computer Software Company24%
    Financial Services Firm19%
    Comms Service Provider14%
    Manufacturing Company14%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm13%
    Manufacturing Company10%
    Government6%
    Company Size
    REVIEWERS
    Small Business27%
    Midsize Enterprise16%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise40%
    Large Enterprise42%
    REVIEWERS
    Small Business33%
    Midsize Enterprise24%
    Large Enterprise43%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise18%
    Large Enterprise57%
    REVIEWERS
    Small Business39%
    Midsize Enterprise26%
    Large Enterprise35%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise17%
    Large Enterprise61%
    Buyer's Guide
    Hitachi Virtual Storage Platform vs. Pure FlashArray X NVMe
    March 2024
    Find out what your peers are saying about Hitachi Virtual Storage Platform vs. Pure FlashArray X NVMe and other solutions. Updated: March 2024.
    768,857 professionals have used our research since 2012.

    Hitachi Virtual Storage Platform is ranked 10th in All-Flash Storage with 48 reviews while Pure FlashArray X NVMe is ranked 14th in All-Flash Storage with 28 reviews. Hitachi Virtual Storage Platform is rated 8.4, while Pure FlashArray X NVMe is rated 9.2. The top reviewer of Hitachi Virtual Storage Platform writes "It's a high-performing solution with strong architecture". On the other hand, the top reviewer of Pure FlashArray X NVMe writes "Works well, is easy to implement, and has upgrade analysis capabilities". Hitachi Virtual Storage Platform is most compared with IBM FlashSystem, Dell PowerStore, NetApp AFF, Dell Unity XT and NetApp FAS Series, whereas Pure FlashArray X NVMe is most compared with Dell PowerStore, Dell Unity XT, HPE Nimble Storage, Pure Storage FlashBlade and Dell PowerMax NVMe. See our Hitachi Virtual Storage Platform vs. Pure FlashArray X NVMe report.

    See our list of best All-Flash Storage vendors and best NVMe All-Flash Storage Arrays vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.