We use MDM to get more data quality. We are partners with Informatica and I'm a senior technical lead and practice architect.
Senior Technical Lead / Practise Architecht at TEKsystems (ex Aston Carter)
Great for data management with a good fuzzy matching feature
Pros and Cons
- "The fuzzy matching capability is a great feature."
- "We currently have issues with real-time integration."
What is our primary use case?
What is most valuable?
The fuzzy matching capability is a great feature as is the network hierarchy which is the new concept code.
What needs improvement?
I think the UI could be improved. We're also currently facing issues with real-time integration and if Informatica had their own it would be helpful. They need to look into the user mechanism and the security access mechanism in the data governance process. One of the major features is access control and access data management and they need to work on that because I have observed some data glitches.
For how long have I used the solution?
I've been using this solution for six years.
Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
August 2025

Learn what your peers think about Informatica Intelligent Data Management Cloud (IDMC). Get advice and tips from experienced pros sharing their opinions. Updated: August 2025.
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What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
The solution is scalable. There is room for improvement in terms of scalability with the MDM SaaS. With limited data it's fine, but with a large volume the scalability is questionable, the threshold of data transaction is different. We are a service-based company, so there are limited users within the company. From the customer side, there are multiple users.
How are customer service and support?
We sometimes have technical issues and the customer support responds in a timely manner and is quite good.
How was the initial setup?
The initial setup is easy. Deployment takes around 15 minutes and we have 22 internal users in our company.
What's my experience with pricing, setup cost, and licensing?
We pay an annual license. Mobile players are unable to afford the product. Different MDMs have different pricing approaches but there needs to be room for mobile players.
What other advice do I have?
We went with Informatica because we have functional and non-functional requirements with respect to the market data management of our customers and Informatica is a suitable product for their needs.
This is a good solution although it's expensive and even though we are integrated with Oracle DB2, we're unable to integrate with multiple things. The market is changing and there are many more options so we have to think about the integrations of multiple databases.
There are some additions or improvements that could be made so I rate this solution eight out of 10.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner

Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
A UI-based tool with great scripting
Pros and Cons
- "It has a more UI-based tool, and the scripting is good."
- "The current features are a bit complicated, and we need to write big scripts and test."
What is our primary use case?
We are currently working on a project with the Oracle Fusion system, so we have multiple use cases and often need to pool data in different source systems. In the project, we have multiple sources and target systems. Based on the requirements, clients, and what they propose, we need to make decisions or check the technical feasibility of whether it is possible to complete the integration.
What is most valuable?
Product-wise, compared to other on-premise tools, Informatica Cloud Data Integration can be deployed on-premises and cloud. So when we were working on-premises, there were a lot of challenges with the hardware. For example, there were memory space issues, but once we switched to cloud, there were no more issues.
What needs improvement?
There are challenges when we use Cloud Application Integration (CAI). We want add-ons when we complete data integration and merge images. The current features are a bit complicated, and we need to write big scripts and test.
For how long have I used the solution?
We have been using this solution for more than six years. We are using a cloud version and the most recent version, 10.4. We have also used versions 8.6, 9 and 10, and we have observed that there isn't that much of a difference between versions, just additional features added. We do not have private or public cloud for Informatica Cloud Data Integration, just cloud.
What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
The solution is scalable. We have more than 20 people using this solution.
How are customer service and support?
We hardly raise an SR for this solution. But, whenever we require technical support, we do not get a satisfactory response. This is because their knowledge base may not be developed.
Which solution did I use previously and why did I switch?
We used this same tool but on-premises in the past. We have also worked with AWS Snowflake, an ELT tool similar to Informatica Cloud Data Integration but with a different architectural approach. If we had to rank them, Informatica Cloud Data Integration would be the best, followed by Snowflake, then AWS.
Informatica Cloud Data Integration has some advantages over the others. It has a more UI-based tool, and the scripting is good. AWS also has an ETL tool called Glue, but it does not have everything we need to write in a script. We still need to write a script if we want to perform a small task. AWS is also challenging to teach. Informatica Cloud Data Integration and Snowflake are easier to use.
How was the initial setup?
The initial setup is easier for cloud compared to on-premises. Deployment does not take much time and takes about 20 to 30 minutes.
What's my experience with pricing, setup cost, and licensing?
The pricing of Informatica Cloud Data Integration and other solutions are almost the same but with slight differences. It differs from project to project, their use case, source and target. Unfortunately, I do not have information on precise licensing costs.
What other advice do I have?
I rate this solution a nine out of ten. Regarding advice, it is a great solution, but users should understand their source and target system. For example, we also deal with Oracle Fusion, and it's a bit challenging to push data because Oracle has multiple models, financial supply chain and HR. Hence, it is difficult for a developer. Therefore, it is difficult to push data.
They should decide whether they are comfortable using Informatica Cloud Data Integration as their middleware tool or whether they want to use Oracle or OCI. OCI is a different middleware tool owned by Oracle.
Regarding additional features in the next release, Informatica Cloud Data Integration doesn't have image merging transformation or capability. We can do it without the solution, but it is a lengthy process. So, it would be helpful if they added the transformation to play with images and deal with invoices and financial data. We sometimes need to add 200 out of 800 invoices, and it's a bit challenging without the additional features.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
August 2025

Learn what your peers think about Informatica Intelligent Data Management Cloud (IDMC). Get advice and tips from experienced pros sharing their opinions. Updated: August 2025.
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Solutions Architect at Agile Technology Consulting
Feature-rich, data governance market leaders, and adequate technical support
Pros and Cons
- "The dictionary, the search, and the ratings are without a doubt the most beneficial components of this solution."
- "The main issue probably has nothing to do with end users, but installation can definitely be simplified."
What is our primary use case?
We essentially use Informatica Axon to set up a data governance framework for a corporation, usually a medium-sized or large organization.
What is most valuable?
The dictionary, the search, and the ratings are without a doubt the most beneficial components of this solution.
Socializing data governance is one of the examples, but I'm not sure what the others were. For instance, if you locate a specific data attribute, you can grade its accuracy by assigning it a star rating between 0 and 5.
When someone else conducts a search, they might discover whether employees at the company believe the data to be of high quality.
In terms of additional features, I believe it is quite rich. As I previously stated, it is a fairly mature product.
What needs improvement?
The main issue probably has nothing to do with end users, but installation can definitely be simplified. Also, I believe that this is something that they are already working on it, but it needs to be provided as a service.
The Microsoft version, Purview, is now available as a cloud service, it must be provided as a service rather than just installation. You do not need to go through the installation, you literally create an account in five minutes. That is something they need to do. I believe that it is already something they are on working on, but I don't believe it has yet been released.
For how long have I used the solution?
Over the past year, I have definitely used Informatica Axon.
I have worked with Informatica Axon for two years.
We are always working with the latest version.
What do I think about the stability of the solution?
Informatica Axon is a stable product.
It's a fairly mature product. For many years, it has been the market leader.
What do I think about the scalability of the solution?
Informatica Axon is a scalable solution.
The smallest organization would have 500 users.
Any of the multinational corporations could be the largest. It's quite pricey.
It is commonly used by large multinational corporations.
It has two or three user interfaces, one for everyone in the organization, one for specific data analysts, and one for IT technical staff.
How are customer service and support?
Like many organizations, technical support responds quickly at times. It can take some time. It's about average, in my opinion. I wouldn't say it's particularly good or bad. It's average.
I would rate the technical support a three and a half out of five.
How would you rate customer service and support?
Neutral
Which solution did I use previously and why did I switch?
I am just really familiar with Azure DevOps as a deployment technology.
Some of the Azure services, such as Database and Purview, and Informatica tools, such as Axon, and Data Governance, are among the things I am familiar with.
How was the initial setup?
Informatica Professional Services should absolutely perform the installation due to its complexity. Additionally, training is required for end-client configuration. It is not something you can pick up and configure immediately.
Although there is no cloud version of it yet, it can be deployed in the cloud as a virtual machine, or VM.
Axon itself, you normally allow anywhere between five and ten days to conduct the installation configuration together, and that's not elapsed time. It normally takes a week to two weeks to install and configure an initial setup. This is elapsed time, not necessarily man hours. You will always need additional configuration to be done. Although the actual installation and configuration might be completed in a few weeks, getting it ready for use by the organization might take six months.
What about the implementation team?
We do not have a technical team. I was the person who deployed this solution.
It was a challenge, but I did it for the POC.
Informatica Professional Services was consulted when it came time for the client's actual installation.
Axon can typically be present; the technical installation only requires one person, and a second data specialist is typically required for configuration. Normally two. Additional technical setup and data configuration are required.
What was our ROI?
It is definitely high if used properly, but many organizations spend all of the money and then fail to use it to its full potential. It is unquestionably a good investment if used properly.
It depends on how the client uses it.
What's my experience with pricing, setup cost, and licensing?
Pricing is determined by the number of licensed users as well as the number of Core CPUs.
You can imagine how expensive it would be for a company with 10,000 users, but it all depends on how many analyst user licenses they require.
I believe there is a flat fee for the end user.
It is not expensive, but individual licenses are required for technical users, data analysts, data stewards, and the data governance team, which can add up if you have a large number of them.
Different clients may have different licensing costs, but it is based on a yearly paid license. It is renewed every year. There is an initial licensing fee as well as an annual renewal fee.
They are very expensive, and they charge a lot because they know they are number one. I would rate them a five out of five. Five being the most expensive.
What other advice do I have?
I would definitely recommend it. If they can afford it. I strongly advise them to use it. But, before diving into Axon or any of the other governance tools, make sure they understand their data landscape thoroughly because the tool will not help them with that. They will fail if they do not have good data practices in place.
I'm a freelancer, but the consultancy I went through is also independent, but they do have a partner relationship with Informatica, as they do with many vendors.
I would rate Informatica Axon a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Provides data cataloging and lineage with metadata management but lacks integration
Pros and Cons
- "The valuable feature is metadata management. If you want to trace sensitive data, you can auto-classify them. You can search for sensitive information through EDC. Using Discovery, you can identify if there is any type of data set."
- "The integration with other data management tools can be enhanced. For instance, there is no integration with tools like Collibra or Hubview."
What is our primary use case?
We use the solution for data cataloging and lineage.
What is most valuable?
The valuable feature is metadata management. If you want to trace sensitive data, you can auto-classify them. You can search for sensitive information through EDC. Using Discovery, you can identify if there is any type of data set.
What needs improvement?
EDC is only used for cataloging and meetings. Currently, not many different databases are integrated with it. The ETL logic should be visible within the tool. If EDC is integrated with Axon, you will see the data lineage and catalog because of EDC. If EDC is removed, you cannot see any lineage or catalog.
We need EDC on the application level. Currently, it is only at a system level. It can be shown as an application layer between policies or regulations. This kind of feature can be enabled.
The integration with other data management tools can be enhanced. For instance, there is no integration with tools like Collibra or Hubview.
For how long have I used the solution?
I have been using Informatica Enterprise Data Catalog for seven years.
What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
EDC needs many ports to run. Therefore, to improve performance, you need to increase the number of cores.
How was the initial setup?
The initial setup is easy and takes two weeks to complete. One person is enough to deploy it.
What was our ROI?
EDC gives you a better understanding of architecture and the system used. You cannot use EDC completely unless you have access.
What's my experience with pricing, setup cost, and licensing?
The product is expensive.
What other advice do I have?
EDC is a standalone application, so it doesn’t really make much sense. It doesn’t give you a lot of features that way; it’s primarily for cataloging and classification. Nobody would buy EDC as a standalone application. When people are buying EDC, it’s always with Axon.
I recommend buying the solution altogether with Axon.
Overall, I rate the solution as seven out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. MSP
Solutions Architect at Tech Mahindra Limited
Provides good data quality and valuable features like match-merge engine and CLAIRE AI engine
Pros and Cons
- "The solution's most valuable features are its data quality, match-merge engine, and CLAIRE AI engine, which helps with AI automation."
- "Compared to other tools in the market, Informatica MDM is costly."
What is our primary use case?
Informatica MDM is used for our customers' master data management journey. The solution meets our client's requirements for their customer-supplier or any other entities.
What is most valuable?
The solution's most valuable features are its data quality, match-merge engine, and CLAIRE AI engine, which helps with AI automation.
What needs improvement?
Compared to other tools in the market, Informatica MDM is costly.
For how long have I used the solution?
I have been using Informatica MDM for 13 years.
What do I think about the stability of the solution?
Informatica MDM is highly stable compared to any other tool in the market.
What do I think about the scalability of the solution?
Informatica MDM is a highly scalable solution. Our clients for Informatica MDM are mostly medium and enterprise businesses.
I rate the solution eight and a half out of ten for scalability.
How are customer service and support?
Technical support refuses to support us if we customize the tool. We customize the product based on the customer's needs, and we expect Informatica to provide support during that time as well.
How would you rate customer service and support?
Positive
How was the initial setup?
On a scale from one to ten, where one is difficult and ten is easy, I rate the solution's initial setup an eight out of ten for on-premises and nine out of ten for the cloud version. Setting up the tool in the cloud via IDMC doesn't take much time.
What about the implementation team?
The solution can be deployed within a few hours.
What was our ROI?
Our customers have seen a return on investment with the solution.
What's my experience with pricing, setup cost, and licensing?
Informatica MDM is an expensive solution. On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing nine and a half out of ten.
What other advice do I have?
I would recommend the solution to other users because of its reliability and stability. Compared to other product vendors, Informatica MDM always has additional features. Informatica MDM has a CLAIRE AI engine, which helps with AI automation.
Overall, I rate the solution eight and a half out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Implementer
Technical Manager at a tech services company with 51-200 employees
Offers favorable data warehousing features but needs to improve UI
Pros and Cons
- "It is a scalable solution. Scalability-wise, I rate the solution a nine out of ten."
- "Certain shortcomings in the product's UI make it an area where improvements are required."
What needs improvement?
You have to deal with a minimum of five, even if you want to go and check only a particular logic, making it an area with issues where improvements are required.
Certain shortcomings in the product's UI make it an area where improvements are required. The tool should provide ease of use and flexibility.
For how long have I used the solution?
I have been using Informatica Cloud Data Integration for four years.
What do I think about the stability of the solution?
Stability-wise, I rate the solution a five out of ten.
I see that my company faces frequent challenges in the tool when it comes to the area of UI and related to the area of characters. In my company, we have experienced some issues that occur when upgrading the tool.
What do I think about the scalability of the solution?
It is a scalable solution. Scalability-wise, I rate the solution a nine out of ten.
Enterprise-sized customers can choose Informatica Cloud Data Integration.
How are customer service and support?
The technical support for the solution is helpful, but it takes them time to figure out the issue. The time taken to close the ticket depends on the support that Informatica gets from their backend technical team. It takes a long time to close a ticket. I rate the technical support a seven out of ten.
How would you rate customer service and support?
Neutral
How was the initial setup?
The product's initial setup phase was not difficult.
The product's deployment phase can be carried out by linking a .exe file provided by the solution with your server.
The solution is deployed on the cloud.
Which other solutions did I evaluate?
Against Informatica Cloud Data Integration, I recommend SnapLogic, which is a cheaply priced product. People know about SnapLogic, as it comes with very good features and ease of use.
What other advice do I have?
The feature of the product that I find the most beneficial for data warehousing tasks is the use of the tool for extracting and loading purposes, which depends upon the connector's availability. Many connectors in Informatica are not free or out of the box, and you have to purchase them. The tool has quality connectors.
I haven't used the tool for real-time data analytics, but I have used it in my company for batch-oriented purposes. Data integration will not be supported in real-time in Informatica Cloud Data Integration. For real-time data integration, you have to go with either the application integration or other products like Informatica PowerExchange.
In Informatica Cloud Data Integration, the transformation feature was almost the same as that of Informatica PowerCenter. In Informatica Cloud Data Integration, the transformation features may offer a couple of more functionalities.
In terms of the ease of learning that the product provides, I would say that those who have experience with Informatica PowerCenter can easily adopt Informatica Cloud Data Integration. A person who has worked on Informatica Cloud Data Integration may not be comfortable with Informatica PowerCenter. In terms of ease of use, I consider Informatica PowerCenter to be easier than Informatica Cloud Data Integration.
I rate the ease of use experience attached to the tool a six out of ten.
Only after considering the use cases of people can I recommend the product to them. If a person only wants a product for extraction and loading purposes, then I feel that there are many cheap products in the market that can satisfy their needs. Suppose someone is looking at a tool that offers widespread features, like application integration and real-time functionalities. In that case, all of it comes under Informatica, which can be a good option.
The tool is the most expensive one compared to any of the other products in the market, especially in terms of ETL functionalities or integration features.
My company has integrated SAP, many databases, and APIs into Informatica Cloud Data Integration.
I can see that the performance of the product keeps improving with every new release, especially in the area of job executions, even though the hardware may be the same.
I rate the tool a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Independent Consultant at Telenet BVBA
Helps in consolidating all our master data across the entire organization
Pros and Cons
- "The profiling feature in Informatica Data Quality is incredibly effective for data governance."
- "There is room for improvement in the Data Marketplace aspect."
What is our primary use case?
I use Informatica Data Quality to consolidate master data across our organization, ensuring consistent and high-quality data. Combining MDM and data quality features, we address issues like customer data inaccuracies. Additionally, we document business terms in our data catalog for a unified view across the company.
What is most valuable?
The profiling feature in Informatica Data Quality is incredibly effective for data governance. It helps identify data types and potential duplicates, streamlining the detection process. It also suggests matches with predefined fields in our catalog.
What needs improvement?
There is room for improvement in the Data Marketplace aspect. Specifically, we found some basic functionalities lacking, like transparent integration of quality indicators. Customizability and additional features in the Data Marketplace would be welcomed in future updates.
For how long have I used the solution?
I have been working with Informatica Data Quality for three years.
What do I think about the stability of the solution?
I would rate the stability of the solution as an eight out of ten.
What do I think about the scalability of the solution?
Scalability with Informatica had some initial challenges, especially when ingesting metadata into the data catalog due to the large volume of source systems and data. While it eventually worked, it took considerable time. Overall, I would rate it a six out of ten for scalability at the moment.
Initially, a few hundred users were using Informatica, but now it is a few thousand.
How are customer service and support?
The technical support is good. I would rate them at a seven out of ten.
How would you rate customer service and support?
Neutral
Which solution did I use previously and why did I switch?
How was the initial setup?
Maintenance and troubleshooting are handled solely by the vendor.
What's my experience with pricing, setup cost, and licensing?
Informatica's licensing cost is among the highest in the market. I would rate it as a five out of ten in terms of costliness. With Informatica, we have a single bundled agreement covering the entire solution based on total capacity rather than specific modules.
Which other solutions did I evaluate?
Before choosing Informatica, we evaluated various vendors, including IBM and Microsoft. Initially, we considered a best-of-breed approach, but Informatica emerged as the preferred choice for three out of four key areas: MDM, data quality, and data marketplace. While there were some limitations in certain tools like the data marketplace and data catalog, we opted for Informatica's complete suite to avoid additional integration efforts and to capitalize on its strengths in critical areas.
What other advice do I have?
The rule-based strategies feature in Informatica Data Quality has greatly benefited our data quality initiatives. With predefined rules in place, it provides a solid framework for assessing data quality. While data quality ultimately depends on source system updates, these rules give valuable insights and are heavily used alongside automatic profiling for effective data management.
Informatica Data Quality works within our IT setup for analyzing and reporting on data quality. It doesn't directly integrate with other tools, but it gives us clear insights. Data flows from sources to Informatica for analysis, and then to data stewards for updates, but there is no integration back to the original applications yet.
Navigating between modules within Informatica isn't always seamless. For instance, actions in the catalog might not be visible in the data marketplace.
Overall, I would rate Informatica Data Quality as an eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
A tool that is suitable for small, medium, and enterprise-sized businesses and is worth the money
Pros and Cons
- "Informatica Data Quality is a product that is worth the money."
- "Considering internal data from legacy systems, it is quite difficult to know if Informatica Data Quality meets that high level of accuracy criteria."
What is our primary use case?
A wide range of solutions exist because data is primary, and my company looks over many overall data management solutions, from which Informatica Data Quality becomes one of our biggest priorities.
What is most valuable?
I cannot just go into details of the product's features randomly because if you look at a very wide range of overall requirements, be it Informatica or Talend or more data lake solutions like Snowflake. My company goes through an entire range of areas, making it difficult for me to just speak about the features.
What needs improvement?
Accuracy is one of the key areas a client looks at before using a solution. Considering internal data from legacy systems, it is quite difficult to know if Informatica Data Quality meets that high level of accuracy criteria. The aforementioned area can be considered for improvement in the solution.
For how long have I used the solution?
I have been a consultant for Informatica Data Quality for two years in my company. I don't directly use the solution.
What do I think about the stability of the solution?
From a stability point of view, I haven't heard of any complaints about the solution from any of my company's clients who use it.
What do I think about the scalability of the solution?
I don't go into the technical side of Informatica Data Quality much since I mostly work on the procurement side and market knowledge area related to the product. Scalability remains one of the requirements of the clients who buy the product, especially for future growth. My company caters to a mixture of clients, consisting of small, medium, and enterprise-sized businesses.
How was the initial setup?
I do not go into the complete deployment areas of Informatica Data Quality.
The solution is deployed on a hybrid cloud.
What was our ROI?
Informatica Data Quality is a product that is worth the money.
What's my experience with pricing, setup cost, and licensing?
I rate the product's pricing a seven on a scale of one to ten, where one is the lowest price and ten is the highest price.
Which other solutions did I evaluate?
I do look at a number of data quality tools, but Informatica, Talend, and Ataccama are a few of the top solutions I have come across.
My company deals with Informatica Data Quality since Informatica is a big vendor in the overall data management area.
What other advice do I have?
I won't be able to speak on how I can recommend the solution to others since my suggestions will have to be based on the product's features and technical details. I wouldn't be able to point out anything about the product in detail, especially since I am not much of an end user.
Based on the feedback that I have received about the product from my company's customers, I rate the overall product a seven or eight out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. partner

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