SSRS and the Tabular server/Vertipaq engine/DAX are probably the two most valuable components, leaving out SQL Server (and Azure versions of it, including the Azure warehouse and big data technologies). SSRS's display functionality is resoundingly flexible, and by comparison to other vendors, relatively easy to learn. SSAS Tabular performs very well with modest effort in design, and the ability to perform complex business modeling through DAX calculations stands out in a crowd.
Principal Business Intelligence Analyst at a logistics company with 1,001-5,000 employees
The ability to perform complex business modeling through DAX calculations stands out in a crowd
Pros and Cons
- "SSRS and the Tabular server/Vertipaq engine/DAX are probably the two most valuable components."
- "The visualization aspect, while being the most visible to business users, also happens the be the weakest point in the entire Microsoft BI stack."
What is most valuable?
How has it helped my organization?
Microsoft BI really entails a whole catalog of products. The relative ease with which these products work together is where the primary value comes into play. When you buy SQL Server Enterprise, you automatically have access to SSAS, which can handle Tabular or multidimensional cubes and data mining, SSIS offering a pretty comprehensive integration toolset, SSRS, covering just about any paginated and subscription-based reporting, and of course all of the in-built features of SQL Server, the individual useful features of which there are too many to spout out here. Each of these components work well enough in isolation, or as part of a larger ecosystem with other vendors, but together are a well-integrated machine that can handle end-to-end needs on the entire lifecycle of data. Being one of the more popular vendors, Microsoft products are also the first compatibility for other vendors' products. The breadth of products do a fine job at enabling the delivery of data and insights to the right people, in the right format, at the right time. Doing so efficiently/quickly is where a huge amount of value comes in. Many other enterprise vendors are capable, but are either slower to execute, more work to maintain, cost much more to find talent and skills for, or some combination of all of the above.
What needs improvement?
No product is perfect, and the Microsoft stack is no exception. The first things that come to mind are Microsoft's recent shift in strategy to focus on cloud first. While this makes sense for them, it leaves the on-premise products lagging in support and new features, while the vast majority of users (mid to large corporations) are still using on-premise solutions and/or are cloud-averse. For example, the announcement that the pricing model for Power BI would change, simultaneously rolling out both Power BI Premium and Power BI Report Server created a great deal of confusion for people who were very enthusiastic about the product. The failures to address concerns with the speed and nature of the changes were felt by users across the spectrum, and it was a situation created by their cloud-first strategy. Similarly, if you look at the tried and true on-premise options for data processing, interfacing with emerging technologies, especially big data technologies, lags behind. This is considerably less true for Azure users, but that is specifically a cloud offering, which again, many corporate entities are not yet ready to embrace.
It's easy to think of BI as only the visualization aspect of data, and that point of contact between users and data is absolutely where the rubber meets the road in BI. In reality, there are a whole stack of tools and concepts behind the visualization that enable that interaction - from security, data governance, integration, performance, network and infrastructure, and automation... there are many facets to BI as a system. The visualization aspect, while being the most visible to business users, also happens the be the weakest point in the entire Microsoft BI stack. The PowerBI visualization experience is underwhelming in almost every way compared to many alternatives.
Another difficulty is navigating the many products within the suite. There are many components, and each component has many versions. Dealing with feature and compatibility issues with so many versions of so many products can be very frustrating at times. Microsoft does not do itself any favors on this front with the way they name their products. "PowerBI", for example, could be in reference to the desktop design tool, a cloud-based service for publishing and administering data models (which comes with three distinctively different pricing models, the features of which are different and not interchangable), or an on-premise server solution replacing SSRS. You'll make yourself dizzy looking at the Azure services offered. The good news is the sky's the limit, the bad news is you'll have to navigate some pretty cloudy areas to make heads or tales of what to actually use.
For how long have I used the solution?
Four years, using largely SQL Server 2012 and related versions/components.
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What do I think about the stability of the solution?
In general, no. Most stability issues encountered have been more related to network or infrastructure, and not the products being used.
What do I think about the scalability of the solution?
As with any system, good design is paramount. I have certainly run into times when performance suffers, or changes and enhancements are slow and expensive. In every case, redesign has solved the issues. As hardware improves, and the many options (especially in the Azure and big data space) continue to evolve, designing for scale has become easier and easier. One of the difficulties that naturally occurs in this ecosystem is simply knowing how to design with so many options that can potentially do the same or similar task.
How are customer service and support?
I have experienced mixed results on this front. We have had some very available and supportive account reps at times, and other times not so much. My biggest complaint would have to be that the disorganization from Microsoft's side makes the results on this front inconsistent.
How was the initial setup?
Depends on which components we are talking about. For reference, however, I don't think there is a single Microsoft component that was as painful as any given Oracle component to work with.
What other advice do I have?
Do your homework when deciding what components to leverage. The worst thing you can do is try to use them all. The gamut of products under the Microsoft BI banner enables every form of BI - choose the ones that serve your specific purposes, and leave the rest on the table until a new need arises.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Managing Director at a tech services company with 1-10 employees
It reduces the time needed to generate reporting and provides an overview of company performance
What is most valuable?
Standardized solution that comes with data warehouse and BI cubes straight out of the box for deployment for both Dynamics NAV and AX products. Enhanced wizard allowing for customization of BI Solution without having to go through SQL scripts to generate additional measures and dimensions.
How has it helped my organization?
It reduces the time needed to generate reporting for an organization, allowing management to have an overview of how the company performs. Afterwards, it allows the company to formulate strategies to improve itself.
What needs improvement?
To add-in the functionality of AI into the reporting, so this can improve further on the product as it is currently. The BI reporting still relies on historical transactions.
For how long have I used the solution?
Five years.
What do I think about the stability of the solution?
No. It works on all versions of NAV and AX.
What do I think about the scalability of the solution?
The current deployment of the solution is up to 2TB. Do note that it still is not to the “Big Data” level.
How is customer service and technical support?
We have our own technical team who supports the BI solution. We usually solve 95% of the issues encountered. For those that can’t be resolved, it is escalated to our HQ.
How was the initial setup?
It is fairly straightforward. As long as there is a connection to the server which houses the NAV/AX database and all the data warehouse, since bi cubes are generated from the BI solution, without any need for user intervention.
What other advice do I have?
For the first project, we will advise using consultants to assist on the implementation, so the dos and don’ts of the solution can be known in the first instance without having to trial and error the solution.
Disclosure: My company has a business relationship with this vendor other than being a customer. We are a direct distributor of the solution in Asia market.
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Business Intelligence Architect at a tech services company
Data integration enabled my organization to easily pool data from our varied system into one data warehouse.
Pros and Cons
- "Data integration enabled my organization to easily pool data from our varied system into one data warehouse."
- "SSMS & SSRS."
What is most valuable?
Power Query, Power Pivot, Power View & SQL Server Data Tools comprising of (SSIS, SSAS, SSRS).
How has it helped my organization?
Data integration enabled my organization to easily pool data from our varied system into one data warehouse.
SSRS improved our report delivery timings and the Power BI feature empowered the data users.
Power View improved the visualization of our reporting and dashboards.
What needs improvement?
SSMS & SSRS.
For how long have I used the solution?
For over five years.
What do I think about the stability of the solution?
Yes.
What do I think about the scalability of the solution?
Yes, SSRS reporting portal cannot run on tablets, iPads and all other mobile devices. But SQL 2016 has been shipped with this capability.
How are customer service and technical support?
Microsoft has a lot of products, hence some products are given little attention and VS is one of them, so I would say their technical support for the BI suite is average.
Which solution did I use previously and why did I switch?
No.
How was the initial setup?
The initial setup was fairly simple and straight forward, I must say.
What's my experience with pricing, setup cost, and licensing?
To others, I would advise that Microsoft BI products are rightly priced and the licensing is easy to follow and to fulfill.
Which other solutions did I evaluate?
Yes, Tableau.
What other advice do I have?
For users intending to use the product in exclusively Microsoft environment, this product will meet most of your requirement if not all.
If there is a need for integration with other vendors’ products precautionary measures must be taken.
SQL 2016 is bringing and offering that support for mobile BI, so it would be great to give it a try.
If you are comfortable with MS Excel spreadsheets, then Power BI is your thing as it has the same look and feel of Excel, actually, it is embedded in Excel.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Presales Architect at a tech services company with 10,001+ employees
With the Data Platform and Business Intelligence ecosystem, you get the entire platform with a single license
Pros and Cons
- "With the out-of-the-box Data Platform and Business Intelligence ecosystem, you get the entire platform with a single license."
- "It is getting better but still, there are opportunity areas in some aspects, especially the Windows OS dependency."
What is most valuable?
With the out-of-the-box Data Platform and Business Intelligence ecosystem, you get the entire platform with a single license.
How has it helped my organization?
Previously, I was working for a retail company and when I got there, there weren't any analytics implemented yet.
So, what I did was, firstly, I implemented an EDW solution so as to gather all the possible data in a single repository.
After that, I developed a self-service model so the company could take advantage of their ad hoc analysis.
Then, I implemented some standard reports to understand some basic indicators, together with the delivery subscriptions so that all the organization's levels could receive this valuable information, i.e., for more than 500 users.
Lastly, I connected this platform to the cloud (Power BI) together with a top BI solution (QlikView) so as to take full advantage of the second data insights' step journey.
What needs improvement?
The Windows OS dependency needs to improve. There are some bugs with the new features that have released.
It is getting better but still, there are opportunity areas in some aspects, especially the Windows OS dependency.
For how long have I used the solution?
I have used this solution for 10 years and still counting.
What do I think about the stability of the solution?
There were no stability issues.
How are customer service and technical support?
Technical support is very good.
Which solution did I use previously and why did I switch?
I was using Oracle before, we switched to Microsoft because Oracle is very expensive for the benefits that they offer.
How was the initial setup?
The setup was easy, actually, a single instance installation can be installed by clicking next and next. Maybe a cluster installation could be a little more complex, but it is still easy.
What's my experience with pricing, setup cost, and licensing?
This is one of the best out-of-the-box solutions on the market. Microsoft has to improve their Data Governance solution, but for a data platform and BI solution, it is very good.
Which other solutions did I evaluate?
We evaluated products such as Oracle, MySQL, and Postgres.
What other advice do I have?
It is very straightforward. Maybe you won't like the Windows OS dependency, but, in the 2017 version, you can install the engine on Linux.
Disclosure: My company has a business relationship with this vendor other than being a customer. My current company is a Microsoft Partner.
Chief Tecnical Officer at a tech services company with 51-200 employees
All in all, for the price, this is an excellent tool for helping your organization turn mounds of data into useful insights.
Pros and Cons
- "PowerBI – Self-service BI."
- "People without private emails cannot publish and, frankly, this doesn't allow for easy training."
What is most valuable?
Microsoft BI Stack's best features are as follows:
SSRS – Self-service reporting and powerful subscription service
PowerBI – Self-service BI
MDS – Master data management
SSAS – OLAP Cube
How has it helped my organization?
Microsoft BI Stack improved the way our clients in the beverages (manufacturing and distribution) and the agro industrial sectors manage their financial reporting and board pack preparation, from one week to five minutes.
What needs improvement?
The following areas could be improved:
Publishing and sharing data using PowerBI.
People without private emails cannot publish and, frankly, this doesn't allow for easy training.
It's not always easy to speak directly with a MS Power BI expert.
You have to sign up to the Power BI service using an email address to share and view Power BI reports and dashboards, but Microsoft doesn't yet support personal (.cox, .gmail, et.) or government (.gov, .mil, etc.) email addresses.
For how long have I used the solution?
I have been using the Microsoft BI Stack solution for over five years in the beverages (manufacturing and distribution), agro Industrial, and telecommunication sectors.
What do I think about the stability of the solution?
I have not yet encountered any issues with stability.
What do I think about the scalability of the solution?
I have not yet encountered any issues with scalability.
How are customer service and technical support?
I would rate the level of technical support as 7/10.
Which solution did I use previously and why did I switch?
I did not previously use a solution.
How was the initial setup?
The initial setup of the Microsoft BI Stack environment is complex, has many moving parts, and you need to know what you want for outputs to make effective use of it.
What's my experience with pricing, setup cost, and licensing?
All in all, for the price, this is an excellent tool for helping your organization turn mounds of data into useful insights.
Which other solutions did I evaluate?
The following products were evaluated:
- QlikView
- Dundas
What other advice do I have?
If you want to dazzle your audience and, at the same time, show meaningful insights, then this is the best tool.
Disclosure: My company has a business relationship with this vendor other than being a customer.
Business Intelligence Consultant at a tech services company with 51-200 employees
Helps to create the board report pack for financial reporting. The graphical and dashboard reports must have tabs.
What is most valuable?
It is good for highly formatted reports.
How has it helped my organization?
It helps to create the board report pack for financial reporting.
What needs improvement?
There is need to improve the graphical and dashboard reports; they must have tabs. This gap is usually compensated by QlikView.
For how long have I used the solution?
I have used this solution for five years.
What do I think about the stability of the solution?
The product is stable. At times, it is slow when you use relational database as a data source, however it is fast when you use multidimensional cubes for high volume data.
What do I think about the scalability of the solution?
It’s easy to integrate with the other Microsoft products. However, it is not as easy when connecting to other data sources like SAP ERP.
How are customer service and technical support?
Technical support is good, I would give it an 8/10 rating.
Which solution did I use previously and why did I switch?
As implementors or consultants, we use different tools.
How was the initial setup?
The setup was straightforward.
What's my experience with pricing, setup cost, and licensing?
It’s free if you have MS SQL database license. It comes together with SSIS, SSRS, SSAS and other tools.
Which other solutions did I evaluate?
We looked at other solutions, namely Crystal Reports and Oracle BI Publisher.
What other advice do I have?
It’s cheaper to implement in terms of the licensing.
It works well, especially when implementing the whole stack of Microsoft BI solution including SSAS for data modeling and SSIS for ETL.
Disclosure: My company has a business relationship with this vendor other than being a customer. We are a consulting company. We implement projects on behalf of the clients and provide support.
Data Analyst at a tech services company with 51-200 employees
Users with Excel experience can use this tool to work with larger than Excel data sets. It is not very intuitive to find any functionality.
What is most valuable?
Pivoting is the most valuable feature.
How has it helped my organization?
It is good for users who have experience with Excel but are looking to work with larger than Excel data sets. For experienced users, it is more of a hassle because of its lack of usability; it is not very intuitive to find a given functionality.
What needs improvement?
Its ease of use feature is not very intuitive and needs to improve.
For how long have I used the solution?
I have used this solution for six months.
What do I think about the stability of the solution?
We often experience stability issues.
What do I think about the scalability of the solution?
There were scalability issues. It does half the work like any other product in the market.
Which solution did I use previously and why did I switch?
This product was used during tests.
How was the initial setup?
It is easy to set up.
Which other solutions did I evaluate?
We looked at Tableau and Qlik; we are using Qlik.
What other advice do I have?
It seems to be good for extending the capabilities of Excel but I wouldn't recommend it as a standalone setup.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Software Engineer - Business Intelligence at a tech consulting company with 51-200 employees
The interactive reports, DirectQuery and integration with the other Microsoft services are valuable features.
What is most valuable?
The interactive reports, DirectQuery and integration with the other Microsoft services are valuable features.
What needs improvement?
There needs to be support for more data sources in DirectQuery.
DirectQuery is a method of connecting your data directly, i.e. any changes in data source will reflect in report immediately. (This is very great feature if you are doing live analysis of your data). As of now there are limited number of Data Sources such as SQL, SQL Azure, which are supported by Power BI with DirectQuery. Although Microsoft keeps working on adding different data sources in DirectQuery (currently only six data sources in this method and three more in Preview), that's why I feel that still DirectQuery (method of connecting your data) has more room for improvement because there are many other data sources that are commonly used by different organization like (MySQL, Access, etc.)
For how long have I used the solution?
I have used this solution for two years.
What do I think about the stability of the solution?
In the beginning, we did encounter some stability issues; now, Microsoft is doing great things to make this product more stable and enhanced.
Which solution did I use previously and why did I switch?
We were using SQL Server Reporting Services (SSRS reports), now we are moving towards Power BI due to its Publish on web part, as well as the interactive cross-filtering throughout all the visuals (i.e., if you need).
How was the initial setup?
The setup is easy. It is very easy to use. If you are an Excel and SQL user, then it is very easy to get a grip on this product.
Which other solutions did I evaluate?
We tried Tableau. Although Tableau itself is a great product, we chose Power BI due to its pricing and Microsoft's focus to make it a better product.
Disclosure: My company has a business relationship with this vendor other than being a customer. We are Microsoft Gold Partners.

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