What I like best about Informatica MDM is its structured, table-based approach. Unlike Reltio, where data is only visible through the UI and cloud-based, the solution allows access to normalized tables. This means I can directly query and see data in each table. For instance, I can easily get all customer details from the customer table. However, for more complex queries, like seeing all customer interactions with the organization, some SQL knowledge is needed to join different tables and retrieve the details.
Quality Assurance Test Engineer at Concept Software & Services INC
Can easily get customer details from tables but requires technical knowledge to handle the product
Pros and Cons
- "What I like best about Informatica MDM is its structured, table-based approach. Unlike Reltio, where data is only visible through the UI and cloud-based, the solution allows access to normalized tables. This means I can directly query and see data in each table. For instance, I can easily get all customer details from the customer table. However, for more complex queries, like seeing all customer interactions with the organization, some SQL knowledge is needed to join different tables and retrieve the details."
- "The tool could be improved in terms of ease of use, particularly for those without technical expertise. Understanding and extracting data from the table-based structure requires some SQL knowledge and technical skills. Additionally, while Informatica MDM has moved towards a cloud-based MDM with a UI similar to Reltio, I haven't used it, so I can't comment on its effectiveness."
What is most valuable?
What needs improvement?
The tool could be improved in terms of ease of use, particularly for those without technical expertise. Understanding and extracting data from the table-based structure requires some SQL knowledge and technical skills. Additionally, while Informatica MDM has moved towards a cloud-based MDM with a UI similar to Reltio, I haven't used it, so I can't comment on its effectiveness.
For how long have I used the solution?
I have been working with the product for six months.
What do I think about the stability of the solution?
I haven't had any issues with the tool's stability.
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Informatica Intelligent Data Management Cloud (IDMC)
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What do I think about the scalability of the solution?
I'm not entirely sure about scalability, but I've heard that adding custom features can be complicated. We have to go through several steps. First, we need to determine if we're adding a column to an existing Informatica MDM table or creating a new one. Then, we have to contact Informatica with our customization request. They do the customization. After that, we have to check if it's working correctly.
In our organization, we use Informatica MDM in a specific way. It's primarily based on tables; users don't directly log into it. The process works like this: data flows into the MDM tables as an inbound process. Once the master data merge has been completed, the output data flows out as an outbound process.
How are customer service and support?
The tool's support team is good. The product is quite technical, and so is the support team. When we have questions, we reach out to them, and they provide answers. Their response time is also good—we don't have to wait long for replies.
How would you rate customer service and support?
Positive
What other advice do I have?
I rate the overall product a seven out of ten. If you don't have the budget for Reltio, then you can go for Informatica MDM.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Delivery Manager at Softtek
Improves the workflow and has high availability and easy deployment
What is our primary use case?
It improves the workflow.
How has it helped my organization?
What is most valuable?
In terms of the user experience, it's very Integrated, and the implementation is very fast. You can integrate the platforms for different services to deliver all the banking needs.
What needs improvement?
It is expensive.
For how long have I used the solution?
I have been using Informatica Cloud Data Integration for two years.
What do I think about the stability of the solution?
I rate the solution’s stability a ten out of ten.
What do I think about the scalability of the solution?
The scalability is impressive. Implementing something is easy, and there's no need to wait for licenses or other potential roadblocks. It is a highly efficient and smooth process, which makes it even more appealing.
Which solution did I use previously and why did I switch?
The main reason for the switch was the cost. IBM solutions are quite expensive, and migrating to the cloud platform is complicated. Another significant expense comes from the database, as IBM typically recommends DB2 when implementing DataStage, and using Db2 can be costly. The company considered moving to a more versatile platform that supports different databases and cloud providers. With IBM, there are limitations, and the cloud strategy is more rigid, which influenced the decision to explore other platforms.
How was the initial setup?
Deployment is straightforward. I have experience implementing the platform for various customers here in Brazil, where I live, and I can confirm that it's quite easy to implement. It takes around six months to deploy.
Data has been migrated from IBM DataStage to Informatica Cloud. In this process, we worked with NextPath MSA, which generated new metadata based on the iDMC platform. After this, the company produced the data, and here at the bank, we are validating the conversion from this process. In some cases, adjustments or parameterization were needed with Informatica to refine the processes. The company is responsible for translating the code and generating the required information for each project. We migrate this to the development environment, then to the test environment for validation, and finally to production, where about sixty percent of the projects are implemented for data integration. The entire process, from creation to production, has taken approximately six months.
We are reviewing all components and executions, and overall, the migration process has been a success, with only minor adjustments. It’s interesting to see how the company has successfully converted the original metadata to the new metadata, showcasing its expertise in the process. We have 40-50 professionals involved. We have different levels of specialists across various areas involved in this project. For example, we have experts with extensive knowledge of IBM DataStage, others with experience in IBM CA, and some professionals specializing in databases. Each group brings expertise and experience with these solutions, contributing significantly to the project's success.
What's my experience with pricing, setup cost, and licensing?
They do have additional costs in terms of usage.
What other advice do I have?
The bank acquired the platform and utilized almost all its services except MDM. We use APIs, messaging, data governance, and data integration for the enterprise. The platform's full range of services is involved. The combination of data integration with application integration is precious to us. It allows us to acquire information through APIs, treat this information via data integration, and generate files or intermediary databases for future consumption by messaging systems. This type of usage is efficient and straightforward to implement. The implementation and usage are simple and effective for our needs.
In our daily operations, we receive data from external and internal systems for Kuzena and generate information in real-time for various departments within the bank, such as the risk and human resources departments. The platform’s ability to efficiently deliver this information is precious.
When a platform provides data from external systems and other sources, combined with HEP implementation and fast integration, the platform ensures high data quality and the ability to deliver information efficiently. This simplicity allows all departments in the bank to adopt and explore this type of usage easily.
I know of other companies using Informatica Cloud, like Ferrero in Chicago. They used Informatica Cloud for three years but migrated to SAP CPI this year. While I know why they made the switch, it's hard to justify it fully. For context, Ferrara produces candies and is owned by Ferrero Rocher in Italy. The IT team in Italy used SAP CPI for data integration, closing their operations with Informatica products. It's surprising, especially because Ferrero had given us positive feedback about Informatica Cloud regarding usage, implementation, and cost.
Its open platform allows it to connect with everything you need, making it very versatile and efficient for various integrations.
Overall, I rate the solution a ten out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Sep 24, 2024
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Informatica Intelligent Data Management Cloud (IDMC)
April 2025

Learn what your peers think about Informatica Intelligent Data Management Cloud (IDMC). Get advice and tips from experienced pros sharing their opinions. Updated: April 2025.
856,873 professionals have used our research since 2012.
Supports integration with most cloud source but lacks multithreading feature
Pros and Cons
- "The advanced features like task flow and conditional integration are particularly useful."
- "Most of the new features added by Informatica are through Elastic Mapping. It would be helpful to have features like multithreading or partitioning for Salesforce to enhance performance."
What is our primary use case?
We use Informatica Cloud Data Integration to load data from files to TelSource or Oracle tables. We also apply business rules to transform the data before loading it into the respective targets.
What is most valuable?
Most of the features are good. The advanced features like task flow and conditional integration are particularly useful. There are multiple transformations we can use in Dashflow, which are beneficial. We don't use features like centralization and data marketing because they aren't relevant to our use case. Our primary focus is on task flow, which allows us to design our jobs and execute them conditionally.
What needs improvement?
Some features require an additional license, such as Elastic Mappings. Most of the features provided are through Elastic Mappings, not the data integration service which causes restrictions. For example, the recently enabled source partitioning isn't applicable to Salesforce, which we use as our target or source. We primarily seek features that enhance performance for Salesforce and ICS Integration, aiming to reduce job execution time.
We don't have the license for Elastic Mapping, so we can't use that feature. Most of the new features added by Informatica are through Elastic Mapping. It would be helpful to have features like multithreading or partitioning for Salesforce to enhance performance.
For how long have I used the solution?
I have been using Informatica Cloud Data Integration for five years.
What do I think about the stability of the solution?
The product is stable.
I rate the solution’s stability a seven out of ten.
What do I think about the scalability of the solution?
20-30 users are using this solution.
I rate the solution’s scalability a five out of ten.
How are customer service and support?
Support is good.
How would you rate customer service and support?
Positive
How was the initial setup?
The initial setup is very easy. When I first started using it, I installed a 30-day trial version. I personally explored it during that period, and it was good.
It takes 30-40 minutes depending on the jobs.
I rate the initial setup a ten out of ten, where one is difficult, and ten is easy.
What other advice do I have?
The team is very user-friendly, meeting our expectations much like PowerPoint does.
It supports integration with most cloud sources, including AWS, and has various cloud connectors. So, It's a good choice for anyone.
Overall, I rate the solution a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
BI Consultant at Cloud Solutions Consulting
Powerful tool to create data warehouse solution with accessibility and features
What is our primary use case?
We use the solution for ETL.
How has it helped my organization?
It's a powerful tool to create data warehouse solutions for our clients. We take unstructured data and use Informatica Cloud to structure it in various ways, making it usable on a reporting front end. This enables clients to make informed business decisions based on the data.
What is most valuable?
It's the accessibility and the range of features that stand out. Before using Informatica Cloud, we were working with Informatica PowerCenter. The transition from PowerCenter to Cloud wasn't entirely effortless, but it was seamless enough for our developers to adapt and continue their work smoothly.
What needs improvement?
Our main issue is transitioning from on-premise to cloud data storage. As many clients move their data to cloud platforms like Azure, Snowflake, and AWS, we're encountering problems with Informatica. Errors that were straightforward and clear with on-premise databases now appear ambiguous in cloud environments. Our developers spend significant time reducing these generic errors, often simple issues like a column not accepting null values. This lack of clarity is causing unnecessary delays as they have to sift through logs or contact support to diagnose problems that would have been more easily identified in an on-premise setup.
For how long have I used the solution?
I have been using Informatica Cloud Data Integration as a financial partner for over five years.
What do I think about the scalability of the solution?
We have about seven developers. It is a scalable solution.
How are customer service and support?
When errors arise, contacting support can be frustrating. Sometimes, the technician can't solve the issue and transfers us to someone else. This makes us less confident that the person helping us is truly equipped to resolve the problem.
How would you rate customer service and support?
Neutral
How was the initial setup?
The initial setup is simple and depends on the task. However, it usually takes a couple of hours if development is complete and we're moving from the development environment to production.
What was our ROI?
ROI is strong because we have a structured portal that ensures development is done correctly. It is shareable, scalable, and equipped with enough monitoring tools to quickly address any issues. Ultimately, the client doesn't care what tools we use. They just want problems resolved quickly. Informatica provides the necessary tools and features to help us do that effectively.
What's my experience with pricing, setup cost, and licensing?
It has premium pricing. Depending on what we're working on and which features we're using within Informatica, there can be additional costs. It's mostly data integration, but you might need to upgrade your license to include other aspects of Informatica. Certain connectors require a license upgrade to access.
What other advice do I have?
Overall, I rate the solution an eight out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Provides data cataloging and lineage with metadata management but lacks integration
Pros and Cons
- "The valuable feature is metadata management. If you want to trace sensitive data, you can auto-classify them. You can search for sensitive information through EDC. Using Discovery, you can identify if there is any type of data set."
- "The integration with other data management tools can be enhanced. For instance, there is no integration with tools like Collibra or Hubview."
What is our primary use case?
We use the solution for data cataloging and lineage.
What is most valuable?
The valuable feature is metadata management. If you want to trace sensitive data, you can auto-classify them. You can search for sensitive information through EDC. Using Discovery, you can identify if there is any type of data set.
What needs improvement?
EDC is only used for cataloging and meetings. Currently, not many different databases are integrated with it. The ETL logic should be visible within the tool. If EDC is integrated with Axon, you will see the data lineage and catalog because of EDC. If EDC is removed, you cannot see any lineage or catalog.
We need EDC on the application level. Currently, it is only at a system level. It can be shown as an application layer between policies or regulations. This kind of feature can be enabled.
The integration with other data management tools can be enhanced. For instance, there is no integration with tools like Collibra or Hubview.
For how long have I used the solution?
I have been using Informatica Enterprise Data Catalog for seven years.
What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
EDC needs many ports to run. Therefore, to improve performance, you need to increase the number of cores.
How was the initial setup?
The initial setup is easy and takes two weeks to complete. One person is enough to deploy it.
What was our ROI?
EDC gives you a better understanding of architecture and the system used. You cannot use EDC completely unless you have access.
What's my experience with pricing, setup cost, and licensing?
The product is expensive.
What other advice do I have?
EDC is a standalone application, so it doesn’t really make much sense. It doesn’t give you a lot of features that way; it’s primarily for cataloging and classification. Nobody would buy EDC as a standalone application. When people are buying EDC, it’s always with Axon.
I recommend buying the solution altogether with Axon.
Overall, I rate the solution as seven out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: MSP
Governance Lead at Shell
Offers good stability, helpful in integration but maintenance is time-consuming
Pros and Cons
- "It's helpful in integration, and it can be moved around in SharePoint. So, from the SharePoint View, data integration and reporting, it help a lot in that way."
- "There is room for improvement in the support. The response time could be faster."
What is our primary use case?
It is used for our SharePoint data, and it is used for our financial data, so we prepare some kind of data lakes about data. And for a lot of financial things. For example, when somebody has to put the user, like, what we have in your organization. You have a user, and some joint venture partners are there. So, we use it for multiple financial master data. Basically, financial master data, we use it.
How has it helped my organization?
We are basically partners, IT partners because a lot of data is being used in multiple applications for Informatica. So, basically, we have partners. It's like Shell. So, it's an end user, but as well as a partner.
What is most valuable?
It's helpful in integration, and it can be moved around in SharePoint. So, from the SharePoint View, data integration and reporting, it help a lot in that way.
What needs improvement?
The speed with which the data should be moved could be improved because of the firewall. It's becoming quite slow. And the integration with Teams or with Microsoft is not so smooth. So these are the areas of improvement.
So, probably, they might even look for some upgrades or some changes over there. But these are the two key areas that we are facing issues with. One is the data moves a bit slow, and the integration within Microsoft products.
Maintenance is another issue that takes a lot of time and money. It can be a challenge in the long term.
For how long have I used the solution?
I have been using this solution for six to seven years.
What do I think about the stability of the solution?
It is stable, I would rate the stability a nine out of ten.
What do I think about the scalability of the solution?
I would rate the scalability a seven out of ten. Because of the maintenance issue, we want to scale it up, but we're not able to do so because of the maintenance issue and delayed response.
It breaks down quite often, and it takes time and money to get the issue fixed. These are challenges that need to be addressed from a global perspective, not just from my process.
How are customer service and support?
The support from IBM might not be good, or the IBM people might have to contact Informatica for the solution. That could be a reason. But the resolution takes longer than expected.
There is room for improvement in the support. The response time could be faster.
How would you rate customer service and support?
Neutral
How was the initial setup?
It is easy to install because our laptops come pre-configured. There were no issues. However, it is not easy to maintain.
We have a team that IBM handles for maintenance work. If there are issues, we raise a ticket, and they get sorted out, but it takes too long. It is not quick enough. The resolution takes more time than expected.
What was our ROI?
We saw an ROI. We have been able to get data from various sources and consolidate it into a data lake, which is helping us in data analytics. This aligns with our company's initiative to implement a data lake strategy and drive digital transformation.
What other advice do I have?
Overall, I would rate the solution a seven out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
Assistant Consultant at Tata Consultancy
A tool for easy data migration from one environment to another that needs to fix its performance issues
Pros and Cons
- "The most valuable features of the solution are pushdown, optimization, and partitioning, which can be used for frequent data loading, especially when we have a huge data volume in our company."
- "While my company operates on the cloud, we have seen that Informatica Cloud Data Integration has some performance issues causing it to lag."
What is our primary use case?
In my company, we use Informatica Cloud Data Integration because I work in the insurance sector, where we use the tool for data migration from one environment to another. We also use Informatica Cloud Data Integration in scenarios where the clients switch from their legacy system to Informatica Cloud using Azure Synapse, because of which we have to migrate all the data to Azure Synapse.
How has it helped my organization?
The most valuable features of the solution are pushdown, optimization, and partitioning, which can be used for frequent data loading, especially when we have a huge data volume in our company.
What needs improvement?
While my company operates on the cloud, we have seen that Informatica Cloud Data Integration has some performance issues causing it to lag. I feel that Informatica is still in the process of improving its cloud. Sometimes, there are connectivity shoes in the product causing it to have multiple issues, because of which the solution hangs or lags. The product may have issues because they are new to the market and are trying to improve their services.
For how long have I used the solution?
I have been using Informatica Cloud Data Integration for two years.
What do I think about the stability of the solution?
Stability-wise, I rate the solution a six out of ten.
What do I think about the scalability of the solution?
The solution can be easily scaled up since we just need to take the aid of some PIM processor and increase the data volume as per what we want.
Scalability-wise, I rate the solution a seven out of ten.
How are customer service and support?
The solution's technical support is good. I rate the technical support a seven out of ten.
How would you rate customer service and support?
Neutral
Which solution did I use previously and why did I switch?
I have an experience of more than ten years with Informatica PowerCenter.
How was the initial setup?
Informatica Cloud Data Integration's on-premises version is very good, considering the faster performance and efficiency it provides. Informatica Cloud Data Integration's cloud version is also getting enhanced since Informatica has been regularly doing some patching to increase the product's performance. Considering the current scenario, Informatica PowerCenter is a good product, especially its on-premises version.
The deployment doesn't take much time, and only a few minutes are needed to deploy the solution.
What's my experience with pricing, setup cost, and licensing?
I rate the product's price a seven on a scale of one to ten, where one is the cheapest and ten is the most expensive. The product is a bit expensive.
What other advice do I have?
In the cloud, Informatica has migrated to a different environment in a single platform named IDMC, on which one can have cloud data migration, cloud application integration, data quality, and data governance, making everything combined with a single platform. Earlier in our company, we had to rely on different software or platforms for each functionality, but now we can use a single URL and work on a single platform.
I would like to speak about Informatica Cloud Data Integration's performance, which is too slow but works overall as a tool. To those planning to use Informatica Cloud, I would say that it is the second-best product in the marketplace, and soon it will become the leading product.
On a daily basis, the product has been increasing their overall availability and performance .On a weekly basis, the product gives out some new updates while fixing its old defects. It will be a good product in the coming years. Improvements in the current product will continue for some time.
I rate the overall product a seven out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer: partner
Student at University of South Florida
Provides data governance and offer good scalability, with a significant performance boost when moving from on-prem to the cloud
Pros and Cons
- "The interface is really good."
- "The setup is complex."
What is our primary use case?
So my use case was on migration. I've been using these products for migration activities. And providing any QA solution for the integration to other platforms like Databricks.
How has it helped my organization?
There are newer technologies in the market that offer better solutions compared to traditional ETL operations. For example, if we use Spark on Databricks, it's more optimized and runs much faster due to its backend capabilities. Whereas Informatica Inc.'s Cloud Services provide cloud-based solutions. The ETL works on the Informatica engine, which is comparatively slow. But the compatibility of data and other integration and data warehouse works well for IICS.
What is most valuable?
The interface is really good. Another valuable feature is that it is user-friendly.
What needs improvement?
There are a few improvements which can be done. So those are on data governance and making an image of each object that is being created on top of Informatica, I mean, on top of applications. So those need areas to be improved.
The logging methods are really traditional. So logging, in order to track any operations happening on this interface, will catch a log file. That needs to be more precise.
In future releases as well, I would like to see additional features. So there is no platform where code conversion can happen easily. For example, if you want to move Informatica jobs in various areas, it's quite easy and straightforward. But still, you require some manual intervention for code changes that need to be done throughout the platform. So these things need to be improved.
And other things are the compatibility of other services. For example, if you have a running Spark code and you want to run the Spark code into Informatica IICS, which is not compatible, so you need to rewrite the whole syntax to make it compatible. So those are the areas that really need improvement.
For how long have I used the solution?
I have been using Informatica for three years. We currently use the version Informatica Cloud IICS.
What do I think about the stability of the solution?
Stability is good. I would rate it a seven out of ten.
What do I think about the scalability of the solution?
Scalability is good since from on-prem to cloud, there's a huge performance boost. So on a scale from one to ten, I would rate it eight.
How was the initial setup?
The setup is complex. Because it's not about the data; it's about the complexity of the pipeline, the complexity of models which have been designed for data engineering. And it's not something straightforward, and the migration cost goes higher on this aspect for this reason.
We have multiple platforms with it. Some of them are running on-prem, and some of them are running on the cloud.
What was our ROI?
There is definitely an ROI because many companies are preferring to put data in the cloud, and they want to reduce the migration cost. So without any major efforts or challenges in the migration activities, if that's the case, then moving from Informatica on-prem to IICS is a better choice.
What's my experience with pricing, setup cost, and licensing?
Comparatively, other services are providing a lower price, but since moving from Informatica on-prem to IICS, the pricing factor is much better. So when we compare two platforms of the same vendor, it's a good price.
What other advice do I have?
On the evaluation, I have personally evaluated the migration work that I have done. So it is really easy for Informatica users who have been using the same on-prem product. For them, there won't be any challenges in learning any technical aspects of the cloud. So it is almost straightforward. And there are good services provided by Informatica, like integrated things and driver compatibility. So, everything looks much better when it is in the cloud.
Overall, I would rate the solution an eight out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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