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PeerSpot user
Delivery Manager of PIM at a tech vendor with 1,001-5,000 employees
Real User
Top 20
Sep 4, 2016
Valuable features include: flexible task-based workflows, dashboards and graphs, and channel specific exports.
Pros and Cons
  • "Scalability is on par or better than any other solution on the market, with one of our customers having over 21 million SKUs in PIM and others having hundreds of international users."
  • "We have seen stability issues with older versions, particularly 6.x and below."

What is most valuable?

New ProductBusiness user-friendly web user interface, dashboards and graphs, flexible task-based workflow, ability to use library of out-of-box data quality rules or define custom DQ business rules, channel specific exports, fully customizable BPM workflow engine for task management and notifications, enterprise scalable performance, flexible data model and hierarchy management.

How has it helped my organization?

Our Implementation Delivery team is able to design and implement robust business solutions for PIM and Product MDM for our many large, global Retail, Manufacturing and Distribution clients.

What needs improvement?

Additional pre-built, "plug and play" out of the box functionality should continue to be built.  Additional pre-built capabilities and connectors to better integrate with social product data for ratings/reviews, additional Ecomm and external DAM solutions.

For how long have I used the solution?

Approximately 4 years.

Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
March 2026
Learn what your peers think about Informatica Intelligent Data Management Cloud (IDMC). Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.
884,933 professionals have used our research since 2012.

What was my experience with deployment of the solution?

Some technical issues have been encountered and resolved during migrations and cutovers. 

What do I think about the stability of the solution?

We have seen stability issues with older versions, particularly 6.x and below. Newer versions have proven stable.

What do I think about the scalability of the solution?

Scalability is on par or better than any other solution on the market. One of our customers has over 21 million SKUs in PIM, and others have 100's of international users.

Disclosure: My company has a business relationship with this vendor other than being a customer. Infoverity is an implementation partner of Informatica and many other PIM/MDM best-in-class vendors
PeerSpot user
PeerSpot user
IT Director of Data and Analytics at a marketing services firm with 501-1,000 employees
Vendor
Aug 28, 2016
Excel-like, so adoption is easy with users.
Pros and Cons
  • "We reduced product data setup time from 1.5 hours to 30 minutes."
  • "The job scheduler needs improvement."

What is most valuable?

Excel-like, so adoption is easy with users. The exporting and importing of information makes data management easier.

How has it helped my organization?

We have been able to assimilate our vendor products enhance the data for our web sites and other internal systems and then sync the data out to our customer facing systems with updated prices and product information. It is helping our purchase orders to be more accurate to our vendors.

What needs improvement?

The job scheduler needs improvement.

For how long have I used the solution?

3 years

What was my experience with deployment of the solution?

The deployment went very well. We contracted with a smart partner who specializes in product information data implementations. This made all the difference.

How are customer service and technical support?

Customer Service:

Excellent

Technical Support:

Excellent

Which solution did I use previously and why did I switch?

This was new for us to move our product data to this system.

How was the initial setup?

Our data was complex so our implementation was. Our contractor who had worked with this tool as an implementer really helped us to configure the data.

What about the implementation team?

Vendor team.

What was our ROI?

We reduced product data setup time from 1.5 hours to 30 minutes.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Informatica Intelligent Data Management Cloud (IDMC)
March 2026
Learn what your peers think about Informatica Intelligent Data Management Cloud (IDMC). Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.
884,933 professionals have used our research since 2012.
it_user328848 - PeerSpot reviewer
Manager at a tech services company with 1,001-5,000 employees
Consultant
Oct 16, 2015
It reduces duplicate, inaccurate, and poor-quality data, but I would like to see more ETL capabilities.
Pros and Cons
  • "Customer service is absolutely brilliant and their on-demand support is really good speaking from a development team perspective."
  • "UI application performance was quite disappointing until v9.0.x, but with 9.5 and later versions, they have facelifted the UI."

Valuable Features

  • Integration - it provides a single code-base with all data management technologies, and handles all entity data types in all modes (for operational and analytical use)
  • Model-Driven - it models an organization’s business definitions according to its own requirements and style. All metadata and business services are generated on the organization’s definitions. Informatica MDM Hub can be configured with history and lineage.
  • Flexible - it implements all types of MDM styles registry. Reconciled trusted source of truth and styles can be combined within a single hub. Informatica MDM Hub also coexists with legacy hubs.
  • Reporting – it has an integrated Data Stewardship User Interface Application which has been recently integrated with Jasper reports. One of the most powerful open source reporting engines which can provide on demand MIS (Management Information System) reporting

Improvements to My Organization

I've never been a client, but can suggest the usage across industry verticals.

  • Regulatory compliance, such as financial reporting and data privacy requirements
  • Avoid corporate embarrassments. For example, you can improve recall effectiveness and avoid mailing to deceased individuals.
  • Cost savings by streamlining business processes, consolidating software licenses, and reducing the costs associated with data administration, application development, data cleansing, third-party data providers, and capital costs.
  • Productivity improvements across the organization by reducing duplicate, inaccurate, and poor-quality data, helping to refocus resources on more strategic or higher-value activities.
  • Increased revenue by improving visibility and access to accurate customer data, resulting in increased yields for marketing campaigns and better opportunities for cross-selling and up-selling to customers and prospects.
  • Strategic goals, such as customer loyalty and retention, supply chain excellence, strategic sourcing and contracting, geographic expansion, and marketing effectiveness.

Room for Improvement

UI application performance was quite disappointing until v9.0.x, but with 9.5 and later versions, they have facelifted the UI. Still there are some performance improvement scopes.

I would like to see a custom service based integration of MDM Hub with the Informatica Data Director (presently JMS and SIF) and a seamless usage of Informatica 9.5+ versions with other databases such as SQL server which still has quite a few bugs.

I would like to see more ETL capabilities inside the MDM tool to be a self-sufficient in handling data extractions

Use of Solution

I've used it for about five years, including 9.0.x (7/10), and 9.1.x (7.5/10).

Stability Issues

No issues encountered.

Scalability Issues

Sometimes, but it depends largely on the design decisions.

Customer Service and Technical Support

Absolutely brilliant. Their on-demand support is really good speaking from a development team perspective.

Initial Setup

Very straightforward. You just need to finalize the version based on business requirements, and I always suggest you get the latest version. And there is a Product Availability Matrix available which will guide you through the rest of the process.

Disclosure: My company has a business relationship with this vendor other than being a customer. We have a vendor partnership with Informatica.
PeerSpot user
it_user845028 - PeerSpot reviewer
it_user845028Staff Software Engineer at a tech services company with 10,001+ employees
Real User

Hi Mate,

THANKS SO MUCH for sharing this! I would love to buy you a coffee since I now won’t be up all night that has been driving me crazy (until now!!). I just wish I knew what was going wrong but so glad it’s in the right place now! Thanks again:)

The foreign key value stored on the cross-reference (X-ref) is the same as the value stored on the base object. This facilitates certain MRM internal processes on parent merge.
However, it makes it difficult to tie child X-ref’s back to their original parent X-ref.
Delta Detection is done at the Staging level by comparing the Delta column(s) of Current Landing records to those of Previous Landing Table(staging_PRL).
Thanks a lot. This was a perfect step-by-step guide. Don’t think it could have been done better.

Thanks,
Rahul

it_user272106 - PeerSpot reviewer
Graduate Assistant with 1,001-5,000 employees
Real User
Jul 14, 2015
It helped us realize our goal of maintaining a distinct (golden) record for better decision making and reporting, but we used to face some Java application problems using it.
Pros and Cons
  • "Informatica MDM helped us realize our goal of maintaining a distinct (golden) record in our database for better decision making and reporting purposes."
  • "In general, it is good. We used to face some Java application problems, approximately two issues a month."

Valuable Features

It allows you to build your own rules to identify the golden records as part of master data management.

Improvements to My Organization

It helped my client, a technology company, to identify a unique customer and remove the redundant customer information. For example, a customer might be linked with a product to the organization directly, indirectly or as a retailer. Informatica MDM helped us realize our goal of maintaining a distinct (golden) record in our database for better decision making and reporting purposes.

Use of Solution

I've been using it for 15 months.

Stability Issues

In general, it is good. We used to face some Java application problems, approximately two issues a month.

Scalability Issues

As the data keeps growing, we have to clear temporary storage space. Otherwise, we encountered issues in starting the batch jobs.

Customer Service and Technical Support

Customer Service:

3.5/5.

Technical Support:

3.5/5.

Implementation Team

I worked as a vendor for one of my clients. As I heard recently, the contract is still on, so I think we are doing pretty well.

Other Advice

I used this product almost 18 months ago. Informatica is one of the renowned names in Enterprise Information Management and there has been some changes for their MDM product. I would suggest you check their recent upgrades and take an informed decision.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
it_user270351 - PeerSpot reviewer
MDM Customer Portfolio Manager at a pharma/biotech company with 10,001+ employees
Real User
Jul 11, 2015
It eliminates the need to run a full tokenization process during the match and merge process, but Informatica's internal testing should have caught many of the bugs we found.
Pros and Cons
    • "We experienced several basic issues with the product that required daily meetings with Informatica product specialists."

    What is most valuable?

    The improved interface (IDD), eliminating the need to run a full tokenization process during match & merge process allowing 24x7 access to on-line users, and its better interface in console.

    How has it helped my organization?

    In the previous version, over 5,000 users of our on-line customer maintenance application were unable to use the application for approximately 12 hours every weekend while the match & merge function was run. Since upgrading, the overall time to execute M&M has decreased and the on-line users are able to add, update & search for customer records 24x7.

    What needs improvement?

    We experienced several basic issues with the product that required daily meetings with Informatica product specialists. Several Emergency Bug Fixes (EBFs) were required to fix the issues. It was felt that the vendors internal testing should have caught many of these issues and not been found by a customer.

    For how long have I used the solution?

    I've used it for six years.

    What was my experience with deployment of the solution?

    Deployment was very smooth due to extensive planning between the development and application support teams. A two week outage was planned and communicated. However the overall outage lasted only eight days. Running the Readiness scripts in production for several weeks before deployment, eliminated this step from the deployment process, and corrected data issues. Also, deployment activities ran faster in production environment than they did when performing upgrade steps in other environments (Dev, Val & POC).

    What do I think about the stability of the solution?

    Several issues were encountered in production that required immediate remediation that were not found during the 10 week QA cycle. After four weeks that system is stable and the operations team is able to complete daily & weekly cycles without issue.

    What do I think about the scalability of the solution?

    There were very few changes to the database, and the same number of customers were being processed. A HealthCheck by Informatica was performed before starting the process to assure that the existing infrastructure was adequate for the new version.

    How are customer service and technical support?

    Customer Service:

    Overall it's very good. Once a point person was assigned by Informatica, all the issues were consolidated into a single tracking spreadsheet that was reviewed daily. Tracking tickets were still submitted, but we did receive expert attention to resolve issues quickly.

    Technical Support:

    Very good. Although, most technical support is off-shore, and there were issues with working time that prevented internal staff from interacting with off-shore experts.

    Which solution did I use previously and why did I switch?

    No – just a long over due upgrade from 9.0.1 to 9.7.1.

    How was the initial setup?

    The upgrade process is straightforward, and well documented. This process was executed multiple times as different environments were being built. By the time the production environment needed to be upgraded, it was almost standard. A separate Proof-of-Concept (POC) environment was developed to allow the developers to “play” with the new version and test functionality.

    What about the implementation team?

    A combination of in-house and a vendor team. It was difficult to find anyone who had expertise with 9.7.1, so both teams learned during the project. The vendor team (Wipro) did have Informatica MDM experience in various version that allowed them to contribute to the design of the upgraded system.

    What's my experience with pricing, setup cost, and licensing?

    We have a global license which was outside of the cost of the upgrade project.

    Which other solutions did I evaluate?

    No other options were evaluated.

    What other advice do I have?

    The upgrade is straightforward if you currently have Informatica implemented. Don’t wait too long to upgrade, we waited five years between upgrades, and will not do so again. If this is you first MDM implementation, spend as much time forming data governance program as you do on the technical piece. The major vendors in the MDM space (Informatica, IBM, SAP & Oracle) have similar functionality. Informatica has been slowly integrating their legacy ETL product into the former Siperian product to make a very robust product.

    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    PeerSpot user
    PeerSpot user
    Enterprise Architect at Cognizant
    Real User
    Jun 30, 2015
    It's flexible and intuitive, but workflow and the UI needs some improvement.
    Pros and Cons
    • "Overall product management, flexibility, intuitiveness and governance."

      What is most valuable?

      Overall product management, flexibility, intuitiveness and governance.

      What needs improvement?

      Workflow & UI

      For how long have I used the solution?

      2 Years

      How are customer service and technical support?

      4/5

      Which solution did I use previously and why did I switch?

      I used IBM PIM before, I switched because of customer centricity, enriched out of box product data management features in Informatica PIM.

      How was the initial setup?

      Straightforward

      What about the implementation team?

      Vendor team

      Which other solutions did I evaluate?

      Yes, STEP, Oracle PIM

      Disclosure: My company does not have a business relationship with this vendor other than being a customer.
      PeerSpot user
      it_user157974 - PeerSpot reviewer
      Software Engineering Team Lead with 1,001-5,000 employees
      Real User
      Oct 23, 2014
      Simple to use and results are always correct but data source need to be increased to support new markets.
      Pros and Cons
      • "I use AddressDoctor to validate addresses on an e-commerce site; it is simple to use and the results are always correct."
      • "Complex to adapt data model provided using web service and e-commerce one."

      What is most valuable?

      I use AddressDoctor to validate address on a e-commerce site (based on WebSphere Commerce) for a company lead on food production. It is simple to use and results are always correct. Options used to configure validation request and details provided in result, such as which field is changed and why.

      How has it helped my organization?

      I'm not involved in this aspect, but reports underline delivery failure decreased.

      What needs improvement?

      Nothing, according to me only data source need to be increased to support new market, like eastern Europe.

      For how long have I used the solution?

      Since 2012, when new site version was released. 2011 if you consider also build time.

      What was my experience with deployment of the solution?

      No problem during deployment; only some issue during development to fit AddressDoctor model whit OOB one.

      What do I think about the stability of the solution?

      No.

      What do I think about the scalability of the solution?

      No.

      How are customer service and technical support?

      Good, response is fast and detailed.

      Which solution did I use previously and why did I switch?

      Yes, switch was decided by client because previous system is not reliable like AddressDoctor and it doesn't support market where client is.

      How was the initial setup?

      Complex to adapt data model provided using web service and e-commerce one. Furthermore, I developed two different result management (for customer service and for end user) to fit business requirement.

      What about the implementation team?

      I implemented it.

      Which other solutions did I evaluate?

      Yes, previous versions of address validation (QAS).

      What other advice do I have?

      Pay attention to configuration. Correct configuration can help implementation and reduce integration time.

      Disclosure: My company does not have a business relationship with this vendor other than being a customer.
      PeerSpot user
      it_user153075 - PeerSpot reviewer
      Sr technical consultant at a tech services company with 501-1,000 employees
      Consultant
      Sep 21, 2014
      We needed to verify addresses to see which are deliverable and which need corrections
      Pros and Cons
      • "Now that we run all the addresses through AddressDoctor, we know what is a deliverable address and what is not, and we see the suggestion list for the addresses which are not deliverable."

        Valuable Features

        Address correction batch mode and suggestion list

        Improvements to My Organization

        Billing/customer contact departments used to verify all addresses manually, it used to take weeks. Now that we run all the addresses through AddressDoctor, we know what is a deliverable address and what is not, and we see the suggestion list for the addresses which are not deliverable. Great in reducing human effort and errors.

        Room for Improvement

        Suggestion list and batch mode

        Use of Solution

        5 months

        Deployment Issues

        None

        Stability Issues

        None

        Scalability Issues

        None

        Customer Service and Technical Support

        Customer Service: 8/10Technical Support: 8/10

        Initial Setup

        A little complex, in configuring the suggestion list in the admin console and content management.

        Implementation Team

        Vendor, very goo knowledge and experience.

        Pricing, Setup Cost and Licensing

        I know it reduced a lot human effort which in turn means savings but I don't know the exact figure.
        Disclosure: My company has a business relationship with this vendor other than being a customer. Informatica partner
        PeerSpot user
        Buyer's Guide
        Download our free Informatica Intelligent Data Management Cloud (IDMC) Report and get advice and tips from experienced pros sharing their opinions.
        Updated: March 2026
        Buyer's Guide
        Download our free Informatica Intelligent Data Management Cloud (IDMC) Report and get advice and tips from experienced pros sharing their opinions.