It can be used for different kinds of use cases. You can use it for data deduplication purposes for any industry. For example, in the pharma, healthcare, or life science sector, often a lot of medical data gets duplicated across different business functions of the enterprise. As a result, the sales and marketing channels may face a lot of challenges in marketing their medicines to the right physicians. In such a scenario, Informatica MDM could be really helpful in standardizing the data and creating a golden copy of it, which can then be published to the sales and marketing channel so that the sales representatives have accurate data to market their medicine or product. This is one of the use cases.
Its deployment depends on the project and client requirements. I don't have Informatica MDM deployed for my organization. We build solutions for our clients by using Informatica MDM. So, it entirely depends on what a client wants. For some of the projects, it is deployed on-prem, and for some of the projects, it is deployed on the cloud. In the most recent scenarios, it is mainly on the cloud. Informatica, just like other MDM solutions, is also moving toward the SaaS platform. So, I'm sure that going forward, for any kind of project opportunity, we'll be using the SaaS model when it comes to the deployment of Informatica MDM.