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Rohit-Verma - PeerSpot reviewer
Practice Head Director at a tech services company with 10,001+ employees
Real User
Aug 3, 2022
Has a good match and merge function and is very stable
Pros and Cons
  • "It has improved our organization because it has made our data more reliable. Data is the most important asset these days, and in order to trust your data, you need these tools to make sure that your data is clean and reliable."
  • "New machine learning could be added to Informatica MDM because the solution is outdated and is not moving with the current trends. The solution is good, but it definitely needs a lot of improvement and needs to speed up as per the market."

What is our primary use case?

We use Informatica MDM for various clients for integration, removing duplicates, and centralizing data in one place.

How has it helped my organization?

It has improved our organization because it has made our data more reliable. Data is the most important asset these days, and in order to trust your data, you need these tools to make sure that your data is clean and reliable.

What is most valuable?

The match and merge function is good.

What needs improvement?

New machine learning could be added to Informatica MDM because the solution is outdated and is not moving with the current trends. The solution is good, but it definitely needs a lot of improvement and needs to speed up as per the market.

Artificial intelligence is something which they should add to the solution.

They need to do MDM on real-time data as well.

The price is a big factor. We try to convince our clients to go for Informatica, but the cost is too high, and they choose another product.

Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
December 2025
Learn what your peers think about Informatica Intelligent Data Management Cloud (IDMC). Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
879,371 professionals have used our research since 2012.

For how long have I used the solution?

I've been using this solution for 15 years.

What do I think about the stability of the solution?

It's a reliable and perfectly stable solution.

What do I think about the scalability of the solution?

It is scalable but to a certain limit.

How are customer service and support?

I'm satisfied with the technical support.

Which solution did I use previously and why did I switch?

Previously, I used IBM MDM, Orchestra Networks MDM, SAP MDM, and Oracle MDM. I have used a lot of MDM tools, and I've found that Informatica is the best solution out of all of them in terms of the architecture and user-friendliness. Also, the graphical user interface is very simple to use.

How was the initial setup?

The initial setup is not very straightforward but not very complex either. It's somewhere in the middle.

Deployment can take six to seven months to a year or two years. It depends on the number of domains and the number of data sets you need to implement.

A team of eight to nine people can usually handle the deployment.

We mostly deploy on-premises and sometimes on the cloud. Informatica is very weak on cloud-based computing though.

What about the implementation team?

We implement the solution for our clients.

What was our ROI?

Based on my clients' feedback, they have seen a return on investment in the long-term. After five or six years, they can definitely see that the value of their data is growing.

What's my experience with pricing, setup cost, and licensing?

Informatica MDM is very expensive. Apart from licensing fees, they have broken down their products into multiple products, and they charge for each and every product. If the data is huge, they charge for the data. At times, we have to use third party services for data cleaning, and they charge for that as well.

What other advice do I have?

If you are choosing Informatica, then you need to employ the right kind of service provider. If you don't have good implementers, you'll not be able to leverage the product. So, choose your consultant and service provider wisely; then, you will not have any issues when implementing Informatica.

I would rate Informatic MDM at eight on a scale from one to ten.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer. partner
PeerSpot user
Abhijit Misra - PeerSpot reviewer
Director at a tech vendor with 10,001+ employees
Real User
Top 5Leaderboard
Jun 22, 2022
Cloud-enabled, complete MDM features, and reliable
Pros and Cons
  • "The most valuable features of Informatica MDM are it is cloud-enabled and has all the elements that are supposed to have in terms of MDM as a solution. All the features that are there. It is very well-integrated with any of the SAP and non-SAP applications. It is quite user-friendly. The user experience that you receive in Informatica MDM is quite good."
  • "From multiple masters that are there in Informatica MDM, we can improve the financials."

What is most valuable?

The most valuable features of Informatica MDM are it is cloud-enabled and has all the elements that are supposed to have in terms of MDM as a solution. All the features that are there. It is very well-integrated with any of the SAP and non-SAP applications. It is quite user-friendly. The user experience that you receive in Informatica MDM is quite good.

What needs improvement?

From multiple masters that are there in Informatica MDM, we can improve the financials.

For how long have I used the solution?

I have been using Informatica MDM for approximately four years.

What do I think about the stability of the solution?

The stability of Informatica MDM is good.

What do I think about the scalability of the solution?

Informatica MDM has very good scalability. When we say scalability it refers to the ability to add custom fields as per the requirement and then upgrade the overall data model the way you want for the client. 

The scalability is one of the most important features because the clients do not want to use a common data model. They want to have scalability so that they can upgrade the data model the way they want.

We have approximately 25 people using this solution in my organization. The users of the solution include data stewards, business data owners, data sponsors, technical architects, and testers. All kinds of people are using the solution.

How are customer service and support?

There are certain challenges with the support from Informatica MDM, however, I did not directly contact them. It was somebody in my team who did.

I rate the support from Informatica MDM a three out of five.

Which solution did I use previously and why did I switch?

I did not use another solution previously.

How was the initial setup?

The initial setup of Informatica MDM is complex but is okay if you have experience. The full deployment took approximately five to six months.

Where one is the easiest and five is the most complex, I rate the complexity of the initial setup of Informatica MDM a two out of five.

What about the implementation team?

The deployment of Informatica MDM was done by a whole team, approximately eight to ten people involved, and they had multiple roles. Each person looked after a different section, such as data, validation, and testing.

What other advice do I have?

My advice to others is they need to first ensure that the functions of the solution are stable and the people who are supposed to implement it should have a good functional understanding. It is important that the team that is working on, in terms of standardization and data quality check, that it is a robust team, a strong team to take care of the solution. If we upload data in the system and then the data is not correct, then it becomes a very difficult job to clean afterward.

I rate Informatica MDM an eight out of ten.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
December 2025
Learn what your peers think about Informatica Intelligent Data Management Cloud (IDMC). Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
879,371 professionals have used our research since 2012.
Hariprasad-Sharma - PeerSpot reviewer
SAP Manager at a tech services company with 10,001+ employees
Real User
Top 10
Jun 13, 2022
High performance, good integration capabilities, but more artificial intelligence needed
Pros and Cons
  • "The most valuable features of Informatica MDM are its reliability, match functions, and integration capabilities. The out-of-box functionality of deduplication and built-in data models ensure faster implementation."
  • "Informatica MDM could improve the interdependency with integration. The solution sometimes becomes a bit difficult to change considering a lot of interdependency with the integration. There can be some improvement in the workflows and they can introduce more artificial intelligence."

What is our primary use case?

Informatica MDM is used for all data management practices use cases, such as centralized master data, cataloging, and metadata management.

What is most valuable?

The most valuable features of Informatica MDM are its reliability, match functions, and integration capabilities. The out-of-box functionality of deduplication and built-in data models ensure faster implementation.

What needs improvement?

Informatica MDM could improve the interdependency with integration. The solution sometimes becomes a bit difficult to change considering a lot of interdependency with the integration. There can be some improvement in the workflows and they can introduce more artificial intelligence.

In a future release, Informatica MDM could improve the UI and create an easier way to change the existing setup.

For how long have I used the solution?

I have been using Informatica MDM for approximately 20 years.

What do I think about the stability of the solution?

Informatica MDM is stable.

What do I think about the scalability of the solution?

Informatica MDM is scalable. However, sometimes it becomes difficult to perform the change. When it comes to volumes, it's fantastic and very fast.

We have an entire organization of approximately 80,000 using the solution.

How are customer service and support?

The technical support from Informatica MDM is good.

Which solution did I use previously and why did I switch?

I have previously used IBM, SAP MDG, and Parallels.

If an organization has a quite complex setup with different systems then I would recommend Informatica SAP MDM because of the integration capabilities. If the organization only has one ERP, then it's not advisable to use Informatica MDM because SAP MDG is quite integrated with SAP.  The IBM solution I use quite a long time before, but I don't know how they are doing today.

How was the initial setup?

The setup of Informatica MDM is easy.

What about the implementation team?

We have two people that do the development and maintenance of the solution.

What's my experience with pricing, setup cost, and licensing?

Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing.

What other advice do I have?

Whether to use Informatica MDM or not is highly depends upon what is the use case and the core structure you have in the organization. If you have a small company with limited systems, then you use something lightweight MDM. Where you have more than one ERP, all technology interacting with each other, then I would suggest a solution, such as Informatica MDM, it is a good deal.

I rate Informatica MDM a seven out of ten.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
it_user1365030 - PeerSpot reviewer
Assistant Manager at a financial services firm with 10,001+ employees
Real User
May 13, 2022
A mature product that comes with a handy Provisioning tool and can be used for data deduplication purposes in any industry
Pros and Cons
  • "The Provisioning tool is something that is really handy for everyone. It is my pick as the best feature."
  • "If I compare it with other MDM solutions in the market, one thing that can definitely be improved is automation to help with the configuration. Currently, when we are creating any staging of base object tables, all the columns have to be configured manually in the Informatica Hub Console. A lot of tables and different kinds of business columns have to be configured manually. There should be an automated process for this, especially in the Dev environment. When people are creating tables and columns from scratch, if there is a backend automated process for that, it would be really helpful. In Stibo, a similar feature is there wherein you can tag attributes to certain objects. It would be helpful if Informatica also provides a similar option. It would reduce the manual effort. It could be that such a feature is already there, but I am not aware of it."

What is our primary use case?

It can be used for different kinds of use cases. You can use it for data deduplication purposes for any industry. For example, in the pharma, healthcare, or life science sector, often a lot of medical data gets duplicated across different business functions of the enterprise. As a result, the sales and marketing channels may face a lot of challenges in marketing their medicines to the right physicians. In such a scenario, Informatica MDM could be really helpful in standardizing the data and creating a golden copy of it, which can then be published to the sales and marketing channel so that the sales representatives have accurate data to market their medicine or product. This is one of the use cases.

Its deployment depends on the project and client requirements. I don't have Informatica MDM deployed for my organization. We build solutions for our clients by using Informatica MDM. So, it entirely depends on what a client wants. For some of the projects, it is deployed on-prem, and for some of the projects, it is deployed on the cloud. In the most recent scenarios, it is mainly on the cloud. Informatica, just like other MDM solutions, is also moving toward the SaaS platform. So, I'm sure that going forward, for any kind of project opportunity, we'll be using the SaaS model when it comes to the deployment of Informatica MDM.

What is most valuable?

The Provisioning tool is something that is really handy for everyone. It is my pick as the best feature.

It is a very mature tool. It has been in the market for more than a decade.

What needs improvement?

If I compare it with other MDM solutions in the market, one thing that can definitely be improved is automation to help with the configuration. Currently, when we are creating any staging of base object tables, all the columns have to be configured manually in the Informatica Hub Console. A lot of tables and different kinds of business columns have to be configured manually. There should be an automated process for this, especially in the Dev environment. When people are creating tables and columns from scratch, if there is a backend automated process for that, it would be really helpful. In Stibo, a similar feature is there wherein you can tag attributes to certain objects. It would be helpful if Informatica also provides a similar option. It would reduce the manual effort. It could be that such a feature is already there, but I am not aware of it.

Their support can also be improved. They sometimes take long when an incident is not a priority incident.

For how long have I used the solution?

I have been using Informatica MDM for the past five or six years.

What do I think about the stability of the solution?

It has been in the market for more than a decade. Over the last decade, Informatica has proved to be the best MDM solution that is available in the market. Informatica is one of the leaders as per Gartner and Forrester. There are no second thoughts about the stability of the tool. It's definitely the best one in the market right now.

How are customer service and support?

I would rate them a four out of five. There is definitely room for improvement when it comes to technical support. Sometimes, when an incident is not a priority incident, they take their own sweet time to meet the SLA. For a priority one incident, they jump in and resolve the issue really fast. 

How was the initial setup?

For someone trying it for the first time, it would definitely be a little bit complex, but once you get used to it, over a period of time, the complexity reduces. With experience, it becomes easier.

The deployment duration depends on the complexity of the configuration and the complexity of the import configuration on Informatica MDM. There is a feature called import where you get the chance to import it from the lower environment to a higher environment. The import process is pretty straightforward, but sometimes, when very complex configurations are done in the lower environment, it can get a little bit complicated to import the delta changes. It can take a while. 

Its maintenance isn't a big headache. For on-prem deployments, the maintenance is pretty easy and straightforward. It is not a very big overhead. With the SaaS solution, there is no overhead at all.

What about the implementation team?

It was done in-house. There was no third party.

What's my experience with pricing, setup cost, and licensing?

There is no doubt that it is very expensive, but the brand value comes at a cost. Other MDM solutions in the market that haven't proven themselves like Informatica are also pretty expensive. We need to understand that MDM itself is very expensive to implement. So, Informatica is also pretty expensive. I would rate it a two out of five for being pretty expensive.

What other advice do I have?

One piece of advice that I would like to give to anyone implementing Informatica MDM or any other MDM solution is to be in regular touch with business users during the implementation. Because it's an MDM solution, it's business-driven rather than IT-driven. So, always stay in constant touch with business users or data stewards to best understand the data. Never try to make decisions related to the data on your own. It is always good to be in regular touch with business users and let them make the decisions. Based on their decisions, you do the implementation. Do not make any decisions yourself because the businesses understand their own data best, and they are the best decision-makers when it comes to their own data. 

I would rate Informatica MDM a nine out of ten.

Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
Marián Lojka - PeerSpot reviewer
Sr. Manager, Data Architect - Accenture Technology at a computer software company with 10,001+ employees
Real User
Apr 21, 2022
It's a comprehensive solution for GDPR compliance and information security, but rule-setting could be simplified
Pros and Cons
  • "Informatica provides a comprehensive solution for on-the-fly or real-time data masking."
  • "Informatica should simplify the rules for setting classifications and user access management permissions. It's too complex to define, configure, and make work."

What is our primary use case?

Our clients need to perform data masking to comply with GDPR rules or the company's internal data security policies. Data masking restricts who can look at the private customer data. Informatica provides a comprehensive solution for on-the-fly or real-time data masking. 

One use case is masking the data for a test environment, so developers and testers can't see production data. This is something you have to do regularly with large amounts of data.

The second use case is in a production environment. Sometimes you need to mask the data on the fly when the data consumers are retrieving reports from the data platform. You are masking the data for certain groups who don't have permission to see that data. 

What needs improvement?

Informatica should simplify the rules for setting classifications and user access management permissions. It's too complex to define, configure, and make work.

One feature I would like to see is the ability to do data sampling when anonymizing a test environment. It would save you the trouble of having to replicate or perform complex configurations when moving to another environment for testing or development. You should be able to easily configure the data sampling when you are preparing an environment with anonymized data.

For how long have I used the solution?

We are a system integrator, and we've been one of Informatica's biggest partners for around two years. My team integrates Persistent Data Masking for our clients, but I don't use it personally. I understand the product and its capabilities, and the clients give me feedback on it.

What do I think about the scalability of the solution?

Persistent Data Masking is stable and ready to scale. It has to be. You are working with large amounts of data.

How are customer service and support?

I rate Informatica support eight out of 10. Informatica provides standard support during deployment. A vendor that doesn't offer support isn't a good company. Informatica is willing to make a straightforward deployment because they care about feedback from the client. 

They don't mind investing some money at the beginning to make it run. They care about retaining clients for a long time. Client satisfaction is essential.

How would you rate customer service and support?

Positive

How was the initial setup?

I rate Persistent Data Masking eight out of 10 for ease of setup. It's straightforward. You can deploy a proof of concept in three weeks. It takes two or three people to deploy, but one guy is fine for maintenance. Then again, it depends on the scope and how many anonymizations you have to do, but it doesn't require a big team.

What's my experience with pricing, setup cost, and licensing?

It's usually a yearly subscription, but customers can go with a different pricing model. Typically, it's a yearly subscription for the cloud solution. If you're buying an on-premise solution, it's a one-time payment and annual license for support.

What other advice do I have?

I rate Informatica Persistent Data Masking seven out of 10. 

Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
Per Olav Nymo - PeerSpot reviewer
Director Consulting Expert at a computer software company with 10,001+ employees
Real User
Feb 21, 2022
Strong data management tool that allows all kinds of domain modeling in one system
Pros and Cons
  • "MDM is very stable - it can handle millions of hits daily and still run 24/7."
  • "The on-prem solution is harder to learn than the cloud-based versions."

What is our primary use case?

I use MDM to collect customer information and ensure that there is no duplicate information on our system.

What is most valuable?

The most valuable features are that MDM has a very strong master merchant, and it's possible to model all kinds of domains in one solution.

What needs improvement?

An area for improvement would be that the pricing model is not very visible, which makes it hard to understand how much things will cost. In addition, the on-prem solution is harder to learn than the cloud-based versions. I also understand that Informatica is not porting their on-prem system to cloud, so I would like the new cloud solution to include all the features from the on-prem solution and make it the proper multi-domain MDM.

For how long have I used the solution?

I've been using Informatica for around twenty-five years.

What do I think about the stability of the solution?

MDM is very stable - it can handle millions of hits daily and still run 24/7.

What do I think about the scalability of the solution?

MDM is scalable with no problems.

How are customer service and support?

As a customer, you can raise tickets, but you also have a Customer Success Manager in Informatica who is responsible for customers and helps them get the best value out of their investment. So you can raise your ticket with them, and they will help you with it.

How was the initial setup?

The initial setup is straightforward on cloud, but the on-prem version is not so easy.

What other advice do I have?

Don't underestimate how much work you will have with integration (though this is an issue with every MDM solution, not just Informatica). I would give this solution a score of eight out of ten. 

Which deployment model are you using for this solution?

Hybrid Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer.
PeerSpot user
Carlos Souza - PeerSpot reviewer
Global IT Security Program Manager at a manufacturing company with 10,001+ employees
Real User
Feb 20, 2022
Easily scalable data catalog with good data profiling and data domain discovery features, but its ease of use and set up needs improvement
Pros and Cons
  • "Multifeatured and easily scalable data catalog, with good data domain discovery and data profiling features."
  • "This solution is hard to set up and its interface is not user-friendly. It's also not as stable, and the technical support takes a lot of time to solve simple problems."

What is our primary use case?

I use Informatica Enterprise Data Catalog for searching for PII data, tagging different kinds of data, and for data lineage.

What is most valuable?

These are the features I found useful in Informatica Enterprise Data Catalog: one is its data profiling is good. The data lineage is also okay, though it had a few issues to be solved. The data domain discovery for the solution is good, though it was hard to implement.

What needs improvement?

Informatica Enterprise Data Catalog is hard to set up, so this is an area for improvement, e.g. it would be good if they make it easier to set up, because the project was made 80% of the time of the setup. Another area for improvement is its ease of use, because the interface is not as user-friendly.

For how long have I used the solution?

I've been using Informatica Enterprise Data Catalog for the last three years, and the last time I used it was three days ago.

What do I think about the stability of the solution?

Informatica Enterprise Data Catalog is not as stable.

What do I think about the scalability of the solution?

Informatica Enterprise Data Catalog is an easily scalable solution.

How are customer service and support?

The technical support for Informatica Enterprise Data Catalog is not so good, because it took a lot of time for them to solve simple problems.

How was the initial setup?

The set up for this solution was not easy.

What other advice do I have?

My advice to other people who want to implement Informatica Enterprise Data Catalog is that they need to be sure that it can deliver the expectations they have about the data catalog, because after our implementation, we weren't able to use it a lot.

I'm rating Informatica Enterprise Data Catalog seven out of ten.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
reviewer1676403 - PeerSpot reviewer
Consulting Associate at a consultancy with 1,001-5,000 employees
Real User
Feb 7, 2022
There are little indications and graphics that show you how good the data quality is, and you can drill into it to see where potential issues lie.
Pros and Cons
  • "Axon does one interesting thing that I don't think other tools do as well. It lets you rate data and incorporates Informatica's data quality feature into it. There are little indications and graphics that show you how good the data quality is, and you can drill into it to see where potential issues lie."
  • "The cloud version of Axon is far behind the on-prem, and many of my clients want to go fully to the cloud. However, Axon has to be an on-prem installation. I would like to see their cloud products catch up with their on-prem capabilities."

What is our primary use case?

The organizations I work with often have trouble getting buy-in from business users and understanding how data governance relates to them or where the data lineage is. We use Axon in two key areas. 

The first is automating data governance processes, policies, and roles in terms of data stewards, data owners, etc. Those process flow charts are typically stored in a PowerPoint, Excel, or board document. Everyone involved in data governance would have to send emails manually and such. Axon allows them to automate all that. So if there's a data owner that needs to update a definition, a request that needs to be flagged, or a data quality error, all that is embedded into the Axon system. That's one reason our clients go with it. 

The use case is embedding the data or the business glossary into the day-to-day workflow. For example, we could integrate it with Tableau. When people are looking at a Tableau report, they understand exactly what the data lineage is and where this data is coming from. They'll also know exactly what those business glossary terms mean, so they can more accurately interpret and analyze the report.

What is most valuable?

Axon does one interesting thing that I don't think other tools do as well. It lets you rate data and incorporates Informatica's data quality feature into it. There are little indications and graphics that show you how good the data quality is, and you can drill into it to see where potential issues lie. 

Users can comment on the data, tag people, and ask questions or rate the data one to five based on their experience, which helps eliminate data silos. You have all your information right there, and it's easier for future users to know which data to draw from.

What needs improvement?

The cloud version of Axon is far behind the on-prem, and many of my clients want to go fully to the cloud. However, Axon has to be an on-prem installation. I would like to see their cloud products catch up with their on-prem capabilities. 

I would like to see Informatica add more automation and AI. Some of that is already there, but it would be helpful to have some automation to speed up the process of manually tagging and moving components of your IT setup into your business glossary and the front end.

For how long have I used the solution?

We started our first Axon implementation at one of our clients in the fall of 2021. Two of my other clients are about to purchase the technology and start using it.

What do I think about the stability of the solution?

Axon is stable. 

What do I think about the scalability of the solution?

Axon is scalable.

How are customer service and support?

Informatica support has been good. These data governance and metadata products are some of the newer products on the market technology-wise, so I've been impressed with their responsiveness and the tool's maturity.

How was the initial setup?

Installing Axon is straightforward. If the cloud version were more robust it would be easier, but it's just fine for the on-prem solution. Two people should be enough to deploy and support it. 

What other advice do I have?

I rate Informatica Axon nine out of 10. If you're planning to implement Axon, I recommend having an identified data governance lead. I think the most difficult part of implementing this is getting your people and processes aligned, so you know what you're putting into the system. Having a clear data governance manager is the most helpful data governance practice for an organization.

Which deployment model are you using for this solution?

Hybrid Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
Buyer's Guide
Download our free Informatica Intelligent Data Management Cloud (IDMC) Report and get advice and tips from experienced pros sharing their opinions.
Updated: December 2025
Buyer's Guide
Download our free Informatica Intelligent Data Management Cloud (IDMC) Report and get advice and tips from experienced pros sharing their opinions.