Name: Segment
Brand: Twilio
Rating: 4.1 (9 reviews)

it_user77253

Architect at a consultancy with 501-1,000 employees

Nov 19, 2014

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We like the easy integration with analytics services and easy-to-write code

Pros and Cons

"Inserting some very simple code snippets has made this part of it a breeze for our developer so he can concentrate on the hard stuff."

"The design of the website is such that you lose context when clicking around (e.g. when clicking on docs)."

What is most valuable?

We like the easy integration with analytics services, especially Google Analytics; easy-to-write code and integration with Node.

How has it helped my organization?

We've had a couple of projects where robust analytics were part of the requirements. Inserting some very simple code snippets has made this part of it a breeze for our developer so he can concentrate on the hard stuff.

What needs improvement?

The design of the website is such that you lose context when clicking around (e.g. when clicking on docs). Also, it would be nice if it were easier to add users at various levels (i.e. read only, add to groups that can see multiple projects, etc)

For how long have I used the solution?

6 months

Buyer's Guide

Segment

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Which solution did I use previously and why did I switch?

We used Google Analytics directly in the past.

How was the initial setup?

The initial setup was somewhat in the middle, because it required installing a module for Node, then adding the code. There's a bit of suspension of disbelief involved at how easy it is.